What Mark Bric Display does

Mark Bric Display AB is a Sweden-based designer, manufacturer, and distributor of modular trade show and retail display systems, headquartered in Borås. The company originated as Mark Bric AB in 1971 with size indicators for clothing hangers and formally established the display business in 1985 with the launch of Flexiframe, a DIY-friendly modular framing system. The product portfolio spans retractable banner stands (BannerUp), pop-up displays (SnapUp), fully flexible exhibition systems (ISOframe Wave/Fabric/Ripple), curved towers (EGO), light boxes (LightUp/Magic LightUp), portable counters (Magic Counter, Expocase), outdoor products (Tents, Promotion Flags), and supporting accessories. Core differentiators are proprietary tool-free assembly mechanisms (FASTclamp), patented retractable systems (BannerUp), and a free 3D Stand Designer tool supporting PC, Mac, Android, and iPad.

The business generates revenue primarily through hardware sales of branded display products, with warranties up to 10 years, supplemented by in-house print/graphics production added in 2016 and complimentary custom exhibition design services. Distribution is hybrid: direct sales from the Borås headquarters for enterprise customers, an inside-sales digital inquiry funnel, and an extensive network of agents, distributors, and dealers serving over 70 countries, supported by regional showrooms such as the Lyon, France office opened in 2019 and a production and sourcing office in China opened in 2012. The customer base spans trade show exhibitors, retail display buyers, and event organizers across SMB to enterprise segments, with no public revenue, funding, or institutional ownership disclosure.

Name

Mark Bric Display

Legal name

Mark Bric Display AB

Website

https://markbricdisplay.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Mark Bric Display AB is a Swedish designer and manufacturer of modular trade show, retail, and event display systems, including banner stands, pop-ups, light boxes, and counters, selling to exhibitors and retailers through direct sales and a 70+ country distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Display Products Sales: Sale of physical display products including banner stands, pop-up displays, modular systems, light boxes, counters, and outdoor displays. One-time purchase model with products backed by warranties up to 10 years.
2. Print/Graphics Production: In-house print production capability added in 2016, offering printed fabric graphics and promotional materials for their display systems.
3. Custom Exhibition Design Services: 3D design service and consulting for custom exhibition stands. Complimentary design consultations and 3D rendering included as part of sales process.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mark Bric Display designs, manufactures and sells portable modular trade show displays, retractable banner stands, pop-up displays, light boxes, counters and custom exhibition stands. The company sells branded product families (Flexiframe, BannerUp, SnapUp, ISOframe, EGO, LightUp) globally through direct enterprise sales from Borås, Sweden and a network of agents and distributors serving over 70 countries, with complimentary 3D design consulting and in-house print production.

Product overview

Mark Bric Display offers a comprehensive portfolio of trade show displays and exhibition systems organized around multiple product lines. The core offerings include: Flexiframe® (modular framing system), BannerUp® (retractable banner stands), SnapUp® (pop-up displays), ISOframe® Wave/Fabric/Ripple (fully flexible exhibition systems), EGO™ (curved towers), LightUp/Magic LightUp (light boxes), and various counters (Magic Counter, Expocase, ISObar, SnapUp Reception Counters). Supporting products include literature racks (SwingUp, ExpoRack), banner stands (MultiMaster, Impression, ShowFlex, Pillow Case), sign frames (SnappyFrame, BannerRail, Fabric Wall Frames), and outdoor displays (Tents, Promotion Flags). The company also provides a 3D Design Service with free design software. These products work together as modular systems that can be combined for complete trade show setups, with offerings spanning from budget-friendly individual stands to premium custom exhibition solutions. The portfolio emphasizes portability, tools-free assembly, and customizable graphics across all product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexiframe® Modular Framing System Modular framing system for creating displays of various sizes, shapes and colors. DIY-friendly with tools-free assembly and interchangeable graphic panels. Available in 16 standard colors with custom colors on order. Used by trade show exhibitors, retailers and commercial venues to build everything from wall-mounted signs to complete exhibition stands.
• BannerUp® Retractable Banner Stand Top-quality retractable banner stand with over 20 years on the market, featuring a patented banner change system that allows quick graphic replacement while keeping the cassette. Backed by a 10-year warranty. Used by trade show exhibitors, event organizers and corporate marketing teams for portable branded signage.
• BannerUp® Plus Retractable Banner Stand Premium retractable banner stand with extra thick aluminum body for durability. Quick assembly with 10-year warranty. Designed for trade show exhibitors needing durable, long-lasting banner hardware.
• BannerUp® Cabrio Retractable Banner Stand Customizable retractable banner stand with interchangeable face plates on base. Offers customizable colors and finishes or custom branded plates with decals or full vinyl wrap. Used by brand-conscious trade show exhibitors seeking differentiated base styling.
• SnapUp® Pop-Up Display System Pop-up display system combining seamless graphics with durability. Tools-free set-up, suitable for trade show booths and office-to-event transitions. Available in straight, curved, cylindrical, or serpentine shapes (SnapUp Classic) and with pre-attached printed fabric (SnapUp Stretch). Used by trade show exhibitors and event marketers.
• SnapUp® Reception Counters Portable trade show counters built on the SnapUp pop-up structure with wrap-around graphics and quick assembly. Feature polished wooden tops and inner shelving. Used by trade show exhibitors needing branded reception and information counters.
• ISOframe® Wave Flexible Exhibition Stand World's first fully flexible exhibition stand system that is bendable and seamless. Allows creation of curved and wave-shaped displays with modular components. Used by trade show exhibitors seeking large, distinctive curved exhibition stands.
• ISOframe® Fabric Modular Exhibition System Fabric-based modular exhibition system with customisable frame sizes and ability to add media screens and artwork. Used by trade show exhibitors for large-format fabric exhibition walls.
• ISOframe® Ripple Bendable Display Flexible bendable alternative to pop-up displays and banner stands. Extremely portable with panels that flex to almost any shape; all panels 800mm wide, standard heights 2100mm or 2270mm. Used by trade show exhibitors needing versatile, portable backdrops.
• ISOframe® Light Boxes Backlit fabric display systems including freestanding double-sided and single-sided wall-mounted models. Feature tool-free FASTclamp assembly. Used by retailers and trade show exhibitors for illuminated branded displays.
• ISOframe® Custom Exhibition Stands Full experience custom-design exhibition stand service with reusable elements and first-class support from design concepts through final delivery. Designed for enterprise trade show exhibitors needing tailored stand solutions.
• ISObar® Modular Counter Modular counter system available as Straight, Curved and 90-Degree Corner sections. Features sturdy wooden top, inner shelf and base with tool-free assembly. Used by trade show exhibitors needing flexible branded counter configurations.
• EGO™ Curved Exhibition Tower Elegantly curved exhibition tower with heights of 4-5 metres, visible from far away. Modular design with tools-free assembly using junction, rod, and wing components. Used by trade show exhibitors needing high-visibility tower elements.
• LightUp Light Box Economical light box making images and messages shine with bright, vibrant displays. Features single or double-sided options with fabric silicone-edged graphics and LED lighting. Used by trade show exhibitors and retail venues.
• Magic LightUp Collapsible Light Box Collapsible light box that folds up and down with 10-second assembly time. Made of aluminum for lightweight portability with LED lights on long sides. Used by trade show exhibitors needing fast-setup illuminated signage.
• Magic Counter Portable Counter Portable counter that opens automatically and folds together instantly with a push on the top shelf. Can be equipped with LED lightning. Used by trade show exhibitors for instant-setup branded counters.
• Expocase™ Case-to-Counter Conversion Case-to-counter conversion unit protecting displays during transport and transforming into trade show counter with wrap-around graphics. Used by trade show exhibitors needing combined transport and counter functionality.
• ExpoRack™ Portable Literature Rack Portable literature rack with facility to attach promotional signs. Combines sign holder and literature stand in aluminum and ABS plastic construction. Used by trade show exhibitors at booth information points.
• SwingUp™ Literature Display Rack Literature display rack that unpacks, pulls up, and is ready to use. Features durable metal construction with double-locking setup and 5 shelves. Used by trade show exhibitors at booth information points.
• MultiMaster™ Telescopic Banner Stand

Quantifiable outcome

• Products used in millions of applications worldwide - size indicators for hangers used globally since 1971
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ISOframe Exhibitions ABcoreStrategic or Co-development PartnerNewly launched company in Sweden (2023) focused on self-build and custom-designed exhibition stands. Led by industry experts, providing customer service and project management from initial design concepts through final delivery. Represents an extension of the ISOframe product line with direct-to-customer model offering faster delivery, better prices, and no middleman.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Nimlok: Nimlok is a global provider of custom and modular trade show displays and exhibition solutions, offering portable, reconfigurable exhibit systems to enterprise exhibitors — directly comparable to Mark Bric's modular display portfolio and global distribution model.
• BeMatrix: BeMatrix manufactures modular aluminum frame systems used worldwide for trade show booths and custom exhibits, with a strong tool-free assembly focus — directly competing with Mark Bric's Flexiframe, ISOframe, and FASTclamp-based product lines.
• Aluvision: Aluvision builds modular aluminum frame systems for exhibits, events, and retail environments, emphasizing reconfigurable, tool-free assembly and fabric graphics — closely overlapping with Mark Bric's ISOframe Wave, Ripple, and Fabric offerings.
• Octanorm: Octanorm is one of the original global manufacturers of modular aluminum extrusion exhibition systems, with a broad product catalog serving trade show builders worldwide — a direct competitor to Mark Bric's modular framing systems.
• Optima Graphics: Optima Graphics designs and manufactures modular and custom trade show displays, including pop-ups, banner stands, and fabric structures — directly comparable to Mark Bric's BannerUp, SnapUp, and ISOframe product families.
• Expand International: Expand International produces portable banner stands, pop-up displays, and modular exhibit systems distributed globally — directly overlapping with Mark Bric's BannerUp, MultiMaster, and ShowFlex product categories.
• Skyline Exhibits: Skyline Exhibits designs, fabricates, and services custom and modular trade show exhibits worldwide, including portable displays and full booth builds — a comprehensive peer for Mark Bric's display hardware plus design services offering.
• DisplayIt: DisplayIt offers portable and modular trade show displays including pop-ups, banner stands, and tabletop exhibits with custom printing — directly competing with Mark Bric's BannerUp and SnapUp lines, particularly in the SMB and mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/markbricdisplay
• YouTubeyoutube.com/user/markbricdisplay
• Facebookfacebook.com/MarkBricDisplay
• LinkedInlinkedin.com/company/mark-bric-display
• Instagraminstagram.com/mark_bric_display
• Pinterestpinterest.com/markbricdisplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Bric Display