What updoc does

Updoc is an Australian digital health platform that connects individual consumers with AHPRA-registered Partner Doctors for telehealth consultations accessible 24/7 via website and mobile app. Founded in 2021 and headquartered in Sydney, the platform has served over 1 million Australians across 95% of Australian suburbs, with consultations reviewed on average within 60 minutes. The core service portfolio covers online medical certificates, prescriptions, specialist referrals, pathology and radiology requests, mental health, weight loss, sexual health, psychology, and health check consultations, with medical certificates and prescriptions delivered digitally via SMS and email.

The underlying technology is a telehealth platform that matches patient requests to available Partner Doctors through an intelligent queue system, supports secure digital certificate and e-prescription delivery, and routes prescriptions to partner pharmacies. All Partner Doctors hold AHPRA registration and unrestricted Australian licenses with 10+ years of postgraduate experience. Updoc holds ISO 27001 information security certification and LegitScript healthcare merchant approval.

The business model is a hybrid of subscription recurring revenue and transactional pricing. Three subscription tiers (Updoc Plus at A$19.95/month, Updoc Pro at A$49.95/month, Updoc Platinum at A$79.95/month) offer unlimited consultations with fair-use caps, while one-time consultations range from A$19.95 for a medical certificate to A$99.95 for priority telehealth or weight loss consults, with dynamic pricing during high-demand periods. Distribution is primarily product-led self-serve through the website and iOS/Android apps, supplemented by B2B channels serving corporate employee health programs, pharmacy prescription fulfillment, and clinic referral partnerships. Co-founders Clifton Hodgkinson and Dylan Coyne lead the company, which is venture-backed following a A$20 million investment from Bailador Technology Investments in May 2024.

Name

updoc

Legal name

Updoc

Website

https://updoc.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Updoc is an Australian digital telehealth platform connecting consumers with AHPRA-registered Partner Doctors for 24/7 online consultations, medical certificates, prescriptions, and specialist referrals. It serves over 1 million Australians across 95% of suburbs via subscription and pay-per-consult models.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Symptom Checker & Self-Triage Platforms (HLALAJAB), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Telehealth consultations
• Online medical certificates
• Digital health platform
• Online prescriptions
• Telehealth subscriptions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription tiers (Updoc Plus $19.95/month, Updoc Pro $49.95/month, Updoc Platinum $79.95/month) offering unlimited telehealth consults with Partner Doctors. Provides predictable recurring revenue and customer lock-in.
2. Single Consultations: One-time fee consultations for specific services: Medical Certificate from $19.95, Standard Telehealth from $59.95, Priority Telehealth from $99.95, Weight Loss from $99.95. Prices may increase during periods of high demand.
3. Business/Corporate Services: B2B offerings for businesses to provide employee telehealth access, and partnerships with pharmacies and clinics for referral services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Updoc is an Australian telehealth platform that connects patients with AHPRA-registered Partner Doctors via phone for online medical certificates, prescriptions, specialist referrals, pathology and radiology requests, mental health support, psychology, sexual health, and weight loss consultations. Services are available 24/7 across Australia, with no appointment required and certificates or prescriptions typically delivered via SMS and email within an hour. The platform also offers subscription plans for unlimited recurring consultations.

Product overview

Updoc is a digital telehealth platform that connects consumers with AHPRA-registered Partner Doctors for virtual healthcare consultations. The platform operates on a unified architecture offering core services (Online Medical Certificate, Online Prescription, and Telehealth Consultation) alongside specialized add-on modules (Weight Loss, Mental Health, Psychology, Sexual Health, Specialist Referral, Pathology/Blood Test, Radiology/Imaging, and Health Check). Updoc offers three subscription tiers (Updoc Plus at $19.95/month, Updoc Pro at $49.95/month, and Updoc Platinum at $79.95/month) providing unlimited consultations, alongside single-pay consultation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Medical Certificate AHPRA-registered Partner Doctors review patient requests and, if suitable, issue digital medical certificates delivered via SMS and email. Reviewed within 60 minutes on average, starting from $19.95. Targeted at individual Australian consumers needing certificates for work, school, or carer duties without an in-person appointment.
• Online Prescription Partner Doctors assess patient requests for new and repeat prescriptions via telehealth and, if suitable, deliver electronic prescriptions directly to the patient's device or route them to Updoc Partner Pharmacies for fulfillment, from $49.95. Targeted at Australian consumers needing fast prescription access.
• Telehealth Consultation A general telehealth service enabling patients to consult with AHPRA-registered Partner Doctors over the phone about any health concern, available 24/7 from anywhere in Australia, from $49.95. Targeted at individual Australian consumers across 95% of suburbs.
• Weight Loss Consultation AHPRA-registered Partner Doctors provide weight loss consultations and, if suitable, facilitate delivery of weight loss medication through Updoc Partner Pharmacies, from $79.95. Targeted at Australian consumers seeking guided weight loss treatment.
• Mental Health Consultation Partner Doctors provide consultations for anxiety, depression, stress, and similar concerns, available 24/7. Excludes mental health treatment plans. Targeted at individual Australian consumers seeking discreet, on-demand mental health support.
• Psychology Consultation Connect with a Partner Psychologist for consultations regarding anxiety, depression, stress, or other mental health concerns. Targeted at individual Australian consumers seeking psychology support.
• Sexual Health Consultation Discreet support from AHPRA-registered Partner Doctors for STIs, contraception, pregnancy, and related concerns, including online referrals for STI testing. Targeted at individual Australian consumers.
• Specialist Referral Partner Doctors provide specialist referral letters delivered directly to the patient's phone if deemed suitable. Targeted at individual Australian consumers needing fast specialist access.
• Pathology / Blood Test Referral Partner Doctors issue pathology referrals for blood tests at local pathology clinics, delivered to the patient's phone if suitable. Targeted at individual Australian consumers needing blood work.
• Radiology / Imaging Referral Partner Doctors provide radiology and imaging referrals delivered to the patient's phone if deemed appropriate. Targeted at individual Australian consumers needing imaging.
• Health Check Consultation Consultations covering full blood count, electrolytes, liver function tests, lipid studies, HbA1c, fasting blood glucose, and TSH assessments. Targeted at individual Australian consumers seeking routine health screening.

Quantifiable outcome

• 95% of Australian suburbs have accessed Updoc services
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Australian Patients AssociationcoreStrategic or Co-development Partner · 22 April 2024Patient advocacy organization membership enabling Updoc to ensure patient safety and incorporate patient voices as telehealth offerings grow across Australia.
• AHPRA-Registered Partner DoctorscoreStrategic or Co-development PartnerNetwork of Australian Health Practitioner Regulation Agency registered doctors providing telehealth consultations. Doctors have 10+ years postgraduate clinical experience and unrestricted licenses to practice in Australia.
• Partner PharmaciescoreChannel Partner/ Reseller/ DistributorPharmacy network that receives and fulfills electronic prescriptions generated through Updoc consultations, enabling seamless prescription delivery to patients.
• Partner ClinicsminorChannel Partner/ Reseller/ DistributorAustralian medical clinics partnering with Updoc to gain direct access to patients, extend operating hours, and fill gaps from low bookings or missed appointments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midnight Health: Australian telehealth operator behind Mosh (men's health), Pilot (hair loss) and other vertical brands. Direct competitor pursuing a verticalised DTC telehealth strategy.
• InstantScripts: Australian DTC telehealth platform offering online medical certificates, prescriptions, and doctor consultations via phone/app. Direct competitor with overlapping product set and consumer positioning.
• Eucalyptus: Australian telehealth platform operating multiple consumer health brands (Juniper, Pilot, Kin, Software). Direct competitor in DTC telehealth with vertical specialisation and significant venture backing.
• Medinet: Australian app-based telehealth service providing doctor consultations, prescriptions and medical certificates. Directly comparable DTC telehealth offering.
• Rosemary Health: Australian women's health telehealth platform offering online consultations and prescriptions. Direct competitor in the DTC telehealth space with a vertical focus.
• Doctors on Demand: Australian telehealth provider offering video/phone consultations, prescriptions and medical certificates via subscription and pay-per-use. Directly competes on the same consumer use cases.
• Hola Health: Australian online clinic providing telehealth consultations, medical certificates, prescriptions and referrals via app. Direct DTC competitor with similar PLG motion.
• Phenix Health: Australian telehealth provider offering video consultations, prescriptions and specialist referrals. Comparable in service breadth and DTC orientation.

Broad incumbents

• Telstra Health: Health arm of Telstra offering telehealth, virtual care platforms and digital health services to health funds, governments and providers. Broad incumbent with adjacent capabilities rather than direct DTC competition.
• MyHealth Medical Centre: Established Australian bulk-billing GP clinic network that has expanded into telehealth. Larger incumbent with broader primary-care footprint and partial overlap with Updoc's services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/updoc_au
• Facebookfacebook.com/updoc.com.au
• Instagraminstagram.com/updoc_au
• TikToktiktok.com/@updoc_au
• LinkedInlinkedin.com/company/up-doc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about updoc