On Stage Dancewear

What On Stage Dancewear does

On Stage Dancewear is a privately held, independent dancewear retailer operating a hybrid physical-and-digital commerce model. Its primary retail storefront is located at 49 West 37 Street in New York City (also referenced as "On Stage Capezio" for returns), with a full e-commerce website at onstagedancewear.com shipping to the Continental US, Alaska, Hawaii, Puerto Rico, and selected international destinations. The company carries 11–50 employees and is a DBA of an unknown New York entity.

The product portfolio centers on dancewear and footwear across multiple disciplines — ballet, jazz, tap, ballroom, flamenco, liturgical/praise, theatrical, and figure skating — comprising pointe shoes, ballet slippers, tap shoes, jazz shoes, ballroom shoes, leotards, unitards, dance dresses, tutus, flamenco attire, skatewear, tights, and accessories. The company is an Authorized Dealer of Capezio and additionally carries Bloch, Body Wrappers, Danskin, Eurotard, Sansha, Leo's, Gaynor Minden, Freed of London, Grishko, Russian Pointe, So Danca, and WearMoi. A custom-made (made-to-order) service covers leotards, unitards, tops, bottoms, dresses, comfort wear, men's dancewear, and skatewear. Pricing is positioned up to 30% below MSRP, with unit prices ranging from approximately $8.99 for accessories to over $200 for professional tap shoes.

The business model combines (1) in-person retail sales at the Manhattan storefront, (2) nationwide e-commerce sales with multiple payment options (Visa, Mastercard, American Express, Discover, PayPal) and customer accounts, (3) a B2B resale account channel serving dance studios, schools, and performance groups via phone-based sales with sales tax exemption, (4) custom-made manufacturing revenue, and (5) gift certificates. Marketing is primarily organic — email newsletter and SEO — with no prominent social media or paid advertising footprint in the available data. Revenue is not publicly disclosed, and there is no evidence of institutional investment, M&A activity, or external ownership.

Name

On Stage Dancewear

Legal name

On Stage Dancewear

Website

https://onstagedancewear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

On Stage Dancewear is a privately held, independent dancewear retailer operating a Manhattan retail storefront and a nationwide e-commerce site, selling branded and custom-made dancewear, footwear, and accessories to individual dancers, studios, and performance groups.

Ownership category

akta.pro rank

Product category

Dancewear Retail

NAICS

Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

akta.pro secondary industry

Dress & Formal Footwear Retail (CRAAADAC)

Keywords

• Dancewear retail
• Dance footwear
• Ballet apparel
• Pointe shoes
• Custom dancewear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Dancewear Sales: In-person sales at the New York City retail location, serving walk-in customers including individual dancers, dance studios, and schools.
2. E-commerce Sales: Online sales through onstagedancewear.com, featuring a comprehensive product catalog with shopping cart, customer accounts, and multiple payment options including credit cards and PayPal.
3. B2B/Resale Account Sales: Sales to resale accounts including dance studios, schools, and performance groups. These accounts receive sales tax exemption status verification via phone orders.
4. Custom-Made Dancewear: Bespoke dancewear manufacturing service including custom leotards, unitards, tops, bottoms, dresses, comfort wear, men's dancewear, and skatewear. These items are made to order with specific sizing and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

On Stage Dancewear is an Authorized Capezio Dealer that sells dancewear, footwear, and accessories across multiple dance disciplines (ballet, jazz, tap, ballroom, flamenco, liturgical, theatrical, and ice skating) through a Manhattan retail storefront and a full e-commerce website. The company also offers a custom-tailor/made-to-order service for personalized leotards, unitards, tops, bottoms, dresses, and skatewear, and serves B2B resale accounts for dance studios and schools.

Product overview

On Stage Dancewear is an authorized Capezio dealer operating an e-commerce platform with a physical retail store in New York City. The product portfolio centers on dancewear and dance footwear across multiple dance disciplines including ballet, jazz, tap, ballroom, flamenco, and ice skating. The core offering comprises footwear (pointe shoes, ballet slippers, tap shoes, jazz shoes, ballroom shoes, dance sneakers, gymnastic shoes) and bodywear (leotards, unitards, dance dresses, tutus, flamenco dresses). The business distinguishes itself through a custom-tailored made-to-order service for leotards, unitards, tops, bottoms, dresses, comfort wear, and skatewear. Additional product lines include skatewear for figure skating, legwear and tights, dance bags and accessories, undergarments, and gift certificates. The store carries numerous third-party dancewear brands including Capezio, Bloch, Body Wrappers, Danskin, Eurotard, Sansha, Leo's, Gaynor Minden, Freed of London, Grishko, Russian Pointe, So Danca, and WearMoi.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CapeziocoreChannel Partner/ Reseller/ DistributorOn Stage Dancewear is an Authorized Dealer of Capezio dancewear and footwear products. This partnership provides access to authentic Capezio products including pointe shoes, ballet slippers, dancewear, and accessories. The company prominently features Capezio branding and products throughout their retail and e-commerce operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Discount Dance Supply: The largest online dancewear retailer in the U.S., offering shoes, apparel, and accessories across ballet, tap, jazz, and ballroom. Directly competes with On Stage's full e-commerce catalog and pricing-driven value proposition.
• Dancewear Solutions: Online specialty dancewear retailer offering shoes, leotards, tights, and accessories across multiple dance disciplines. Competes directly on assortment depth, price competitiveness, and direct-to-consumer fulfillment.
• All About Dance: U.S. online dancewear retailer carrying pointe shoes, ballet slippers, leotards, and tap shoes from major brands. Overlaps with On Stage's product catalog and DTC e-commerce positioning.
• Marisa's Dancewear: Independent multi-brand dancewear retailer with both retail location and e-commerce presence. Comparable in scale and assortment, including pointe shoes, leotards, and specialty dance footwear.

Broad incumbents

• Capezio: Iconic dancewear manufacturer and brand owner that operates its own retail stores and direct-to-consumer e-commerce. As the brand On Stage is authorized to sell, Capezio is both a key partner and a competitive direct channel for authentic dancewear.
• Bloch: Major global dancewear manufacturer with branded footwear, apparel, and accessories. Operates direct e-commerce and retail stores; competes with On Stage across pointe shoes, ballet slippers, and leotards, and is also stocked as a brand by On Stage.
• Danskin: Long-standing dancewear and activewear brand with direct e-commerce. While broader in positioning, Danskin competes in the leotard and dancewear category that overlaps with On Stage's bodywear assortment.
• Amazon: Mass-market e-commerce platform listing dancewear, dance shoes, and accessories from multiple brands. While not a dance specialist, Amazon's pricing and assortment breadth sets the competitive ceiling on price and convenience for online dancewear shoppers.
• Target: General merchandise retailer that carries activewear, dancewear-adjacent apparel, and select dance footwear. Functions as a price and convenience benchmark for casual and entry-level dancewear customers who might otherwise shop at On Stage.

Emerging players

• Just for Kix: Dance-focused brand and retailer rooted in dance studios and competition dancewear. Overlaps with On Stage's bodywear and competitive costume lines, particularly in the group/studio segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onstagenewyork
• Facebookfacebook.com/OnStageDancewear
• LinkedInlinkedin.com/company/on-stage-dancewear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Stage Dancewear