Advantage Software Solutions

What Advantage Software Solutions does

Advantage Software Solutions, LLC is a privately held US software company founded in 2008 by brothers Bert and Peter Pedersen that develops, sells, and supports Acclamare ERP, an enterprise resource planning system purpose-built for small and medium-sized wholesale distributors. The company, headquartered in South Jordan, Utah (with firmographic data referencing Murray), is bootstrapped with no disclosed outside funding or parent company, and operates with 51–100 employees.

The Acclamare platform is built entirely on the Microsoft technology stack — .NET Framework, Microsoft SQL Server, and MS Reporting Services — and is extended by natively integrated modules including NetConnect eCommerce (a real-time B2B/B2C storefront with PC Charge payments and UPS/FedEx tracking), NetConnect CRM (web-based CRM with sales dashboards, project tracking, and global address book), Item Upload and Vendor Item Upload Utilities for bulk Excel/CSV imports, a General Ledger Payroll Import Utility, and a Database Copy Utility. Functional coverage is distribution-specific: multi-warehouse inventory management, sales and purchase order processing, customer and vendor quotation, integrated accounts payable/receivable and general ledger, shipping automation, sophisticated pricing strategies, and business intelligence/reporting. The company monetizes through one-time software licenses for Acclamare and its add-on modules, recurring support and maintenance contracts, and professional services for customization — pricing is quote-based and not publicly disclosed. Go-to-market combines a Value Added Reseller (VAR) network with source code access (providing "local service, national presence") and direct sales via the company website; customer engagement is reinforced through an annual Acclamare Customer Conference, on-demand training videos, and a support ticket system. No public API, SDK, or AI/ML capabilities are disclosed.

Name

Advantage Software Solutions

Legal name

Advantage Software Solutions, LLC

Website

https://advantageerp.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Advantage Software Solutions is a privately held, bootstrapped US software firm (founded 2008, 51–100 employees) that builds and supports Acclamare ERP, a Microsoft-stack wholesale-distribution ERP for small and medium-sized US distributors, sold directly and via a national Value Added Reseller network.

Ownership category

akta.pro rank

Product category

Wholesale Distribution ERP Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Wholesale distribution software
• ERP software
• Distribution management
• B2B eCommerce
• Inventory management

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Acclamare ERP Software Sales: Sale and support of Acclamare ERP software - an unparalleled software solution for wholesale distributors. Software is distributed through VAR partners and directly by the company.
2. Software Support and Maintenance: Ongoing technical and product support services to match their software products. Support includes FAQ, ticket submission system, training videos, and downloadable resources.
3. NetConnect eCommerce and CRM: Sale of NetConnect eCommerce and CRM solutions that integrate seamlessly with Acclamare ERP.
4. Professional Services and Customization: Custom software development and modification services. Company has programming staff and source code access to make specialized modifications to meet customer requirements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Advantage Software Solutions develops, sells, and supports Acclamare ERP, a wholesale distribution-focused enterprise resource planning application built on the Microsoft stack (.NET, SQL Server, MS Reporting Services). The product is complemented by NetConnect eCommerce and NetConnect CRM add-ons that integrate in real time, along with several productivity utilities (Item Upload, Vendor Item Upload, General Ledger Payroll Import, Database Copy) for data import, payroll integration, and test environment creation.

Product overview

Advantage Software Solutions offers a unified platform-plus-modules product portfolio for wholesale distribution companies. The core product is Acclamare ERP, a comprehensive distribution management system covering inventory, orders, financials, shipping, and reporting. This core platform is extended by two integrated modules: NetConnect eCommerce for B2B/B2C online storefronts and NetConnect CRM for customer relationship and sales management. Additional productivity tools include the Item Upload Utility and Vendor Item Upload Utility for bulk Excel/CSV data imports, the General Ledger Payroll Import Utility for payroll data integration, and the Database Copy Utility for test environment creation. All products are built on the Microsoft technology stack (.NET, SQL Server, Reporting Services) and designed to work together as a cohesive ERP ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Acclamare: ERP software solution for small to medium sized Wholesale Distributors. Built on MS SQL using .NET Framework and MS Reporting Services. Features include Accounts Payable/Receivable, Inventory Management, Sales Order Entry, Purchase Order Processing, Shipping Automation, Business Intelligence and Reporting.
• NetConnect eCommerce
• NetConnect CRM
• Item Upload Utility
• Vendor Item Upload Utility
• Advantage Utilities

Products and services

• Acclamare ERP Enterprise resource planning software built specifically for small to medium-sized wholesale distributors. Provides accounts payable and receivable, integrated general ledger, multi-warehouse inventory management, sales and purchase order processing, shipping automation (UPS/FedEx), business intelligence and reporting, customer and vendor quotation, inventory forecasting and replenishment, and sophisticated pricing strategies. Built on Microsoft SQL Server, .NET Framework, and MS Reporting Services.
• NetConnect eCommerce B2B and B2C eCommerce solution that integrates with Acclamare ERP via real-time connectivity. Provides 24/7 online product catalog with real-time pricing and inventory, customer self-service portal for invoices and shipment tracking, content management system, shopping cart, PC Charge payment integration, UPS and FedEx shipment tracking, and customizable site themes.
• NetConnect CRM Web-based customer relationship management solution with native Acclamare ERP integration. Provides real-time customer, contact, and prospect information, sales-oriented quoting, project tracking (Project Hopper), sales dashboard with real-time graphs and drillable analysis reports, global address book, and one-click conversion of prospects to Acclamare customers.
• Item Upload Utility Integrated utility for Acclamare that imports and updates item records from Excel or CSV files directly into the system. Includes preview of changes, rejected item inspection, export to multiple file types, and commit functionality.
• Vendor Item Upload Utility Integrated utility for Acclamare that adds or updates vendor item records from Excel or CSV files directly into the system. Includes preview, inspection of rejected items, export to multiple file types, and commit functionality.
• General Ledger Payroll Import Utility Utility that imports a file from an external payroll company directly into the Acclamare General Ledger. Allows file selection, preview of matched entries for Account and Profit Center, corrections, and posting to current or different periods while enforcing Acclamare business rules.
• Database Copy Utility Utility that creates an Acclamare test company from a live Acclamare company database without losing any existing data, non-Acclamare tables, stored procedures, or other database objects.
• Custom Software Development Custom software development and modification services focused on web, mobile, and database solutions. Programming staff with source code access make specialized modifications to meet specific customer requirements.
• Business Consulting Business consulting delivered by professionals with direct wholesale distribution industry experience, addressing the unique operational challenges and opportunities of distribution businesses.

Quantifiable outcome

• Nearly 375 concurrent users processing on Acclamare daily
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered notable, core, flagship and minor.

• Jon SchreibfedernotableStrategic or Co-development Partner · 26 July 2013World-renowned inventory management expert Mr. Jon Schreibfeder was a featured speaker at the 2013 Acclamare Customer Conference in Fort Worth, Texas. Represents industry expertise collaboration.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a strategic technology partner providing the platform foundation for all Advantage products. Acclamare is built on MS SQL using .NET Framework and MS Reporting Services, taking full advantage of Microsoft's technology leadership and market dominance. Advantage uses Microsoft platforms and tools to enrich, extend and evolve their software solutions.
• Acclamare ERPflagshipStrategic or Co-development PartnerAcclamare ERP is the core product that Advantage sells and supports. Built on MS SQL using .NET Framework and MS Reporting Services, Acclamare was designed from the ground up for Speed, Simplicity, Capability and Flexibility. The principals behind Acclamare have 'taken the best from each - Lessons Learned - and distilled it into a premier product.'
• Printer RecyclersminorOthersPrinter Recyclers provides laser printers, copiers, service, supplies and recycling services. Has been operating for 19 years specializing in satisfied customers. Contact: Mike, 801.680.9314, [email protected]
• Abacus DesignminorOthersAbacus Design is a marketing and graphic design firm creating solutions for business for over 12 years. Specializes in creative solutions for print, web and video production. Provides design services that can be used to customize NetConnect eCommerce site appearance.
• VAR Partners (Value Added Resellers)coreChannel Partner/ Reseller/ DistributorAcclamare is distributed, installed and supported by a network of experienced and professional Value Added Resellers. VAR partners are interested in customer success and provide local service with national presence. VARs have access to source code for specialized customizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Acumatica: Cloud-native ERP with a Distribution Edition that competes in the SMB wholesale distribution space. Acumatica's modern SaaS architecture and consumption-based pricing represent the type of disruption Advantage would face from cloud-first peers.
• Brightpearl: Cloud-native ERP aimed at retailers and wholesalers, often at smaller scale. Represents a more modern SaaS alternative for SMB distributors evaluating whether to stay on on-prem ERPs like Acclamare.
• Fishbowl Inventory: Inventory management solution that integrates with QuickBooks and is widely used by smaller distributors and wholesalers. Fishbowl competes at the lower end of the SMB distribution market where Acclamare also plays.

Broad incumbents

• Blue Yonder (formerly JDA): Supply chain and distribution planning specialist serving larger distributors. While typically serving enterprise rather than SMB, Blue Yonder represents a relevant adjacent competitor for distributors evaluating alternatives to vertical ERP suites like Acclamare.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP platform frequently deployed by SMB distributors as a more generic alternative to Acclamare. Built on the same underlying Microsoft technology stack, it competes head-to-head on integration familiarity but lacks Advantage's distribution-vertical specialization.
• SAP Business One: SAP's mid-market ERP is occasionally deployed by larger SMB distributors and competes for the same wholesale distribution customers as Acclamare. It offers broader functionality but typically at higher cost and complexity.

Direct peers

• Distribution One: ERP vendor with products like Eclipse and ERP-ONE focused on wholesale distribution. Distribution One is a close comparable in target market, vertical specialization, and SMB distribution customer profile.
• Epicor Software: Long-standing ERP vendor focused on manufacturing, distribution, retail, and services with a strong wholesale distribution footprint. Epicor's Prophet 21 and Kinetic products directly compete with Acclamare in the SMB wholesale distribution segment.
• Infor (Distribution/CloudSuite): Infor's CloudSuite Distribution (formerly Infor Distribution SX.e) targets wholesale distributors with ERP capabilities similar in scope to Acclamare, including inventory, order management, pricing, and warehouse functionality.
• Sage 100 / Sage 300: Sage's mid-market ERP suites (Sage 100 and Sage 300) are commonly deployed by wholesale distributors and overlap with Acclamare on financials, inventory, and order management. Sage serves as a relevant comparable for an SMB-focused distribution ERP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YourAdvantageSS
• Facebookfacebook.com/pages/Advantage-Software-Solutions/123981290988523
• LinkedInlinkedin.com/company/1352365

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Software Solutions