What Apex27 does

Apex27 is a privately held UK-based SaaS company that provides a cloud-based CRM platform purpose-built for UK estate and letting agents. Founded in 2004 (with the company claiming its staff have over 20 years of domain experience), Apex27 Limited is headquartered in Fobbing, Essex, England, and operates a single integrated platform covering sales, lettings, commercial, land and auctions workflows. The platform includes lead tracking, sales progression, call tracking and recording, diary management, integrated marketing, and reporting, hosted in a UK-based data centre and accessible from any browser-based device. The company emphasises deep UK vertical specialisation, evidenced by integration with all major UK property portals (Rightmove, Zoopla, OnTheMarket) and 353 total partner integrations spanning accounting, e-signature, identity verification, and workflow automation tools.

The product portfolio centres on the core Apex27 CRM and is augmented by free integrated modules (Floorplan Creator, EPC Generator, Free Estate Agent Websites), operational features (white-labelled Client Portal, integrated VOIP, Viewings Manager, overdue rent reminders), and AI capabilities (Agent AI virtual receptionist, ChatGPT-powered reporting, AI writing tools for property descriptions). The business model is a single per-seat subscription at £35 per user per month (ex. VAT) on a 30-day rolling contract, complemented by a frictionless 30-day free trial with no credit card required. The go-to-market is product-led, combining direct website self-serve sign-up with inside sales (demo requests) and industry event presence (ARLA Conference), targeting primarily independent to mid-size UK agencies.

Apex27's operations are entirely UK-domestic, with limited geographic reach into Northern Ireland and Spain via portal integrations (PropertyPal, PropertyNews.com, Idealista, Kyero). The visible customer base consists entirely of named SMB estate agencies (Nest Associates, Sharpes Estates, Robert Homes, Corley Estate Agents, Rosedale & Jones, Roberts Homes), with a 5-star Google rating cited on the website. The firm is bootstrapped with no disclosed external funding, has a headcount of 1-10, and shows no M&A, leadership change, or restructuring signals in the source data.

Name

Apex27

Legal name

Apex27 Limited

Website

https://apex27.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex27 is a UK-based SaaS company that provides a cloud-based CRM and integrated workflow platform for UK estate and letting agents, with 353 partner integrations and AI features. It serves independent and mid-size agencies at £35 per user per month on a 30-day rolling contract.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Estate agent CRM
• Property management software
• Letting agent software
• Real estate CRM
• Estate agency platform

Headquarters

HQ city

Clacton-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing (Per User): Apex27 generates revenue primarily through per-user monthly subscription licensing. Customers pay £35 per user per month (excluding VAT) for access to the fully featured estate agent CRM covering sales, lettings, land, commercial and auctions. The pricing is simple and transparent with no hidden extras and no long-term commitments. Flexible licensing allows users to be added or removed at any time, with a simple 30-day rolling contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Apex27 sells a cloud-based estate agent CRM platform that gives UK estate and letting agencies a single integrated system to manage leads, sales progression, lettings, viewings, marketing, financials and compliance. The product is sold on a per-user monthly subscription (£35 per user per month, 30-day rolling contract) with a free 30-day trial, and includes built-in modules such as an integrated floorplan creator, EPC generator, VOIP/call tracking, white-labelled client portal and AI-powered reporting.

Product overview

Apex27 is a single cloud-based estate agent CRM platform that provides a comprehensive solution supporting sales, lettings, commercial, land, and auctions management. The core platform includes integrated modules for lead tracking, diary management, sales progression, reporting, call tracking and recording, and marketing tools. The product portfolio includes the core Apex27 CRM, Floorplan Creator (free integrated tool), EPC Generator, Agent AI (AI receptionist), Client Portal (white-labelled), Call Tracking and Recording with integrated VOIP, Viewings Manager with automated confirmations, Financial Tools for invoicing and rent collection, Customisable Workflows, AI Reporting powered by ChatGPT, and free estate agent websites. Pricing starts at £35 per user per month with a free 30-day trial available.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex27 CRM Cloud-based estate agent CRM providing sales, lettings, commercial, land and auctions management, with lead tracking, diary management, sales progression, reporting, call tracking and recording, and integrated marketing tools for UK estate and letting agencies.
• Agent AI AI-powered virtual receptionist built for UK estate and letting agents that handles enquiries, books viewings, answers property questions and qualifies leads autonomously around the clock.
• Apex27 Free Estate Agent Websites Free estate agent websites integrated with the Apex27 CRM, enabling agencies to publish property listings, sync with portals and present their brand online.

Quantifiable outcome

• Basic tasks take seconds rather than minutes; complex tasks take approximately one-third of the time they used to (per Roberts Homes customer testimonial).
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration93 records

AI capability10 records

Feature14 records

Partnerships

Three partnerships are on record, tiered core.

• RightmovecoreTechnology or IntegrationRightmove integration allows Apex27 users to publish and manage property listings directly to the UK's largest property portal, synchronising listings, availability and pricing updates in real time.
• ZooplacoreTechnology or IntegrationZoopla integration enables Apex27 users to list properties on the Zoopla platform directly from the CRM, streamlining property marketing workflows.
• OnTheMarketcoreTechnology or IntegrationOnTheMarket integration allows Apex27 users to syndicate property listings to OnTheMarket alongside Rightmove and Zoopla, covering the three major UK property portals.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reapit: Reapit is the largest UK-focused CRM and back-office platform for estate and letting agents. It competes head-to-head with Apex27 for the same UK agency customer base, offering sales, lettings, accounting and portal integrations.
• Dezrez: Dezrez provides a UK estate and letting agent CRM with portal integrations, sales progression and accounts functionality. It is a direct competitor in the same vertical SaaS category as Apex27.
• Street.co.uk: Street.co.uk is a modern, cloud-based CRM for UK estate agents with strong consumer-facing UX and lead-generation tools. It is a direct, fast-growing competitor targeting the same SMB and mid-market agency segment as Apex27.
• Agentbox: Agentbox is a UK estate and letting agent CRM offering lead management, sales progression and portal listings. It targets the same SMB UK agency market and competes with Apex27 on price and ease of use.
• Jupix: Jupix is a long-established UK estate agent CRM, now part of the Street Group, offering sales, lettings and auction workflows. It is a direct competitor serving the same UK high-street agency segment.

Regional players

• Console: Console is a cloud CRM and back-office platform for residential real estate agencies in Australia. It is comparable as a vertically-specialized estate-agency CRM serving a similar SMB agency market, but in a different geography.

Broad incumbents

• HubSpot: HubSpot is a broad SaaS incumbent offering CRM, marketing automation and sales tools. Some smaller UK agencies use it as a generic alternative to specialized estate-agency CRMs, making it a peripheral competitive threat.
• MRI Software: MRI Software is a large, broad property/real-estate software incumbent serving residential, commercial and corporate portfolios. It is comparable as a broader proptech incumbent with overlapping CRM and property-management capabilities.

Emerging players

• PayProp: PayProp is a cloud-based rental payments and property management platform for letting agents and landlords. It overlaps with Apex27's lettings and financial-tools functionality, particularly around rent collection and landlord statements.
• Arthur Online: Arthur Online is a UK letting agent and property management platform with tenant, maintenance and compliance workflows. It competes with Apex27 primarily in the lettings-side functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apex27online
• YouTubeyoutube.com/channel/UCHMFG_Ha-GbLrwHZZngQWXg
• Facebookfacebook.com/apex27online
• LinkedInlinkedin.com/company/apex27
• Instagraminstagram.com/apex27online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex27