What Groupe Leuba does

Groupe Leuba SA is a privately held, family-owned multi-brand automotive retail group headquartered in Renens, Switzerland, operating 11 garages and 2 dedicated bodywork facilities across the cantons of Vaud, Neuchâtel, and Jura in Western Switzerland. Founded in 1946 by René Leuba and now in its third generation of family management, the group was integrated into BPM Group in 2025. It represents eight automotive brands — Mercedes-Benz, Mercedes-AMG, Smart, Hyundai, Mazda, Ford, Morgan, and Xpeng — across passenger vehicles, high-performance models, and utility/commercial vehicles, alongside a used vehicle inventory of approximately 1,300 cars.

The company monetizes through a diversified revenue mix: one-time new and used vehicle sales, recurring after-sales services (maintenance, repairs, diagnostics), bodywork and collision repair at certified facilities in Renens and Noville, parts and accessories retail (7,000+ references), fleet management solutions for SMEs and large enterprises, leasing assistance, and ancillary services including tire storage, car wash, replacement vehicles, and extended warranties. Distribution is exclusively physical through owned showrooms plus a dedicated B2B field sales team; there is no e-commerce channel. The group holds ISO 9001 and ISO 14001 certifications, operates on 100% renewable energy from Romande Energie, and employs approximately 340 collaborators and 80 apprentices across eight trades. Pricing is conducted in Swiss Francs with vehicle price points ranging from entry-level (CHF ~20,000) to luxury (>CHF 200,000), and B2B fleet contracts are structured as multi-year total-cost-of-ownership engagements with bespoke financing, insurance, and maintenance bundling.

Name

Groupe Leuba

Legal name

Groupe Leuba SA

Website

https://groupe-leuba.ch

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Leuba is a family-owned multi-brand automotive dealership group operating 11 garages across Western Switzerland, representing Mercedes-Benz, AMG, Hyundai, Mazda, Ford, Smart, Morgan, and Xpeng, serving B2C consumers and B2B fleet clients with sales, after-sales, bodywork, and fleet management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Morges

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Mercedes-Benz, AMG, Smart, Hyundai, Mazda, Ford, Morgan, and Xpeng. Revenue generated from vehicle transactions with pricing ranging from entry-level to premium luxury vehicles.
2. Used Vehicle Sales: Sale of pre-owned vehicles including trade-ins and sourced inventory. The company operates dedicated used vehicle centers including Espace Auto Chablais for used vehicle sales.
3. After-Sales Service & Maintenance: Vehicle maintenance, repairs, and servicing using manufacturer-approved procedures and genuine parts. Services include scheduled maintenance, repairs, and technical support across all garage locations.
4. Bodywork & Collision Repair: Bodywork, painting, dent removal, glass replacement, and complete restoration services. Two dedicated bodywork facilities (Renens and Noville) certified by manufacturers and insurance companies. Services all brands with insurance direct billing capability.
5. Parts & Accessories Sales: Sale of spare parts and accessories with over 7,000 references available. Daily restocking ensures rapid availability and reduced vehicle downtime.
6. Fleet Management Solutions: Comprehensive fleet solutions for businesses including custom fleet configurations, leasing/financing, insurance, maintenance management, and administrative optimization. Targets SMEs and large enterprises with 1 to hundreds of vehicles.
7. Vehicle Leasing Assistance: Assistance with leasing arrangements through partner banks, including credit checks, bank references, and credit agency inquiries (CRIF, ZEK, IKO).
8. Vehicle Valuation & Trade-In: Free vehicle valuation services with immediate buyout options. The company handles all administrative formalities for trade-in vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groupe Leuba is a multi-brand automotive dealership group operating 11 garages across French-speaking Switzerland, representing Mercedes-Benz, AMG, Hyundai, Mazda, Ford, Smart, Morgan, and Xpeng. The company sells new and used vehicles, provides manufacturer-certified after-sales maintenance and repairs, operates two certified bodywork and collision repair facilities, sells spare parts and accessories, and delivers corporate fleet management solutions. Founded in 1946 by René Leuba and integrated into BPM Group in 2025, the group employs approximately 340 collaborators and 80 apprentices.

Product overview

Groupe Leuba is a multi-brand automotive dealership group operating 11 garages across French-speaking Switzerland (cantons of Vaud, Neuchâtel, and Jura). Founded in 1946, the company represents eight automotive brands: Mercedes-Benz, AMG, Hyundai, Mazda, Ford, Smart, Morgan, and Xpeng. The product portfolio comprises new passenger vehicles and utility/commercial vehicles, along with an extensive used vehicle inventory of over 1,300 cars. After-sales services include workshop maintenance and repairs, certified bodywork/collision repair at two facilities (Renens and Noville), tire storage, car wash stations, replacement vehicles, parts/accessories sales, and extended warranty programs. The company also provides corporate fleet solutions for businesses, e-mobility consulting, and operates dedicated brand showrooms. As of 2025, Groupe Leuba became part of the BPM Group, a major European automotive distribution group.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Vehicles New Mercedes-Benz passenger vehicles including sedans, SUVs, and wagons, available through Groupe Leuba's authorized dealer network.
• AMG Performance Vehicles High-performance Mercedes-AMG vehicles for performance-oriented buyers.
• Hyundai Vehicles New Hyundai vehicles in various hybrid and electric configurations.
• Mazda Vehicles New Mazda vehicles including Mazda3 Sedan, Mazda3 Hatchback, MX-5 RF, CX-30, CX-60, CX-80, CX-5, Mazda2 Hybrid, and Mazda6e electric model.
• Ford Vehicles New Ford passenger vehicles and commercial vehicles.
• Smart Vehicles Fully electric Smart vehicles (#1, #3, #5) representing the brand's transition to electric urban mobility.
• Morgan Vehicles Handcrafted British sports cars including Plus Six, Super 3, Plus Four, and Supersport models featuring traditional craftsmanship with modern engineering.
• Xpeng Electric Vehicles Chinese electric vehicles including P7+, G9, and G6 models with advanced technology and long-range battery capabilities.
• Used Vehicles Pre-owned vehicles across all brands with approximately 1,300+ cars in stock, including sedans, SUVs, utility vehicles, and vans from various manufacturers.
• Mercedes-Benz Utility Vehicles Commercial Mercedes-Benz utility vehicles including Sprinter, Vito, Citan, and their electric variants for professional and business use.
• After-Sales Service and Maintenance Complete workshop services including maintenance, repairs, oil changes, and technical support performed by manufacturer-trained technicians using latest diagnostic technologies.
• Bodywork and Collision Repair Bodywork, painting, dent removal, glass replacement, and ADAS calibration at two certified facilities (Renens and Noville), certified by Mercedes-Benz/AMG and approved by insurance companies for direct billing.
• Fleet Management Solutions Corporate fleet management services for businesses from 1 to hundreds of vehicles, including custom fleet configuration, leasing, insurance, maintenance, and administrative simplification across French-speaking Switzerland.
• Electric and Hybrid Vehicle Consulting Advisory services for electric and hybrid vehicle adoption, including explanation of MHEV, HEV, PHEV, and BEV technologies, charging solutions, and information on cantonal government subsidies.
• Vehicle Replacement Service Replacement vehicle rental service allowing customers to stay mobile during maintenance or repairs, available across all vehicle categories.
• Car Wash Station Modern car wash facilities available 7 days a week offering interior-exterior washing, polishing, and rim cleaning across multiple locations.
• Parts and Accessories Store Aftermarket parts and accessories shop with over 7,000 references available, offering daily restocking for quick availability and reduced vehicle downtime.
• Extended Warranty Factory warranty extension programs offering 12 or 24 months of additional coverage beyond the original manufacturer warranty period.
• Tire Storage Service Seasonal tire storage, mounting, and balancing services with professional advice on tire selection and maintenance for optimal safety and performance.

Quantifiable outcome

• 80 years of customer trust and market presence since 1946
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core, niche, emerging, supporting and minor.

• Mercedes-BenzflagshipChannel Partner/ Reseller/ DistributorPrimary brand partnership since 1950. Represents Mercedes-Benz passenger vehicles, AMG performance division, and Mercedes-Benz Vans. Multiple exclusive dealer locations across Western Switzerland.
• HyundaicoreChannel Partner/ Reseller/ DistributorRepresents Hyundai brand including electric and hybrid models. Dealer locations include Garage de l'Étoile (Renens) and Étoile Automobile (Cortaillod).
• FordcoreChannel Partner/ Reseller/ DistributorRepresents Ford passenger vehicles and commercial vehicles. Dedicated location at Garage Bel-Air (Yverdon-les-Bains) for Ford sales and service.
• MazdacoreChannel Partner/ Reseller/ DistributorRepresents Mazda brand including hybrid and electric models. Dealer locations include Garage de la Riviera (La Tour-de-Peilz), Garage de la Plaine (Yverdon), and Inter-Auto (Aigle).
• Mercedes-AMGflagshipChannel Partner/ Reseller/ DistributorExclusive representation of Mercedes-AMG high-performance vehicles. Hosts annual AMG Performance Tour customer events featuring exclusive driving experiences.
• MorgannicheChannel Partner/ Reseller/ DistributorRepresents British sports car manufacturer Morgan Motor Company including Plus Six, Super 3, Plus Four, and SuperSport models.
• SmartcoreChannel Partner/ Reseller/ DistributorRepresents smart brand electric vehicles including #1, #3, and #5 models. Available at multiple locations including Garage de l'Étoile and Étoile Automobile.
• XpengemergingChannel Partner/ Reseller/ DistributorRepresents Chinese electric vehicle manufacturer Xpeng including G6, G9, and P7+ models. Dedicated showroom at Mon Repos Automobile (Lausanne) with dedicated sales staff.
• BPM GroupflagshipStrategic or Co-development PartnerParent company integration in 2025. BPM Group is a major European automotive distribution group operating across multiple countries including Switzerland (BPM Cars for Volvo/Polestar), France, and other markets.
• Insurance Companies (Multiple)coreOthersMultiple insurance company partnerships for direct billing on bodywork and repairs. Simplifies customer claims process with garage handling insurance paperwork directly.
• Romande EnergiesupportingOthersRenewable energy provider supplying 100% renewable electricity to all Groupe Leuba facilities, supporting sustainability commitments.
• Cantonal Energy and Transport AuthoritiessupportingOthersCantonal government partnerships for electric vehicle incentives in Vaud, Neuchâtel, and Jura cantons. Provides customers with information on subsidies and tax advantages for EV purchases.
• Kirchhoff MobilityminorStrategic or Co-development PartnerPartnership for specialized training on safety transport of mobility-restricted individuals. Includes certification courses for garage staff on vehicle adaptation requirements.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Emil Frey Group: Largest Swiss automotive retail group, operating dozens of multi-brand dealerships across Switzerland. Most directly comparable peer given overlapping multi-brand retail model, Swiss footprint, and broad service/aftermarket offering.
• AMAG Group: Swiss automotive importer and dealer for Volkswagen Group brands (VW, Audi, Škoda, SEAT, Cupra, VW Commercial Vehicles) plus Ford retail. Closely comparable given Swiss dealer footprint, multi-brand franchise model, and integrated service/parts operations.
• Vertu Motors: UK-based franchised automotive retailer operating ~200 sales outlets across multiple brands with integrated service, parts, and fleet operations. Comparable in scale and multi-brand retail/service model.
• Pendragon plc: UK-based franchised dealer group operating multi-brand dealerships (now under Lithia UK ownership). Comparable as a multi-brand, multi-location automotive retailer with full sales, service, and used vehicle operations.

Broad incumbents

• Hedin Mobility Group: Large European automotive retail group with operations across multiple countries. Comparable as a multi-brand dealer consolidator with full sales-service-parts offerings; broader geographic and brand scope than Groupe Leuba.
• Inchcape plc: Global automotive distributor and retailer with multi-brand representation across Europe, Asia, and Africa. Comparable as a multi-brand automotive distribution platform serving both retail and B2B customers, though at much larger scale.
• AutoNation: Largest US automotive retailer with hundreds of franchised stores, used vehicle operations, and parts/service business. Comparable in the integrated new/used/service retail model, though significantly larger and US-focused.
• Asbury Automotive Group: US franchised automotive retailer with 150+ dealerships across multiple states, plus Clicklane digital channel. Comparable as a multi-brand, multi-location dealer group with both retail and F&I/service operations.

Emerging players

• CarMax: Largest US used vehicle retailer with integrated reconditioning, finance, and trade-in operations. Relevant for the used vehicle retail segment (~1,300 cars in stock at Groupe Leuba) but a different go-to-market than franchised new-car dealerships.

Others

• Cox Automotive: Global automotive services platform (Manheim auctions, Autotrader, Dealertrack). Not a direct competitor but adjacent ecosystem participant relevant to parts, inventory management, and dealer technology benchmarks for the group's service and used vehicle operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groupeleuba

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Leuba