True Up Companies
True Up Companies is a family-owned commercial general contracting and warehouse buildout firm serving distribution, fulfillment, and commercial construction clients across nine U.S. states, delivering general contracting, material handling installation, conveyor and automation integration, and CaPow wireless power-in-motion technology distribution.
- Company typePrivate
- Founded2016
- HeadquartersQueen Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What True Up Companies does
True Up Companies, LLC is a privately held, family-owned commercial general contracting and warehouse buildout firm headquartered in Chandler, Arizona, founded in 2016 by Lisa and Scott Meldrum. The company operates through integrated divisions covering General Contracting, Warehouse Setup Support, Storage Systems and Material Handling, and Automation Integration (A&I), supplemented by three wholly-owned operating subsidiaries — True Fab and Powder (powder coating and fabrication), Specialty Signs (signage), and True Transport (freight brokerage with 200+ trucks and trailers) — that internalize logistics, fabrication, and signage across project delivery. True Up holds contractor licensing in nine U.S. states and has delivered more than 1,000 commercial projects with a workforce of 200+ employees, targeting distribution and fulfillment centers, warehouse operators, and commercial construction clients.
Core offerings include turnkey commercial general contracting (new builds, tenant improvements, renovations), professional installation of pallet racking, shelving, mezzanines, dock equipment, and material handling systems, and end-to-end conveyor installation, 3rd party quality audits, controls engineering, high volume testing, and post-installation RME support for fulfillment center automation. The company applies an Indoor Positioning System (IPS) for real-time onsite material tracking and a documented material reconciliation process that double and triple-checks orders to minimize excess. In April 2025, True Up signed as the authorized U.S. and Canada distributor for CaPow's Genesis Power-in-Motion technology — a wireless in-motion power solution that enables AGVs, AMRs, and ASRS to operate continuously without charging downtime — adding a hardware distribution arm alongside its services base.
Revenue is generated through project-based professional services contracts (commercial construction and automation integration), hardware pass-through sales of material handling equipment, and distribution of CaPow wireless power systems, with custom project-based pricing via bid request forms supporting multi-year enterprise engagements. The go-to-market model is sales-led enterprise field sales targeting the nation's largest online retailer and other major commercial clients, supplemented by a subcontractor application network and authorized distributor channels for CaPow; customer segments are organized horizontally across Distribution & Fulfillment Centers, Commercial Construction, and Warehouse Operations use cases.
True Up Companies firmographics
Firmographics- Name
- True Up Companies
- Legal name
- True Up Companies, LLC
- Website
- https://trueupcompanies.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True Up Companies is a family-owned commercial general contracting and warehouse buildout firm serving distribution, fulfillment, and commercial construction clients across nine U.S. states, delivering general contracting, material handling installation, conveyor and automation integration, and CaPow wireless power-in-motion technology distribution.
- Ownership category
- akta.pro rank
True Up Companies industry classification
Industry- Product category
- Commercial Contracting & Warehouse Buildout Services
- NAICS
- Machinery Manufacturing (333)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
- akta.pro secondary industry
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)
Keywords
Where True Up Companies is headquartered
LocationHeadquarters
- HQ city
- Queen Creek
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
True Up Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- General Contracting Services: Full-service commercial general contracting including new builds, tenant improvements, renovations, and specialized construction. Revenue generated through project-based contracts for commercial construction.
- Storage Systems & Material Handling: Sales and installation of warehouse storage systems, material handling equipment, pallet racking, shelving, dock equipment, lifts, and related products. Includes equipment sales and professional installation services.
- Automation & Conveyor Installation: Turnkey conveyor system installation and integration services for distribution and fulfillment centers, including controls engineering, quality audits, and high volume testing support.
- Warehouse Setup Support: Comprehensive warehouse solutions and buildout support services for efficient operations.
- CaPow Power-in-Motion Distribution: Distribution of CaPow's Genesis in-motion power technology as authorized North American distributor, generating revenue through product sales and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
True Up Companies product offering
Product offeringCore offering
True Up Companies is a family-owned commercial general contracting and warehouse buildout support company operating four integrated service divisions: General Contracting, Warehouse Setup Support, Storage Systems and Material Handling, and Automation Integration. The company provides turnkey services for commercial construction, warehouse equipment installation, and conveyor/robotics deployment, supported by a company-owned freight brokerage and logistics operation.
Product overview
True Up Companies operates as a commercial general contracting and logistics company with four integrated service divisions. The General Contracting division handles full-service commercial construction including new builds, renovations, tenant improvements, and specialized construction. The Warehouse Setup Support division provides comprehensive warehouse solutions and buildout coordination. The Storage Systems and Material Handling division supplies and installs warehouse equipment including pallet racking, shelving, lifts, dock equipment, mezzanines, and provides consulting services. The Automation Integration (A&I) division specializes in conveyor installation, robotics integration, and automation solutions for distribution and fulfillment centers, offering services from design review through go-live support. Additionally, the company serves as a U.S. and Canada distributor for CaPow's Power-in-Motion technology, which enables continuous wireless power delivery for mobile robots.
Differentiator
Problem solved
Functional benefit
Products and services
- General Contracting Services Full-service commercial general contracting including new builds, turnkey projects, tenant improvements, retail and office construction, renovations, and specialized construction such as tilt wall, steel buildings, and concrete work. Serves enterprise commercial clients across nine U.S. states.
- Storage Systems and Material Handling Professional installation and supply of warehouse components and material handling equipment including pallet racking, shelving, lifts, dock equipment, mezzanines, cantilever systems, and consulting services for warehouse optimization. Targets warehouse operators and distribution centers.
- Automation Integration (A&I) Conveyance, robotics, and automation solutions for distribution and fulfillment centers, including turnkey conveyor installation, 3rd party quality audits, controls engineering, high volume testing, and RME support services. Designed for enterprise fulfillment and distribution operations.
- Warehouse Setup Support Comprehensive warehouse solutions including layout planning, installation coordination, and buildout support for efficient operations across warehouse and distribution center projects.
- CaPow Power-in-Motion Distribution Authorized North American distribution of CaPow's Genesis in-motion power technology, providing wireless power delivery to mobile robotic fleets (AGVs, AMRs, ASRS) while in motion, eliminating charging downtime. Distributed as a value-added reseller to OEMs and automation integrators across the United States and Canada.
- True Transport Freight Brokerage Company-owned transportation and logistics services operating 200+ trucks and trailers to provide controlled logistics and chain of custody from OEM to project site for material handling and contracting projects.
- True Fab and Powder Powder coating and fabrication services supporting commercial construction and warehouse projects as a wholly-owned subsidiary.
- Specialty Signs Sign manufacturing and specialty signage services offered as a wholly-owned subsidiary, supporting commercial contracting clients.
Companies that use True Up Companies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
True Up Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Up Companies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CaPowcoreStrategic distribution agreement making True Up Companies the authorized distributor of CaPow's in-motion power technology in the United States and Canada. CaPow's Genesis system enables continuous power delivery to mobile robotic fleets (AGVs, AMRs, ASRS) while in motion, eliminating charging downtime. The partnership expands True Up's automation value proposition with next-generation power solutions.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
True Up Companies competitors and assessment
Company assessmentDirect peers
- Bastian Solutions: Bastian Solutions (a Toyota Advanced Logistics company) integrates conveyor, robotics, and material handling systems for distribution centers. It is a direct peer in the warehouse automation integrator market served by True Up.
- Dematic: Dematic is a global leader in warehouse automation and material handling integration, offering conveyor systems, sortation, and ASRS solutions. It directly competes with True Up's Automation Integration division for fulfillment center buildout contracts with the same enterprise customer base.
- Fortna: Fortna is a warehouse automation consultant and integrator specializing in distribution center design, conveyor systems, and software. It competes head-to-head with True Up's Automation Integration division for fulfillment and DC modernization projects.
- Material Handling Systems (MHS): MHS Global designs, builds, and integrates conveyor, sortation, and lifecycle support for parcel and distribution operations. It is a direct peer in turnkey conveyor installation for fulfillment centers.
- Symbotic: Symbotic provides AI-driven warehouse robotics and automation systems for retail and grocery customers, increasingly adjacent to fulfillment center work. It competes for the same automation modernization budgets as True Up's automation integration offering.
- Gray Construction: Gray Construction is a large national design-build contractor specializing in warehouses, distribution centers, and manufacturing facilities. It is a direct peer in commercial general contracting for fulfillment center buildouts.
- TGW Systems: TGW Systems designs and implements automated warehouse solutions including conveyor, sortation, and ASRS for retail, e-commerce, and 3PL customers. Highly comparable to True Up's conveyor and automation integration services.
- ARCO National Construction: ARCO is a leading design-build general contractor for warehouses, distribution centers, and cold storage facilities across the U.S. It is a direct peer in commercial contracting for the same e-commerce and 3PL customers.
Emerging players
- Wiferion: Wiferion (now part of Jungheinrich) provides wireless inductive charging solutions for AGVs and mobile robots, directly competing with CaPow's technology distributed by True Up. It is the closest comparable emerging player in wireless power-in-motion.
Broad incumbents
- Honeywell Intelligrated: Honeywell's Intelligrated division delivers conveyor, sortation, ASRS, and robotic solutions for distribution centers. It is a larger, established incumbent serving the same fulfillment center customers True Up targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
True Up Companies social profiles
Digital presenceTrue Up Companies compliance and trust
Trust signalCompliance2 records
True Up Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Up Companies leadership team
Management profileNumber of profiles
Profiles3 records
True Up Companies subsidiaries and ownership
Company hierarchySubsidiaries7 records
True Up Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Up Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Up Companies
What does True Up Companies do?
True Up Companies is a family-owned commercial general contracting and warehouse buildout support company operating four integrated service divisions: General Contracting, Warehouse Setup Support, Storage Systems and Material Handling, and Automation Integration. The company provides turnkey services for commercial construction, warehouse equipment installation, and conveyor/robotics deployment, supported by a company-owned freight brokerage and logistics operation.
Is True Up Companies a public or private company?
True Up Companies is a private company. It is classified as family owned and is currently operating.
When was True Up Companies founded?
True Up Companies was founded in 2016. It employs 11 to 50 people.
Where is True Up Companies based?
True Up Companies is headquartered in Queen Creek, United States, in the North America region.
How does True Up Companies make money?
Five revenue lines are on record. General Contracting Services are the primary driver. The others are storage Systems & Material Handling, automation & Conveyor Installation, warehouse Setup Support and caPow Power-in-Motion Distribution.
Who are True Up Companies's main competitors?
Direct peers on record are Bastian Solutions, Dematic, Fortna, Material Handling Systems (MHS), Symbotic, Gray Construction, TGW Systems and ARCO National Construction. Wiferion is listed as an emerging player. Honeywell Intelligrated is listed as a broad incumbent.
Does True Up Companies have an API?
No public API is recorded for True Up Companies.
What industry is True Up Companies in?
True Up Companies's product category is Commercial Contracting & Warehouse Buildout Services. Its primary akta.pro industry code is IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS), with a secondary code of CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution. Its NAICS code is 333 and its SIC code is 5084.