COYO

What COYO does

COYO, founded in 2010 in Hamburg, Germany, has repositioned under the Haiilo brand to offer an AI-powered employee experience and intranet platform. The platform is delivered as a central digital hub with add-on modules for Employee Communications (targeted, multi-channel publishing), Employee Advocacy (social sharing with metrics), Insight & Analytics (engagement and sentiment signals), and a branded Employee App for mobile access. Underlying technology combines a content and knowledge layer with a proprietary assistant, AVA, which provides generative AI assistance for writing, summarization, and content retrieval, alongside AI-powered search and sentiment analytics. The platform integrates with 130+ third-party systems including Microsoft 365, Google Workspace, Slack, and HRIS solutions.

The company serves enterprise buyers — primarily internal communications, HR, IT, and executive leadership teams — and lists named customers across banking, telecommunications, pharmaceuticals, manufacturing, energy, healthcare, government, and consumer goods, including Rabobank, T-Mobile, Google, AstraZeneca, LG, Uniper, Vorwerk, Ritter Sport, Elekta, Johanniter, and RVO. Revenue is generated on a SaaS subscription basis via direct enterprise field sales with a demo-led consultative motion; pricing is quote-based and not publicly disclosed. The firm holds ISO/IEC 27001:2022 and SOC 2 Type II certifications and has received multiple G2 awards (2025-2026) including Leader designations in Employee Communication, Employee Engagement, and Employee Advocacy, plus a Summer 2026 Momentum Leader badge.

Headcount sits in the 251-500 band, supporting the integrated platform across product, sales, and customer success functions. Geographic operations appear anchored in Germany with UK sales contact presence, and named enterprise customers span EMEA and global multinationals. No funding rounds, investors, acquisitions, or revenue figures are publicly disclosed in the source material, limiting visibility into capital structure and ownership.

Name

COYO

Legal name

Haiilo

Website

https://coyoapp.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

COYO (Haiilo) is a Hamburg-based SaaS provider of an AI-powered employee experience and intranet platform, serving enterprise internal communications, HR, IT, and executive teams with comms, analytics, advocacy, and mobile modules.

Ownership category

akta.pro rank

Product category

Employee Experience Platform

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Service Management (ESM) Platforms (HDAEALAB)

akta.pro secondary industries

Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Employee experience platform
• Enterprise intranet software
• Internal communications platform
• Employee advocacy tools
• Workforce engagement software

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual subscription-based pricing model for enterprise employee experience platform access. Platform includes intranet, communications, advocacy, analytics, and mobile app features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

COYO (now operating as Haiilo) provides an AI-powered employee experience and intranet platform delivered as a unified SaaS solution for enterprises. The platform combines internal communications, knowledge management, employee advocacy, mobile access, and AI-driven engagement/sentiment analytics, supported by 130+ native integrations with Microsoft 365, Google Workspace, Slack, and HRIS systems. Customers include Rabobank, T-Mobile, Ritter Sport, Google, Vorwerk, Uniper, LG, AstraZeneca, Elekta, Johanniter, and RVO (Netherlands Enterprise Agency).

Product overview

Haiilo is an AI-powered employee experience and intranet platform delivered as a unified platform with modular components. The core AI-Powered Intranet serves as the central digital hub, supplemented by add-on modules including Employee Advocacy (social sharing), Employee Comms (targeted messaging), Insight & Analytics (engagement analytics), and Employee App (mobile access). AVA AI Assistant provides embedded AI capabilities across the platform. All modules share 130+ integrations including Microsoft 365, Google, Slack, and HRIS systems.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Intranet Platform
• Employee Comms
• Employee Advocacy
• Insight & Analytics
• Employee App
• AVA AI Assistant

Quantifiable outcome

• 80%+ engagement rate on company updates
• +2 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft 365coreTechnology or IntegrationDeep integration with Microsoft 365 suite including Teams, Outlook, SharePoint, and other Microsoft productivity tools for seamless employee experience.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace including Gmail, Drive, Calendar, and other Google productivity applications.
• SlackcoreTechnology or IntegrationIntegration with Slack for seamless communication and collaboration within the employee experience platform.
• HRIS SystemscoreTechnology or IntegrationIntegration with various HR Information Systems for employee data synchronization and personalized employee experiences.
• Haiilo Marketplace PartnerscoreTechnology or Integration130+ integrations available through the Haiilo Marketplace covering productivity, communication, HR, and business tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Firstup: Employee communication and engagement platform focused on reaching frontline and deskless workers, with targeted messaging and analytics. Comparable to Haiilo's Employee Comms and Employee App modules.
• Jostle: Employee intranet and communications platform for mid-sized organizations, focused on engagement and culture. Comparable product surface and SaaS subscription model to Haiilo.
• Workvivo: Employee experience and intranet platform targeting enterprise customers with comms, engagement, and culture features. Closely comparable product scope, enterprise GTM, and target buyers (Internal Comms, HR, IT) to Haiilo.
• Staffbase: German-headquartered employee experience platform with intranet, comms, and analytics modules targeting frontline and enterprise workforces. Highly comparable on product, geography, and enterprise customer profile.
• MangoApps: Unified employee experience platform combining intranet, communications, training, and analytics for enterprise. Overlaps with Haiilo's modular product suite and enterprise SaaS delivery model.
• Simpplr: AI-powered intranet and employee experience platform for mid-market and enterprise. Directly competes on intranet, search, comms, and analytics with a similar SaaS subscription model.

Emerging players

• Workday Peakon Employee Voice: Employee engagement and listening platform from Workday. Overlaps with Haiilo's analytics and sentiment modules, but is typically deployed alongside Workday HCM rather than as a standalone EX hub.
• Lattice: People management platform with performance, engagement, and analytics modules. Partial overlap with Haiilo's engagement and analytics capabilities, primarily serving HR and people leaders.

Broad incumbents

• SharePoint: Microsoft's enterprise content, intranet, and knowledge management platform, often extended via Viva. Frequently the incumbent Haiilo displaces or augments in enterprise deployments.
• Microsoft Viva: Microsoft's employee experience platform bundled into Microsoft 365, covering engagement, learning, knowledge, and analytics. The most significant broad incumbent due to bundling and shared M365 integration surface.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coyoapp
• Facebookfacebook.com/coyoapp
• LinkedInlinkedin.com/company/coyoapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COYO