Optocase

What Optocase does

Optocase, legally Cost Effective Healthcare, Inc., is a Kingston, Ontario-based continuing education platform serving eye doctors (optometrists, ophthalmologists, ophthalmic technicians, and trainees). The product, marketed under the OCT Academy umbrella on learn.optocase.com, combines a COPE-accredited CE course catalog with recurring editorial content: weekly OCT tips from Editor-in-Chief Dr. Sanjay Sharma (Queen's University), a Diagnostic Imagery Atlas of 100+ rare cases, specialty coach series (Cornea, Glaucoma, Neuro, Plastics) led by named faculty from Weill Cornell, McGill, and Dalhousie, a Journal Club, downloadable patient pamphlets, and monthly virtual Live lectures. The technology stack is a straightforward digital learning platform with Stripe for payments, Zoom for live event delivery, and a bi-weekly integration with ARBO's OE Tracker for automatic CE credit submission. The business model is primarily subscription-based: an Expert Plan at $16/month (annual billing, ~$192/year) and a CPD/COPE Unlimited Plan at $33/month (annual billing, $396/year) that bundles unlimited CE credits, Live events, and patient pamphlets. Revenue is supplemented by individual course sales ($29-$49 each), the $80 OCT Mastery eBook Vol. 1, and a Bespoke Services tier for custom coaching. Customer acquisition is content-led, anchored by a free weekly OCT Tips newsletter and shared via peer referrals and SEO. The platform has accumulated 23,000+ eye doctors and reports 97-98% satisfaction metrics, with self-reported ratings of 100% content approval.

Name

Optocase

Legal name

Cost Effective Healthcare, Inc.

Website

https://optocase.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Optocase is a Kingston, Canada-based digital continuing-education platform for eye doctors, offering COPE-accredited OCT training, specialty coaching, and monthly virtual lectures via subscription plans ($16-$33/month) led by academic ophthalmology faculty.

Ownership category

akta.pro rank

Product category

Continuing Medical Education (Healthcare Professional E-Learning)

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ophthalmic/Optometric Assisting (EDAOAJAK)

akta.pro secondary industry

Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)

Keywords

• Ocular continuing education
• Optometric CE courses
• OCT training platform
• COPE accredited education
• Ophthalmic e-learning

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Expert Plan: Monthly subscription providing access to OCT tips archive, masterclasses, journal club, atlas, and specialty coaches. Priced at $16/month billed annually ($192/year).
2. Subscription - CPD/COPE Unlimited: Premium subscription including all Expert features plus unlimited CPD/COPE credits, monthly Optocase LIVE events, and 12 patient education pamphlets. Priced at $33/month billed annually ($396/year).
3. Individual Course Sales: One-time purchase of individual COPE-approved CE courses ranging from $29-$49 per course. Discount available for purchases of 3 or more courses.
4. eBook Sales: Sale of 'The Quick Guide to OCT Mastery Vol. 1' - a 103-page downloadable PDF containing 50 real OCT cases with expert analysis, priced at $80.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Optocase is a digital continuing education platform for optometrists and ophthalmologists that delivers COPE/CPD-accredited clinical training centered on OCT (Optical Coherence Tomography) interpretation and ocular disease diagnosis. The platform provides case-based learning through weekly OCT tips, specialty coaching programs (Cornea, Glaucoma, Neuro, Plastics), a diagnostic imagery atlas, journal club discussions, patient pamphlets, and live virtual CE events, accessed via tiered monthly subscriptions, individual course purchases, and a downloadable eBook.

Product overview

Optocase is a continuing education platform for eye doctors (optometrists and ophthalmologists) offering a comprehensive suite of learning resources centered around OCT (Optical Coherence Tomography) and clinical ophthalmic education. The core product is the OCT Academy subscription program, which provides access to multiple integrated learning modules including: OCT Mastery (weekly OCT tips with video analysis), the Atlas (diagnostic imagery with 100+ rare cases), coaching programs (Cornea Coach, Glaucoma Coach, Neuro Coach, Plastics Coach), Journal Club (peer-reviewed article discussions), and Patient Pamphlets (12 downloadable educational resources). Individual CE Cases can be purchased separately, along with the OCT Mastery eBook Volume 1. The platform offers two subscription tiers: Expert Plan ($16/month) for clinical teaching access, and CPD/COPE Unlimited ($33/month) which includes unlimited continuing education credits. All content is COPE-approved for continuing education credits, with live events conducted via Zoom and course completion data integrated with the OE Tracker system.

Differentiator

Problem solved

Functional benefit

Brands

• OCT Academy: Subscription-based learning platform offering OCT tips, masterclasses, and additional learning materials including Cornea Coach, Glaucoma Coach, Neuro Coach, Plastics Coach, Journal Club, and Atlas features.
• OCT Mastery
• Optocase Live

Quantifiable outcome

• 98% of users rate content as highly educational
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Healio: Healio combines peer-reviewed medical news, journal articles, and accredited CME/CE across multiple specialties including ophthalmology. Its ophthalmology section delivers editorial content, video education, and CE-credited learning to eye care professionals, mirroring Optocase's blend of editorial case content, video expert commentary, and COPE-accredited CE courses.
• MedBridge: MedBridge is a leading online continuing education platform for healthcare professionals (PT, OT, SLP, nursing, athletic training) and has expanded into optometry and ophthalmology CE. It offers subscription-based accredited CE with video-based courses, live webinars, and competency tracking — directly comparable to Optocase's online CE model for allied healthcare providers, although Optocase is more niche/ophthalmology-specialized.
• Board Vitals: Board Vitals provides online board exam preparation and accredited CE for medical specialties, including question banks, video lectures, and practice tests. It overlaps with Optocase's online CE for clinicians and exam-relevant learning content, though Optocase is more heavily clinical-case-based and less exam-prep focused.
• Wild Iris Medical Education: Wild Iris Medical Education is an accredited online CE provider for nurses, therapists, and other healthcare professionals, offering self-paced courses with instant certification. Its model of accredited online CE for healthcare practitioners closely parallels Optocase's, though Wild Iris is broader in healthcare topics and does not focus on ophthalmology.

Broad incumbents

• Relias: Relias (formerly CE Direct) is a large-scale healthcare workforce education and compliance platform serving hospitals, health systems, and individual clinicians across many specialties. While much broader in scope than Optocase, Relias offers accredited CE and competency tools that overlap with Optocase's subscription-based, case-driven accredited learning model for healthcare practitioners.
• Pri-Med: Pri-Med is a long-established clinician education brand operating large in-person conferences and an online CME/CE platform for primary care and specialty clinicians. It competes for the same wallet-share dollars that Optocase targets from optometrists and ophthalmologists seeking accredited CE, though Pri-Med's portfolio is far broader and its delivery model leans heavily on live conferences.
• American Academy of Ophthalmology (EyeWiki / CME): The AAO is the largest professional society for ophthalmologists in the US and operates CME-accredited educational resources including EyeWiki, the ONE Network, and annual meeting content. As an industry incumbent and accrediting body, it represents both a peer in ophthalmology CE delivery and a potential gatekeeper for ophthalmology continuing education content.

Others

• BMJ Learning: BMJ Learning is the continuing medical education arm of the BMJ Group, offering accredited CME/CPD modules and case-based learning for physicians globally. While not ophthalmology-specific, BMJ Learning represents the broader peer ecosystem of accredited, case-based, online CME/CE for practicing clinicians that Optocase competes within for clinician attention and CME budgets.
• Eyetube (SLACK): Eyetube is an ophthalmology-focused video education platform curated by SLACK/Ocular Surgery News, hosting surgical and clinical procedure videos reviewed by leading ophthalmologists. It overlaps with Optocase's video-based specialty learning content (Cornea Coach, Glaucoma Coach, OCT tips with video) but is positioned more for surgical demonstration than case-based CE interpretation.
• Retina Today (Bryn Mawr Communications / SLACK): Retina Today is a digital and print publication focused on retinal disease and imaging (including OCT) with expert commentary, surgical technique videos, and continuing education content for retinal specialists and general ophthalmologists. Its content focus on OCT interpretation and retinal case discussion overlaps thematically with Optocase's OCT Mastery and Atlas content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optocase