International Motorcars
International Motorcars llc is a privately held, single-location independent used-vehicle dealership in Berlin, Connecticut, founded in 2000, retailing 38 pre-owned cars, SUVs, trucks, and vans across multiple brands to individual consumers in central Connecticut, with sub-prime auto financing and extended warranty products.
- Company typePrivate
- Founded2000
- HeadquartersBerlin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What International Motorcars does
International Motorcars llc is a privately held, single-location independent used-vehicle dealership headquartered at 68 Berlin Turnpike in Berlin, Connecticut. Founded in 2000 and operating under continuous family/independent ownership for over 25 years, the company retails pre-owned cars, SUVs, minivans, trucks, and pickups across a brand mix that includes Audi, BMW, Chevrolet, Ford, GMC, Nissan, Ram, and a small assortment of niche EV units from EV International Technologies. Current inventory disclosed on the website totals 38 vehicles, organized in price tiers from under $10,000 to over $20,000, with the bulk of stock concentrated in the $10,000–$20,000 mid-range.
The firm's go-to-market is traditional direct-to-consumer retail: customers browse inventory online or in person, schedule test drives, and complete purchases at the Berlin storefront or by phone at (860) 829-8818. The company has built finance department relationships with multiple Connecticut banks and lending institutions to support customers across the credit spectrum, including a deliberate sub-prime financing capability targeting buyers with poor, thin, or no credit history. Extended service contracts and warranties are sold as an add-on, providing a recurring-style revenue stream layered on top of one-time vehicle sales. Marketing relies on the dealer website, organic search, phone sales, and walk-in traffic; no third-party resale, franchise, or B2B channel is in evidence.
The business model is a low-overhead used-vehicle retailer with three revenue streams: (i) one-time vehicle sales, (ii) transaction-fee income from facilitating auto loans, and (iii) extended warranty/service contract sales treated as recurring-like. The dealer explicitly serves approximately 13 Connecticut towns beyond Berlin (New Britain, Newington, Cromwell, Portland, Middletown, Meriden, Wethersfield, Hartford, Bristol, Cheshire, Wolcott, Hampton, Prospect) and markets coverage in Manchester, New Haven, and Waterbury. No external institutional investment, parent company, franchise affiliation, patents, AI/ML capabilities, or formal certifications are disclosed; operating status is active, and the legal entity is International Motorcars llc, a Connecticut LLC.
International Motorcars firmographics
Firmographics- Name
- International Motorcars
- Legal name
- International Motorcars llc
- Website
- https://internationalmotorcars.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- International Motorcars llc is a privately held, single-location independent used-vehicle dealership in Berlin, Connecticut, founded in 2000, retailing 38 pre-owned cars, SUVs, trucks, and vans across multiple brands to individual consumers in central Connecticut, with sub-prime auto financing and extended warranty products.
- Ownership category
- akta.pro rank
International Motorcars industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (441120), Used Car Dealers (44112), Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where International Motorcars is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
International Motorcars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: One-time sale of used vehicles to individual consumers. Sales prices range from under $10,000 to over $20,000 depending on vehicle age, mileage, and condition.
- Automotive Financing: Facilitation of auto loans through relationships with banks and lending institutions. Provides sub-prime financing options for customers with credit challenges.
- Extended Service Contracts and Warranties: Sale of extended warranties and service contracts on vehicles to provide customers with peace of mind and ongoing protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly vehicles priced under $10,000 |
| Unit Pricing | Pay-as-you-go | Mid-range vehicles priced between $10,000-$15,000 |
| Unit Pricing | Pay-as-you-go | Premium used vehicles priced between $15,000-$20,000 |
| Unit Pricing | Pay-as-you-go | Luxury/ specialty vehicles priced over $20,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
International Motorcars product offering
Product offeringCore offering
International Motorcars llc is a full-service Connecticut used car dealership that sells pre-owned cars, SUVs, minivans, trucks, and pickups from brands such as Audi, BMW, Chevrolet, Ford, GMC, Nissan, and Ram. The dealership complements its vehicle sales with in-house auto financing (including sub-prime options arranged through partner banks and lenders), extended service contracts and warranties, and a vehicle finder service for hard-to-locate models. Operations center on a single physical location in Berlin, CT, supported by a searchable online inventory and direct phone sales.
Product overview
International Motorcars is a full-service Connecticut used car dealer operating as a single-location dealership. The company offers a portfolio of pre-owned vehicles including cars, SUVs, minivans, trucks, and pickups from brands such as Audi, BMW, Chevrolet, Ford, GMC, Nissan, and Ram, complemented by electric vehicle brands (EV INT, lexong). The core product is the used vehicle sales operation, supported by integrated financing services and extended warranty offerings. The business model emphasizes low overhead to provide competitive pricing, with vehicles inspected for quality and often eligible for extended service contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales Sale of inspected pre-owned automobiles including cars, SUVs, minivans, trucks, and pickups from brands such as Audi, BMW, Chevrolet, Ford, GMC, Nissan, Ram, EV INT, and lexong. Targeted at individual consumers in the Connecticut market seeking reliable personal or family transportation.
- Vehicle Financing
Companies that use International Motorcars
Customer profileSegments2 records
Ideal customer profiles1 record
International Motorcars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
International Motorcars partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
International Motorcars competitors and assessment
Company assessmentBroad incumbents
- CarMax: The largest used-vehicle retailer in the United States with hundreds of stores, in-house financing, and extended warranties. Same core business of selling inspected used vehicles with F&I attach, but vastly larger scale and a national footprint.
- Carvana: Online-first used-vehicle retailer offering home delivery, in-house financing, and warranty products. Directly competes for the same digitally-engaged used-car shopper in Connecticut, with a far larger national inventory.
- Vroom: Online used-car retailer with reconditioning centers and home delivery. Competes for digitally native Connecticut used-vehicle shoppers with broader selection and financing options than a single independent lot.
- AutoNation: Largest U.S. automotive retailer with both new and used vehicle operations plus finance and F&I products. Overlaps broadly on used vehicle retail and financing but at a national, multi-brand scale.
- Lithia Motors: Major national dealer group with extensive used-vehicle inventory and Driveway online financing offering. Operates in the Northeast region and competes on selection and finance convenience.
- Hertz (used vehicle sales): Rental fleet operator that has ramped up direct retail sales of ex-rental used vehicles through Hertz Car Sales locations — providing large fleets of late-model, lower-mileage used vehicles in the broader region.
Direct peers
- DriveTime: Used-vehicle retailer specializing in sub-prime and non-prime financing through its own lending arm — directly comparable to International Motorcars' positioning on serving credit-challenged buyers with used vehicles and integrated financing.
- J.D. Byrider: Franchised used-car dealership network focused on sub-prime customers with in-house financing and warranty products. Same niche overlap — used vehicles plus sub-prime finance — but operating through a multi-location franchise model.
Emerging players
- CarGurus: Leading online marketplace for new and used vehicles with dealer lead-generation tools. Competes indirectly by aggregating and routing Connecticut used-car demand to competing dealers.
Regional players
- Shelor Motorcars: Independent multi-brand used and new vehicle retailer in the Northeast, offering in-house financing and warranty products. Similar single-group independent dealership model with comparable inventory tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
International Motorcars social profiles
Digital presenceInternational Motorcars financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Motorcars leadership team
Management profileNumber of profiles
International Motorcars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Motorcars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Motorcars
What does International Motorcars do?
International Motorcars llc is a full-service Connecticut used car dealership that sells pre-owned cars, SUVs, minivans, trucks, and pickups from brands such as Audi, BMW, Chevrolet, Ford, GMC, Nissan, and Ram. The dealership complements its vehicle sales with in-house auto financing (including sub-prime options arranged through partner banks and lenders), extended service contracts and warranties, and a vehicle finder service for hard-to-locate models. Operations center on a single physical location in Berlin, CT, supported by a searchable online inventory and direct phone sales.
Is International Motorcars a public or private company?
International Motorcars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International Motorcars founded?
International Motorcars was founded in 2000. It employs 11 to 50 people.
Where is International Motorcars based?
International Motorcars is headquartered in Berlin, United States, in the North America region.
How does International Motorcars make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are automotive Financing and extended Service Contracts and Warranties.
Who are International Motorcars's main competitors?
Broad incumbents on record are CarMax, Carvana, Vroom, AutoNation, Lithia Motors and Hertz (used vehicle sales). Direct peers are DriveTime and J.D. Byrider. CarGurus is listed as an emerging player. Shelor Motorcars is listed as a regional player.
Does International Motorcars have an API?
No public API is recorded for International Motorcars.
What industry is International Motorcars in?
International Motorcars's product category is Used Car Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 441120 and its SIC code is 5500.