Insense
Insense is a UGC and influencer marketing SaaS platform connecting 3,500+ DTC brands, mobile apps, and agencies with a vetted 100K+ creator marketplace across 35+ countries and an AI-powered outreach tool reaching 7M+ influencers.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Insense does
Insense is a UGC and influencer marketing SaaS platform that connects direct-to-consumer brands, mobile apps, and advertising agencies with a vetted global creator supply. The company operates a self-service creator marketplace of 100K+ vetted creators across 35+ countries, augmented by an AI-powered Influencer Outreach Tool accessing a separate database of 7M+ influencers via Instagram and TikTok Creator Marketplace integrations. Its platform modules cover Creative Brief generation, Direct Chat (one-to-many creator messaging), Campaign Management, automated Payments & Copyrights (including lifetime digital content usage rights), Relationship Management, and a Performance Dashboard with CPM, views, and engagement analytics.
The business model is multi-stream and transaction-based: brands pay per UGC video (from $100), per influencer post (from $125 for nano-influencers), or engage quote-based managed services with multi-year contracts for end-to-end campaign management. Product seeding and TikTok Shop affiliate programs add freemium and commission-revenue rails, while official Meta Business Partner, TikTok Shop Partner, and TikTok Marketing Partner statuses monetize Meta Partnership Ads and TikTok Spark Ads workflows. The go-to-market is hybrid — product-led growth through a freemium self-service tier, supplemented by enterprise field sales for managed services.
The customer base of 3,500+ brands is broadly distributed across SMBs (Bones Coffee, Solawave, GoPure, Wonderskin, petlabco), mid-market (Quince, il makiage new york), and enterprise accounts (Revolut, Flo, Monster Energy, Bending Spoons, paysend). The company is incorporated in the US as Insense Ads, Inc. (New York) and operates internationally with 51-100 employees.
Insense firmographics
Firmographics- Name
- Insense
- Legal name
- Insense Ads, Inc.
- Website
- https://insense.pro
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Insense is a UGC and influencer marketing SaaS platform connecting 3,500+ DTC brands, mobile apps, and agencies with a vetted 100K+ creator marketplace across 35+ countries and an AI-powered outreach tool reaching 7M+ influencers.
- Ownership category
- akta.pro rank
Insense industry classification
Industry- Product category
- Creator Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), UGC Sourcing & Community Creator Programs (BPAFAHAK), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
Where Insense is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Collaboration Fees: Platform charges brands for creator collaborations on the marketplace. UGC campaigns start at $100 per video, influencer posts begin at $125 for nano-influencers, with pricing varying by creator size and content type.
- Managed Services: Full-service campaign management, dedicated platform managers, influencer scouting, post-production, and UGC video production available as add-on services for brands seeking hands-on support.
- Product Seeding: Free product exchange model where brands send products to creators in exchange for honest reviews and UGC content. No direct platform fee for the seeding collaboration itself.
- Affiliate & TikTok Shop Commissions: Commission-based model where influencers earn commissions on sales generated through their content. Platform facilitates affiliate program enrollment and commission payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UGC Campaigns |
| Unit Pricing | Pay-as-you-go | Influencer Posts |
| Other | Multi-year contract | Managed Services |
| Freemium | Monthly | Self-Service Platform |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Insense product offering
Product offeringCore offering
Insense operates a creator marketplace and influencer marketing platform that helps DTC e-commerce brands, agencies, and mobile apps discover vetted content creators, run UGC campaigns, manage collaborations, and pay creators through integrated workflows. The platform combines a self-service SaaS marketplace of 100K+ vetted creators with an AI-powered outreach tool reaching 7M+ influencers, and offers optional managed services for hands-on campaign execution including UGC production, post-production, and influencer scouting.
Product overview
Insense is an all-in-one UGC and influencer marketing platform combining a self-service SaaS model with optional managed services. The platform architecture centers on a Creator Marketplace of 100K+ vetted creators paired with an Influencer Outreach Tool accessing 7M+ influencers, supported by integrated modules for Creative Brief creation, Direct Chat communication, Campaign Management, Payments & Copyrights handling, Relationship Management, and Performance Dashboard analytics. Core use cases include UGC content production, Influencer Posts, Product Seeding, Meta Partnership Ads, TikTok Spark Ads, and Affiliate/TikTok Shop campaigns. Brands can self-manage campaigns entirely through the platform or engage Insense's managed services team for hands-on support with strategy, execution, and optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Service Creator Platform SaaS-enabled creator marketplace providing brands direct control over campaign creation, creator discovery, brief generation, communication, payment, and analytics via insense.pro, with a freemium model and unlimited campaign launches.
- Managed Services End-to-end campaign management delivered by Insense's in-house team including strategy, creative concepts, execution, optimization, dedicated platform managers, UGC video production, post-production, and influencer scouting for brands seeking hands-on support.
- UGC Content Campaigns User-generated content creation service enabling brands to source photos and videos from creators including product demos, reviews, testimonials, and unboxing content with 10-14 day turnaround; UGC campaigns start at $100 per video.
- Influencer Posts Sponsored post campaigns where influencers create and publish content on their social channels (Instagram/TikTok) for fixed compensation, with flexible pricing per post (starting at $125 for nano-influencers) and performance tracking.
- Product Seeding Free product gifting campaigns where brands send products to creators in exchange for honest reviews or posts, achieving 20%+ activation rates, with bulk shipping management and Shopify integration for product fulfillment.
- Meta Partnership Ads Creator whitelisting service enabling brands to run ads using creator content with Meta Partnership Ads (MPA), with 53% higher CTR and 19% lower CPAs versus standard ads, integrated payment, and connection management via Meta Business Partner integration.
- TikTok Spark Ads Native TikTok ad format enabling brands to boost organic creator posts as Spark Ads, receiving authentic ad content that maintains native in-feed appearance with higher CTRs, activated through TikTok Marketing Partner integration.
- Affiliate & TikTok Shop Campaigns Commission-based creator partnerships for TikTok Shop where influencers earn commissions on sales generated through their content, with automated commission tracking and payments enabled by TikTok Shop Partner integration.
- AI Influencer Outreach Tool Automated outreach platform powered by AI connecting to a database of 7M+ influencers outside the core marketplace, with AI-generated creator lists from campaign brief parameters, auto-applied personalized email templates, and one-click Gmail authorization for instant outreach at scale.
Quantifiable outcome
- 53% higher CTR with Meta Partnership Ads
- +7 more outcomes
Companies that use Insense
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Insense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Insense partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Meta Business PartnerscoreOfficial Meta Business Partner enabling Insense to offer Partnership Ads (whitelisting) capabilities. The partnership allows brands to request MPA account level access from eligible influencers and manage connections through the platform.
- TikTok Shop PartnercoreOfficial TikTok Shop Partner integration allowing brands to run TikTok Shop affiliate campaigns. Insense facilitates influencer enrollment in affiliate programs and commission payments.
- TikTok Marketing PartnercoreOfficial TikTok Marketing Partner enabling Spark Ads integration. The partnership allows brands to receive Spark Ad codes from influencers through Insense's direct chat.
- ShopifycoreShopify integration for product seeding campaigns. Enables brands to download shipping information in bulk and streamline product fulfillment to influencers.
- Instagram Creator MarketplacecoreFirst-party data integration providing creator profiles with audience insights and engagement metrics for the influencer outreach tool.
- TikTok Creator MarketplacecoreFirst-party data integration providing creator profiles with audience insights and engagement metrics for the AI-powered influencer outreach tool.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Insense competitors and assessment
Company assessmentDirect peers
- Klear (Meltwater): Klear is an influencer marketing platform with creator discovery, vetting, and campaign analytics, now part of Meltwater. It overlaps with Insense's vetted creator marketplace and outreach functionality.
- Tagger (by Sprout Social): Tagger is a social intelligence and influencer marketing platform now owned by Sprout Social, providing creator discovery, campaign management, and analytics — overlapping with Insense's analytics and marketplace capabilities.
- Aspire (formerly AspireIQ): Aspire is a creator and influencer marketing platform that connects brands with creators for paid collaborations, UGC, and ambassador programs — directly overlapping with Insense's core marketplace offering and serving similar DTC and enterprise customers.
- Upfluence: Upfluence offers an influencer marketing platform with creator search, outreach, and campaign analytics, plus an affiliate program tool — directly comparable to Insense's marketplace, outreach, and affiliate/TikTok Shop offerings.
- Grin: Grin is a creator marketing platform focused on DTC and ecommerce brands, offering creator discovery, relationship management, and ROI tracking — closely aligned with Insense's creator marketplace and campaign management workflow.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, campaign management, and analytics — competing in the same creator-brand matchmaking space as Insense, though skewed toward larger enterprise customers.
- Collabstr: Collabstr is a marketplace that connects brands with UGC creators and influencers, with similar pricing tiers and product seeding offerings to Insense, focused on SMB and mid-market DTC customers.
- Later (LaterLabs): Later is a social media marketing platform that has expanded into influencer marketing through acquisitions (e.g., Mavrck), offering creator discovery and campaign tools comparable to Insense for brands running paid social on Meta and TikTok.
Broad incumbents
- BrandConnect (YouTube/Google): BrandConnect is YouTube's creator-brand partnership platform and a direct channel competitor to Insense's marketplace; though YouTube-focused, it represents the kind of native platform tool that could pressure third-party marketplaces like Insense.
Emerging players
- HypeAuditor: HypeAuditor provides influencer analytics, fraud detection, and discovery tools used by brands running creator campaigns — adjacent to Insense's outreach and performance dashboard capabilities, with stronger analytics positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insense social profiles
Digital presenceInsense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insense leadership team
Management profileNumber of profiles
Profiles2 records
Insense funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insense
What does Insense do?
Insense operates a creator marketplace and influencer marketing platform that helps DTC e-commerce brands, agencies, and mobile apps discover vetted content creators, run UGC campaigns, manage collaborations, and pay creators through integrated workflows. The platform combines a self-service SaaS marketplace of 100K+ vetted creators with an AI-powered outreach tool reaching 7M+ influencers, and offers optional managed services for hands-on campaign execution including UGC production, post-production, and influencer scouting.
Is Insense a public or private company?
Insense is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insense founded?
Insense was founded in 2021. It employs 51 to 100 people.
Where is Insense based?
Insense is headquartered in New York, United States, in the North America region.
How does Insense make money?
Four revenue lines are on record. Creator Collaboration Fees are the primary driver. The others are managed Services, product Seeding and affiliate & TikTok Shop Commissions.
Who are Insense's main competitors?
Direct peers on record are Klear (Meltwater), Tagger (by Sprout Social), Aspire (formerly AspireIQ), Upfluence, Grin, CreatorIQ, Collabstr and Later (LaterLabs). BrandConnect (YouTube/Google) is listed as a broad incumbent. HypeAuditor is listed as an emerging player.
Does Insense have an API?
No public API is recorded for Insense.
What industry is Insense in?
Insense's product category is Creator Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 541810 and its SIC code is 7310.