NEOTROPE
Neotrope is a founder-owned, virtual U.S. marketing, PR, and entertainment publishing company, best known for its Send2Press newswire distributing press releases to 40,000+ media outlets. It serves SMBs, nonprofits, authors, and entertainment clients with SEO, web, and audio/video services.
- Company typePrivate
- Founded1983
- HeadquartersTemecula, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NEOTROPE does
Neotrope is a privately held, founder-owned U.S. company established in January 1983 (originally as Mindset) by Christopher Laird Simmons and headquartered virtually in Temecula, California. The company provides integrated creative marketing, PR, technology, and entertainment publishing services to small and mid-sized businesses, nonprofits, authors and publishers, and entertainment clients. Its core operating brand is Send2Press, a press-release writing and targeted distribution service that delivers client announcements via a proprietary Direct-to-Editors list of more than 40,000 U.S. media outlets, supplemented by a strategic partnership with PR Newswire for global reach. Supporting the PR offering is the Neotrope News Network of vertical newswire portals (eNewsChannels, Music Industry Newswire, Publishers Newswire, Advertising Industry Newswire, and state-specific newswires) that averages 25 million hits per month.
Neotrope's underlying technology stack centers on proprietary SEO/SEM tooling — ContextEngine/ContextXpert (developed January 1996) and the related DotComMojo, DotSorcerer, Direct-to-Editors, and LastMileSEO platforms — combined with WordPress/ELEMENTOR-based web development, in-house audio/video production studios (Studio A and Studio B), and AI-assisted image restoration and 1080p-to-4K video upscaling added in 2022. The company also operates entertainment sub-brands Neotrope Press (books) and Neotrope Records (music) and runs the JL Simmons Nonprofit PR Grant program providing in-kind PR services to U.S. 501(c)(3) charities.
Revenue is generated through project-based and recurring professional services (press-release writing and distribution, custom web design, SEO/SEM, content marketing, and A/V production) and licensing/royalties from the entertainment publishing lines. Pricing is quote-based and not publicly listed; 15%+ discounts are offered to qualifying nonprofits, and the firm has historically rolled prices back to 2008 levels during economic downturns. Distribution is conducted via phone-based inside sales, self-serve online portals, and an affiliate/referral program, with no walk-in office or shared workspace. The firm is BBB A+ accredited since 1997 and was an Inc. 5000 listed company in 2009.
NEOTROPE firmographics
Firmographics- Name
- NEOTROPE
- Legal name
- Neotrope
- Website
- https://neotrope.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neotrope is a founder-owned, virtual U.S. marketing, PR, and entertainment publishing company, best known for its Send2Press newswire distributing press releases to 40,000+ media outlets. It serves SMBs, nonprofits, authors, and entertainment clients with SEO, web, and audio/video services.
- Ownership category
- akta.pro rank
NEOTROPE industry classification
Industry- Product category
- Public Relations and Marketing Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Content Strategy & Planning (BPAFAIAG), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where NEOTROPE is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NEOTROPE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Press Release Services (Send2Press): Premium targeted press release distribution and professional press release writing services. Direct-to-Editors email delivery to 40,000+ media outlets. Strategic partner with PR Newswire. Also offers video news release (VNR) production and distribution.
- Web Design and Development: Custom WordPress-based web development, site architecture, e-commerce solutions, and ongoing site maintenance. Services include speed optimization, Bootstrap/HTML5 development, and CDN solutions.
- SEO/SEM Services: Search engine optimization services including DotComMojo (keyword submission), DotSorcerer (deep-linking), ContextXpert optimization, and LastMileSEO solutions for WordPress sites. Services include Pagespeed optimization and CDN implementation.
- Content Marketing: Accredited writing staff creates ongoing content for web portals to increase brand visibility in search results and develop regular audiences. Includes copywriting, editing, and editorial services.
- Audio/Video Solutions: Custom audio and video solutions including restoration (noise removal, hum/buzz removal, mix balance, quick mastering), editing in Logic X/Studio One, video encoding, AI upsampling (1080p to 4K), cassette tape transfer to digital, CD transfer to digital, music composition for film/video, and batch format conversion.
- Entertainment Publishing: Entertainment company involved in books (Neotrope Press), music (Neotrope Records), and online publishing through newswire portals including eNewsChannels, Music Industry Newswire, Publishers Newswire, Advertising Industry Newswire, and state-specific newswires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Custom service packages tailored to client needs |
| Hybrid | Pay-as-you-go | Nonprofit discount program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
NEOTROPE product offering
Product offeringCore offering
Neotrope provides integrated brand identity, advertising, multimedia, content marketing, search engine optimization, e-marketing, public relations, and WordPress/ELEMENTOR-based web development services. Its flagship Send2Press service delivers targeted press release writing and direct-to-editors distribution to over 40,000 media outlets, supplemented by in-house audio/video production studios and entertainment publishing divisions (Neotrope Press and Neotrope Records).
Product overview
Neotrope is a full-service marketing, PR, and entertainment company offering a portfolio of integrated solutions. The core offerings include Send2Press (press release writing and targeted distribution to 40,000+ media outlets), audio/video production services (with two studios), and web development centered on WordPress/ELEMENTOR. Supporting these are SEO tools including DotComMojo, DotSorcerer, ContextEngine, and LastMileSEO for optimization. The company also operates entertainment divisions (Neotrope Press, Neotrope Records) and runs the annual JL Simmons NonProfit PR Grant program. Audio/video services include AI-powered upscaling and image restoration. The company operates as a virtual business with staff in California.
Differentiator
Problem solved
Functional benefit
Products and services
- Send2Press Premium targeted press release distribution and professional press release writing service offering direct-to-editors email delivery to over 40,000 U.S. media outlets (newspapers, magazines, broadcast) and strategic partnership with PR Newswire for global distribution.
- Neotrope Audio Video Solutions Custom audio and video production solutions delivered from two in-house studios (Studio A for video, Studio B for audio) including restoration, editing, encoding, AI upsampling (1080p to 4K), cassette and CD tape transfer to digital, and music composition for film/video.
- Neotrope Press Book publishing division of Neotrope focused on entertainment and non-fiction book publishing.
- Neotrope Records Music recording label and publishing division of Neotrope handling music production and distribution.
- JL Simmons NonProfit PR Grant Annual grant program providing in-kind PR and marketing support donations (approximately $3,000 per selected charity) to U.S.-based 501(c)(3) nonprofit organizations.
- DotComMojo SEO Service Keyword optimization and search engine submission service powered by proprietary ContextXpert technology, helping client websites achieve higher rankings across search portals.
- DotSorcerer SEO Service Deep-linking search engine marketing solution and contextual linking technology for placing client website content in major search portals.
- LastMileSEO
Quantifiable outcome
- Achieved top 5 Google rankings for Big Kid Collectables' key search terms, driving ~90% of business from web search referrals
- +4 more outcomes
Companies that use NEOTROPE
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
NEOTROPE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
NEOTROPE partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- NARIP (National Association of Record Industry Professionals)minorSend2Press Newswire sponsored NARIP Music Marketing and PR Seminar in August 2006. Event titled 'Getting Ink & Working the Net: Secrets, Tips & Tricks of Publicity & PR' held at Beverly Garland Theater in Studio City, CA. First step in strategic partnership between NARIP and Neotrope.
- Guerrilla Marketing International / Jackstreet Media / INAminorPremier sponsor of five-city 'Moving from Podcasting to Nanocasting' conference tour (Sept 2005-Jan 2006) in Las Vegas, Vancouver, San Francisco, New Orleans, and Orlando. Provided tier one newswire services, keyword marketing, and brand awareness support.
- PR NewswirecoreStrategic partnership signed August 2002 enabling Send2Press to add selected PRN services to its affordable PR offerings. PR Newswire's dedicated news network provides distribution to 40,000 organizations worldwide. Extended partnership renewed in 2004 for media monitoring and corporate intelligence services.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
NEOTROPE competitors and assessment
Company assessmentDirect peers
- PR Newswire (Cision): PR Newswire is the dominant global press release distribution service and is a direct competitor to Neotrope's Send2Press. The two are actually strategic partners, with PR Newswire providing global distribution reach for Send2Press customers and comparable direct-to-journalist distribution infrastructure.
- Business Wire (Berkshire Hathaway): Business Wire is a leading press release distribution and regulatory disclosure service targeting enterprises and SMBs. It directly competes with Send2Press for paid press release distribution and shared media list capabilities.
- GlobeNewswire (Notified): GlobeNewswire is a major press release distribution and media-monitoring platform under Notified. It directly competes with Send2Press in paid wire distribution and is increasingly bundling analytics and monitoring.
- eReleases: eReleases is an SMB-focused press release distribution service targeting small businesses, startups, and authors — closely matching Neotrope's Send2Press customer base and positioning. It is the most directly comparable competitor on price and audience.
- 24-7 Press Release Newswire: 24-7 Press Release is an affordable SMB-focused press release distribution service, very similar in go-to-market and customer profile to Neotrope's Send2Press. Both target SMBs, nonprofits, and authors with cost-effective wire distribution.
Emerging players
- Muck Rack: Muck Rack is a PR platform combining a journalist database, media monitoring, and PR workflow tools. It overlaps with Neotrope's Direct-to-Editors media list and represents the next-generation, software-led competitor to traditional wires.
- Prowly: Prowly is an online PR platform serving SMBs and agencies with journalist databases, press release distribution, and media monitoring. It is an emerging SaaS competitor to Send2Press in the SMB PR distribution niche.
Broad incumbents
- Meltwater: Meltwater is a global media intelligence and PR analytics platform that competes across distribution, monitoring, and influencer analytics. It is a broad incumbent whose enterprise sales motion is far larger than Neotrope's.
- Edelman: Edelman is one of the world's largest public relations firms, offering full-service communications including media relations, content, and digital strategy. It represents the broad incumbent category Neotrope competes against for higher-end PR mandates.
- Cision: Cision is the global leader in PR software, media intelligence, and corporate communications, owning PR Newswire, Gorkana, and other brands. It is the broad incumbent whose scale, technology, and integrations dwarf Neotrope's Send2Press offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NEOTROPE social profiles
Digital presenceNEOTROPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEOTROPE leadership team
Management profileNumber of profiles
Profiles1 record
NEOTROPE subsidiaries and ownership
Company hierarchySubsidiaries4 records
NEOTROPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEOTROPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEOTROPE
What does NEOTROPE do?
Neotrope provides integrated brand identity, advertising, multimedia, content marketing, search engine optimization, e-marketing, public relations, and WordPress/ELEMENTOR-based web development services. Its flagship Send2Press service delivers targeted press release writing and direct-to-editors distribution to over 40,000 media outlets, supplemented by in-house audio/video production studios and entertainment publishing divisions (Neotrope Press and Neotrope Records).
Is NEOTROPE a public or private company?
NEOTROPE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEOTROPE founded?
NEOTROPE was founded in 1983. It employs 1 to 10 people.
Where is NEOTROPE based?
NEOTROPE is headquartered in Temecula, United States, in the North America region.
How does NEOTROPE make money?
Six revenue lines are on record. Press Release Services (Send2Press) is the primary driver. The others are web Design and Development, SEO/SEM Services, content Marketing, audio/Video Solutions and entertainment Publishing.
Who are NEOTROPE's main competitors?
Direct peers on record are PR Newswire (Cision), Business Wire (Berkshire Hathaway), GlobeNewswire (Notified), eReleases and 24-7 Press Release Newswire. Emerging players are Muck Rack and Prowly. Broad incumbents are Meltwater, Edelman and Cision.
Does NEOTROPE have an API?
No public API is recorded for NEOTROPE.
What industry is NEOTROPE in?
NEOTROPE's product category is Public Relations and Marketing Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.