What Volumental does

Volumental operates a B2B FitTech platform that combines proprietary 3D foot-scanning hardware with an AI-driven recommendation engine (the Fit Engine) to help footwear retailers and brands match customers with properly fitting shoes. The platform captures 3D foot measurements in under 5 seconds with sub-millimeter accuracy across ten foot dimensions, processing more than 1 million images daily and feeding a recommendation model trained on 66M+ foot scans combined with retail purchase data. The product suite spans in-store scanner hardware, web/mobile-based scanning (no app download required, compatible with iOS and Android), a Shopify integration, an omnichannel marketing toolbox, R&D data services for footwear brands, a ski-boot rental specialization, and the Insole Finder launched in December 2025 in partnership with Currex and PowerStep.

The company monetizes primarily through annual subscription software agreements bundled with scanner hardware (sold or leased), supplemented by professional R&D services for footwear manufacturers. Go-to-market is led by enterprise field sales targeting footwear brands and retailers globally, with deal sizes exceeding $500K for scalable deployments; a self-serve Shopify App Store channel addresses SMB and mid-market merchants. Customers span specialty running (Fleet Feet, The Athlete's Foot), athletic brands (New Balance, Crocs, adidas, On Running, Lululemon), work boots (Red Wing Shoe Company across 500+ stores), children's apparel (Reima), ski rental networks (Intersport, Skiset, Hervis, Sport2000), and custom 3D-printed footwear (Vivobarefoot, Zellerfeld). The system is deployed in 3,000+ stores across 60+ countries, serving nearly 100 brands and retailers worldwide.

Founded in 2012 in Stockholm by PhD students and a former NASA rocket scientist, Volumental has raised approximately $17.5M in disclosed funding, with the most recent round a $13M raise in December 2021 led by CNI. The company employs 51-100 people across more than 20 nationalities, operates a hybrid Stockholm headquarters at Söder Mälarstrand 45, and has demonstrated measurable customer outcomes including a 38% reduction in returns (Reima), a 92% purchase rate among scanned customers (The Athlete's Foot), and a 102.7% higher comeback rate for scanned versus non-scanned shoppers.

Name

Volumental

Legal name

Volumental AB

Website

https://volumental.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Volumental provides a B2B FitTech platform combining proprietary 3D foot scanning with an AI-driven Fit Engine to help footwear retailers and brands match customers with properly fitting shoes, deployed in 3,000+ stores across 60+ countries and serving nearly 100 brands.

Ownership category

akta.pro rank

Product category

FitTech / 3D Foot Scanning Software

NAICS

Shoe Retailers (4582), Shoe Retailers (45821)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• 3D foot scanning
• AI footwear recommendations
• Fit technology platform
• Omnichannel retail fitting
• Footwear R&D analytics

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Subscription-based Software Services: Subscription-based agreements providing access to 3D foot scanning technology, AI-powered Fit Engine recommendations, and omnichannel tools. Includes ongoing access to new features, improvements, and insights. Pricing is quote-based and not publicly disclosed.
2. Hardware (3D Scanners): Sale or lease of 3D foot scanning hardware devices installed in retail partner stores.
3. R&D Services: Footwear Research & Development services aggregating and parsing foot scan data, developing fit testing programs, and delivering actionable insights for footwear brands for product development purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Volumental sells in-store 3D foot scanning hardware and an AI-powered Fit Engine software platform that recommends footwear based on each shopper's unique foot measurements combined with retail purchase data. It offers a mobile/web scanning solution for e-commerce, an Omnichannel Toolbox that connects in-store and online experiences, R&D data services for footwear brands, and a specialized ski boot fitting module, all delivered primarily via subscription to footwear retailers and brands worldwide.

Product overview

Volumental offers FitTech, a unified omnichannel platform combining 3D foot scanning hardware and AI-powered software to match shoppers with perfectly fitting footwear. The core offering consists of in-store scanning (Volumental In-store) using dedicated scanners deployed in 3000+ stores, and online/mobile scanning (Volumental Online) accessible via smartphone without an app. The platform extends through add-on modules including the Shopify integration for e-commerce, the Omnichannel Toolbox for connected retail experiences, R&D Services for footwear brand product development, specialized solutions for ski boot rentals, and the recently launched Volumental Insole Finder in partnership with Currex and PowerStep. All capabilities are powered by Volumental's AI-driven Fit Engine that processes 3D foot measurements against purchase data from over 66 million scans.

Differentiator

Problem solved

Functional benefit

Products and services

• FitTech omnichannel suite Volumental's flagship omnichannel suite that combines 3D foot scanning hardware, AI-powered Fit Engine recommendations, and data analysis to deliver personalized footwear fitting experiences for retailers in physical stores and online.
• Volumental In-store In-store 3D foot scanning hardware and software solution that captures ten foot measurements in 5 seconds with sub-1mm accuracy and produces AI-driven personalized footwear recommendations on the spot, designed for footwear retail floors.
• Volumental Online (Mobile Scanning) Web-based 3D foot scanning solution that lets shoppers scan their feet using a smartphone camera, requires no app download, and integrates with existing e-commerce storefronts to deliver personalized shoe recommendations online.
• Volumental Shopify app AI-powered 3D foot scanning application available on the Shopify App Store that enables Shopify merchants to provide precise foot measurements and personalized sizing on product pages.
• Volumental Omnichannel Toolbox Bundle of tools that bridges in-store and online retail experiences, enabling personalized e-commerce pages, automated marketing campaigns, and 1st-party data capture powered by foot scan data.
• Volumental R&D Services Footwear research and development data services that aggregate and parse foot scan data, run fit testing programs, and deliver actionable sizing and design insights to footwear brand product creation teams.
• Volumental for Ski Boot Rentals Specialized 3D foot scanning solution optimized for ski boot and insole fitting in rental and retail environments, combining rapid scanning with AI-powered ski boot recommendations tied to retailer inventory.
• Volumental Insole Finder AI-powered 3D foot scanning solution developed in partnership with Currex and PowerStep that recommends insoles tailored to individual foot profiles, capturing millions of data points in seconds and delivering personalized recommendations in under 10 seconds.

Quantifiable outcome

• 38% reduction in returns (Reima children's footwear e-commerce)
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Currex and PowerStepcoreStrategic or Co-development Partner · 10 December 2025Strategic partnership to launch the Volumental Insole Finder, an AI-powered 3D foot-scanning solution that recommends insoles tailored to individual foot profiles. The system captures millions of data points in seconds and delivers personalized recommendations in under 10 seconds.
• VivobarefootcoreStrategic or Co-development PartnerPartnership for VivoBiome platform producing the Tabi Gen 02, the first fully customized, 3D-printed, monomaterial, recyclable shoe. Volumental's foot-scanning technology enables precise fitting for on-demand production that eliminates overproduction waste.
• ZellerfeldcoreStrategic or Co-development PartnerPartnership enabling Zellerfeld to manufacture custom-fitted 3D-printed shoes by scanning customers' feet via the Volumental app. Zellerfeld then 3D prints shoes in-house, offering over 60 designs from third-party designers starting at $159.
• VivobarefootcoreTechnology or IntegrationR&D services partnership where Volumental provides foot scan data and analysis to support Vivobarefoot's product innovation and design processes.
• Carbon DLScoreTechnology or Integration3D printing technology partner for Vivobarefoot's VivoBiome platform. Carbon DLS (Digital Light Synthesis) technology enables on-demand production of fully customized, 3D-printed footwear.
• IntersportmajorChannel Partner/ Reseller/ DistributorMajor retail partner with Volumental scanners installed at ski locations including Arlberg and Lech. Part of a network of ski boot rental partners including Skiset, Hervis, Sport2000, and independent ski shops.
• SkisetminorChannel Partner/ Reseller/ DistributorEuropean ski rental chain partner with Volumental scanners installed for ski boot fitting.
• HervisminorChannel Partner/ Reseller/ DistributorAustrian sporting goods retailer partner with Volumental scanners installed for ski boot and footwear fitting.
• Sport2000minorChannel Partner/ Reseller/ DistributorEuropean sporting goods buying group partner with Volumental scanners available at member stores.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• True Fit: True Fit is the closest direct competitor — an AI-driven fit and personalization platform serving apparel and footwear e-commerce retailers with shoe recommendations and sizing solutions. It competes head-to-head with Volumental for enterprise footwear and apparel accounts, including many of the same omnichannel retailer prospects.
• Aetrex: Aetrex produces the Albert 2D/3D foot scanner deployed in footwear retail stores for fit analysis and orthotic recommendations. Like Volumental, Aetrex sells scanning hardware plus software to footwear retailers and competes for the same in-store fitting workflow decisions.
• Sizebay: Sizebay is a footwear sizing and fit recommendation platform focused primarily on e-commerce, similar in concept to Volumental's online/mobile scanning offering. It is a direct peer in the AI-driven shoe fit recommendation category for online retailers.
• Sizer: Sizer (now operating as Fit:Match in some markets) provides AI-based foot scanning and fit recommendations for footwear retailers and brands. It competes with Volumental in the digital foot-scanning and personalized shoe recommendation space.
• TrueSizing: TrueSizing is a footwear-specific sizing recommendation platform that helps e-commerce retailers reduce returns through fit prediction. It is a direct peer in the footwear fit recommendation category, particularly for online-first retailers.

Broad incumbents

• Nike (Nike Fit): Nike launched Nike Fit as a proprietary in-store foot scanning technology in 2019. While Nike is a global footwear brand rather than a tech vendor, its scanning initiative represents the most prominent example of a major brand building in-house fit technology — a strategic threat to Volumental's enterprise customer base.

Emerging players

• 3DLOOK: 3DLOOK provides AI-powered 3D body scanning for apparel fit and sizing recommendations. While focused on apparel rather than footwear, it represents an adjacent emerging player in computer-vision-based sizing with overlapping technology and enterprise retail targets.
• Bold Metrics: Bold Metrics uses AI and computer vision to extract body measurements from basic photos for apparel fit recommendations. It is an emerging player in the digital sizing category that competes for the same retailer personalization budgets as Volumental, particularly in omnichannel apparel/footwear retailers.
• WAIR: WAIR is a body scanning and fit recommendation technology provider for apparel e-commerce. It is an emerging peer in the AI sizing category with technology overlap to Volumental's mobile scanning and recommendation engine capabilities.

Others

• Fit Analytics (Snap): Fit Analytics was an AI-based fit recommendation platform for apparel and footwear that was acquired by Snap Inc. While the consumer product has been wound down, the underlying technology and original B2B positioning make it a historical peer that validates the category in which Volumental competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Volumental
• Facebookfacebook.com/Volumental
• LinkedInlinkedin.com/company/volumental

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volumental