Nano Influence

What Nano Influence does

Nano Influence is a Vienna, Austria-based private company founded in 2020 that operates a two-sided user-generated content (UGC) video marketplace under the stylink UGC brand (stylink Social Media GmbH). The platform connects more than 20,000 vetted content creators with over 2,500 brands and agencies, managing the full production workflow — brief creation, creator application and selection, product shipment, video production, expert content review with feedback, and final delivery — within a stated nine-day turnaround. Product offerings include classic UGC videos, subtitled UGC, faceless UGC videos, UGC unboxing videos, and a newer faceless unboxing format aimed at e-commerce retailers; mobile applications for iOS and Android (io.getnano.app) extend the platform to creators on the go.

The company's go-to-market combines a self-serve brand portal with a direct sales motion offering free expert consultations via HubSpot for enterprise brands and agencies, supported by content marketing (blog, case studies, whitepapers) targeting brands, agencies, and creators. Revenue is generated on a transaction-fee basis: brands pay for content production (pricing not publicly disclosed, quote-based), while creators earn up to 200 EUR per delivered video. Named customers span enterprise retail and fashion (H&M, Amazon, About You, Bonprix, Breuninger, Douglas, COS), insurance (Generali), beverages (Stiegl, Dunkin'), and food/health (Vitafy Brands). An Amazon Ads Verified Partnership provides distribution credibility. Headcount is reported at 1–10 employees, indicating a small operating team relative to the scale of the creator and brand networks claimed.

Name

Nano Influence

Website

https://getnano.io

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

Nano Influence (stylink UGC) operates a two-sided UGC video marketplace connecting over 20,000 vetted creators with 2,500+ brands and agencies, primarily in the DACH region, delivering authentic short-form advertising videos within a nine-day turnaround.

Ownership category

akta.pro rank

Product category

Online Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Online article publishing
• Global current events coverage
• Social topic journalism
• Digital media content
• News and updates publishing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. UGC Content Creation: Platform facilitates creation of authentic user-generated content videos by connecting brands with creators. Brands pay for content creation services with creators earning up to 200 EUR per video. The platform acts as intermediary managing the process from briefing to delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nano Influence publishes articles and updates on global current events and social topics for online readers. The firm operates a digital publishing presence accessible via its website getnano.io and is registered as a for-profit private company founded in 2020, based in Vienna, Austria.

Product overview

stylink UGC is a UGC content platform operated by stylink Social Media GmbH that connects brands and agencies with a network of over 20,000 content creators to produce authentic advertising videos. The core platform facilitates the entire creative workflow—from brief creation and creator matching through video production and delivery—within a 9-day turnaround. The platform offers multiple UGC video formats including videos with subtitles, classic UGC, faceless UGC, and unboxing variants. The offering is complemented by a mobile app for iOS and Android that enables creators to manage assignments and brands to submit content requests.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 9-day turnaround from assignment to finished UGC video
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Amazon AdscoreGTM or Marketing Partnerstylink UGC is an Amazon Ads Verified Partner, providing credibility for brands looking to create advertising content for Amazon's advertising network.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Billo: Billo is a UGC video marketplace connecting brands with creators to produce short-form ads. Directly comparable to Nano Influence/stylink UGC: same product (UGC videos for e-commerce/social ads), same two-sided marketplace model, same target buyer (DTC and enterprise brands).
• Insense: Insense is a UGC and influencer-marketing platform offering creator sourcing, brief-to-delivery workflow, and performance UGC for brands. Direct overlap with stylink UGC's workflow and target customer base of brands and agencies.
• Bumpers: Bumpers is a UGC content platform that connects brands with creators for short-form ad videos across social platforms. Highly comparable end-to-end product and customer (brands seeking authentic video at speed).
• Captiv8: Captiv8 is a global influencer marketing platform with creator discovery, content workflow, and analytics. Comparable to stylink UGC in creator–brand matchmaking and UGC content production, though typically serving larger enterprise programmes.
• Bulbshare: Bulbshare operates a community/UGC platform collecting short-form consumer content from a large contributor base. Direct overlap in short-form UGC sourcing and brand-facing content marketplace dynamics.

Broad incumbents

• Grin: Grin is a broader creator-marketing platform covering influencer CRM, gifting, content collection, and UGC workflows. Overlaps with stylink UGC's UGC and creator-collaboration functionality but spans a wider workflow (relationship management, payouts, analytics).
• Aspire (formerly AspireIQ): Aspire is an established creator-marketing platform with a large creator marketplace and end-to-end campaign workflow. Comparable business model to stylink UGC at a more mature scale and broader enterprise footprint.
• Whalar: Whalar is a creator agency and UGC studio producing short-form brand content at scale. Comparable product (creator-sourced UGC ads) though delivered via an agency/services model rather than a pure self-serve platform.
• Tagger by Sprout Social: Tagger (now part of Sprout Social) is an influencer-marketing and social-intelligence platform with creator discovery and campaign analytics. Adjacent to stylink UGC's brand–creator matching and content workflow, with a stronger analytics positioning.

Emerging players

• Genmo: Genmo is an AI video generation platform producing short-form branded video. Emerging competitive threat to stylink UGC's creator-sourced UGC because AI-generated video could substitute for many of the same brand use cases (especially faceless UGC and unboxing formats).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nano Influence