Carmen Real Estate

What Carmen Real Estate does

Carmen Immobilier is a privately-held French real estate agency network founded in 1991, headquartered in Urrugne and operating 30 physical branches across the Pays Basque and southern Landes regions. The company provides a full-service residential and commercial real estate offering spanning buying (Achat), selling (Vendre), rental (Location), property management (Gestion Locative), luxury sales (Vente de Prestige), commercial brokerage (Immobilier Pro), and new-construction sales (Programmes Neufs). It serves individual home buyers and sellers, property owners and landlords (including seasonal and annual rentals), and business clients seeking commercial space, with a model built on one dedicated advisor per client and deep local market knowledge accumulated over 35+ years.

The business operates on a traditional sales-led agency model, generating revenue primarily through transaction commissions on property sales and purchases, supplemented by recurring management fees from rental property management and concierge services for seasonal rentals. Technology infrastructure is described as industry-standard property listing and management systems, with no proprietary platform components. Supporting digital channels include a trilingual website (French, English, Spanish), email listing alerts, a rental income estimation tool, a financing/borrowing capacity guide, and a Carmen Magazine print publication distributed to 200,000 households across the region. The company has no disclosed funding rounds, no parent company, no subsidiary structure, and is independently operated.

Carmen Immobilier's customer base is fragmented across individual residential clients with no disclosed enterprise accounts, and its geographic footprint is regionally concentrated rather than nationally scaled. Recent observable moves include the launch of a new-construction program in Bidart, seasonal rental concierge services, and multilingual website expansion, suggesting incremental product and addressable-market broadening within the same regional footprint.

Name

Carmen Real Estate

Legal name

Carmen Immobilier

Website

https://carmen-immobilier.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Carmen Immobilier is a privately-held French real estate agency network founded in 1991, operating 30 branches across the Pays Basque and southern Landes. It provides buying, selling, rental, and property management services to individual buyers, sellers, landlords, and commercial clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Multi-Unit STR / Aparthotel Management (BPAJAIAC), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Residential real estate brokerage
• Property rental services
• Property management services
• Commercial real estate brokerage
• Luxury property sales

Headquarters

HQ city

Urrugne

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Commission-based revenue from property sales and purchases. Agency earns fees upon successful transaction completion. Also generates revenue from rental listings and property management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Carmen Real Estate (Carmen Immobilier) is a regional French real estate agency operating 30 branches across the Pays Basque and Sud Landes regions, providing brokerage services for buying, selling, and renting residential and commercial properties. The company also offers property management services including annual rental management, seasonal rental concierge services, and mixed rental management for individual landlords. Supporting offerings include luxury property sales, new construction programs, commercial real estate services for businesses, and an eco-designed website with property search and email alert capabilities.

Product overview

Carmen Immobilier is a real estate agency platform offering a comprehensive suite of services for buying, selling, and renting residential and commercial properties across the Pays Basque and Sud Landes regions of France. The company operates 30 agencies and has been serving the market for over 35 years since its founding in 1991. The core offering consists of buying services (Achat), selling services (Vendre), rental services (Location), and property management (Gestion Locative), supplemented by commercial real estate (Immobilier Pro), luxury property sales (Vente de Prestige), and new construction programs (Programmes Neufs). Additional services include a print magazine (Carmen Magazine), email alert notifications for new listings, rental income estimation tools, and financing guides. The platform covers properties across multiple towns in the Basque Country and Landes departments, with dedicated pages for location-specific real estate markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Achat (Buying Services)
• Vendre (Selling Services)
• Location (Rental Services)
• Gestion Locative (Property Management)
• Immobilier Pro (Commercial Real Estate)
• Vente de Prestige (Luxury Properties)
• Programmes Neufs (New Construction)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• DiagamterminorOthersDiagnostic service provider partnership for property diagnostic services required during real estate transactions. Referenced on property listing pages.
• Detec BoisminorOthersConstruction/wood specialist partner featured on property listing pages, particularly for new construction projects in the Landes region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square Habitat: Real estate network affiliated with Crédit Agricole, offering transactions and management services. Comparable to Carmen in service mix, with banking parent providing financial services integration that Carmen does not have.
• Laforêt: Established French real estate network offering sales, rentals, and management services. Comparable to Carmen in service mix and branch-based distribution, with a similar premium positioning in select markets.
• Foncia: France's leading property management company, part of the Arche group. Comparable to Carmen's Gestion Locative arm, with broader geographic reach and larger institutional client base.
• Orpi: France's largest real estate agency network with over 1,300 agencies. Directly comparable to Carmen as a multi-branch residential brokerage serving local markets, though Orpi operates nationally with a franchise model and significantly larger brand and marketing budget.
• Century 21 France: Major international real estate franchise with a strong French network. Competes with Carmen in residential transactions, rentals, and property management across France, including the Basque and Landes regions.

Emerging players

• Safti: Hybrid real estate network combining remote advisor productivity with local market coverage. Comparable threat to traditional agencies like Carmen, particularly in the mid-market residential segment.
• IAD (iad): France's largest digital-native real estate network with a no-branch, home-based advisor model. Represents a structurally different but increasingly competitive threat to Carmen's branch-based traditional model, particularly on commission pricing.
• OptimHome: French real estate network using a hybrid independent advisor model. Comparable service offering (sales, rentals, management) with a leaner cost structure than branch-based competitors like Carmen.

Direct peers

• Stéphane Plaza Immobilier: Fast-growing French real estate franchise leveraging celebrity brand recognition. Comparable to Carmen in branch-based residential services, with a stronger national marketing profile and similar local advisor relationships.
• ERA Immobilier: International real estate franchise with a meaningful presence in southwestern France. Closely comparable to Carmen in business model - branch-based residential brokerage with local advisor relationships in regional French markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/CarmenImmobilier
• LinkedInlinkedin.com/company/carmen-immobilier/?originalSubdomain=fr
• Instagraminstagram.com/carmenimmobilier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmen Real Estate