Lantern

What Lantern does

Lantern is an AI commerce readiness platform built for direct-to-consumer (DTC) ecommerce brands. It continuously monitors how generative AI shopping assistants — ChatGPT, Claude, Gemini, Perplexity, and Amazon Rufus — reference, recommend, and cite brands in their answers, then synthesizes this telemetry into a composite "Brand AI Health" score ranging from 0 to 100 that combines visibility, favorability, and citation signals. The product is designed for merchants who view AI-mediated discovery as a measurable conversion channel rather than a black box.

The platform is built around four autonomous AI agents — Catalog, Content, Offsite, and Query — that automate the workstreams a brand would otherwise perform manually: product schema optimization, content tuning, external signal building, and prompt/query management. Lantern integrates natively with Shopify, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, Squarespace, and Wix, and ships a Claude MCP plugin that surfaces optimization workflows inside the Claude environment. The company has contributed to the Universal Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP) efforts, embedding itself in the emerging standards layer for AI-mediated transactions. Lantern's proprietary dataset spans 200+ DTC brand benchmarks and 12,000+ AI shopping answers analyzed in Q1 2026.

Lantern operates a SaaS subscription model with a self-serve Flex tier priced at $99 per month and a custom-priced Enterprise tier aimed at portfolio operators. The company was founded in 2024 by Andrew Lissimore, an operator behind Headphones.com, is headquartered in New York, and is legally organized as Lantern Technologies, Inc. in Delaware. Headcount is reported at 1–10 employees, and the company has raised a $3.1M seed round (closed October 2025) led by Salesforce Ventures with participation from Day One Ventures and Sidekick Partners.

Name

Lantern

Legal name

Lantern Technologies, Inc.

Website

https://lantern.is

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Lantern is an AI commerce readiness platform for DTC ecommerce brands that monitors how AI shopping assistants recommend products, scoring brand visibility and citations to optimize AI-driven discovery and conversion.

Ownership category

akta.pro rank

Product category

AI Commerce Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI commerce visibility
• AI shopping analytics
• Brand AI monitoring
• Ecommerce AI optimization
• Agentic commerce platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Flex: Monthly subscription at $99 with 13,333 monthly credits tracking 2 models (~111 prompts/month). Credit-based usage model with ability to adjust credit level and model selection.
2. SaaS Subscription - Enterprise: Custom volume pricing with unlimited credits, unlimited tracked prompts, dedicated account manager, SSO/audit-log export, and 99.95% uptime SLA. Negotiated as part of contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lantern provides a SaaS platform that monitors how AI shopping assistants (ChatGPT, Claude, Gemini, Perplexity, Amazon Rufus) recommend and cite ecommerce brands, computes a Brand AI Health composite score, forecasts future AI visibility, and uses four autonomous agents plus a Claude MCP plugin to recommend and automate product-data, content, and off-site signal fixes. It is sold to DTC and ecommerce brands via a Flex subscription ($99/month) and a custom Enterprise tier with SSO, audit logs, and dedicated account management.

Product overview

Lantern is a unified AI commerce readiness platform built around one composite metric: Brand AI Health (0-100). The platform monitors how AI shopping assistants (ChatGPT, Claude, Perplexity, Gemini, Amazon Rufus) answer buyer questions and recommend brands. Lantern is organized into three surface groups—AI Monitoring (Brand Positioning, Citations, Prompts), AI Analysis (Forecast, Competitors, Product Catalog, External Signals, Industry Changes), and Recommendations (Immediate, Long-term, Applied)—all feeding into Brand AI Health. Four autonomous agents automate workstreams: the Catalog Agent handles product schema and feed optimization, the Content Agent optimizes on-page copy and comparison content, the Offsite Agent builds external authority signals, and the Query Agent manages the prompt tracking set. The platform offers a Flex plan ($99/month) for individual brands and Enterprise tier for multi-brand portfolios. A native Claude MCP plugin provides OAuth-connected access to 150+ tools for analysis directly in chat interfaces. Pricing tracks monthly credits; Enterprise includes unlimited credits, SSO, dedicated support, and 99.95% SLA.

Differentiator

Problem solved

Functional benefit

Products and services

• Lantern AI Commerce Platform (Brand AI Health) Unified SaaS platform that monitors brand mentions and citations across five AI shopping assistants (ChatGPT, Claude, Gemini, Perplexity, Amazon Rufus), computes a 0-100 Brand AI Health composite (Visibility + Favorability + Citation Score), forecasts AI visibility 90 days forward, and surfaces ranked recommendations via the Catalog, Content, Offsite, and Query agents. Sold to DTC ecommerce brands via Flex subscription and Enterprise contracts.
• Claude MCP Plugin Native MCP plugin for Claude (and any MCP client) that provides 150+ OAuth-enabled tools for analyzing domains, studying competitors, syncing stores, and reading visibility reports without leaving the chat interface. Sold as a standalone add-on to Lantern's AI commerce platform.

Quantifiable outcome

• Top-quartile brands gained +6.8 Brand AI Health points in Q1 2026 vs +0.4 for bottom quartile, showing compound advantage
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Universal Commerce Protocol (UCP) / Google & ShopifycoreTechnology or Integration · 1 January 2026Google and Shopify shipped the Universal Commerce Protocol in January 2026, giving AI agents a standard way to read products and complete checkout. Lantern submitted contributions to UCP and ACP to help solve the attribution problem.
• Agentic Commerce Protocol (ACP) / OpenAI & StripecoreTechnology or Integration · 1 September 2025OpenAI and Stripe shipped the Agentic Commerce Protocol in September 2025, enabling agents to check stock, confirm prices, and complete checkout. Lantern contributed to help solve attribution.
• ShopifycoreTechnology or IntegrationNative integration with Shopify ecommerce platform. OAuth-based connection for product catalog and sales data access. Core platform partner.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce platform. Part of core ecommerce platform support.
• Adobe CommercecoreTechnology or IntegrationNative integration with Adobe Commerce (Magento) platform. Part of core ecommerce platform support.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce commerce platform. Part of core ecommerce platform support.
• SquarespacecoreTechnology or IntegrationNative integration with Squarespace ecommerce platform. Part of core ecommerce platform support.
• WixcoreTechnology or IntegrationNative integration with Wix ecommerce platform. Part of core ecommerce platform support.
• Claude / AnthropiccoreTechnology or IntegrationClaude MCP plugin integration with OAuth. 150+ tools available within Claude. Works with any MCP client. Lantern connected via OAuth for domain analysis, competitor study, store sync.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Profound: Profound is an AI visibility and answer-engine optimization platform that monitors how brands appear across ChatGPT, Perplexity, Claude, and Gemini. It is the closest direct competitor to Lantern, targeting the same ecommerce and brand marketers with a similar monitor/forecast positioning.
• Evertune: Evertune is an AI brand monitoring and analytics platform measuring how brands surface in large language model outputs. It targets marketing teams with similar citation and mention-tracking use cases as Lantern.
• Otterly.AI: Otterly.AI is an AI search and content monitoring tool that tracks brand mentions and citations in ChatGPT, Perplexity, and Google AI Overviews. It overlaps with Lantern on prompt tracking and brand visibility scoring for marketers.
• Scrunch AI: Scrunch AI is an AI search optimization platform tracking brand presence across generative engines and providing content recommendations. It targets the same ecommerce and SaaS marketing buyers as Lantern with a comparable feature set.
• AthenaHQ: AthenaHQ provides AI search optimization and visibility analytics for brands across generative engines. It competes head-to-head with Lantern for the AI commerce readiness budget and shares the same PLG, prompt-tracking, and category-ranking core workflow.
• Peec AI: Peec AI is an AI search analytics tool that monitors brand visibility and citation performance across major LLMs. It is an emerging direct competitor in the same AI commerce/SEO analytics category as Lantern.

Broad incumbents

• Semrush: Semrush is an established SEO and digital marketing platform that has expanded into AI search visibility features. It competes broadly with Lantern from an incumbent base of SEO customers, with much larger distribution but less specialization in agentic commerce attribution.
• Yext: Yext is a digital presence platform managing structured business data across search engines, maps, and AI surfaces. It overlaps with Lantern on structured data hygiene (External Signals, Knowledge Panel) and serves enterprise multi-location/multi-brand operators.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform used by large ecommerce and multi-brand portfolios. It overlaps with Lantern's enterprise positioning and is layering AI search visibility into its existing analytics suite.
• Ahrefs: Ahrefs is a leading SEO and content analytics platform that has begun tracking AI search visibility. As an incumbent, it brings a large existing SEO customer base that overlaps with Lantern's ecommerce buyer, though its core product remains traditional keyword and backlink analytics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantern