Currex
Currex (CURREX_GmbH), a Hamburg-based German sports company founded in 2000, designs and sells dynamic profile-based shoe insoles (HIGH/MED/LOW) across nine activity verticals including running, hiking, cycling, and work, selling D2C at €49.95 via its own e-commerce and dealer networks.
- Company typePrivate
- Founded2000
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Currex does
Currex (CURREX_GmbH) is a Hamburg-based German sports company founded in 2000 that designs, manufactures, and sells dynamic, profile-based shoe insoles for athletic and occupational use. Its core product architecture is a Dynamic Profile System offering three arch-support variants (HIGH, MED, LOW) developed from thousands of movement analyses, combined with proprietary sub-systems including a Dynamic Midfoot Bridge, anti-slip heel technology, heel cushioning, and moisture management, plus the FOOTDISC pressure-measurement platform and the MONOLITH technology platform. The portfolio spans nine sport/activity verticals — running (RUNPRO), trail, hiking (HIKEPRO), cycling (BIKEPRO), football (CLEATPRO), golf (GOLFPRO), tennis (ACEPRO), basketball (BASKETBALLPRO), skiing (EDGEPRO), and work safety (WORK) — alongside TRI SOX performance socks, a proMotion Base community platform, and a Trikot Konfigurator team-jersey tool.
The company operates a primarily direct-to-consumer hardware-sales model at a single €49.95 price point across all profiles and sizes, complemented by a B2B portal (nos.currex.de), an authorized dealer/retailer network, and an affiliate program. Marketing is multi-channel across Instagram, Facebook, blog content, email/newsletter, and athlete-led community engagement via proMotion Base, with an online Insole Finder tool driving bottom-of-funnel conversion. A partnership with Volumental adds AI-powered 3D foot scanning to enable personalized profile selection. Geographic focus is DACH (Germany and Austria) with English and French storefront localization and a separate US partner website.
Revenue, funding, and ownership details are not disclosed in the available source data. The company is privately held with 11–50 employees, and no parent company or institutional backing has been identified; ownership and capital structure are opaque.
Currex firmographics
Firmographics- Name
- Currex
- Legal name
- CURREX_GmbH
- Website
- https://currex.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Currex (CURREX_GmbH), a Hamburg-based German sports company founded in 2000, designs and sells dynamic profile-based shoe insoles (HIGH/MED/LOW) across nine activity verticals including running, hiking, cycling, and work, selling D2C at €49.95 via its own e-commerce and dealer networks.
- Ownership category
- akta.pro rank
Currex industry classification
Industry- Product category
- Sport Insoles
- NAICS
- Footwear Manufacturing (3162), Sporting Goods Retailers (45911)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)
- akta.pro secondary industries
- Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
Keywords
Where Currex is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Currex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales: One-time hardware sales of insoles and performance socks through e-commerce storefront. Products are sold directly to consumers via the company's German website and B2B portal. Each insole is priced at a fixed unit price with size and profile variations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single-price tier at €49.95 for all profiles and sizes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Currex product offering
Product offeringCore offering
Currex designs, manufactures, and sells sport-specific dynamic shoe insoles organized by activity, with each line offered in three personalized arch profiles (HIGH, MED, LOW) tailored to foot shape and movement patterns. The product range covers running, hiking, cycling, football, golf, tennis, basketball, skiing, and occupational/safety footwear, complemented by TRI SOX performance socks, and is distributed via own e-commerce stores (currex.de D2C and nos.currex.de B2B), dealers, and affiliates with a flat €49.95 unit price and a 60-day money-back guarantee.
Product overview
Currex is a German company that offers a comprehensive portfolio of dynamic shoe insoles organized by activity type. The core product line includes specialized insoles for running (RUNPRO), hiking (HIKEPRO), cycling (BIKEPRO), football (CLEATPRO), golf (GOLFPRO), tennis (ACEPRO), basketball (BASKETBALLPRO), skiing (EDGEPRO), and work/safety shoes (WORK). Each insole line features three profile options (HIGH, MED, LOW) based on individual foot morphology and movement patterns. The company also offers performance socks (TRI SOX) as accessories. Supporting technologies include FOOTDISC for foot pressure measurement and MONOLITH as a proprietary technology platform. Currex maintains a community platform called proMotion Base and offers a jersey configurator tool, positioning itself as both a product company and an athletic community builder.
Differentiator
Problem solved
Functional benefit
Products and services
- RUNPRO Dynamic running insoles engineered to reduce overuse injuries and improve running performance, available in three arch profiles (HIGH, MED, LOW) for individualized foot support based on foot shape and movement. Targeted at runners from amateur to pro level.
- HIKEPRO Hiking insoles providing comfort, secure hold, anti-blister protection and dynamic support to prevent plantar fasciitis and heel spurs during long hikes with gear. Features heel cushioning, anti-slip heel technology and dynamic midfoot bridge support.
- BIKEPRO Cycling insoles featuring relief technology and sole support designed for optimal power transmission and proper foot positioning in cycling shoes. Targeted at road and trail cyclists.
- CLEATPRO Football/soccer insoles designed for cleats to deliver better foot guidance and cushioning during play in soccer and football shoes. Available in HIGH, MED, and LOW profiles.
- GOLFPRO Golf insoles designed to provide comfort and support during golf activities, in three profiles to match different foot morphologies.
- ACEPRO Tennis insoles designed for tennis shoes to provide support and comfort during the lateral movements required in tennis.
- BASKETBALLPRO Basketball insoles designed for basketball shoes to provide support for high-impact jumping, landing, and lateral movements.
- EDGEPRO Ski insoles designed for ski boots that provide support and warmth tailored to winter sports use.
- WORK Work insoles designed for safety/occupational shoes to provide comfort and support for all-day wear in work environments where workers stand or walk extensively.
- TRI SOX Performance socks designed to complement CURREX insoles as a cross-sell accessory for athletes across multiple sports.
Quantifiable outcome
- Dynamic midfoot bridge designed for minimum 800-1200 km lifespan depending on body weight and activity level
- +1 more outcomes
Companies that use Currex
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Currex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Currex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VolumentalcoreCurrex has established a partnership with Volumental for AI-powered 3D foot scanning technology. This integration allows customers to get personalized foot analysis to find the optimal CURREX insole profile (HIGH, MED, LOW) based on their individual foot characteristics.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Currex competitors and assessment
Company assessmentDirect peers
- Superfeet Worldwide: Superfeet is one of the most established premium insole brands globally, offering sport-specific and casual insoles with proprietary shape and heel-cup technology. It is the closest direct competitor to Currex in target market, product positioning (sport-by-sport SKUs), and D2C + retail distribution model.
- Powerstep: Powerstep manufactures and sells OTC orthotic insoles for athletic, work, and casual use, with similar product breadth (running, walking, work) and a similar D2C plus pharmacy/retail channel mix. Closely comparable to Currex in mass-market positioning and reliance on foot-arch support as the core value proposition.
- Sof Sole: Sof Sole designs performance insoles for running, hiking, cycling, and sport-specific applications and sells through sporting goods retailers and D2C. Highly comparable to Currex across multi-sport portfolio and mass-market retail distribution.
- Sidas: Sidas is a French/European specialty insole brand focused on skiing, running, cycling, and outdoor sports, with proprietary custom-molding solutions. Direct regional peer to Currex with comparable sport-specific SKU strategy and European D2C + specialty retail distribution.
- Spenco: Spenco is a US-based insole and foot-care brand offering sport, comfort, and medical insoles sold through pharmacies and sporting goods retailers. Comparable to Currex in OTC foot-care positioning and broad product breadth.
- Aetrex: Aetrex manufactures orthotic insoles and comfort footwear with foot-scanning technology used in retail (Albert fitting system). Comparable to Currex in orthotic positioning plus its adoption of 3D foot scanning — a direct parallel to Currex's Volumental partnership.
Broad incumbents
- Dr. Scholl's: Dr. Scholl's is the dominant mass-market foot-care brand covering insoles, orthotics, and foot treatment products. It is the broad incumbent in the same OTC foot-care category where Currex operates, with vastly greater distribution and brand awareness through US mass-market retail.
- Birkenstock: Birkenstock's core identity is built on its contoured footbed (a form of orthotic insole technology) and the company now sells removable footbed insoles as a standalone product. It is a broader incumbent that overlaps with Currex's orthotic-support value proposition via its iconic footbed architecture.
Emerging players
- Sole Performance Footwear / SOLE Footbeds: SOLE produces moldable custom orthotic insoles marketed to active and outdoor users, sold D2C. Comparable to Currex as a customizable insole brand targeting runners and hikers, though with a single-mold customization approach versus Currex's profile-segmentation approach.
Others
- Volumental: Volumental is Currex's announced technology partner providing AI-powered 3D foot scanning used to recommend the right Currex insole profile. As an enabling technology/data vendor and ecosystem participant (rather than a competitor), Volumental is an adjacent peer tied to Currex's go-to-market infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Currex social profiles
Digital presenceCurrex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Currex leadership team
Management profileNumber of profiles
Currex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Currex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Currex
What does Currex do?
Currex designs, manufactures, and sells sport-specific dynamic shoe insoles organized by activity, with each line offered in three personalized arch profiles (HIGH, MED, LOW) tailored to foot shape and movement patterns. The product range covers running, hiking, cycling, football, golf, tennis, basketball, skiing, and occupational/safety footwear, complemented by TRI SOX performance socks, and is distributed via own e-commerce stores (currex.de D2C and nos.currex.de B2B), dealers, and affiliates with a flat €49.95 unit price and a 60-day money-back guarantee.
Is Currex a public or private company?
Currex is a private company. It is classified as unknown and is currently operating.
When was Currex founded?
Currex was founded in 2000. It employs 11 to 50 people.
Where is Currex based?
Currex is headquartered in Hamburg, Germany, in the Europe region.
How does Currex make money?
One revenue line is on record: direct Product Sales.
Who are Currex's main competitors?
Direct peers on record are Superfeet Worldwide, Powerstep, Sof Sole, Sidas, Spenco and Aetrex. Broad incumbents are Dr. Scholl's and Birkenstock. Sole Performance Footwear / SOLE Footbeds is listed as an emerging player. Volumental is listed as an others.
Does Currex have an API?
No public API is recorded for Currex.
What industry is Currex in?
Currex's product category is Sport Insoles. Its primary akta.pro industry code is CRADAMAL, Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments), with a secondary code of CRAAACAK, Footwear Components & Materials (Uppers, Soles, Laces, Insoles). Its NAICS code is 3162 and its SIC code is 3842.