School EdTech
School EdTech is a Florida-based, bootstrapped SaaS company founded in 2016 that sells an all-in-one cloud-based school management platform—combining SIS, LMS, attendance, grading, admissions, and fee management—exclusively to private K-12 schools and college-level programs in the US via monthly subscription tiers.
- Company typePrivate
- Founded2016
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What School EdTech does
School EdTech (legal entity 246 Group LLC) is a Florida-incorporated, bootstrapped software company that has operated since 2016 (originally as MyAttendy, rebranded to SchoolEdTech in 2024) under founder and CEO Aviel Whatsapp. It sells a cloud-based school management platform exclusively to private K-12 schools and private college-level programs in the United States, avoiding the public-district market that larger players such as PowerSchool serve.
The platform combines Student Information System (SIS), Learning Management System (LMS), and CRM-equivalent functionality into a single, all-inclusive product with 15+ integrated modules: real-time attendance, customizable gradebook, behavior/assessment trackers, class scheduling with substitution management, full LMS with quizzes and discussion boards, admissions/enrollment management, parent/student portals, email with mail merge, tuition tracking, transcripts and report cards, events/calendar, role-based access control, and mobile access. The system is hosted on Amazon AWS with encrypted servers, hourly backups, and claimed compliance with COPPA, FERPA, GDPR, CCPA, SOC 2, and ISO 27001 (in progress). Architecture is intentionally low-friction: setup in under a day, no IT team required, ~2-hour data migration, and most customers needing only two short support calls per year.
The revenue model is a recurring monthly subscription with two transparent tiers—Core ($49/month promotional, $149 list for 250 active users and 2 GB storage) and Pro ($99/month promotional, $299 list for 500 users, 5 GB, Excel export)—both bundling a dedicated account manager. Revenue is supplemented by optional pay-as-you-go support minutes at $2/minute plus starter and annual bundles. Go-to-market combines a product-led growth self-serve signup through the website with an inside-sales overlay (phone, demo booking, and dedicated account management). The company claims 100+ school customers, no external institutional funding, and a 5-star review profile across Google, Capterra, Software Advice, GetApp, and Trustpilot.
School EdTech firmographics
Firmographics- Name
- School EdTech
- Legal name
- 246 Group LLC
- Website
- https://schooledtech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- School EdTech is a Florida-based, bootstrapped SaaS company founded in 2016 that sells an all-in-one cloud-based school management platform—combining SIS, LMS, attendance, grading, admissions, and fee management—exclusively to private K-12 schools and college-level programs in the US via monthly subscription tiers.
- Ownership category
- akta.pro rank
School EdTech industry classification
Industry- Product category
- School Management Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), HR, Payroll, Time & Attendance for Education (EDAFAEAD), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)
Keywords
Where School EdTech is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
School EdTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Core Plan: Monthly subscription at $49/month (promotional rate, regularly $149) for the Core plan. Includes 250 active users, 2GB cloud storage, all academic and administrative features.
- Subscription - Pro Plan: Monthly subscription at $99/month (promotional rate, regularly $299) for the Pro plan. Includes 500 active users, 5GB cloud storage, all features plus Excel export and extended user group management.
- Pay-As-You-Go Support: Optional support time billed at $2/minute. Schools purchase support minutes as needed. Also available: Starter Bundle ($55/30 minutes) and Annual Bundle ($180/120 minutes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - $49/mo (67% off, regularly $149) |
| Subscription | Monthly | Pro Plan - $99/mo (67% off, regularly $299) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
School EdTech product offering
Product offeringCore offering
SchoolEdTech sells a cloud-based, all-in-one school management platform for private K-12 schools and private college-level programs, combining a Student Information System (SIS), Learning Management System (LMS), and CRM across 15+ integrated modules covering attendance, gradebook, scheduling, admissions, fee management, transcripts, and parent/student portals. The platform is offered on two flat-rate monthly subscription tiers (Core at $49 and Pro at $99, promotional) with a dedicated account manager included on both plans and optional pay-as-you-go support minutes.
Product overview
SchoolEdTech is a unified all-in-one school management platform built exclusively for private schools combining SIS (Student Information System), LMS (Learning Management System), and CRM capabilities into a single cloud-based platform. The product portfolio spans 15+ integrated modules: Real-Time Attendance Tracking, Online Gradebook with weighted averages and auto-calculations, Behavior & Assessment Trackers, Class Scheduling & Substitutions, built-in Learning Management System (LMS), Student Information System (SIS) with custom fields and reports, Admissions & Enrollment Management, Parent & Student Portal, Email & Communication with mail merge, Transcripts & Report Cards generation, Fee Management with tuition tracking, Events & Calendar Management, Role-Based Access Control, and Mobile Access. The platform is offered in two tiers — Core ($49/month, 250 users, 2 GB storage) and Pro ($99/month, 500 users, 5 GB storage, Excel export, extended user groups) — both including a dedicated account manager. Previously operated as MyAttendy (2016-2024) focused solely on attendance tracking before expanding into a full management suite.
Differentiator
Problem solved
Functional benefit
Products and services
- SchoolEdTech Platform All-in-one cloud-based school management platform for private K-12 schools and private college-level programs, combining SIS, LMS, and CRM capabilities across 15+ integrated modules: real-time attendance tracking, customizable online gradebook with weighted averages, behavior and assessment trackers, class scheduling with substitutions, built-in LMS, comprehensive SIS with custom fields, admissions and enrollment management, parent and student portal, email with mail merge, tuition and fee tracking, custom transcripts and report cards, events calendar, role-based access control, and mobile access. Sold on flat-rate monthly subscription tiers (Core and Pro) with a dedicated account manager included.
Quantifiable outcome
- Setup time: under 1 day (vs competitors requiring longer implementation)
- +3 more outcomes
Companies that use School EdTech
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
School EdTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
School EdTech partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
School EdTech competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool is the dominant K-12 SIS in North America, primarily serving public districts but also a private school segment. SchoolEdTech explicitly positions against PowerSchool, including a customer testimonial about migrating away from it.
- Blackbaud: Blackbaud provides school administration, tuition management, and fundraising software for private and independent K-12 schools — a broad incumbent that competes across multiple of SchoolEdTech's modules (admissions, tuition, SIS).
Direct peers
- Alma (Alma SIS): Alma is a modern SIS built for K-12 schools with gradebook, attendance, scheduling, and family engagement tools — a direct, design-forward competitor in the private school segment.
- ThinkWave: ThinkWave provides school administration software (attendance, gradebook, report cards, parent portal) marketed primarily to private K-12 schools, directly comparable to SchoolEdTech's core modules.
- Veracross: Veracross is a private school platform that unifies SIS, LMS, admissions, development, and family portals — overlapping with most of SchoolEdTech's modules at a similar price tier for independent schools.
- FACTS (Renweb / FACTS SIS): FACTS (formerly Renweb) is one of the largest private K-12 administration platforms in the US, offering SIS, admissions, tuition, and learning management — directly competing for the same private school customers as SchoolEdTech.
- Fedena: Fedena is a school management software covering SIS, attendance, timetable, fees, and LMS — listed as a competitor by SchoolEdTech and serving K-12 schools with similar feature breadth.
- Gradelink: Gradelink is a private school SIS/administration platform serving independent K-12 schools with attendance, gradebook, reporting, and parent portal features — the closest head-to-head competitor in the private school niche.
- Classter: Classter is an all-in-one school management platform with SIS, LMS, attendance, billing, and admissions — named as a competitor in SchoolEdTech's own comparison content and serving the same private/K-12 market.
Emerging players
- MySchoolWorx: MySchoolWorx is a small private school SIS/gradebook platform serving K-12 schools, comparable in size and product scope to SchoolEdTech and competing for the same small-to-mid private school segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
School EdTech social profiles
Digital presenceSchool EdTech compliance and trust
Trust signalCompliance6 records
School EdTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
School EdTech leadership team
Management profileNumber of profiles
Profiles1 record
School EdTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School EdTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School EdTech
What does School EdTech do?
SchoolEdTech sells a cloud-based, all-in-one school management platform for private K-12 schools and private college-level programs, combining a Student Information System (SIS), Learning Management System (LMS), and CRM across 15+ integrated modules covering attendance, gradebook, scheduling, admissions, fee management, transcripts, and parent/student portals. The platform is offered on two flat-rate monthly subscription tiers (Core at $49 and Pro at $99, promotional) with a dedicated account manager included on both plans and optional pay-as-you-go support minutes.
Is School EdTech a public or private company?
School EdTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School EdTech founded?
School EdTech was founded in 2016. It employs 11 to 50 people.
Where is School EdTech based?
School EdTech is headquartered in Boca Raton, United States, in the North America region.
How does School EdTech make money?
Three revenue lines are on record. Subscription - Core Plan is the primary driver. The others are subscription - Pro Plan and pay-As-You-Go Support.
Who are School EdTech's main competitors?
Broad incumbents on record are PowerSchool and Blackbaud. Direct peers are Alma (Alma SIS), ThinkWave, Veracross, FACTS (Renweb / FACTS SIS), Fedena, Gradelink and Classter. MySchoolWorx is listed as an emerging player.
Does School EdTech have an API?
No public API is recorded for School EdTech.
What industry is School EdTech in?
School EdTech's product category is School Management Software. Its primary akta.pro industry code is EDAJAMAB, Student Information Systems (SIS) & School Administration Platforms, with a secondary code of EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms. Its NAICS code is 611710 and its SIC code is 7372.