Team Marketing Alliance

What Team Marketing Alliance does

Team Marketing Alliance, doing business as Producer Ag, is a private agricultural services company headquartered in Moundridge, Kansas, founded in 2000 and operating with 11-50 employees. The company serves farmers and agricultural producers in the Midwest United States, with a stated focus on helping them protect revenue and preserve equity. Its core product suite is an integrated offering that combines three service lines: crop insurance, crop inputs, and grain marketing. Underpinning the offering is a Markets platform that delivers cash grain bids, discount schedules, market overview (with CME Group and ICE futures data), and weather information, powered by a Barchart Solutions data feed. A Patron Access portal provides account management and document access, supplemented by a News & Market Commentary content hub and an Events program. The firm is affiliated with the Land O'Lakes cooperative network, evidenced by the Winfield United co-branding on the website.

The business model is built on three primary revenue mechanics typical of integrated US ag-services firms: commissions and fees on crop insurance placements, margins on crop input sales, and service fees or spreads on grain marketing programs for farmer customers. Pricing is quote-based and individually negotiated rather than publicly disclosed, and go-to-market relies on direct local relationships, a patron portal, and organic social channels (Facebook and Twitter). Distribution to farmers is delivered directly through the Moundridge, Kansas headquarters, with no broader sales-channel infrastructure disclosed. The company does not have disclosed funding, parent-company ownership beyond the apparent Winfield United/Land O'Lakes partnership, or a public technology stack, and operates with no disclosed AI/ML capabilities, patents, certifications, or management team information in the source material.

Name

Team Marketing Alliance

Legal name

Producer Ag

Website

https://tmagrain.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Marketing Alliance (d/b/a Producer Ag) is a private Moundridge, Kansas agricultural services firm that helps Midwest US farmers protect revenue and preserve equity by combining crop insurance, crop inputs, and grain marketing into a single integrated platform with market data and patron access services.

Ownership category

akta.pro rank

Product category

Agricultural Risk Management Services

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural risk management
• Crop insurance services
• Grain marketing services
• Crop input distribution
• Farm market data

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Marketing channels4 records

Core offering

Team Marketing Alliance (d/b/a Producer Ag) is an integrated agricultural services provider that combines crop insurance, crop inputs, and grain marketing to help farmers protect revenue and preserve equity. The company delivers cash grain bids, market data, weather information, crop insurance products, and strategic grain marketing programs to agricultural producers primarily in the Midwest United States.

Product overview

Producer Ag is an agricultural services company that operates as an integrated platform combining crop insurance, crop inputs, and grain marketing to help farmers protect revenue and preserve equity. The core product suite includes Markets (delivering cash grain bids, discount schedules, market overview, and weather data), Grain Marketing services, and Crop Insurance products. These programs work together to reduce risk, increase revenue, and improve quality of life for farmers. Additional services include Patron Access portal for member account management, News & Market Commentary content, and Events. The company is headquartered in Moundridge, Kansas and appears to be affiliated with Land O'Lakes and Winfield United.

Differentiator

Problem solved

Functional benefit

Products and services

• Crop Insurance Crop insurance products providing risk protection for farmers against crop loss due to natural disasters, weather events, and market volatility.
• Grain Marketing Grain marketing services designed to help farmers protect revenue and preserve equity through strategic marketing programs.
• Markets Agricultural market data platform providing cash grain bids, discount schedules, market overview, and weather information to help farmers make informed grain marketing decisions.
• Patron Access Online portal for patron/member access to view account information, documents, and manage their relationship with Producer Ag.
• News & Market Commentary Agricultural industry news, producer-specific news, and market commentary providing farmers with timely information for decision-making.
• Events Events platform for agricultural industry events, farm shows, and Producer Ag hosted gatherings.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Winfield UnitedcoreChannel Partner/ Reseller/ DistributorWinfield United logo appears on the Producer Ag website footer, indicating a branded partner relationship in the agricultural inputs and crop protection space.
• Barchart SolutionscoreTechnology or IntegrationBarchart Solutions provides real-time and delayed market data for agricultural futures displayed on the Producer Ag website, powering the market information services offered to farmers.
• CME GroupcoreTechnology or IntegrationCME Group and ICE (Intercontinental Exchange) futures data are integrated into the market overview section of the Producer Ag website, providing farmers with commodity pricing information.
• ICE (Intercontinental Exchange)coreTechnology or IntegrationICE futures data feeds are displayed alongside CME Group data on the Producer Ag website to provide comprehensive commodity market information to agricultural customers.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CHS Inc. CHS is one of the largest US agribusiness cooperatives, offering grain marketing, crop inputs, and risk management services globally. It competes with TMA in the Midwest grain belt while also operating energy, food, and international trading businesses.
• Land O'Lakes: Land O'Lakes is the parent-affiliated cooperative that owns Winfield United. Its Crop Inputs and Insights division provides the broader umbrella under which TMA operates its integrated crop insurance, inputs, and grain marketing offering.
• Cargill: Cargill is a global agribusiness giant with deep US grain origination, crop input, and agricultural risk management operations, competing for the same farmer customers that TMA serves but at vastly greater scale and capital base.
• Archer Daniels Midland (ADM): ADM is one of the world's largest agricultural processors and grain merchants, with origination and risk management services that overlap TMA's grain marketing scope, while also spanning nutrition, oilseeds, and global commodity trading far beyond TMA's regional footprint.

Regional players

• Farmers Cooperative: Farmers Cooperative is a Midwest regional agricultural cooperative offering grain marketing, agronomy, and feed services to producers across Iowa and surrounding states. It mirrors TMA's integrated service concept within an adjacent geography.

Direct peers

• Heartland Co-op: Heartland Co-op is an Iowa-based agricultural cooperative offering grain marketing, crop inputs, and agronomy services to Midwest farmers. Its integrated cooperative model closely mirrors TMA's Producer Ag offering at a regional scale.
• Winfield United: Winfield United is the crop inputs and agronomy arm of Land O'Lakes and is explicitly listed as a core channel partner on Producer Ag's website. It offers directly overlapping crop input and agronomic services to farmers through a similar retailer network model.
• Scoular: Scoular is a major employee-owned grain and commodity marketing company that provides grain marketing, risk management, and farm services to US agricultural producers, overlapping with TMA's grain marketing and revenue protection value proposition.
• Growmark: Growmark is a large US agricultural cooperative that delivers an integrated suite of crop inputs, grain marketing, and crop insurance to farmer members across the Midwest — directly comparable to TMA's bundled service model, though at substantially greater scale.

Others

• Barchart: Barchart is a financial and commodity market data provider that powers the real-time grain and futures market data displayed on the Producer Ag website. It is a technology/information supplier rather than a direct competitor, but materially shapes TMA's market information offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tmagrain
• Facebookfacebook.com/produceragllc
• LinkedInlinkedin.com/company/team-marketing-alliance-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Marketing Alliance