Osana

What Osana does

Osana is an Australian preventative healthcare social enterprise founded in 2018 by Dr. Kevin Cheng, operating membership-based primary care clinics in Sydney's Cremorne, Narrabeen, and Woollahra suburbs. It serves over 6,000 members, with approximately 70% managing chronic conditions such as diabetes, hypertension, heart disease, and obesity. The company is structured as a B-Corp and is AGPAL-accredited, with a multidisciplinary, team-based care model in which each salaried GP leads a co-located team of nurses, allied health professionals, care coordinators, and health coaches. Each GP manages approximately 700 patients versus an industry-standard 2,000+, and the model centers on extended 20-40 minute consultations versus the industry-standard 10-15 minutes.

The underlying technology is deliberately conventional rather than differentiated: secure cloud-hosted electronic health records on Australian servers, compliant with Australian Privacy Principles and HIPAA, with patient portals and telehealth capabilities via video, phone, and messaging. The proprietary asset is operational rather than software-based: the Patient Activation Measure (licensed from North America) drives member engagement, and outcome data is collected longitudinally and independently validated by the George Institute for Global Public Health. Documented outcomes include 51% fewer hospital days, 20-40% improvement in clinical outcomes across diabetes, heart disease, and hypertension, 18% reduction in future health risks, and a Net Promoter Score above 80.

Osana generates revenue through monthly individual ($59) and concession ($49) memberships, family memberships ($99/month), an annual Health Activation Plan ($199), standard Medicare billings for clinical consultations, and a stated long-term objective of securing value-based contracts with State Governments and private health insurers tied to demonstrated reductions in hospital admissions. Initial capital was raised from private philanthropists to underwrite the multi-year validation phase. A June 2021 partnership with Drop Bio extended the offering into personalised mental health inflammatory profiling.

Name

Osana

Legal name

Osana

Website

https://osana.care

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Osana is a Sydney-based preventative healthcare social enterprise operating membership-based primary care clinics serving over 6,000 members, primarily adults with chronic conditions, through salaried-GP-led multidisciplinary teams using extended consultations and outcome-validated care.

Ownership category

akta.pro rank

Product category

Preventative Primary Care

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Preventative primary care
• Chronic disease management
• Membership healthcare clinics
• Multidisciplinary team care
• Value-based primary care

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual subscription model with monthly or quarterly direct debit payments. Individual memberships at $59/month ($49/month concession), family memberships at $99/month, and Health Activation Plan at $199/year. Membership provides proactive preventative care, extended consultations, health coaching, and access to wellbeing services.
2. Medicare Billings: Standard Medicare billings for consultations and procedures, in addition to membership fees. Osana GPs are salaried (unlike typical Australian GPs working on commission), allowing the team to focus on patient outcomes rather than volume.
3. Hospital Payer Agreements: Long-term goal is to obtain value-based funding from State Governments and private insurers, supported by demonstrated improvements in reduced use of the hospital system by Osana patients. The model aims to show that preventing hospital admissions creates cost savings that can fund upstream preventive care.
4. Private Philanthropy: Initial funding for the experiment phase came from private philanthropists to prove the efficacy of the model. Substantial financial backing was raised to establish clinics and fund the multi-year validation period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Osana operates membership-based preventative primary care clinics in Sydney that deliver multidisciplinary, team-based healthcare focused on chronic disease prevention and management. Members pay recurring fees (Individual $59/month, Family $99/month) for extended 20–40 minute consultations, ongoing care coordination by dedicated Health Assistants, and access to GPs, nurses, allied health professionals, dietitians, psychologists, exercise coaches, and wellbeing programs, with telehealth support in addition to in-clinic visits.

Product overview

Osana is a preventative healthcare social enterprise operating as a membership-based primary care clinic network in Sydney, Australia. The company offers a unified healthcare platform combining multi-disciplinary clinical services (GPs, psychologists, dietitians, exercise coaches) with annual membership programs (Individual at $59/month, Family at $99/month, and Health Activation Plan at $199/year). The core offering centers on Osana's Preventative Healthcare Membership and Health Activation Plan, supported by in-house chronic disease management programs for conditions like diabetes and hypertension. Additional services include wellbeing offerings such as exercise classes and wellness workshops. The company differentiates through longer consultation times (20-40 minutes vs industry standard 10-15 minutes), a team-based care model, and a social enterprise structure accredited as a B-corporation. Osana operates clinics in Cremorne, Narrabeen, and Woollahra.

Differentiator

Problem solved

Functional benefit

Products and services

• Osana Preventative Healthcare Membership A subscription-based preventative primary care membership providing evidence-based medical care, chronic disease management, health coaching, extended 20–40 minute consultations, a dedicated Health Assistant, and access to multidisciplinary wellbeing services for individual adults, families and concession card holders.
• Health Activation Plan An annual personalised health plan priced at $199/year that offers a member discount on pay-as-you-go standard appointments, providing a flexible way for individuals to engage with Osana's preventive services without full monthly membership commitment.
• Multi-disciplinary Health Team Services Co-located preventative healthcare teams combining specialist GPs, psychologists, dietitians, exercise coaches, health coaches, and health concierges delivering integrated care under one roof, delivered to Osana members at three Sydney clinics.
• Chronic Disease Management Program Intensive, team-based preventative care focused on managing chronic conditions such as diabetes, hypertension, heart disease and obesity, designed to reduce hospital admissions and improve clinical outcomes for Osana members.
• Wellbeing Services On-demand wellbeing programs for Osana members including exercise classes, dietary and health coaching workshops, shared medical sessions, live online sessions, and walking groups supporting member health goals.

Quantifiable outcome

• 51% fewer hospital days
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Drop BiocoreStrategic or Co-development Partner · 9 June 2021Drop Bio and Osana announced a mental health partnership in June 2021. Drop Bio uses personalised inflammatory biology profiling to support mental health outcomes. The partnership combines Osana's preventative healthcare model with Drop Bio's personalized inflammatory markers approach to mental health management.
• The George Institute for Global Public HealthcoreStrategic or Co-development PartnerThe George Institute evaluates Osana's innovative approach to healthcare and examines capability to improve health outcomes compared to current industry standards. The partnership focuses on data collection, research analysis, and quality improvement to achieve better results. Osana's model emphasizes prevention, slow medicine (long appointments), team-based approach, and healthy lifestyle behaviours, all validated through this independent research partnership.
• Clinical LabsminorStrategic or Co-development PartnerClinical Labs partnered with Osana to provide daily drive-through COVID-19 car park testing at the Narrabeen clinic location, including over the Christmas break period during the Northern Beaches outbreak. This partnership enabled accessible testing for the local community during a critical period.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Hola Health: Australian subscription-based telehealth primary care and prescription service. Comparable on recurring-revenue primary care model in Australia serving similar demographic.
• Eucalyptus: Australian digital health platform offering subscription-based virtual primary care and chronic condition programs (Juniper, Pilot, Software). Comparable on Australian subscription primary care model though primarily digital-first.
• Updoc: Australian telehealth-first primary care service providing on-demand consults and subscriptions. Competes for Osana's preventative primary care members via digital channels at lower cost.

Broad incumbents

• Oak Street Health: Value-based primary care provider for older adults with chronic conditions, acquired by CVS Health. Comparable on chronic disease focus and capitated/value-based revenue model pursuit.
• ChenMed: US value-based primary care group serving seniors with chronic conditions using small patient panels and multidisciplinary teams. Comparable on low patient-to-physician ratios and outcome-driven reimbursement thesis.
• Iora Health: Pioneering value-based primary care group (acquired by One Medical) operating with small patient panels and health coaches. Directly comparable to Osana's salary-based, team-based, value-based primary care thesis.
• One Medical: Large-scale membership primary care group acquired by Amazon, offering extended visits and tech-enabled preventative care. Comparable on membership model and primary care positioning though at vastly greater scale.
• Carbon Health: US-based tech-enabled primary care clinic and virtual care provider with membership options. Comparable on combining physical and virtual primary care delivery with chronic disease management focus.

Direct peers

• Forward: US-based membership/subscription primary care practice combining technology with extended physician time and preventative focus. Closely matches Osana's subscription-driven, outcomes-oriented primary care model.
• Parsley Health: Membership-based preventative primary care practice focused on chronic disease root-cause treatment and extended consultations. Directly comparable to Osana's chronic-condition, subscription-driven approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/osana.care
• LinkedInlinkedin.com/company/osana-care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osana