The Green Organization
The Green Organization is a privately held, founder-owned real estate company that owns and self-manages a portfolio of hundreds of luxury apartment units across multiple Western New York submarkets, operating a vertically integrated investment, property management, and construction model serving residential tenants.
- Company typePrivate
- Founded2016
- HeadquartersEast Amherst, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Green Organization does
The Green Organization is a privately held, founder-owned real estate company that owns and self-manages a portfolio of luxury apartment communities in Western New York, primarily in the Buffalo-area submarkets of East Amherst, Williamsville, Getzville, Clarence, and Tonawanda. Founded in 2016 by Bryan and Matt Green following a 2014 partnership, the company operates a vertically integrated model spanning investment, property management, and in-house construction, and explicitly only manages properties it owns. The portfolio includes at least 11 named communities such as Greens on North Forest, Forest Green Apartments, Greens On Dodge, Greens On Mill, Drexel Hill Apartments, Village Green Court, and multiple Englewood Avenue locations in Tonawanda, comprising hundreds of apartment units in aggregate.
The business operates a direct-to-consumer rental model: prospective tenants discover properties via the company website (thegreenorganization.com), dedicated property microsites, and social media channels (Facebook, Instagram, YouTube), then submit applications through an online portal at app.thegreenorganization.com/applications. Revenue is generated primarily through recurring monthly rental payments, with unit pricing in the $1,050-$1,400/month range for two-bedroom apartments, varying by size, location, and amenity package. The technology stack is described as standard property management software for tenant management and maintenance tracking, with no disclosed proprietary AI/ML or advanced tech components. Over $80 million in new assets have been added to the portfolio in the past five years, and the company has scaled to over 15 full-time employees including property managers, maintenance technicians, and construction crews.
The Green Organization firmographics
Firmographics- Name
- The Green Organization
- Legal name
- The Green Organization
- Website
- https://thegreenorganization.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Green Organization is a privately held, founder-owned real estate company that owns and self-manages a portfolio of hundreds of luxury apartment units across multiple Western New York submarkets, operating a vertically integrated investment, property management, and construction model serving residential tenants.
- Ownership category
- akta.pro rank
The Green Organization industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where The Green Organization is headquartered
LocationHeadquarters
- HQ city
- East Amherst
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
The Green Organization business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Apartment Rental Income: The company generates revenue through monthly rental payments from hundreds of luxury apartment units across Western New York properties. Rent is collected on a monthly basis with standard lease terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2BR/1BA at 627-633 Englewood Ave - 675sqft |
| Subscription | Monthly | 2BR at 430 Englewood Ave - 800sqft with garage |
| Subscription | Monthly | 2BR at 442 Englewood Ave - 700sqft |
| Subscription | Monthly | 2BR at 614 Englewood Ave - 1,000sqft luxury |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Green Organization product offering
Product offeringCore offering
The Green Organization owns, develops, and self-manages luxury multifamily apartment communities in Western New York. The company controls every stage of the real estate lifecycle in-house, including investment, property management, and construction, leasing apartments directly to residential tenants and maintaining hundreds of units across multiple communities.
Product overview
The Green Organization operates a unified portfolio of luxury apartment communities across Western New York, offering residential properties under distinct brand names including Greens on North Forest, Forest Green Apartments, Greens On Dodge, Greens On Mill, Drexel Hill Apartments, Village Green Court, and multiple Englewood Avenue locations. The company provides full-service property management, handling investment, property management, and construction in-house for all properties they own.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury apartment rental communities (Western New York portfolio) Owned and self-managed luxury multifamily apartment rental communities across Western New York, comprising hundreds of apartment units available for lease to residential tenants seeking professionally managed, high-quality housing.
- In-house property management services Full-service property management delivered internally for the company's owned luxury multifamily communities, covering leasing, tenant relations, maintenance, and rent collection.
- Multifamily real estate development and construction In-house construction and development of luxury multifamily apartment communities, supporting the company's ability to add new assets to its owned portfolio.
Companies that use The Green Organization
Customer profileSegments1 record
Ideal customer profiles1 record
The Green Organization technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Green Organization partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Green Organization competitors and assessment
Company assessmentDirect peers
- RangeWater Real Estate: Multifamily owner, developer, and manager focused on Sun Belt and select growth markets with an integrated acquisition-to-operations platform. Comparable in business model (own + manage + develop) to The Green Organization's vertically integrated approach.
- TGM Communities: Mid-sized multifamily owner and operator with a regional focus. Similar to TGO in scale (thousands of owned units rather than tens of thousands) and in combining investment, management, and renovation capabilities.
- Morgan Properties: Family-owned multifamily owner and operator managing tens of thousands of apartments across the U.S. Northeast and Mid-Atlantic. Comparable in its founder-led, integrated own-and-manage model and regional concentration.
- WinnCompanies: Vertically integrated multifamily owner, developer, and manager with a strong regional presence in the Northeast. Operates a comparable own-and-manage model with in-house construction and property management, making it a close analog to The Green Organization's structure.
- Bozzuto Group: Integrated multifamily owner, developer, and property manager known for luxury apartment operations. Like The Green Organization, Bozzuto focuses on premium living experiences and operates its own management arm across owned assets.
Broad incumbents
- Asset Living: Top-tier national multifamily property manager with a broad third-party management book. Comparable as the incumbent multifamily manager of choice in many U.S. markets, including potentially in WNY for institutional owners.
- Greystar Real Estate Partners: Largest multifamily property manager and operator globally with hundreds of thousands of units under management. Represents the scaled, institutional incumbent that TGO's vertically integrated model competes against at the regional level.
- Pinnacle Property Management Services: Large national multifamily management firm operating across conventional, affordable, and luxury product. Comparable to TGO in the multifamily operating layer, though at much greater scale and as primarily a third-party manager.
- The Related Companies: Diversified national real estate firm with significant multifamily ownership and management. Comparable as a broad real estate incumbent that owns and operates multifamily at scale, providing a reference point for TGO's potential expansion trajectory.
- RPM Living: National multifamily management company serving institutional owners across the U.S. Comparable as a multifamily operating platform; sets the benchmark for what institutional buyers expect from a manager, relevant as TGO grows toward institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Green Organization social profiles
Digital presenceThe Green Organization financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Green Organization leadership team
Management profileNumber of profiles
Profiles2 records
The Green Organization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Green Organization M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Green Organization
What does The Green Organization do?
The Green Organization owns, develops, and self-manages luxury multifamily apartment communities in Western New York. The company controls every stage of the real estate lifecycle in-house, including investment, property management, and construction, leasing apartments directly to residential tenants and maintaining hundreds of units across multiple communities.
Is The Green Organization a public or private company?
The Green Organization is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Green Organization founded?
The Green Organization was founded in 2016. It employs 11 to 50 people.
Where is The Green Organization based?
The Green Organization is headquartered in East Amherst, United States, in the North America region.
How does The Green Organization make money?
One revenue line is on record: apartment Rental Income.
Who are The Green Organization's main competitors?
Direct peers on record are RangeWater Real Estate, TGM Communities, Morgan Properties, WinnCompanies and Bozzuto Group. Broad incumbents are Asset Living, Greystar Real Estate Partners, Pinnacle Property Management Services, The Related Companies and RPM Living.
Does The Green Organization have an API?
No public API is recorded for The Green Organization.
What industry is The Green Organization in?
The Green Organization's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6513.