What Cuez does

Cuez is a privately held Belgian software company (founded 2014, headquartered in Leuven) that builds a cloud-native live production platform for broadcasters, sports producers, entertainment shows, podcasts, and live-event producers. Its flagship suite combines Cuez Rundown (collaborative cloud-based script and rundown management), Cuez Automator (no-code studio automation that triggers broadcast hardware and software via API and MOS protocol from rundown items), and Storydesk (a story-centric NRCS for planning, producing, and multi-channel publishing, augmented by generative AI for headline versioning). Add-on modules—Blockz, Browz, MOS Connector, Mini-Automator, and the Open AI Agent Framework—extend the platform into legacy-NRCS automation, MAM interoperability, and broadcaster-controlled AI agents for control-room decision support. The company integrates with 30+ broadcast systems including EVS, Blackmagic, Vizrt, Ross, NewTek, vMix, Yamaha, Singular.Live, and Grass Valley AMPP, and counts 100+ broadcasters among its users with named enterprise customers including ITN, VRT NWS, Channel 4 News, ITV Studios, Ticker News, Proximus Media House, and the Nobel Prize.

Cuez generates revenue through SaaS subscriptions sold via a direct enterprise sales motion with consultative, quote-based pricing—no public pricing tiers are disclosed and the website offers 'Talk to us,' 'Book a meeting,' and 'Book a free demo' CTAs. Sales are supported by content marketing, SEO, webinars, and presence at the major broadcast industry trade shows (IBC, NAB, MPTS, TAB Show). The customer base is concentrated in Europe (Belgium, UK) with growing North American and Oceanic footprints; verticals span news (primary), sports, entertainment, podcasts, education, and increasingly worship and esports. Operational signals include an 11-50 employee base, GDPR compliance (data hosted in the EU), and sustainability participation through the DPP and Albert programmes. The company is bootstrapped (no funding rounds disclosed), was rebranded from TinkerList in 2023, and won the IBC Accelerator Project of the Year 2025 for AI Agent Assistants for Live Production. In 2026, Cuez joined the IBC SMART STORIES consortium alongside NBCUniversal, ITN, BBC, Channel 4, Al Jazeera, and others to co-develop the Story Object Model (SOM) open standard for AI-agent communication in news production.

Name

Cuez

Legal name

CUEZ BV

Website

https://cuez.app

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuez provides cloud-based live production software—rundown management, no-code studio automation, and a story-centric NRCS—for broadcasters, sports, entertainment, and live-event producers, with 100+ customers including ITN, VRT NWS, Channel 4 News, ITV Studios, and Ticker News.

Ownership category

akta.pro rank

Product category

Broadcast Production Software

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Newsroom computer systems
• Broadcast production software
• Rundown management
• Studio automation software
• Live production tools

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software subscription model for access to the Cuez platform including Rundown, Automator, Storydesk, and other modules. Subscription-based pricing with enterprise deals likely including multiple seats and premium support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cuez provides cloud-based software for live broadcast production, including a story-centric Newsroom Computer System (NRCS), collaborative script and rundown management, and no-code studio automation that connects production hardware and software via API. The platform enables news, sports, entertainment, and live event producers to run productions with reduced crews, collaborate remotely in real time, and publish content across multiple platforms from a single interface.

Product overview

Cuez is a cloud-based live production software platform comprising six interconnected products: Cuez Rundown (cloud-based script and rundown for collaborative team workflows), Cuez Automator (no-code studio automation connecting hardware and software via API), Storydesk (story-centric NRCS for multi-platform publishing with AI assistance), Blockz (no-code automation blocks for any NRCS), Browz (universal media browser for MAM integration), and MOS Connector (MOS protocol integration for broadcast device communication). The platform is designed for news, sports, entertainment, and live event production, enabling teams to produce content for multiple platforms simultaneously with reduced crew requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Rundown: Cloud-based Script & Rundown platform allowing teams to collaborate remotely with instant updates and media asset management.
• Automator
• Storydesk
• Blockz
• Browz
• MOS Connector

Products and services

• Cuez Rundown Cloud-based Script & Rundown platform that allows production teams to collaborate remotely with instant updates, episode templates, content blocks, media asset management, and real-time synchronization for last-minute script changes. Built for news, sports, talk shows, and live event producers.
• Cuez Automator No-code automation module that connects studio equipment and software through APIs over IP, enabling operators to trigger video playout, graphics, audio, cameras, and lighting from rundown items with a single button. Designed for broadcast and live production operators.
• Storydesk Story-centric NRCS (Newsroom Computer System) that plans, produces, and publishes content to every platform from one place. Includes wire monitoring, story planning, media management, AI-assisted headline versioning, and multi-channel publishing capabilities.
• Blockz No-code automation module for any NRCS (legacy or modern) that enables studio automation triggers directly from rundown items without changing the customer's existing systems. Allows non-technical users to build custom automation sequences.
• Browz Universal media browser enabling search, preview, and asset transfer from any Media Asset Management (MAM) system directly into the rundown, eliminating copy-paste workflows between systems.
• MOS Connector MOS (Media Object Server) protocol integration that links Cuez to video servers, graphics engines, and audio playout tools, enabling media objects in rundowns to trigger automated playout on MOS-compatible devices including legacy NRCS systems like iNEWS and ENPS.

Quantifiable outcome

• Reduces news production crew from 3-4 people to 1-2 operators
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IBC SMART STORIES ConsortiumcoreStrategic or Co-development Partner · 1 January 2026Cuez is a participating technology partner in the IBC 2026 Accelerator SMART STORIES project alongside AP, NBCUniversal, ITN, BBC, Channel 4, Al Jazeera, Washington Post, Sky, ITV, EVS, Shure, and Moments Lab. The consortium is developing SOM (Story Object Model) - an open standard enabling AI agents to communicate about story changes and automate appropriate responses across news production systems.
• DPP (Digital Production Partnership)minorOthersCuez is a member of the DPP sustainability programme, committed to reducing environmental impact of media production through cloud-based solutions.
• AlbertminorOthersCuez is a member of the Albert sustainability programme for reducing carbon footprint in broadcast production.
• Media Tech Sustainability SummitminorOthersCEO Erik Hauters participated in panel discussion on sustainable media production practices at the Media Tech Sustainability Summit.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Avid (iNEWS): Avid's iNEWS is the dominant on-premise NRCS used by major broadcasters worldwide. It is a direct competitor to Cuez Storydesk in newsroom workflow management and serves the same enterprise broadcast customers, though it lacks a cloud-native architecture.
• Associated Press ENPS: AP ENPS is one of the most widely deployed NRCS platforms globally, used by hundreds of broadcasters for rundown and newsroom workflows. It is a primary incumbent Cuez displaces when broadcasters migrate to cloud-native newsroom systems.
• Grass Valley: Grass Valley is a major broadcast technology vendor offering cameras, switchers, playout, and AMPP cloud production platform. It competes with Cuez at the cloud production and automation layer, and is an integration partner (AMPP) for disaster recovery workflows.
• Dalet: Dalet provides newsroom, MAM, and workflow solutions for broadcasters and media organizations. Its Dalet Galaxy and newsroom offerings compete with Cuez Storydesk and Browz for enterprise news production customers seeking integrated content management.
• Vizrt: Vizrt is a leading broadcast graphics and live production vendor (Viz Engine, TriCaster-acquired products, Viz Flowics). It provides graphics automation that integrates with Cuez via MOS, but Vizrt's broader newsroom stack is increasingly competitive with Cuez's automation scope.

Direct peers

• Ross Video OverDrive: Ross Video's OverDrive is a leading automated production control system used by broadcasters and sports producers. It competes head-to-head with Cuez Automator in studio automation and integrates with similar newsroom workflows, serving overlapping broadcast and sports production customers.
• Octopus Newsroom: Octopus Newsroom is a dedicated NRCS vendor serving broadcasters with rundown and newsroom workflow software. It competes directly with Cuez Storydesk and Cuez Rundown for the same enterprise newsroom replacement and modernization deals.
• vMix: vMix is a software-based live video production and switching platform used by broadcasters, sports producers, and live streamers. It is a key integration partner for Cuez Automator but also a competitor in the lean production / one-man-band segment that Cuez targets.

Emerging players

• Singular.live: Singular.live provides cloud-based graphics overlay and lower-third automation, with strong overlap in cloud-native live production workflows. It is both a Cuez integration partner (for graphics automation) and a potential emerging competitor in cloud broadcast graphics automation.
• Bitfocus Companion: Bitfocus Companion is an open-source software controller for hardware button devices like Elgato Stream Deck, widely used in live production for show control. It overlaps with Cuez Automator's hardware control capability and represents an emerging alternative for lean production teams.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cuez_by_tinkerlist?feature=shared
• LinkedInlinkedin.com/company/cuez-app
• Xx.com/cuez_tinkerlist
• Facebookfacebook.com/cuezbytinkerlist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuez