CollegeTown Properties

What CollegeTown Properties does

CollegeTown Properties is a privately held, founder-owned boutique real estate firm headquartered in Athens, Georgia, specializing in the brokerage, development, property management, and commercial leasing of student housing and mixed-use properties. Founded in 2006 by Chase Lawrence, the firm operates across the Southeastern United States, with brokerage licensing in five states (GA, SC, TN, AL, MS, FL, NC) and a portfolio of 30+ completed new-construction and adaptive-reuse projects over 14 years. Its rental portfolio spans a wide price tier from $945/month entry-level units to $8,250/month luxury properties, serving primarily University of Georgia students, graduate students, young professionals, and property investors/developers.

The company's core products are organized around the full student housing lifecycle: (1) direct rental leasing of apartments, cottages, townhomes, and lofts near UGA; (2) development services including new construction, adaptive reuse, and project marketing; (3) acquisition and disposition brokerage services licensed across 5 southeastern states; (4) property management for residential and commercial assets; and (5) commercial leasing including concept creation, pre-leasing, and ongoing management. The firm uses Appfolio as third-party property management/tenant portal software and has no proprietary technology platform. Marketing is conducted through a website with property search, an Instagram presence of 10.2K followers, and direct phone/email outreach.

CollegeTown Properties generates revenue through five streams: recurring monthly rental income (subscription/recurring), development fees and project dispositions (professional services and one-time gross sales events such as The Drake's $30MM+ 2025 sellout), brokerage transaction fees, managed services for property management clients, and commercial leasing managed services. Notable institutional partnerships include a joint venture with the Episcopal Diocese of Atlanta for Wright House (2022, the first on-campus UGA student housing) and a partnership with Polias for Hancock House (2024). The firm has received the 2017 Student Housing Business Best New Boutique Development in the United States award for The Estate and an Athens Heritage Foundation Outstanding Rehabilitation award for Duepree Lofts.

Name

CollegeTown Properties

Legal name

CollegeTown Properties

Website

https://collegetownproperties.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CollegeTown Properties is a privately held, founder-owned boutique real estate firm in Athens, Georgia, providing brokerage, development, property management, and commercial leasing services for student housing and mixed-use properties across the Southeastern United States, with a 30+ project portfolio anchored to University of Georgia.

Ownership category

akta.pro rank

Product category

Student Housing Real Estate Services

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC)

akta.pro secondary industries

Student Housing Property Management (BPAJAFAF), Student Housing Marketing & Student Acquisition (BPAJAJAK)

Keywords

• Student housing rentals
• Residential property management
• Real estate brokerage services
• Student housing development
• Commercial leasing services

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Rental Revenue: Monthly rental income from student housing properties including apartments, cottages, townhomes, and lofts. Properties range from single units to multi-unit complexes with pricing based on bedroom count and property type.
2. Development Services: Development of student housing projects including new construction and adaptive reuse. Services include design, development, and project marketing for developer and owner clients.
3. Brokerage Services: Acquisition and disposition brokerage services for student housing assets. The team scouts opportunities for buyers and works with sellers to maximize value and timing. Licensed in 5 southeastern states.
4. Property Management: Property management services for residential and commercial properties. Creates value for clients through professional operations management.
5. Commercial Leasing: Commercial property leasing services including concept creation, pre-leasing, brokerage, and ongoing management of commercial properties in college markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CollegeTown Properties provides residential rental housing (apartments, cottages, townhomes, lofts) near the University of Georgia along with property management, real estate brokerage, new construction and adaptive-reuse development, and commercial leasing services. The firm operates a portfolio of student-focused properties and offers end-to-end real estate services for investors and developers across the Southeastern United States.

Product overview

CollegeTown Properties is a boutique full-service real estate firm specializing in student housing in Athens, GA. The company operates a unified service model combining property rentals (houses, apartments, cottages, townhomes, lofts), property management, commercial leasing, brokerage services, and real estate development. Their portfolio spans rental properties managed across multiple neighborhoods near the University of Georgia, alongside development projects throughout the southeastern United States.

Differentiator

Problem solved

Functional benefit

Brands

• CollegeTown: Primary operating brand for student housing brokerage, development and property management services

Products and services

• Student Housing Rentals Residential rental housing portfolio for University of Georgia undergraduates, graduate students, and families, including furnished and unfurnished apartments, cottages, townhomes, and lofts in neighborhoods such as 5 Points, Boulevard, Downtown, Eastside, Normaltown, On Campus, and Westside. Pricing ranges from $945/month (1BR) to $8,250/month (5BR luxury), with per-bedroom pricing available for shared student units.
• Property Management Property management services for residential and commercial properties, including operations management, leasing support, and facilities oversight. Tenant-facing interactions are facilitated through an Appfolio-based tenant portal for lease signing, maintenance requests, and rent payments.
• Brokerage Services Real estate brokerage services for the acquisition and disposition of student housing properties. The team scouts opportunities for buyers and works with sellers to maximize value and timing. Licensed in 5 southeastern states (GA, SC, TN, AL, MS, FL, NC).
• Development Services Development of student housing projects including new construction and adaptive reuse, with services spanning design, project marketing, and community place-making. Over 30 successful projects completed in 14 years, including award-winning developments such as The Estate, Wright House, and The Drake.
• Commercial Leasing Commercial property leasing services in college markets, including concept creation, pre-leasing, brokerage, and ongoing management of retail and office spaces. Example tenants include Foxtail Coffee at the Hancock House development in downtown Athens.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• PoliascoreStrategic or Co-development Partner · 1 January 2024Development partner for Hancock House - a boutique development featuring townhomes, Airbnb accommodations, and street-front commercial space in downtown Athens.
• Foxtail CoffeesupportingChannel Partner/ Reseller/ Distributor · 1 January 2024Florida-based coffee company operating street-front coffee shop at Hancock House development, catering to both long-term residents and visitors seeking short-term stays.
• Episcopal Diocese of AtlantacoreStrategic or Co-development Partner · 1 January 2022Joint venture partner for Wright House development - a 123-bed student housing complex on the edge of UGA campus overlooking the university. This was the first student housing complex located on UGA campus.
• Licensed Brokerage Partners (5 SE States)supportingChannel Partner/ Reseller/ DistributorBrokerage services licensed in 5 southeastern states enabling acquisition and disposition services across multiple college markets including GA, SC, TN, AL, MS, FL, NC.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Landmark Properties: Athens, GA-based national student housing developer, owner, and operator — the most direct comparison given shared Athens origin, comparable product type (purpose-built student communities), and overlapping customer base (university students, investors).
• Pierce Education Properties: Student housing-focused developer, owner, and operator serving multiple university markets; comparable in niche specialization, property management + development model, and B2B/B2C dual customer base of students and institutional investors.
• The Scion Group: Student housing development, ownership, and management firm operating across multiple U.S. university markets; matches CollegeTown's integrated brokerage/development/property management model targeting college students and institutional investors.
• Campus Apartments: Vertically integrated student housing developer, owner, and manager serving university markets nationwide; directly comparable full-service stack (development + property management + third-party management) and overlapping student/investor clientele.
• PeakMade Real Estate: Student housing-focused property management, development, and consulting firm; comparable in serving university markets with managed services + development + brokerage capabilities aimed at student residents and investor clients.
• Core Spaces: Purpose-built student housing developer and operator with projects near major U.S. universities; comparable in premium student housing product, per-bedroom pricing model, and dual customer base of students and institutional investors.
• Aspen Heights: Purpose-built student housing developer and operator serving multiple university markets; comparable in amenitized student product, multi-state footprint, and developer/owner service orientation alongside student leasing.
• CA Student Living: Student housing investment, development, and management arm of Capital Advisors; comparable in purpose-built student communities, institutional investor relationships, and developer services in university markets.

Broad incumbents

• Balfour Beatty Campus Solutions: Large, established developer and operator of student housing and academic infrastructure under public-private partnerships; broader and more institutional in scale, but competes in the same on-campus and purpose-built student housing development market.
• Greystar Student Living: Largest U.S. multifamily/student housing operator (formed via EdR combination); broad incumbent offering development, property management, and investment services across student housing markets — a much larger incumbent against which a boutique operator like CollegeTown competes for talent, sites, and investor capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/collegetownproperties
• Xx.com/rentcollegetown
• Facebookfacebook.com/collegetownproperties
• LinkedInlinkedin.com/company/collegetown-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CollegeTown Properties