Booket
- Company typePrivate
- Founded2018
- HeadquartersWales, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Booket does
Booket is a UK-based, bootstrapped SaaS company founded in 2018 that provides cloud-based salon and spa management software for small and medium-sized appointment-based businesses. The company operates as Booket Ltd, a private limited company registered in England and Wales (company number 11233214), with a registered office in Redditch. Its geographic footprint is explicitly restricted to the United Kingdom per its terms of service.
The core Booket platform is a single integrated product combining booking management, customer profile CRM, point-of-sale payment processing (via Stripe), automated SMS reminders, dynamic reporting, and stock management. The technology stack is a conventional cloud SaaS architecture with no disclosed AI/ML components, no public API or SDK, and a self-serve product-led onboarding flow via provider.booket.co. Integrations are limited to Stripe for payments and Google Analytics for website analytics. The stated target verticals are salons and spas (primary), with secondary expansion into tattoo studios and personal trainers.
The business model is a freemium subscription SaaS offering; the only publicly disclosed pricing is a free "Launch Offer" tier at £0/month, which includes booking, CRM, reporting, and stock management. Revenue mechanics are split between subscription fees (not yet visibly monetized beyond free) and payment processing transaction fees via Stripe. Distribution is direct-to-customer through the booket.co website, organic social channels (Facebook, Twitter), and self-serve registration, with no institutional investors, parent company, or external funding disclosed.
Booket firmographics
Firmographics- Name
- Booket
- Legal name
- Booket Ltd
- Website
- https://booket.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Booket industry classification
Industry- Product category
- Salon and Spa Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where Booket is headquartered
LocationHeadquarters
- HQ city
- Wales
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Booket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly subscription-based salon management software. Currently offering free launch tier with premium features. Payment processing integrated via Stripe for POS transactions.
- Payment Processing: Integrated POS solution for receiving cash and card payments with Stripe as the payment services provider
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Launch Offer - Basic salon management features at no cost |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Booket product offering
Product offeringCore offering
Booket provides a single cloud-based SaaS platform that lets appointment-based small businesses (salons, spas, tattoo studios, personal trainers) manage their bookings, customer profiles, integrated card and cash POS payments, automated SMS appointment reminders, dynamic business reports, and stock levels from one web application. The platform is sold on a monthly subscription basis with a current free launch tier, and payment processing is handled via Stripe.
Product overview
Booket is a single unified salon management software platform that launched in 2018. The core Booket product integrates booking management, customer profiles, payment solutions (POS), dynamic reporting, SMS reminders, and stock management into one cohesive system. All features are delivered as part of the core platform with different pricing tiers (free Launch offer and paid tiers) rather than as separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Booket Unified cloud-based salon and spa management software that provides online booking, customer profiles, integrated POS payment processing (cash and card via Stripe), dynamic reports, automated SMS reminders (sent 24 hours before appointments), and stock management as a single integrated platform for appointment-based small businesses such as beauty salons, spas, tattoo studios, and personal trainers.
Quantifiable outcome
- Reduced no-shows through automated SMS reminders sent 24 hours before appointments
Companies that use Booket
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Booket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Booket partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used as the payment services provider for processing financial transactions on the platform. The privacy policy references Stripe for handling payment-related data including card details and transaction processing.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Booket competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is a global salon and spa booking platform offering appointment scheduling, POS payments, and customer management to beauty/wellness SMBs. It is the most direct competitor to Booket in the same UK and international salon software market.
- Treatwell: Treatwell is a UK-headquartered online booking marketplace and SaaS provider for salons, barbers, and beauty professionals. It overlaps directly with Booket's primary UK salon/wellness customer base and freemium booking software model.
- Phorest Salon Software: Phorest is a salon management SaaS platform popular in the UK and Ireland offering booking, CRM, POS, and marketing tools to hair and beauty salons. It competes head-on with Booket for the same vertical SaaS budget.
- Booksy: Booksy provides appointment booking, calendar, and payment solutions for barbers, salons, and beauty professionals globally, including in the UK. Its feature set and target SMB customer closely mirror Booket's offering.
- Vagaro: Vagaro is a cloud-based salon, spa, and fitness business management platform offering booking, POS, CRM, and marketing features. It is a direct functional competitor to Booket across the appointment-based SMB services vertical.
- GlossGenius: GlossGenius is a salon and beauty business management platform offering booking, payments, and client management designed for independent beauty professionals. It targets the same SMB beauty segment as Booket with an emphasis on ease of use.
- Boulevard: Boulevard provides salon and spa business management software including booking, POS, and client experience tools for premium beauty/wellness businesses. It competes directly with Booket for appointment-based SMB software budgets.
- Salonized: Salonized is a cloud-based salon and beauty software platform popular in the UK and Netherlands offering booking, CRM, POS, and stock management. It is a near-clone peer to Booket targeting the same SMB segments with overlapping feature sets.
Broad incumbents
- Square Appointments: Square Appointments is a booking and POS product within Block's broader Square payments ecosystem targeting UK and global service SMBs. It overlaps on booking, CRM, and integrated payments, competing with Booket as a much larger incumbent.
- Mindbody: Mindbody is a large established SaaS platform for salons, spas, fitness, and wellness businesses providing booking, payments, and marketing software. It serves as a broader incumbent alternative to Booket in the same vertical categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Booket social profiles
Digital presenceBooket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booket leadership team
Management profileNumber of profiles
Booket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booket
What does Booket do?
Booket provides a single cloud-based SaaS platform that lets appointment-based small businesses (salons, spas, tattoo studios, personal trainers) manage their bookings, customer profiles, integrated card and cash POS payments, automated SMS appointment reminders, dynamic business reports, and stock levels from one web application. The platform is sold on a monthly subscription basis with a current free launch tier, and payment processing is handled via Stripe.
Is Booket a public or private company?
Booket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booket founded?
Booket was founded in 2018. It employs 1 to 10 people.
Where is Booket based?
Booket is headquartered in Wales, United Kingdom, in the Europe region.
How does Booket make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are payment Processing.
Who are Booket's main competitors?
Direct peers on record are Fresha, Treatwell, Phorest Salon Software, Booksy, Vagaro, GlossGenius, Boulevard and Salonized. Broad incumbents are Square Appointments and Mindbody.
Does Booket have an API?
No public API is recorded for Booket.
What industry is Booket in?
Booket's product category is Salon and Spa Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 513210.