Frank Kern
Kern Media INC, founded by Frank Kern in 1999, is a bootstrapped marketing consulting and education business serving mid-to-large companies ($10M–$999M revenue) via proprietary methodologies — Behavioral Dynamic Response and Intent Based Branding — distributing free courses, books, and HighLevel-based automation systems as leads into a high-ticket consulting practice.
- Company typePrivate
- Founded2003
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Frank Kern does
Kern Media INC is a founder-led marketing consulting and education business built around two proprietary methodologies developed by Frank Kern over more than 25 years in internet marketing: Behavioral Dynamic Response, which customizes outbound marketing messages based on prospect behavior to shorten the sales cycle, and Intent Based Branding, a pre-sale advertising framework designed to build prospect trust before any selling occurs. The company's stated customer segment is 'eight and nine figure' companies — businesses generating roughly $10 million to $999 million in annual revenue — and it positions itself as a high-touch marketing partner for that mid-to-upper market.
The firm's core technology stack is marketing automation built natively on the HighLevel platform, with the free automated systems it distributes to prospects designed to run on that same platform. Distribution is direct-to-consumer and content-driven: a podcast, YouTube channel, email list, and the Skool community platform are used to deliver free courses, books, and automation templates as lead generation for the underlying consulting practice. The team is small — approximately 9 to 11 people — with specialist consultants covering revenue, content, funnel/tech, operations, copy, social media advertising, and enrollment, and a Director of Professional Services. Frank Kern, the founder, is the public face and primary closer; the company is bootstrapped, founder-controlled, and privately held, with no disclosed outside capital.
Commercially, Kern Media has adopted a freemium posture for its educational products — courses and books are given away at no cost — while the consulting engagement stream is the only direct revenue lever. Kern publicly states he is 'too busy' to take new clients or actively promote paid offerings, which functions as a soft capacity cap and a brand-building signal rather than a traditional sales motion. The business operates from Las Vegas, Nevada, with no disclosed geographic restrictions, serving clients globally through digital channels.
Frank Kern firmographics
Firmographics- Name
- Frank Kern
- Legal name
- Kern Media INC
- Website
- https://www.frankkern.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kern Media INC, founded by Frank Kern in 1999, is a bootstrapped marketing consulting and education business serving mid-to-large companies ($10M–$999M revenue) via proprietary methodologies — Behavioral Dynamic Response and Intent Based Branding — distributing free courses, books, and HighLevel-based automation systems as leads into a high-ticket consulting practice.
- Ownership category
- akta.pro rank
Frank Kern industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Marketing, Branding & Sales Skills (EDAMAHAG), Sales & Customer Service Training (EDAGANAC)
Keywords
Where Frank Kern is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frank Kern business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Courses and Educational Materials: Frank Kern provides books and courses for free to prospects, using a freemium-style approach where materials are given away at no cost.
- Consulting Services: Direct consulting for eight and nine figure companies on marketing campaigns, strategies, and automations. Currently stated to be too busy to accept new clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to courses and books |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Frank Kern product offering
Product offeringCore offering
Frank Kern sells marketing consulting and education to eight and nine figure businesses, anchored by two proprietary methodologies — Behavioral Dynamic Response (behavior-triggered marketing automation that shortens the sales cycle) and Intent Based Branding (trust-building advertising). Operational delivery consists of free courses, books, and pre-built automated marketing systems distributed through the Skool community and built to run on the HighLevel platform.
Product overview
Frank Kern offers a suite of marketing education products and methodologies. The core offerings include Behavioral Dynamic Response (an automated marketing method that customizes messages based on prospect behavior) and Intent Based Branding (an advertising method that builds prospect trust before selling). These are distributed alongside free courses and books available through Skool. The automated systems are built to run on the HighLevel platform. Frank Kern himself does not take on new clients, instead offering his materials for free to those interested in his methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Dynamic Response
- Intent Based Branding
- Free Marketing Courses and Books
- Free Automated Marketing Systems
Companies that use Frank Kern
Customer profileSegments1 record
Ideal customer profiles2 records
Frank Kern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frank Kern partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HighLevelcoreHighLevel is the platform used to build Frank Kern's automated marketing systems. His free automated systems are specifically built to run on the HighLevel platform, making it a core technology partnership for delivering his marketing automation tools to customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Frank Kern competitors and assessment
Company assessmentDirect peers
- DigitalMarketer: Digital marketing training, certification, and community platform for marketers and business owners. Closely comparable to Frank Kern as both sell marketing education and frameworks to mid-market business owners using a digital content + community model.
- Russell Brunson / ClickFunnels: Founder-led internet marketing education and funnel-building SaaS platform targeting entrepreneurs. Directly comparable to Frank Kern in go-to-market (guru-led, content-first, mid-market focus) and product category (funnel/marketing automation).
- Neil Patel: Digital marketing authority offering consulting, tools (Ubersuggest, Neil Patel SEO), and free educational content. Comparable to Frank Kern as a personal-brand-driven marketing educator serving SMBs and mid-market with a mix of free content and paid advisory.
- MarketerHire: Marketplace connecting businesses with vetted marketing talent for consulting and execution. Comparable as a marketing-services business targeting the same mid-market buyer with a fundamentally different delivery model (talent marketplace vs. personal-brand consulting).
- Grant Cardone: Founder-led sales training, business education, and real estate investment enterprise targeting high-revenue entrepreneurs. Comparable as a personal-brand-led marketing/sales education business targeting eight and nine figure business owners with paid programs and content.
- Tony Robbins: Personal-brand business strategist and peak performance educator serving entrepreneurs and executives. Comparable to Frank Kern as a celebrity-led business/marketing educator monetizing through premium events, programs, and content.
Broad incumbents
- HubSpot: Large-scale marketing automation, CRM, and content/inbound marketing education platform. Overlaps with Frank Kern's marketing automation and methodology IP but operates as a broad portfolio platform with software, services, and academy.
- Keap (Infusionsoft): CRM and marketing automation platform built for small businesses and solopreneurs, with an accompanying educational ecosystem. Comparable to Frank Kern's HighLevel-built automated systems as a competitor platform targeting the same audience.
- ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and automation. Comparable to HighLevel (Frank Kern's chosen platform) and thus to Frank Kern's automation-first methodology in underlying technology category.
Others
- HighLevel: All-in-one marketing platform and core technology partner on which Frank Kern's automated systems are built. Comparable as the underlying SaaS infrastructure that delivers Frank Kern's methodologies, and a potential channel for scaling the productized offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frank Kern social profiles
Digital presenceFrank Kern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank Kern leadership team
Management profileNumber of profiles
Profiles10 records
Frank Kern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank Kern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank Kern
What does Frank Kern do?
Frank Kern sells marketing consulting and education to eight and nine figure businesses, anchored by two proprietary methodologies — Behavioral Dynamic Response (behavior-triggered marketing automation that shortens the sales cycle) and Intent Based Branding (trust-building advertising). Operational delivery consists of free courses, books, and pre-built automated marketing systems distributed through the Skool community and built to run on the HighLevel platform.
Is Frank Kern a public or private company?
Frank Kern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frank Kern founded?
Frank Kern was founded in 2003. It employs 11 to 50 people.
Where is Frank Kern based?
Frank Kern is headquartered in Las Vegas, United States, in the North America region.
How does Frank Kern make money?
Two revenue lines are on record. Courses and Educational Materials are the primary driver. The others are consulting Services.
Who are Frank Kern's main competitors?
Direct peers on record are DigitalMarketer, Russell Brunson / ClickFunnels, Neil Patel, MarketerHire, Grant Cardone and Tony Robbins. Broad incumbents are HubSpot, Keap (Infusionsoft) and ActiveCampaign. HighLevel is listed as an others.
Does Frank Kern have an API?
No public API is recorded for Frank Kern.
What industry is Frank Kern in?
Frank Kern's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of EDAMAHAG, Marketing, Branding & Sales Skills. Its NAICS code is 541613 and its SIC code is 7310.