Improove

What Improove does

Improove is a small Italian for-profit company headquartered in Pescara, founded in 2014 and operating with 1-10 employees. Its primary commercial offering is the Zenith On-Hub brand, described as "Un brand di Gruppo Rosato Srl" (a brand of Gruppo Rosato Srl), which delivers full-outsourcing e-commerce services to Italian businesses. The firm targets e-commerce operators currently managing fragmented operations across multiple marketing agencies, third-party logistics providers, and internal teams, and seeks to consolidate those functions under a single accountable partner with unified responsibility for final profit margins.

Zenith On-Hub's core product bundles four pillars into one offering: (1) integrated logistics including fulfillment, shipping, returns, and storage; (2) zero startup costs with technology treated as a variable operating expense rather than a fixed amortized asset; (3) full-inclusive execution covering marketing and platform maintenance; and (4) ESG and structural compliance positioned as infrastructure rather than an add-on. The proprietary integrated operating system is presented as the result of 15 years of operational experience, though the underlying technology stack is not publicly disclosed and no AI, API, or SDK capabilities are referenced.

The business model is a recurring all-inclusive subscription fee with no separate add-on charges, sold through a consultative enterprise field-sales motion that requires prospective clients to pass an eligibility verification (FASE 2) before being assigned a reserved Business Development Manager. Markets served are Italy and Europe, with operational offices in Pescara (HQ) and Rome (EUR area). Revenue, funding, customer logos, and leadership details beyond CEO Vincenzo Rosato are not disclosed in available sources, and no awards, patents, partnerships, or M&A activity are recorded.

Name

Improove

Legal name

Improove

Website

https://improove.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Improove, via its Zenith On-Hub brand (a brand of Gruppo Rosato Srl), provides Italian e-commerce businesses with all-inclusive full-outsourcing services bundling logistics, marketing, and maintenance under a single subscription fee. Founded 2014, headquartered in Pescara, 1-10 employees.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment and Logistics Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• E-commerce outsourcing
• Order fulfillment services
• Integrated logistics management
• E-commerce operations management
• 3PL logistics services

Headquarters

HQ city

Pescara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Full-Service E-commerce Outsourcing Fee: All-inclusive fee model covering integrated logistics (fulfillment, shipping, returns, storage), marketing, and maintenance as a single coordinated cost. Technology costs are treated as variable operating costs rather than fixed assets to amortize.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Improove, through its Zenith On-Hub brand, provides end-to-end e-commerce outsourcing that combines integrated logistics (fulfillment, shipping, returns, storage), marketing execution, and platform maintenance under a single all-inclusive fee. The offering targets e-commerce operators seeking to consolidate fragmented agency, 3PL, and internal-team operations into one accountable partner for Gross Operating Margin (MOL) optimization. Built on 15 years of operational experience, the model treats technology as a variable operating cost rather than a fixed amortized asset, with zero setup costs for the client.

Product overview

Zenith On-Hub is a single unified full-service e-commerce outsourcing solution consisting of integrated logistics (fulfillment, returns, storage), marketing execution, and platform maintenance bundled into an all-inclusive fee. The four pillars are: (1) ON HUB Integrated Logistics, (2) Zero Startup Costs with variable technology pricing, (3) Full-Inclusive Execution eliminating extra costs, and (4) ESG and Structural Compliance. This is a result of 15 years of operational experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenith On-Hub Full Outsourcing E-commerce Service Full outsourcing e-commerce service providing integrated logistics (fulfillment, shipping, returns, storage), marketing execution, and platform maintenance under a single all-inclusive fee. It is intended for e-commerce operators currently managing fragmented operations across marketing agencies, 3PL providers, and internal teams who need unified accountability for Gross Operating Margin (MOL). Zero startup costs; technology included as a variable operational expense.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Pattern: Global e-commerce accelerator that bundles marketplace management, logistics, marketing and brand operations for brands - structurally the closest peer to Improove/Zenith On-Hub's all-inclusive outsourcing bundle.
• ShipBob: Tech-enabled 3PL offering fulfillment, shipping, returns and storage to e-commerce brands. While narrower than Zenith On-Hub (no bundled marketing), it directly competes on the integrated-logistics pillar and on the 'variable-cost tech' positioning.
• OuterBox: E-commerce digital agency combining design, development, SEO and marketing services for online retailers. Comparable to the marketing-and-maintenance bundle Improove sells, though without owned logistics infrastructure.

Regional players

• Alkemy: Italian-listed digital transformation company offering marketing, technology and e-commerce services. Comparable as a domestic Italian peer combining marketing and tech services for brands, though broader in scope than Improove.
• Jakala: Italian martech and loyalty company combining data, marketing technology and customer engagement services. Comparable as a domestic Italian player competing for the same brand-side marketing budget that Improove targets.

Broad incumbents

• HubSpot: Broad incumbent in inbound marketing, marketing automation and content marketing - the exact disciplines cited in Improove's own short description. Competes for the marketing portion of the bundle and for client mindshare on inbound strategy.
• Shopify: Global e-commerce platform incumbent that enables merchants to run their own operations with apps for fulfillment, marketing and maintenance. Competes indirectly by letting clients self-serve the same capabilities Improove bundles.
• Salesforce Commerce Cloud: Enterprise e-commerce platform with integrated marketing, service and analytics tooling. Represents the broader incumbent option for brands weighing outsourced bundles vs. buying a unified platform and managing it internally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Improove_Agency
• Facebookfacebook.com/improovedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improove