Moneypenny

What Moneypenny does

Moneypenny is a privately held production-accounting services and software firm dedicated to the global screen industry. The company operates from Sydney, London and South Africa, serving feature film, television drama, and documentary productions with end-to-end production accounting, payroll, and tax-credit facilitation services. Its flagship technology is the mydaEs production accounting software, in continuous development since 1989, exposed through the Moneypenny Platform and an Online Portal comprising modules for Online Purchase Orders (OPO), Online Accounts Payable (OAP), Online Petty Cash (OPC), Online Payroll (OPR), Online Crew Contracting (OCC), and Online Document Distribution (ODD). The platform is positioned as a single integrated system that interfaces directly with the underlying accounting engine to eliminate double handling and provide real-time cost management.

Moneypenny monetizes through two complementary streams. The primary stream is professional services: tailored production-accounting engagements (from development through post-production), payroll processing for cast, crew and extras with international capability, and tax-credit facilitation including Australian Producer Offset and Location Offset applications. The secondary stream is software licensing, where productions can license the mydaEs Platform independently via online order forms for the UK and AU/NZ markets. Engagement length is multi-year, with quote-based pricing the firm characterizes as "custom-built at an off-the-shelf price." The company also operates ancillary ecosystem assets including a Crew Call job board and candidate database, a mentoring program, and the Moneypenny Greenroom LinkedIn community.

Distribution combines direct enterprise sales for services with self-serve platform licensing, supported by content marketing through the company blog, IF Magazine editorial contributions by CEO Jane Corden, and partnerships with industry bodies including Film London and environmental organization albert (as a listed Albert Supplier). In 2019 the firm serviced over 120 productions with a 100% success rate on 42 Final Offset applications, and in 2021 it expanded its remote full-scope service beyond a prior £3m budget cap, completed a brand refresh, and began promoting independent platform licensing as a standalone channel.

Name

Moneypenny

Legal name

Moneypenny Production Accounting Services Limited

Website

https://moneypenny-group.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Moneypenny provides end-to-end production accounting, payroll, and tax-credit facilitation services, plus the proprietary mydaEs platform, to film and television productions across Australia, New Zealand, the UK, and South Africa.

Ownership category

akta.pro rank

Product category

Production Accounting Software and Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Cashflow & Production Accounting (MPADAAAJ)

akta.pro secondary industries

Contractor / Freelancer Payments (FSAMAKAC), Corporate Treasury & Supplier Payments (AP, Mass Payments) (FSAMAKAL), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Production accounting software
• Film payroll services
• Tax credit facilitation
• Screen industry accounting
• Production cost management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Production Accounting Services: Full suite or à la carte production accounting services including payroll, production accounting, and tax credit facilitation. Tailored to fit budget and production needs from development through post-production.
2. Platform Licensing: Licensing of Moneypenny Platform (mydaEs) software for productions to use independently with their own teams. Available for UK and AU/NZ markets via online order forms.
3. Tax Credit Facilitation: Navigation and facilitation services for Australian federal and state film incentives, including Producer Offset and Location Offset.
4. Payroll Services: Payroll processing for cast, crew and extras with international payroll capabilities. Processing thousands of pay-days for productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Moneypenny provides a web-based production accounting platform (mydaEs / Moneypenny Platform) built specifically for the screen industry, covering online crew contracting, payroll, purchase orders, accounts payable, petty cash, document management, and live cost reporting. Alongside the software, the company delivers professional services including full production accounting, film payroll processing, and tax credit/offset facilitation for film, television, and commercial productions across Australia, New Zealand, the UK, and South Africa.

Product overview

Moneypenny is a global team of accountants dedicated to the screen industry, offering a portfolio of products and services centered around the Moneypenny Platform (built on mydaEs software). The platform is described as the world's only holistic production accounting platform, combining online contracting, payroll, purchase orders, invoice approval, digital documentation, and live cost management in one integrated system. The core platform is supplemented by the Online Moneypenny Portal, which provides web-based access to modules including Online Purchase Orders (OPO), Online Accounts Payable (OAP), Online Petty Cash (OPC), Online Payroll (OPR), Online Crew Contract (OCC), and Online Document Distribution (ODD). Moneypenny also offers professional services including Payroll Services, Production Accounting, Tax Credit Facilitation, and Mentoring programs.

Differentiator

Problem solved

Functional benefit

Brands

• mydaEs: The proprietary production accounting software platform developed by Moneypenny, providing holistic production accounting solutions including payroll, purchase orders, invoice approval, document management, and cost reporting.

Products and services

• Moneypenny Platform (mydaEs) Web-based production accounting platform built specifically for the screen industry, covering online crew contracting, payroll, purchase orders, accounts payable, petty cash, document management, and live cost reporting. Licensed to production companies and freelance production accountants via a la carte or all-inclusive packages.
• Payroll Services Specialist payroll processing for film, television, and commercials productions, handling crew payroll and related compliance across Australia, New Zealand, the UK, and South Africa.
• Production Accounting Services Full outsourced production accounting service for screen-industry productions, managing budgets, cost reporting, and financial workflows end-to-end using the Moneypenny Platform.
• Tax Credit / Offset Facilitation Specialist facilitation of screen-industry tax offsets and incentives for qualifying productions, with a stated 100% success rate on claims.
• Crew Call Industry job board, newsletter, and candidate database service connecting screen-industry professionals with roles, offered by Moneypenny alongside its platform and services.
• Mentoring and Training Mentoring, training, and related development programs for individuals and groups in the screen-industry production accounting profession.

Quantifiable outcome

• 42k sheets of A4 paper saved on Littlebird production (10 weeks, 220 crew)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Film LondoncoreStrategic or Co-development Partner · 1 January 2019Film London commissioned an independent environmental assessment of the Littlebird production, conducted by Greenshoot, to measure the paper reduction impact of using Moneypenny's paperless accounting systems.
• GreenshootminorStrategic or Co-development Partner · 1 January 2019Greenshoot conducted an independent assessment of the Littlebird production's environmental impact, demonstrating Moneypenny's paperless production capabilities.
• albertcoreStrategic or Co-development PartnerMoneypenny has partnered with albert, the industry-run organization helping TV and film companies assess and reduce their environmental impact. Moneypenny is listed as an Albert Supplier and promotes environmental sustainability in production accounting through paperless solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Zero Day Finance: UK-based production finance and payroll services for the screen industry. Comparable to Moneypenny in offering specialized production accounting for UK productions, with a focus on digital service delivery.
• Slate Entertainment Accounting: Independent production accounting services for film and TV projects. Comparable to Moneypenny's professional services offering, though smaller scale and US-focused.
• Cinesoft: Cloud-based production accounting software for film and TV productions. Competes with Moneypenny's mydaEs platform as a more modern alternative, though with a narrower feature footprint.

Regional players

• Production Accounting Services Australia (PASA): Australia-focused production accounting services serving local film and TV productions. Direct competitor to Moneypenny's Sydney business, particularly around Australian tax offset facilitation.
• Nakatomi (UK Production Accounting): UK-based production accounting services firm offering payroll, cost reporting, and tax credit services for productions. Comparable to Moneypenny's UK operations, particularly around UK film tax relief facilitation.

Direct peers

• Entertainment Partners: The largest US-based production accounting and payroll services provider for film and TV. Directly comparable to Moneypenny in offering integrated production accounting, payroll, and tax incentive services, but at significantly greater scale and mostly in North America.
• Wrapbook: Modern, cloud-native production accounting and payroll platform serving film, TV, and commercial productions. Competes with Moneypenny's mydaEs platform via a more modern UX and integrations, targeting the same production-accountant persona.
• Sargent-Disc: UK-based production accounting and payroll services firm serving British film and TV productions. Directly comparable to Moneypenny's London office offerings, with similar focus on UK Screen Tax Relief and production accounting.
• Cast & Crew (now Centerpoint): Long-standing production payroll and accounting services provider for entertainment productions. Overlaps with Moneypenny's payroll and production accounting services, particularly for cast, crew, and extras payments.

Broad incumbents

• EP Global: International arm of Entertainment Partners offering production incentives, payroll, and accounting services outside the US. Overlaps with Moneypenny's UK, Australia, and South Africa service offerings from a larger, multi-region incumbent perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moneypenny-services
• Xx.com/moneypenny_pas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneypenny