What Jellop does

Jellop is a Tel Aviv-headquartered, bootstrapped marketing technology company that operates a performance-based advertising platform purpose-built for Kickstarter creators. Since 2015, the company has supported more than 8,000 crowdfunding projects that collectively raised over $1.6B, including multi-million-dollar campaigns for clients such as Snapmaker, Peak Design, Bird Buddy, Flipper Devices, and NestWorks. Its core technology is a proprietary analytics software that ingests real-time data from Meta, Google, Reddit, and Kickstarter, applies a learning algorithm for ad-attributed pledge estimation, and surfaces optimization recommendations through a live dashboard. Supporting features include automated reward-scarcity alerts, multi-channel comment aggregation, backer surveys, and Slack-based customer success collaboration.

Jellop's business model is entirely performance-based: the company charges approximately 15% of pledges attributable to its advertising efforts (typically ~5% of the total project raise), with no setup, minimum, or hidden fees, a 25% discount applied when campaigns fail to fund, and tiered discounts reducing fees toward 10% for high daily ad spend (≥$2,000/day). Creators pay ad spend directly to the underlying platforms at cost, with no markup. Go-to-market is sales-led via the company website, complemented by an exclusive partnership with Kickstarter (first and only official advertising partner since February 2023, Premier Partner since February 2026), content marketing through educational guides, and a localized Chinese operation (entered 2025) staffed from Shenzhen/Hong Kong.

The company serves a primary segment of Kickstarter creators launching physical product, consumer electronics, and design-driven projects, with secondary depth in tabletop and video game crowdfunding. Operating as a remote-first team of 18 across five time zones, Jellop has remained founder-owned with no disclosed external funding rounds, positioning the firm as a vertically specialized, exclusive partner within the Kickstarter creator-services stack rather than a generalist digital advertising agency.

Name

Jellop

Legal name

Jellop

Website

https://jellop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Jellop is a bootstrapped, Kickstarter-exclusive advertising platform that uses proprietary analytics to run performance-based multi-channel ad campaigns for crowdfunding creators, having helped 8,000+ projects raise over $1.6B since 2015.

Ownership category

akta.pro rank

Product category

Crowdfunding Marketing

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)

Keywords

• Performance marketing
• Crowdfunding advertising
• Kickstarter marketing
• Paid media
• Campaign analytics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-based Advertising Fees: Jellop charges approximately 15% of pledges originating from their advertising efforts (typically ~5% of total project raise). Fees are calculated using the lower of two tracking methods: 22.5% of Kickstarter dashboard attribution or 15% of Jellop Analytics estimate. Discounts available for high daily ad spend (>=$2,000/day) reducing fees to as low as 10% for incremental pledge. No setup, minimum, or hidden fees. If project fails to reach funding goal, fees receive 25% discount.
2. Ad Spend Management: Creators pay for actual advertising spend directly (Meta, Google, Reddit). Jellop manages budget allocation but does not markup ad costs. Daily spending limits are flexible and set by the creator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jellop runs performance-based multi-channel advertising campaigns on Meta, Google, Reddit, and email to drive pledges for Kickstarter creators, supported by proprietary Kickstarter-specific analytics software. The service covers pre-launch strategy through live campaign optimization, with all clients receiving a real-time dashboard showing pledges, backers, ad spend, returns, and fees. Pricing is approximately 15% of ad-attributed pledges (typically ~5% of total raise), with no setup, minimum, or hidden fees.

Product overview

Jellop is a crowdfunding-focused advertising and marketing platform that specializes in helping Kickstarter creators raise funds. The core offering consists of the Jellop Advertising Platform, which runs multi-channel campaigns across Meta, Google, Reddit, and email marketing, powered by proprietary Jellop Analytics software built specifically for Kickstarter. Additional features include a live analytics dashboard, reward scarcity management, comment aggregation, and backer surveys. The platform operates on a pay-per-performance model where fees are approximately 15% of pledges attributable to Jellop's efforts. Jellop is Kickstarter's first official advertising partner and Premier Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Jellop Advertising Platform A crowdfunding-focused advertising platform that runs multi-channel pay-per-performance campaigns on Meta, Google, Reddit, and through email marketing to promote Kickstarter projects and drive pledges.
• Jellop Analytics Dashboard Proprietary live reporting dashboard that tracks pledges, backers, ad spend, returns, and fees with daily breakdowns by combining real-time data from Meta, Google, Reddit, and Kickstarter into one view, including a learning algorithm for accurate ad-attributed pledge estimation.
• Customer Success Management Dedicated customer success managers who proactively analyze campaign performance, collaborate with creators on budgeting strategies, and recommend improvements to project-page conversions throughout the campaign lifecycle, including via direct Slack channels.
• Email Marketing Integrated email marketing campaigns combined with paid digital advertising to reach relevant Kickstarter audiences and maximize campaign funding potential.

Quantifiable outcome

• $1.6B+ raised across 8,000+ Kickstarter projects
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• KickstartercoreGTM or Marketing Partner · 1 February 2023In February 2023, Kickstarter selected Jellop as its first and only digital advertising partner. This partnership combines Kickstarter's crowdfunding expertise with Jellop's performance-driven marketing execution to offer creators a unique online promotion solution. In February 2026, Kickstarter introduced its Premier Partners program, and Jellop was announced as one of its Premier Partners recognizing Jellop's expertise, track record, and impact.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyperstarter: Pre-launch and launch marketing platform for Kickstarter creators, combining PR, influencer outreach, and advertising. Overlaps with Jellop on the pre-launch demand-generation phase, though more tooling-led than full-service agency.
• Thunderclap: Crowdfunding amplification platform that helps creators coordinate social-media support for Kickstarter and Indiegogo campaigns. Adjacent to Jellop's paid-ad model, focused on earned media and social coordination rather than paid performance.

Others

• Gadget Flow: Product discovery and launch platform used by hardware creators to gain pre-launch visibility. Adjacent ecosystem player rather than a direct competitor; its pre-launch demand generation overlaps thematically with Jellop's paid pre-launch campaigns.

Broad incumbents

• Disruptive Advertising: Full-service digital advertising agency managing paid search, paid social, and analytics for mid-market and e-commerce clients. Comparable in operating model (analytics-driven PPC) but operates across verticals, not crowdfunding.
• KlientBoost: Digital performance marketing agency running paid acquisition campaigns across PPC, paid social, and CRO for SaaS and e-commerce clients. While not crowdfunding-specialized, it competes for the same paid-media talent and could enter the crowdfunding vertical.

Direct peers

• The Crowdfunding Formula: Crowdfunding marketing agency focused on campaign strategy, video production, and paid advertising for Kickstarter creators. Targets the same creator segment as Jellop with a similar services mix.
• Funded Today: One of the largest crowdfunding marketing agencies, running multi-channel advertising campaigns for Kickstarter and Indiegogo creators. Directly competes with Jellop on the same target customer (Kickstarter creators) using a similar performance-driven agency model.
• BackerKit: Kickstarter-ecosystem platform offering post-campaign tools (pledge management, surveys) and increasingly marketing services to creators. Overlaps with Jellop on Kickstarter creator acquisition and lifecycle marketing, though historically more focused on post-campaign than pre-launch ads.
• Killer Launch: Crowdfunding marketing agency specializing in paid advertising for Kickstarter and Indiegogo campaigns. Closely comparable to Jellop in service offering (paid social, search, pre-launch) and target customer (hardware and tabletop creators).
• Enventys Partners: Full-service product launch agency offering industrial design, prototyping, and crowdfunding marketing for Kickstarter and Indiegogo. Competes with Jellop for the same hardware-creator customers, though with a broader end-to-end service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jellop