Cheree Berry Paper & Design
Cheree Berry Paper & Design is a St. Louis-based custom and retail stationery firm founded in 2006, creating bespoke wedding, milestone, holiday, and corporate event stationery alongside a Shopify retail line of personalized paper goods for consumers, event planners, and brand clients.
- Company typePrivate
- Founded2006
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cheree Berry Paper & Design does
Cheree Berry Paper & Design is a privately held, custom and retail stationery firm founded in 2006 by Cheree Berry, a former Kate Spade art director, and headquartered in St. Louis, Missouri with virtual and New York–area service capabilities. The company operates a dual business model: a bespoke custom design studio offering wedding stationery (project minimum $5,000; average client investment $15,000-$50,000+), custom holiday cards ($2,500-$7,500+), save the dates, bar and bat mitzvah design, milestone birthday branding, and corporate and nonprofit event identity, paired with a Shopify-based retail storefront selling personalized stationery, boxed sets, keepsake books, wedding retail accessories, banners, and gifts at unit prices ranging from roughly $8 to $525.
Its core technology is original artwork creation spanning watercolor illustration, hand lettering, custom iconography, digital animation, and dimensional paper art, executed with premium print techniques including letterpress, foil stamping, painted and beveled edges, die-cut shapes, and custom envelope liners. White-glove service is delivered through dedicated account managers, designers, and art directors per project, with both in-person studio appointments and global virtual consultations.
Go-to-market combines an enterprise custom-design intake funnel with a self-serve e-commerce retail channel, plus channel partnerships through event planners (Planner Loyalty Program) and a customer referral program. The firm is recognized through editorial features in Vogue, Martha Stewart Weddings, Brides, and Over the Moon, and through a celebrity testimonial base including Mindy Kaling, Chelsea Clinton, Jenna Bush Hager, and Jesse Tyler Ferguson. No external funding, acquisitions, or parent company ownership are disclosed.
Cheree Berry Paper & Design firmographics
Firmographics- Name
- Cheree Berry Paper & Design
- Legal name
- Cheree Berry Paper & Design
- Website
- https://chereeberrypaperdesign.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheree Berry Paper & Design is a St. Louis-based custom and retail stationery firm founded in 2006, creating bespoke wedding, milestone, holiday, and corporate event stationery alongside a Shopify retail line of personalized paper goods for consumers, event planners, and brand clients.
- Ownership category
- akta.pro rank
Cheree Berry Paper & Design industry classification
Industry- Product category
- Custom Stationery Design
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Cheree Berry Paper & Design is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cheree Berry Paper & Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Wedding Stationery Design: Bespoke wedding stationery design services with project minimums starting at $5,000, average client spending $15,000-$50,000+ including save the dates, invitations, and day-of paper items. Five-star service with dedicated project manager, designer, and art director.
- Custom Holiday Card Design: One-of-a-kind custom holiday card design services priced $2,500-$7,500+ depending on quantity and complexity. Includes design, printing, addressing, and mailing services.
- Custom Save the Dates: Printed save the dates ($2,000-$4,500) and digital save the dates ($1,500-$3,500) as standalone or bundled with full wedding stationery suite.
- Custom Occasion Design: Bespoke design services for bar/bat mitzvahs, milestone birthdays, nonprofit galas, and corporate events.
- Retail Stationery Products: E-commerce sales of personalized stationery sets ($250-$350 for 25 cards), boxed sets ($24-$45), wedding retail capsule items ($14-$375), keepsake books ($140), banners, and gifts.
- B'nai Mitzvah Stationery: Custom bar and bat mitzvah stationery design services similar to wedding offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Wedding Stationery - Full Suite |
| One time/ perpetual license | Pay-as-you-go | Printed Save the Dates |
| One time/ perpetual license | Pay-as-you-go | Digital Save the Dates |
| One time/ perpetual license | Pay-as-you-go | Custom Holiday Cards |
| Unit Pricing | Pay-as-you-go | Chi-Chi Personalized Stationery (25 cards) |
| Unit Pricing | Pay-as-you-go | Ticker Tape Personalized Stationery (25 cards) |
| Unit Pricing | Pay-as-you-go | Luxe Christmas Card Keepsake Book |
| Unit Pricing | Pay-as-you-go | Luxe Holiday Card Keepsake Book |
| Unit Pricing | Pay-as-you-go | Wedding Retail Capsule Items |
| Unit Pricing | Pay-as-you-go | Boxed Sets |
| Unit Pricing | Pay-as-you-go | School Banners |
| Other | One time/ perpetual license | Newsletter Signup Discount |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Cheree Berry Paper & Design product offering
Product offeringCore offering
Cheree Berry Paper & Design creates bespoke custom stationery and event branding for weddings, bar/bat mitzvahs, milestone birthdays, nonprofit galas, and corporate events, as well as custom holiday cards with white-glove service. The company also operates a ready-to-ship retail line of personalized stationery, boxed sets, keepsake books, banners, and gift items through its Shopify e-commerce storefront.
Product overview
Cheree Berry Paper & Design is a custom and retail stationery company offering a dual approach: bespoke design services for weddings, celebrations, and corporate events, plus a ready-to-shop retail line. The custom experience includes wedding stationery (save the dates, invitations, day-of materials), custom occasions (bar/bat mitzvahs, milestone birthdays, nonprofit and corporate events), and custom holiday cards. The retail collection features Personalized Stationery for women, men, and kids; the Wedding Retail Capsule ('To Have and to Hold'); Boxed Sets; The Banner Shop for kids; Graduation Gifts; and Entertaining & Gifting items including Keepsake Books for archiving holiday and Christmas cards. Founded in 2006, the company is led by former kate spade art director Cheree Berry and is headquartered in St. Louis, Missouri.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wedding Stationery
Quantifiable outcome
- 20+ years of creative excellence
- +3 more outcomes
Companies that use Cheree Berry Paper & Design
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
Cheree Berry Paper & Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cheree Berry Paper & Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Rafanelli EventscoreEvent planning partner for Manon and Nate's Nantucket wedding at Bartlett's Farm. CBP provided complete wedding stationery and branding design.
- JZ EventscoreEvent planning partner for Hope and Sam's Hawaii wedding at Kona Village, A Rosewood Resort. Hope and Sam wedding featured in Vogue.
- SBS WeddingscoreEvent planning partner for Gretchen and Christian's Naples wedding at La Playa Beach & Golf Resort.
- Kate & CompanyminorCreative direction partnership for Rob's 50th Birthday celebration at Westwood Country Club.
- Event Planners (General)coreEvent planners collaborate with CBP for wedding and event stationery; benefit from Planner Loyalty Program with annual design credits and complimentary reprints. Partners include Lovestruck Events.
- Corbin Gurkin PhotographyminorEvent photography partner for Manon and Nate's Nantucket wedding documented in case study.
- Kristen Marie Parker PhotographyminorEvent photography partner for Hope and Sam's Hawaii wedding featured in Vogue.
- Colleen Simonds DesignminorBranding partnership for interior design studio including logo, holiday cards, print collateral, and website design. Featured in House Beautiful.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cheree Berry Paper & Design competitors and assessment
Company assessmentDirect peers
- Sugar Paper: Sugar Paper is a Los Angeles-based personalized stationery and greeting card company offering custom and ready-to-ship products. Comparable because it sells premium stationery, custom invitations, and personalized correspondence products targeted at a similar affluent female demographic, with a similar DTC retail plus custom hybrid model.
- Papier: Papier is a direct-to-consumer personalized stationery brand offering custom notebooks, wedding stationery, invitations, and greeting cards. Comparable because it sells premium personalized paper goods through an e-commerce storefront with similar customization options and target customer, though its digital UX and pricing sit below CBP's bespoke tier.
- Minted: Minted is a direct competitor offering personalized stationery, wedding invitations, holiday cards, and art prints through an online marketplace model. Comparable because it serves the same core customer use cases (weddings, holidays, personalized stationery) with a similar premium positioning, though its artist-roster marketplace model differs from CBP's in-house bespoke design.
- Rifle Paper Co. Rifle Paper Co. is a stationery and lifestyle brand known for illustrated greeting cards, personalized stationery, wedding invitations, and gifts. Comparable because it occupies the same premium stationery space with strong brand identity, custom and retail offerings, and editorial-driven brand building—competing for similar occasions and customer segments.
Others
- Zola: Zola is a wedding planning and registry platform that also offers wedding websites and invitation tools. Comparable because it intersects with CBP's wedding customer journey and offers stationery-adjacent products, but operates as a horizontal wedding marketplace rather than a bespoke design firm—functioning as a complementary channel rather than direct competition.
- The Knot: The Knot is a wedding planning platform and marketplace offering vendor directories, planning tools, and stationery products. Comparable because it reaches the same wedding customer base and aggregates demand for wedding stationery, functioning as an adjacent ecosystem participant that could either compete for invitation dollars or refer customers to bespoke designers like CBP.
Emerging players
- Paperless Post: Paperless Post is a digital invitation and stationery platform offering customizable online invitations for weddings, parties, and events. Comparable because it addresses the same wedding and event stationery use case but with a digital-first model rather than printed products—representing a partial overlap and the most direct substitute for CBP's digital save-the-dates.
- Stationers (Independent Boutiques): Independent bespoke stationery boutiques such as Bernard Maisner, Delphine Press, and similar designer-led studios operate in the same luxury custom invitation niche. Comparable because they target the same high-end wedding and event clients with bespoke design services, often at similar price points, though most lack CBP's national brand recognition and e-commerce retail layer.
Broad incumbents
- Crane & Co. Crane & Co. is a heritage luxury paper manufacturer and stationery brand known for 100% cotton stationery, wedding invitations, and greeting cards. Comparable because it operates in the premium stationery category with overlapping product lines (wedding invitations, personalized stationery), but is a much larger and older establishment with a broader product portfolio including stationery retail.
- Smythson: Smythson of Bond Street is a British luxury stationery and leather goods brand known for high-end personalized stationery, diaries, and greeting cards. Comparable because it serves the same affluent customer seeking premium paper goods and personalized correspondence products, though its brand is more globally established and broader in product range.
Market position
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Cheree Berry Paper & Design social profiles
Digital presenceCheree Berry Paper & Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheree Berry Paper & Design leadership team
Management profileNumber of profiles
Profiles2 records
Cheree Berry Paper & Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheree Berry Paper & Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheree Berry Paper & Design
What does Cheree Berry Paper & Design do?
Cheree Berry Paper & Design creates bespoke custom stationery and event branding for weddings, bar/bat mitzvahs, milestone birthdays, nonprofit galas, and corporate events, as well as custom holiday cards with white-glove service. The company also operates a ready-to-ship retail line of personalized stationery, boxed sets, keepsake books, banners, and gift items through its Shopify e-commerce storefront.
Is Cheree Berry Paper & Design a public or private company?
Cheree Berry Paper & Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheree Berry Paper & Design founded?
Cheree Berry Paper & Design was founded in 2006. It employs 11 to 50 people.
Where is Cheree Berry Paper & Design based?
Cheree Berry Paper & Design is headquartered in St Louis, United States, in the North America region.
How does Cheree Berry Paper & Design make money?
Six revenue lines are on record. Custom Wedding Stationery Design is the primary driver. The others are custom Holiday Card Design, custom Save the Dates, custom Occasion Design, retail Stationery Products and B'nai Mitzvah Stationery.
Who are Cheree Berry Paper & Design's main competitors?
Direct peers on record are Sugar Paper, Papier, Minted and Rifle Paper Co.. Others are Zola and The Knot. Emerging players are Paperless Post and Stationers (Independent Boutiques). Broad incumbents are Crane & Co. and Smythson.
Does Cheree Berry Paper & Design have an API?
No public API is recorded for Cheree Berry Paper & Design.
What industry is Cheree Berry Paper & Design in?
Cheree Berry Paper & Design's product category is Custom Stationery Design. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 513191 and its SIC code is 2771.