Naturality Digital

What Naturality Digital does

Naturality Digital is a full-service creative design and marketing agency founded in 2020 and headquartered in Shenzhen, China, with legal entities in Wyoming, USA and an office in Horgen, Switzerland. The agency delivers an integrated suite of seven service lines — brand visual design, web/UI design, video and photo production, crowdfunding campaign management, influencer marketing, PR communication, and digital advertising — primarily to consumer technology, smart home, outdoor gear, and DTC e-commerce brands in both Western and Asian markets. The customer base spans global enterprises such as DJI, Philips, Anker, EcoFlow, and Govee alongside startups and SMBs including Litejam, AOTOS, Vocic, and Beatbot.

The agency's underlying technology approach is a 'human-led AI' workflow: senior creative directors direct strategy and final creative output while AI tools accelerate ideation, data analysis, audience insights, and content generation, including AI-powered multilingual video production supporting 150+ languages with natural lip-syncing and cultural adaptation. It holds official partnerships with Kickstarter, Indiegogo, Makuake, and Shopify (Selected Partner) and operates a global PR network of 7,000+ editors, with reported cumulative client outcomes of $30M+ raised across campaigns, 30,000+ backers, 1,600+ media features, and average ROAS of 3.57 (crowdfunding) and 6.12 (e-commerce).

Revenue is generated primarily through project-based professional service fees, supplemented by performance-based compensation on selected advertising engagements and a results-based PR model in which clients pay only when coverage is secured. Influencer marketing campaigns typically range from $5,000 to $100,000+ per month. The company is privately held, founder-led by Kazaf Ye, and bootstrapped with no external funding disclosed; the three-entity structure supports cross-border operations across China, the USA, and Europe.

Name

Naturality Digital

Legal name

Naturality Digital LLC

Website

https://naturality.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturality Digital is a Shenzhen-based full-service creative design and marketing agency serving consumer technology, smart home, and DTC e-commerce brands globally. It integrates branding, video production, crowdfunding, influencer marketing, PR, and digital advertising using a human-led AI workflow.

Ownership category

akta.pro rank

Product category

Creative Marketing & Branding Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Creative marketing agency
• Crowdfunding campaign management
• Brand visual design
• DTC e-commerce advertising
• Cross-border brand localization

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Full-Service Creative & Marketing Projects: Project-based fees for end-to-end campaigns covering branding, web/UI design, video production, crowdfunding launch, digital advertising, influencer marketing, and PR. Clients can engage for full campaigns or select specific standalone services (e.g., advertising-only, page design, consultation). This is the primary revenue stream.
2. Advertising Management & Media Buying: Fees for specialized media buying and ad management services across Meta, Google, TikTok, YouTube, and other platforms. Can be standalone or part of a full campaign. For selected projects, a performance-based model links part of compensation to campaign results.
3. PR / Media Outreach: Results-based PR media coverage model where clients only pay when publications are secured. Operates on a global network of over 7,000 editors targeting US and German-speaking markets primarily.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Naturality Digital is a full-service creative design and marketing agency delivering branding, web and UI design, video and photo production, end-to-end crowdfunding campaign management (Kickstarter, Indiegogo, Makuake), influencer marketing, PR/earned media, and performance digital advertising. It serves consumer technology, smart home, outdoor gear, and DTC e-commerce brands needing integrated launch-to-scale marketing with cross-border localization.

Product overview

Naturality Digital is a full-service creative design and marketing agency providing an integrated suite of seven core service offerings: Brand Visual Design, Web & UI Design, Video & Photo Production, Crowdfunding Campaigns, Influencer Marketing, PR Communication, and Digital Advertising. The agency specializes in helping consumer technology, smart home, outdoor gear, and lifestyle brands launch globally and scale on platforms like Kickstarter, Indiegogo, Makuake, and Shopify. Its services are designed to work together as a connected marketing ecosystem — from brand identity creation and website development, through video production and influencer outreach, to crowdfunding campaign execution and paid advertising — with AI-assisted content production capabilities woven throughout for multilingual and rapid creative deployment. The company is headquartered in Shenzhen, China with offices in the USA and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Visual Design Full brand visual identity design services including logo design, brand strategy, color systems, typography, graphic language, and comprehensive style guides that establish distinctive and scalable brand identities for global markets.
• Web & UI Design Custom website design and development for product landing pages, e-commerce stores, and digital platforms, including Shopify solutions, SEO optimization, and conversion-focused architecture.
• Video & Photo Production Full-service video and photo production including product explainer videos, 2D and 3D animated videos, short-form social media content, crowdfunding campaign videos, advertising creatives, 3D animation, and AI-assisted content creation for international campaigns.
• Crowdfunding Campaigns End-to-end crowdfunding campaign management for Kickstarter, Indiegogo, and Makuake, including project strategy, original content creation, visual design, paid advertising, email marketing, PR communication, influencer marketing, and social media guidance. Campaigns have raised over $30M with 30,000+ backers and 1,600+ media features.
• Influencer Marketing Influencer campaign management across YouTube, TikTok, Instagram, Reddit, and Facebook, including creator sourcing and matching, campaign planning and execution, and performance tracking and optimization across consumer tech, gadgets, outdoor gear, and maker verticals.
• PR Communication Strategic media relations and public relations services with access to over 7,000 editors globally, covering press release development, journalist outreach, product review coordination, and coverage amplification across the United States, German-speaking regions, Europe, UK, and parts of Asia. Operates on a results-based model.
• Digital Advertising Performance advertising services across Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, Criteo, Pinterest, and LinkedIn. Includes paid media strategy, creative testing and optimization, conversion tracking and attribution, and performance scaling. Delivers average ROAS of 3.57 for crowdfunding and 6.12 for e-commerce campaigns.

Quantifiable outcome

• Average ROAS of 3.57 for crowdfunding campaigns and 6.12 for e-commerce/Shopify stores
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreStrategic or Co-development PartnerNaturality Digital is an official Shopify Selected Partner, specializing in the 'next stage' transition for crowdfunding campaigns to high-performance DTC e-commerce stores. The partnership involves building or optimizing Shopify stores to transition campaign backers into lifetime customers, integrating backer data into a permanent e-commerce ecosystem for sustained performance marketing and long-term B2C and B2B sales.
• KickstartercoreChannel Partner/ Reseller/ DistributorKickstarter is a primary crowdfunding platform partner. Naturality Digital runs end-to-end campaign management on Kickstarter for product launches, leveraging the platform's all-or-nothing funding model for innovative hardware and design projects with a global backer base.
• IndiegogocoreChannel Partner/ Reseller/ DistributorIndiegogo is a key crowdfunding platform partner. The agency leverages Indiegogo for tech-heavy gadgets and hardware products, utilizing its Flexible Funding option and InDemand feature for post-campaign sales. The agency conducts competitive audits to determine which platform has the highest historical conversion rate for each client's niche.
• MakuakecoreChannel Partner/ Reseller/ DistributorMakuake is Japan's premier retail-focused crowdfunding platform partner. The agency leverages Makuake for brands targeting the Japanese market, utilizing its polished product presentation and high-polish localization capabilities for sophisticated Japanese consumers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brandastic: Full-service digital marketing agency offering branding, web design, SEO, and paid media for consumer brands — overlapping with Naturality Digital's branding, web, and advertising offerings.
• Statusphere: Influencer marketing platform and agency that handles creator sourcing, gifting, and campaign execution for consumer brands — directly comparable to Naturality Digital's influencer marketing workflow.
• Jellop: Specialized crowdfunding advertising agency that runs paid acquisition and creator campaigns for Kickstarter and Indiegogo hardware launches — the closest direct competitor to Naturality Digital's crowdfunding service line.
• The Shelf: Influencer marketing SaaS and agency that helps brands plan creator campaigns, source influencers, and measure performance — adjacent peer in the same influencer service category as Naturality Digital.
• Eastside Co: Shopify Plus Partner agency building and scaling DTC e-commerce stores, including migrations from crowdfunding campaigns, directly comparable to Naturality Digital's Shopify-focused customer segment.
• AdvertiseMint: Full-service influencer and creator marketing agency matching brands with TikTok, Instagram, and YouTube creators — overlapping significantly with Naturality Digital's Influencer Marketing offering for consumer tech brands.
• Lantern: DTC and e-commerce growth agency specializing in paid media, creative, and analytics for consumer brands — comparable to Naturality Digital's performance advertising and Shopify/DTC service lines.

Broad incumbents

• Jellysmack: Larger creator economy company helping content creators monetize and distribute content at scale — adjacent to Naturality Digital's creator/influencer marketing work, but operating at the broader platform layer rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@naturalitydigital7733
• Facebookfacebook.com/naturalitydigital
• LinkedInlinkedin.com/company/naturality-marketing
• Instagraminstagram.com/naturality.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturality Digital