What Silverjet Vakanties does

Silverjet Vakanties is a Dutch bespoke luxury travel operator founded in 1998 by Rob Bremer, headquartered in Apeldoorn with additional offices in 's-Hertogenbosch and Laren. The company packages and sells high-end vacation experiences — sun holidays, city trips, combination trips, and luxury cruises — primarily to affluent individual travelers, couples, and families in the Netherlands and Belgium. Its offerings span 576+ curated accommodations and 474+ travel packages across 7 continents, with pricing ranging from approximately €1,000 to over €6,000 per person for 8-day packages. The portfolio includes ultra-luxury elements such as private jet travel, VIP Centre access at Schiphol Airport, Executive Lounge privileges across four airports, private chauffeur transfers, and distribution partnerships with 13 premium cruise lines including Regent Seven Seas, Silversea, Seabourn, and Hapag-Lloyd.

The business operates on a consultative, sales-led model. Customers engage through the silverjet.nl website, phone, email, or in-person consultations at Silverjet offices or their own homes, where dedicated reisspecialisten (travel specialists) build bespoke itineraries. The proprietary TravelPlugin customer portal (mijn-itg.travelplugin.nl) handles booking management, but full e-commerce checkout is absent — bookings are finalized through specialist consultation. Core airline supply is anchored by a strategic partnership with KLM, and the company holds standard Dutch travel industry affiliations (ANVR, SGR, Calamiteitenfonds) for consumer protection.

In November 2024, Silverjet was acquired by ExperienceTravel (led by CEO Harco van Uden), with founder Rob Bremer retiring after 26 years. The transaction consolidated Silverjet's luxury holiday portfolio under ExperienceTravel's existing travel offerings, combining round trips, cruises, city breaks, and luxury sun holidays. Revenue derives from margins built into packaged holidays (flights + accommodation + ground services), supplemented by commissions from hotel and airline partners. The company operates with 11-50 employees and maintains no disclosed revenue figures, funding rounds, or technology investments beyond its content and booking platform.

Name

Silverjet Vakanties

Legal name

Silverjet Vakanties

Website

https://silverjet.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverjet Vakanties is a Dutch bespoke luxury travel operator offering curated vacation packages, premium accommodations, and luxury cruises to affluent travelers in the Netherlands and Belgium. Founded in 1998 and acquired by ExperienceTravel in November 2024.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Luxury Ocean Cruise Lines (THAEABAB)

akta.pro secondary industries

Luxury Cruise Charters & Private Expeditions (THAEABAG), Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

Keywords

• Luxury travel packages
• Bespoke vacation planning
• Premium tour operator
• Luxury cruise packages
• Executive travel services

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Package Holiday Sales: Silverjet Vakanties generates revenue by assembling and selling complete luxury vacation packages that include flights, accommodations, airport taxes, minimum baggage allowance, Executive Lounge access, and often private transfers. The company acts as a tour operator, packaging airline tickets (primarily via KLM partnerships) with hotel accommodations and ground services. Revenue is earned through margins built into package prices, with commissions from hotel partners and airline partnerships forming a significant portion of income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Silverjet Vakanties assembles and sells bespoke luxury vacation packages to Dutch and Belgian travelers, bundling flights (primarily via KLM partnerships), Executive Lounge access, private transfers, 20 kg baggage allowance, and stays at 576+ curated luxury hotels, resorts, and cruise ships across 7 continents. The portfolio includes sun holidays (Zonvakanties), city trips, combination trips, and ultra-luxury cruises from 13 premium lines (Regent Seven Seas, Silversea, Hapag-Lloyd, Seabourn, Explora Journeys, Scenic, Emerald, Oceania, Celebrity, Holland America, Riverside, Crystal, Ponant), supported by dedicated reisspecialisten providing phone, in-office, and at-home travel advisory.

Product overview

Silverjet Vakanties is a bespoke luxury travel operator offering exclusive, tailor-made vacation packages. The core product consists of luxury travel packages featuring Executive Lounge access, private transfers, and curated accommodations across 7 continents. The portfolio includes Zonvakanties (sun holidays), Stedentrips (city trips), Luxe Cruises (sea, river, and expedition cruises from 13 premium cruise lines), Combinatiereizen (combination trips), Verblijf (400+ luxury accommodations), Type Reizen (family, adults-only, all-inclusive, winter sun), Specials (exclusive deals across 20 destination categories), Luxe Bestemmingen (curated luxury destinations), Reisthema's (diving, culinary, beach, nightlife, sports), and Exclusieve Services (Executive Lounge, VIP Centre, private jet, luxury transfers). The company operates as a subsidiary of ExperienceTravel following acquisition in November 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Silverjet Vakanties Luxe Reizen (Luxury Travel Packages) Bespoke luxury vacation packages combining flights (typically via KLM), Executive Lounge access, private transfers, 20 kg baggage allowance, luxury accommodations, and concierge service across sun holidays, city trips, combination trips, and luxury villa stays on 7 continents. Targeted at affluent Dutch and Belgian individual travelers, couples, families, and milestone celebrants.
• Luxe Cruises Premium cruise offerings across sea, river, and expedition cruises from 13 luxury lines including Regent Seven Seas, Silversea, Hapag-Lloyd, Seabourn, Explora Journeys, Scenic, Emerald Cruises, Oceania Cruises, Celebrity Cruises, Holland America Line, Riverside Luxury Cruises, Crystal Cruises, and Ponant. Targeted at affluent travelers seeking all-inclusive ultra-luxury cruise experiences with pre-booked excursions.
• Verblijf (Luxury Accommodations) Standalone access to over 576 exclusive luxury accommodations worldwide, including hotels, resorts, and cruise ships from premium chains such as Six Senses, One&Only Resorts, Sandals, and Aman. Allows customers to browse or book curated luxury stays independently of full package holidays.
• Exclusieve Services (Exclusive Services) Premium add-on services including Executive Lounge access at Schiphol, Eindhoven, Düsseldorf, or Brussels airports; Schiphol VIP Centre access (first Dutch tour operator to offer); private jet travel options; and luxury private transfers. Targeted at premium-tier customers seeking exclusive airport and ground-service privileges.
• Specials Exclusive deals and special offers including last-minute specials, discounts on stays, and complimentary upgrades (e.g., to half-board at partner hotels) across destinations including Spain, Canary Islands, Portugal, Italy, Greece, Cyprus, Croatia, Montenegro, Dubai, Abu Dhabi, Oman, Ras al-Khaimah, Maldives, Mauritius, Seychelles, Thailand, Indonesia, Caribbean, and Mexico, with discounts up to 45%.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• ExperienceTravelcoreStrategic or Co-development Partner · 1 November 2024ExperienceTravel acquired Silverjet Vakanties in November 2024 from founder Rob Bremer. The acquisition brought Silverjet's luxury holiday offerings under ExperienceTravel's portfolio, combining round trips, exclusive cruises, city breaks, and luxury sun holidays under one roof. CEO Harco van Uden of ExperienceTravel noted the acquisition benefits both companies' loyal customer bases.
• KLM Royal Dutch AirlinescoreStrategic or Co-development PartnerSilverjet maintains a strategic partnership with KLM providing customers with preferential access to Executive Lounge facilities, business class top rates, and KLM comfort zone seating with extra legroom. The partnership includes special business class pricing and à la carte dining options on board. KLM provides the primary flight component for most Silverjet packages.
• Schiphol AirportflagshipStrategic or Co-development PartnerSilverjet is the first tour operator in the Netherlands to offer VIP Centre access at Schiphol Airport to its customers—a service previously reserved for heads of state and government officials. Additional Schiphol services include Privium upgrade programs, valet parking, excellence parking, and Smart Parking options. A private chauffeur service to/from Schiphol is also offered.
• ANVRminorOthersSilverjet is affiliated with ANVR, the Dutch Association of Travel Agents and Tour Operators, indicating compliance with industry standards and codes of conduct.
• CalamiteitenfondsminorOthersSilverjet is affiliated with the Calamiteitenfonds, providing additional consumer protection in case of emergencies.
• SGRminorOthersSilverjet is affiliated with SGR (Stichting Garantiefonds Reisgelden), providing financial guarantees to protect customer payments.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorSilverjet serves as a reseller of Regent Seven Seas luxury cruise packages, offering all-inclusive ultra-luxury cruises with pre-booked excursions included in the fare. The partnership features prominently in Silverjet's cruise portfolio and marketing materials.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorSilverjet distributes Silversea Cruises' European/Italian ultra-luxury cruise offerings, featuring all-inclusive packages with personal service and intimate ship atmospheres.
• Explora JourneysminorChannel Partner/ Reseller/ DistributorSilverjet offers Explora Journeys' new ultra-luxury cruise product, including the Explora I and subsequent ships in the fleet.
• Hapag-Lloyd CruisesminorChannel Partner/ Reseller/ DistributorSilverjet distributes Hapag-Lloyd Cruises' luxury offerings, known for 120+ years of premium cruise service with excellent personal attention on comfortable ships.
• SeabournminorChannel Partner/ Reseller/ DistributorSilverjet offers Seabourn luxury cruises featuring excellent quality service, fine dining, and a casual all-inclusive atmosphere.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neckermann Reizen: Neckermann Reizen (part of TUI/NEK) is a Belgian tour operator offering package holidays out of Belgium. Direct overlap with Silverjet's Belgian customer base and packaged travel model.
• TUI Nederland: TUI is the largest Dutch tour operator offering packaged sun holidays, cruises, and city trips to NL/BE consumers. Direct competitor to Silverjet's mainstream offerings though mass-market rather than luxury-tier.
• Corendon: Corendon is a Dutch-headquartered tour operator focused on Mediterranean and long-haul package holidays from the Netherlands and Belgium. Competes with Silverjet for similar customer destinations and family/sun segments.
• KRAS (Kras Reizen): Kras is a long-established Dutch tour operator offering guided group tours, packaged holidays, and cruises out of NL/BE. Comparable broad portfolio and customer base to Silverjet.
• Sunweb Group: Sunweb is a major Dutch online tour operator offering package sun holidays, ski holidays, and city breaks to Benelux travelers. Competes for the same customer wallet, more digital/self-service focused.
• Traveldeal (Traveldeal.nl): Traveldeal is a Dutch online travel agency specializing in discounted package holidays to Mediterranean and long-haul destinations from the Netherlands. Competes with Silverjet on price/value positioning.
• Riksja Travel: Riksja Travel is a Dutch specialist tour operator offering premium small-group travel and tailor-made holidays out of the Netherlands. Comparable curated/specialist positioning to Silverjet's reisspecialisten model.
• Scott Dunn: Scott Dunn is a global luxury tour operator offering tailor-made holidays, family and ski trips, and exclusive villa experiences. Comparable high-touch, concierge-style luxury model with personal travel specialists.

Others

• Regent Seven Seas Cruises: Regent Seven Seas is one of Silverjet's primary cruise supplier/partners (all-inclusive ultra-luxury ocean cruises). Not a competitor — a key inventory source and channel partner.

Broad incumbents

• Booking.com (Luxury / BookingHomes): Booking.com is the dominant NL/BE travel-booking platform with growing luxury villa and resort coverage; competes with Silverjet for direct luxury-hotel bookings and increasingly competes for packagers' margin share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/silverjet_nl
• Facebookfacebook.com/silverjetvakanties
• LinkedInlinkedin.com/company/silverjet-vakanties

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverjet Vakanties