Torex Moving

What Torex Moving does

Torex Moving is a privately held, Toronto-based moving services company founded in approximately 2009–2011 (sources conflict) and headquartered at 30 Roehampton Ave, Toronto. The company operates a direct-to-consumer model serving residential customers (homeowners, renters, single-item and small-apartment moves) and commercial customers (offices, medical facilities, warehouses, schools/universities, restaurants, and specialty operations), alongside specialty services for pianos, pool tables, and appliances. Ancillary offerings include mobile storage, junk removal, house cleaning, and packing/assembly, creating a bundled relocation ecosystem.

Its core technology is a company-operated GPS-tracked truck fleet that the company claims is unique among Toronto/GTA moving firms, enabling real-time shipment tracking for customers. The platform is supported by a website-based self-serve quote flow, inbound phone sales (24/7), and word-of-mouth referrals as primary acquisition channels, with educational blog content used for SEO top-of-funnel. Service coverage spans 10+ Ontario cities, with long-distance moves available across Canada.

The business model is multi-stream: transaction-fee revenue from hourly moves (3-hour minimum, half-hour billing increments) and flat-fee residential and commercial jobs ($100 single-item to $1,250+ largest local truck, $830+ commercial minimum), subscription/recurring revenue from mobile storage contracts (one-month-free incentive on year-long deals), plus transactional fees on junk removal ($160/tonne + $100/additional tonne), packing-supply sales, and house-cleaning services. Compensation for drivers ($27–32/hr) and helpers ($22–25/hr) paid weekly suggests an asset-light, labor-driven cost structure. A 14+ segment discount program (10% off) covers seniors, students, first responders, teachers, military, veterans, single parents, large families, newcomers, and low-income customers, indicating deliberate persona-targeted acquisition.

Name

Torex Moving

Legal name

Torex Moving

Website

https://torexmoving.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Torex Moving is a privately held Toronto-based moving services company providing residential, commercial, long-distance, and specialty (piano, pool table) moves across the Greater Toronto Area, southwestern Ontario, and Canada, with ancillary storage, junk removal, and cleaning services.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (48421), Used Household and Office Goods Moving (484210)

SIC

Trucking (No Local) (4213)

akta.pro primary industry

Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH)

akta.pro secondary industries

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Interstate Apartment & Condo Moving (HSAKABAB), Residential Packing & Unpacking Services (HSAKADAA), Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF)

Keywords

• Residential moving services
• Commercial moving services
• Long distance relocation
• Piano moving services
• Mobile storage solutions

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Moving Services: Hourly rate or flat fee moving services for residential and commercial customers. Hourly rates charged in half-hour increments with a minimum of 3 hours. Additional charges for packing materials, garbage disposal, storage, equipment connection/disconnection, cleaning, and plastic disposal bins.
2. Storage Services: Mobile storage services where containers are dropped off, loaded, and stored at secure facilities. One month free storage on year-long contracts.
3. Junk Removal: Junk removal services at $160 for first tonne plus $100 for each additional tonne.
4. Packing Supplies: Sale of packing supplies including moving boxes and tape as part of quote services.
5. House Cleaning: House cleaning services offered as an additional service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Torex Moving is a Toronto-based full-service moving company offering residential and commercial relocation services across the Greater Toronto Area (GTA) and across Canada. Services include packing/unpacking, furniture assembly/disassembly, long-distance moves, specialty item moves (piano, pool table), mobile storage, junk removal, and house cleaning. The company operates a GPS-tracked truck fleet for real-time move tracking and offers flexible mover packages with 1, 2, or 4 movers.

Product overview

Torex Moving is a full-service moving company offering a comprehensive suite of relocation services across the Greater Toronto Area and beyond. The core offerings include residential and commercial moving, long-distance moving, and specialty services such as piano and pool table moving. Additional services include small moving services, single-item moving, same-day moving, mobile storage, junk removal, house cleaning, and professional packing and assembly. The company differentiates through GPS-tracked fleet technology for real-time shipment monitoring and offers flexible pricing packages with 1, 2, or 4 movers. Services are available 24/7 with locations across Toronto, Mississauga, Brampton, North York, Markham, Vaughan, Scarborough, Etobicoke, London, Hamilton, and Kitchener.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Moving Full-service residential moving services including packing, loading, transportation, unloading, furniture assembly and disassembly for homes and apartments across Toronto and GTA. Targeted at homeowners and renters relocating locally or across Canada.
• Commercial Moving Professional office and commercial relocation services including office moving, medical facility moving, warehouse moving, school/university moving, and restaurant/café moving. Designed for businesses needing minimal disruption and careful handling of equipment.
• Small Moving Services Moving services for small apartments, single rooms, partial moves, and items that do not require a full truck, offered at reasonable flat rates. Targeted at budget-conscious residential customers with smaller relocations.
• Single Item Moving Flat-fee moving service for single items or a few items within 20km, including moving labor and truck transportation. Targeted at customers with minimal moving needs or single pieces of furniture.
• Piano Moving Specialized piano relocation services with professional-grade equipment, trained movers, and insurance coverage for all piano types including spinet, console, upright, baby grand, and concert grand pianos. Targeted at customers with valuable instruments requiring expert handling.
• Pool Table Moving Specialized moving service for pool tables, including disassembly, transport, and reassembly at the destination. Targeted at residential customers with recreational equipment requiring careful handling.
• Long Distance Moving Moving services for relocations more than 50km outside the GTA, including door-to-door and delivery-to-storage options across Canada. Targeted at residential and commercial customers relocating between cities.
• Same Day Moving Emergency moving services available for moves that need to be completed within the same day. Targeted at customers with urgent or last-minute relocation needs.
• Junk Removal Removal and disposal of unwanted items, including old furniture, construction waste, electronics, and large items like pianos and hot tubs. Targeted at customers needing debris clearing before, during, or after a move.
• House Cleaning Professional cleaning services for homes before or after moving, available as an add-on to moving services. Targeted at customers needing end-of-lease or move-in cleaning.
• Appliance Moving Specialized moving service for appliances including disconnection and reconnection of equipment. Targeted at residential and commercial customers relocating heavy or connected appliances.
• Packing Supplies Sale of packing supplies including moving boxes and tape, provided as part of the moving quote services. Targeted at residential customers needing self-packing materials.

Quantifiable outcome

• Over 2,000 customers moved successfully in Toronto, GTA, and across Canada
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PODS: Portable moving and storage container company whose drop-off, store, retrieve model directly parallels Torex's mobile storage service line.
• Two Men and a Truck: Largest franchised local moving company in North America, offering residential and commercial moving, packing, and storage services comparable to Torex's full-service suite.
• 1-800-GOT-JUNK: Canadian-founded on-demand junk removal service that overlaps directly with Torex's junk removal line ($160 first tonne + $100 per additional tonne, similar per-tonne unit economics).
• AMJ Campbell: Long-standing Canadian household goods mover offering local and long-distance residential moving and storage across Ontario and nationwide, directly comparable to Torex's GTA-and-beyond coverage.

Broad incumbents

• Allied Van Lines: Major North American van line offering local, long-distance, and international household goods moving; competes with Torex on long-distance relocations out of the GTA.
• United Van Lines: Large multi-brand North American household goods carrier providing local and long-distance moving services; a broad incumbent that overlaps with Torex's long-distance offering.
• North American Van Lines: Established North American van line with agent-based local service and long-distance moving capabilities comparable to Torex's cross-Canada moves.
• U-Haul: Nationwide truck and trailer rental plus moving help marketplace; competes with Torex both at the DIY truck layer and in moving labor services.

Regional players

• Let's Get Moving: Toronto-based residential and commercial moving company serving the GTA and surrounding Ontario markets, competing head-to-head with Torex in local moves.

Emerging players

• Dolly: On-demand app-based moving and furniture delivery platform serving North American cities; an emerging tech-enabled competitor to traditional local movers like Torex for small and single-item moves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torex Moving