America's Best Choice

What America's Best Choice does

America's Best Choice is a private, Georgia-headquartered home exterior improvement company operating under parent Roof Depot. Founded in 2010 by window industry veterans and holding Georgia General Contractor License GCC0009317, the company distributes and installs ten product categories — windows (vinyl and composite across seven styles), entry doors, siding (vinyl, wood, fiber cement), roofing, decks, fences, garage doors, gutters and gutter covers, porches and sunrooms, and motorized awnings and screens — through a network of twelve independently owned and operated dealer locations spanning the Southeast, Midwest and Southwest.

The underlying technology stack is conventional building-products rather than proprietary: products are sourced through manufacturer alliances with James Hardie (Hardie Certified Master Elite siding installer), GAF, CertainTeed and Gutter Helmet, with energy-efficiency features such as Energy Star 7.0-rated vinyl windows, double/triple-pane low-E glazing, and engineered-composite materials supplied by partner OEMs. America's Best Choice adds value through a triple-layer warranty structure (manufacturer + supplemental ABC warranty + TrustDALE $10,000 Make It Right guarantee), upfront transparent pricing, screened and trained installer crews, and Dale Cardwell's TrustDALE-certified referral pipeline across TV, radio and online channels.

Revenue is generated primarily through one-time project sales and professional installation across the ten product categories, supplemented by a professional-services revenue stream from facilitating customer financing via FDIC-insured, A+ BBB-rated home improvement lenders (over one million loans originated by partners). The model is largely franchise/dealer-style: independent owner-operators run field sales and installations in their geographies while the brand provides marketing, training, manufacturer access and warranty infrastructure. Customer base is residential homeowners with budgets for premium exterior renovations — large-ticket, infrequent, project-based purchases rather than recurring contracts — making the customer base highly fragmented and individual homeowner transactions the unit of revenue. Pricing is quote-based with free no-obligation in-home estimates and no application, closing or appraisal fees on financed work.

Name

America's Best Choice

Legal name

America's Best Choice

Website

https://abcwin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

America's Best Choice is a private, Roof Depot subsidiary that distributes and installs residential exterior home improvement products — windows, doors, siding, roofing, decks, fences, garage doors, gutters, porches and awnings — through twelve independently owned U.S. dealer locations using quote-based pricing and TrustDALE-certified warranty-backed service.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Products

NAICS

Other Building Material Dealers (44418), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industries

Deck Railing, Stair & Baluster Repair (HSAGAJAB), Enclosed Porch / Patio Conversions to Living Space (HSAPADAM), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

Keywords

• Home improvement products
• Replacement windows
• Residential roofing
• Exterior remodeling
• Siding installation

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window Sales and Installation: One-time sale and professional installation of replacement windows including vinyl, composite, and various styles (double hung, single hung, picture, casement, awning, bay, sliding). Revenue generated from product markup and installation services.
2. Exterior Home Improvement Products: Sales and installation of roofing, siding, entry doors, garage doors, gutters, and gutter covers. Covers full range of residential exterior improvement needs with professional installation services.
3. Outdoor Living Structures: Sales and installation of decks, fences, porches, sunrooms, and motorized awnings/screens. Products include composite, pressure-treated wood, PVC/vinyl materials.
4. Home Improvement Financing: Facilitates financing for customers through specialized home improvement lenders. Lenders are FDIC insured with A+ BBB rating. The company connects customers with lenders who have approved over a million home improvement loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

America's Best Choice manufactures, sells, and professionally installs premium residential exterior home improvement products including replacement windows (vinyl and composite), entry doors (fiberglass and steel), siding (vinyl, wood, fiber cement), roofing (shingles, metal, slate/tile), decks, fences, garage doors, gutters with covers, porches/sunrooms, and motorized awnings/screens. Products are sold directly to homeowners through a network of independently owned and operated dealer locations across 12 U.S. markets, supported by in-home consultations, free estimates, and TrustDALE certification.

Product overview

America's Best Choice is a premium home improvement products and services company offering a comprehensive portfolio of exterior renovation solutions. The company operates as a collection of interconnected product lines under a unified brand: windows (vinyl and composite in 7 styles), entry doors (fiberglass/steel in multiple configurations), siding (vinyl, wood, and fiber cement), roofing (shingle, metal, slate/tile systems), decks (composite and pressure-treated wood), fences (wood, aluminum, chain link), porches/sunrooms, gutters with protection covers, garage doors with smart openers, and motorized awnings/screens. The company is a Roof Depot subsidiary and positions itself on premium quality, energy efficiency, TrustDALE certification, and triple-layer warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Windows

Quantifiable outcome

• Window replacement can recoup more than 79% of cost when house goes on sale
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Roof DepotcoreStrategic or Co-development PartnerAmerica's Best Choice is proud to join the Roof Depot family of companies, combining expertise and shared commitment to quality. Since 1998, Roof Depot has been a trusted name in roof replacement, installation, and comprehensive exterior solutions. Together, they are dedicated to delivering exceptional craftsmanship and quality improvements for homeowners.
• Home Improvement Lenders (FDIC Insured)coreChannel Partner/ Reseller/ DistributorSpecialized home improvement lenders providing financing options to customers. All lenders are FDIC Insured and have A+ BBB Rating. They have developed payment options perfectly tailored to home improvement needs and have been approving home improvement loans for decades, with over 1 million loans approved.
• Home Service Alliance PartnersminorChannel Partner/ Reseller/ DistributorPartners in the Home Service Alliance who work closely with customers to select fencing solutions that match specific style preferences while keeping fence cost in mind relative to budget.
• Leading Window ManufacturerscoreTechnology or IntegrationPartnerships with top window manufacturers in the United States to provide exceptional quality and value. These partnerships enable the company to offer best quality replacement windows to customers.
• James HardiecoreTechnology or IntegrationHardie Certified Master Elite siding installer with one of the largest volume installations in the Atlanta market. Installs Hardie products per manufacturer specifications for fiber cement siding.
• TrustDale.comcoreGTM or Marketing PartnerConsumer investigative reporter Dale Cardwell's business review and consumer advocacy platform. America's Best Choice is TrustDale certified with $10,000 Make It Right guarantee. Access to multi-media platform including online, TV and radio for promotion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Window World: Largest replacement window franchise in the US with a franchise/dealer model selling and installing windows, doors, and related exterior products. Directly comparable to ABC in customer segment, go-to-market, and product emphasis on replacement windows.
• LeafGuard: Specialty gutter and home exterior product company with a direct-to-consumer in-home sales and installation model. Comparable to ABC in single-category premium exterior installation, quote-based pricing, and similar target customer (residential homeowners).
• Renewal by Andersen: Direct-to-consumer replacement window and door company with owned locations and premium positioning. Closely matches ABC's premium exterior remodeling focus, in-home consultation model, and Energy Star-rated product emphasis.
• Power Home Remodeling: Direct-to-consumer exterior home remodeling company specializing in windows, roofing, siding, and insulation with an in-home sales model. Comparable to ABC in direct-sales exterior remodeling, premium product positioning, and large-ticket financing reliance.
• Pella Corporation: Manufacturer and installer of windows and doors with an extensive US dealer network offering premium exterior products. Comparable to ABC in dealer-distributed premium window/door positioning and product breadth.
• Champion Windows: Multi-product exterior home improvement company offering windows, roofing, siding, sunrooms, and patio enclosures through direct sales and installation. Closely mirrors ABC's whole-home exterior platform with similar product breadth and installation-led GTM.
• Long Home Products: Regional home improvement company offering replacement windows, roofing, baths, and exterior remodeling with direct sales and installation. Comparable to ABC in multi-product exterior focus, in-home sales model, and geographic concentration in select US markets.

Broad incumbents

• Lowe's: National home improvement retailer with installation services across exterior product categories. Comparable broad-portfolio incumbent competing for ABC's target customer's exterior renovation spend.
• The Home Depot: Largest US home improvement retailer offering installation services across windows, doors, roofing, and exterior products. Competes with ABC for the same homeowner exterior renovation wallet but operates at vastly greater scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmericasBestChoiceWindows

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Best Choice