On Ice Rinks LLC
On Ice Rinks LLC (dba San Mateo On Ice) operates an 11,000 sq ft seasonal outdoor ice rink in Central Park, San Mateo, running mid-November through mid-January. The private company sells public skate tickets, private ice and tent rentals, and advertising sponsorships, serving families, corporate groups, and local nonprofits.
- Company typePrivate
- Founded2014
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What On Ice Rinks LLC does
On Ice Rinks LLC, doing business as San Mateo On Ice, operates a seasonal outdoor ice skating rink in Central Park, San Mateo, California. The company was founded in 2014 and is currently in its 11th operating season. The core asset is an 11,000 square foot outdoor ice rink operating on real ice, with a maximum capacity of 350 skaters for private events. The business runs annually from mid-November through mid-January, offering daytime and evening sessions under natural lighting conditions.
The product portfolio consists of three primary revenue lines: Public Skate Sessions sold at $19-$23 per person via online booking, Private Tent Rentals for groups of up to 40 guests adjacent to the rink, and Private Ice bookings that grant exclusive use of the full venue for corporate events and celebrations. All bookings flow through the FareHarbor platform, which the company has integrated as its unified ticketing, calendar, and payment system. A fourth revenue stream comes from advertising sponsorships, with dasherboard placements around the rink perimeter plus exposure through the website, social media, and email channels; sponsors also fund hundreds of free tickets distributed to local children via nonprofit partners each season.
The business serves a hybrid customer base including families and individuals seeking recreational skating, corporate groups hosting holiday parties and team-building events, and nonprofit organizations receiving subsidized tickets. The go-to-market is exclusively direct-to-consumer, supported by organic social presence on Facebook, Instagram, and X/Twitter, Yelp reviews, email marketing, and an active advertising sponsor program featuring local businesses across real estate, financial services, healthcare, restaurants, education, and municipal government. The company operates as a privately held LLC with no disclosed institutional ownership, funding, or expansion beyond the single San Mateo location.
On Ice Rinks LLC firmographics
Firmographics- Name
- On Ice Rinks LLC
- Legal name
- On Ice Rinks
- Website
- https://onicerinks.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On Ice Rinks LLC (dba San Mateo On Ice) operates an 11,000 sq ft seasonal outdoor ice rink in Central Park, San Mateo, running mid-November through mid-January. The private company sells public skate tickets, private ice and tent rentals, and advertising sponsorships, serving families, corporate groups, and local nonprofits.
- Ownership category
- akta.pro rank
On Ice Rinks LLC industry classification
Industry- Product category
- Recreational ice skating venue
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where On Ice Rinks LLC is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Ice Rinks LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Public Skate Sessions: Revenue from daily recreational ice skating sessions open to the public. Tickets are purchased online via FareHarbor platform.
- Private Ice Rentals: Exclusive venue rentals for groups and corporate events where the entire rink is reserved for a single party. Customizable duration with catering options available.
- Private Tent Rentals: Rental of private party tents adjacent to the ice rink for groups up to 40 people, with tables and chairs included. Skate tickets sold separately.
- Advertising Sponsorships: Dasherboard advertisements and sponsor placements around the rink perimeter, including social media, website, and email marketing exposure. Sponsors also receive tickets to distribute to local nonprofits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Skate Session - Standard |
| Unit Pricing | Pay-as-you-go | Public Skate Session - Premium |
| Unit Pricing | Pay-as-you-go | Skate Buddy Add-on |
| Unit Pricing | Pay-as-you-go | Skater + Skate Buddy Package |
| Unit Pricing | Pay-as-you-go | Private Tent Rental |
| Other | Pay-as-you-go | Private Ice Rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
On Ice Rinks LLC product offering
Product offeringCore offering
On Ice Rinks LLC operates San Mateo On Ice, a seasonal outdoor ice skating rink spanning 11,000 square feet of real ice in Central Park, San Mateo, California. The company sells timed public skate session admissions, exclusive full-rink private ice rentals for groups up to 350 skaters, and adjacent private party tent rentals for groups up to 40 people. The rink operates seasonally from mid-November through mid-January and serves both walk-in public recreation and reserved private events.
Product overview
On Ice Rinks LLC operates San Mateo On Ice, a seasonal outdoor ice skating venue offering recreational ice skating experiences. The core offering is an 11,000 square foot outdoor ice rink in Central Park open from November through mid-January. The product portfolio consists of Public Skate Sessions (individual recreational skating with included skate rentals), Private Tent Rentals (party space for up to 40 guests adjacent to the rink), and Private Ice (exclusive full-rink bookings for up to 350 skaters for corporate or private events). The company also provides advertising sponsorship opportunities around the rink.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Skate Sessions Daily recreational ice skating sessions on an 11,000-square-foot outdoor real-ice rink in Central Park, San Mateo, for individuals and families ages 4 and up. Admission includes ice skate rentals and 1.5–2 hour sessions, with optional beginner skate buddy support available.
- Private Tent Rental Rental of a private party tent adjacent to the ice rink for groups up to 40 guests, including 30 chairs and 6 tables for 1.5–2 hour sessions. Skating admission is sold separately.
- Private Ice Rental Exclusive full-rink rental for corporate parties, team-building events, and private celebrations with capacity up to 350 skaters, customizable session duration, and optional catering packages. Pricing is quote-based.
Companies that use On Ice Rinks LLC
Customer profileSegments3 records
Ideal customer profiles3 records
On Ice Rinks LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
On Ice Rinks LLC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Merrill Lynch (Bank of America)minorAdvertising sponsor with dasherboard advertisement placement around the rink. Demonstrates community support through sponsorship of San Mateo's holiday tradition.
- Sequoia OrthodonticsminorAdvertising sponsor supporting local community ice skating initiative.
- City of San MateocoreHost municipality providing the Central Park location for the ice rink. Essential partnership for venue access.
- Chris Eckert Real Estate Team / Keller WilliamsminorReal estate team advertising sponsor for the ice rink.
- Kinetic Real EstateminorAdvertising sponsor. Sponsored Free Community Skate Day on November 18, 2025.
- School of St. Matthew / Episcopal DayminorLocal school advertising sponsor and host of Free Community Skate Day on December 2, 2025.
- Pacific CatchminorSeafood restaurant advertising sponsor at the ice rink.
- Hatch Realty GroupminorRealty group advertising sponsor.
- Laura Bryant HomesminorReal estate advertising sponsor.
- FareHarborcoreBooking and reservation management platform. Provides online ticket sales, calendar integration, and payment processing for all rink activities including public sessions, private tent rentals, and event bookings.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
On Ice Rinks LLC competitors and assessment
Company assessmentDirect peers
- Pershing Square Ice Skating Rink: Seasonal outdoor ice rink in Pershing Square, downtown Los Angeles, operated in partnership with the city. Same outdoor-in-public-park model, same municipal partnership dependency, and similar holiday-season corporate and family audience.
- Maggie Daley Park Ice Skating Ribbon (Chicago): Distinctive winding outdoor ice skating trail in Maggie Daley Park, Chicago. Operates as a city-partnered seasonal outdoor rink with public sessions, lessons, and private bookings — a parallel operating model to San Mateo On Ice in a different climate.
- Winter Lodge of Palo Alto: Long-running outdoor seasonal ice rink on the Peninsula, just north of San Mateo. Same operating model (outdoor real ice, public sessions plus private bookings), same affluent Bay Area family and corporate client base, and competing for the same regional holiday skating wallet.
- The Rink at Rockefeller Center: Premium seasonal outdoor ice rink at Rockefeller Center, NYC. Comparable in product (public skating sessions, premium pricing, high-visibility sponsorship) and in target customer (tourists, corporate groups, families) despite operating at a different scale and in a different geography.
- Wollman Rink (Central Park, NYC): Iconic seasonal outdoor ice rink in Central Park, New York City. Closest functional analogue in terms of urban public-park setting, holiday tourist traffic, group/private rentals, and city-partnership-based venue access, even though the market is geographically distinct.
- Embarcadero Plaza Ice Rink: Seasonal outdoor ice rink in San Francisco operated by the Embarcadero Center. Most directly comparable Bay Area peer: same outdoor seasonal model, similar corporate/holiday event audience, and explicitly referenced in the subject's own customer reviews as a benchmark.
- Union Square Ice Rink (San Francisco): Seasonal outdoor ice rink in Union Square, San Francisco. Direct Bay Area competitor drawing the same tourist, corporate, and family holiday audience; serves as a benchmark for ticket pricing and event programming in the regional market.
Broad incumbents
- Sharks Ice at SAP Center (San Jose): Permanent multi-rink ice facility in San Jose affiliated with the San Jose Sharks organization. Larger, broader incumbent offering public skating, lessons, leagues, and hockey programming year-round; competes for the same regional skating audience but with a much wider portfolio.
Regional players
- Iceland Skating Rink (Bay Area): Year-round indoor ice facility serving the Bay Area with public sessions, lessons, hockey, and freestyle programming. Comparable on product offering (ice time, lessons, rentals) and customer base, but operates as a permanent facility rather than a seasonal outdoor venue.
- Downtown Ice at SacYard (Sacramento): Seasonal outdoor ice rink in downtown Sacramento operated in partnership with the city. Comparable outdoor seasonal model with public sessions and event bookings; serves as a useful operational analogue in a different Northern California metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
On Ice Rinks LLC social profiles
Digital presenceOn Ice Rinks LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Ice Rinks LLC leadership team
Management profileNumber of profiles
On Ice Rinks LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Ice Rinks LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Ice Rinks LLC
What does On Ice Rinks LLC do?
On Ice Rinks LLC operates San Mateo On Ice, a seasonal outdoor ice skating rink spanning 11,000 square feet of real ice in Central Park, San Mateo, California. The company sells timed public skate session admissions, exclusive full-rink private ice rentals for groups up to 350 skaters, and adjacent private party tent rentals for groups up to 40 people. The rink operates seasonally from mid-November through mid-January and serves both walk-in public recreation and reserved private events.
Is On Ice Rinks LLC a public or private company?
On Ice Rinks LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Ice Rinks LLC founded?
On Ice Rinks LLC was founded in 2014. It employs 1 to 10 people.
Where is On Ice Rinks LLC based?
On Ice Rinks LLC is headquartered in San Mateo, United States, in the North America region.
How does On Ice Rinks LLC make money?
Four revenue lines are on record. Public Skate Sessions are the primary driver. The others are private Ice Rentals, private Tent Rentals and advertising Sponsorships.
Who are On Ice Rinks LLC's main competitors?
Direct peers on record are Pershing Square Ice Skating Rink, Maggie Daley Park Ice Skating Ribbon (Chicago), Winter Lodge of Palo Alto, The Rink at Rockefeller Center, Wollman Rink (Central Park, NYC), Embarcadero Plaza Ice Rink and Union Square Ice Rink (San Francisco). Sharks Ice at SAP Center (San Jose) is listed as a broad incumbent. Regional players are Iceland Skating Rink (Bay Area) and Downtown Ice at SacYard (Sacramento).
Does On Ice Rinks LLC have an API?
No public API is recorded for On Ice Rinks LLC.
What industry is On Ice Rinks LLC in?
On Ice Rinks LLC's product category is Recreational ice skating venue. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 713940 and its SIC code is 7990.