Nami Electric

What Nami Electric does

Nami Electric SAS is a French designer and manufacturer of premium electric scooters, founded in 2020 by Johann Maugueret and Michael Sha and registered in Paris (SIRET 895 255 677 00018) with €306,820 in share capital. The company sells a four-line product portfolio — BURN-E (flagship high-power, long-range), BLAST (peri-urban crossover), KLIMA (compact urban), and STELLAR (lightweight urban) — plus 2026 entry-level V1 STREET and V2 CROSS pre-orders, with retail prices spanning €799 to €4,499. Core technology centers on hand-welded tubular aluminum frames, dual-motor configurations up to 8,400W peak, hydraulic KKE suspensions with 16 levels of adjustment, sine-wave motor controllers, NFC keyless start, IPX5 water resistance, 2,000-lumen LED lighting, and proprietary components including a patented inverted front fork and carbon steering column.

Nami Electric distributes through a dual channel: a direct-to-consumer storefront at nami-electric.com and a B2B wholesale portal at pro.nami-electric.com supporting an authorized reseller network active in 20+ countries across Europe, the Middle East, and Oceania. Revenue comes primarily from hardware sales (scooters and accessories such as branded caps and protective covers), supplemented by a recurring spare-parts stream (batteries, motors, frames, controllers, suspension components, brake parts) which the company leverages to position its products as high-reparability, long-life assets rather than disposable units. Customer acquisition blends bottom-of-funnel e-commerce conversion with event-driven in-person test rides at partner retail locations, complemented by a 50,000+ member official Facebook community that doubles as a co-development feedback loop. In 2025 the company internalized its European distribution end-to-end to gain direct control of customer experience and brand premium positioning from factory to rider.

The company is privately held and bootstrapped, with 11-50 employees and no disclosed external investors, funding rounds, revenue, or M&A activity; profitability, burn, and revenue figures are not publicly disclosed. Operational momentum is evident from the cadence of new model introductions (2021 BURN-E, 2023 BLAST/KLIMA, 2024 STELLAR, 2025 V1/V2 pre-orders) and the parallel generational refresh of flagships (BURN-E3, BLAST2) on the B2B portal.

Name

Nami Electric

Legal name

NAMI SAS

Website

https://nami-electric.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nami Electric SAS is a French premium electric scooter manufacturer founded in 2020, selling BURN-E, BLAST, KLIMA, and STELLAR model lines plus entry-level V1/V2 pre-orders directly to consumers and through resellers in 20+ countries, with engineered hardware differentiating it via tubular aluminum frames, hydraulic KKE suspension, sine wave controllers, and patented components.

Ownership category

akta.pro rank

Product category

Electric Scooters

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Premium electric scooters
• High-performance e-scooters
• Electric micromobility vehicles
• Urban electric transportation
• E-scooter manufacturing

Headquarters

HQ city

Bailly-romainvilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Scooter Sales (B2C): Nami Electric generates the majority of its revenue through direct-to-consumer sales of electric scooters via its nami-electric.com website. Consumers purchase finished products at listed retail prices (ranging from €1,199 for STELLAR to €4,499 for BURN-E MAX). The company also sells accessories such as protective covers, caps, and neck gaiters.
2. B2B Reseller Sales (Pro E-Shop): The company operates a separate B2B portal (pro.nami-electric.com) enabling authorized resellers to purchase scooters and spare parts at wholesale prices. This channel distributes the product line through a global network of over 20 countries.
3. Spare Parts & After-Sales: Nami Electric sells individual spare parts (batteries, motors, frames, controllers, screens, suspension components, brake parts) directly through its B2B portal. This supports the product's high reparability positioning and creates recurring revenue from the existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nami Electric designs, manufactures, and sells premium high-performance electric scooters for urban, peri-urban, and off-road riders. The portfolio spans four product families (BURN-E, BLAST, KLIMA, STELLAR) with multiple variants, sold both directly to consumers via nami-electric.com and to authorized resellers worldwide via pro.nami-electric.com. The company also provides branded accessories and a full spare-parts catalog.

Product overview

Nami Electric is a French premium electric scooter manufacturer offering a portfolio of high-performance vehicles designed for diverse mobility needs. The product lineup comprises four core series: BURN-E (flagship high-performance adventure/off-road models with longest range and power), BLAST (peri-urban crossover models with superior shock absorption via patented inverted fork), KLIMA (compact urban commuter models with modular configurations), and STELLAR (lightweight urban models for city center use). Each series includes base and MAX variants, with KLIMA also offering ONE and SE variants. The company also offers accessories (protective covers, apparel) and comprehensive spare parts catalogs for all models. New V1 STREET and V2 CROSS models are in pre-order for 2026 delivery, and the B2B portal shows third-generation (E3/BLAST2) variants of BURN-E and BLAST models.

Differentiator

Problem solved

Functional benefit

Products and services

• BURN-E Premium flagship high-performance electric scooter with 72V 30Ah battery (2190Wh), dual motor up to 6720W max power, and 110km range. Features tubular aluminum frame, carbon steering column, adjustable hydraulic KKE suspension, and 160mm hydraulic brakes. Targeted at sporty/adventure riders.
• BURN-E MAX Ultimate performance flagship scooter with 72V 40Ah battery (2880Wh), dual 1500W motors delivering 8400W max power, and 140km range. Carbon steering column, adjustable 165mm hydraulic KKE suspension, 4-piston 160mm hydraulic brakes, and 5-year frame warranty.
• BLAST Crossover peri-urban scooter bridging BURN-E and KLIMA with patented inverted front fork. 60V 29Ah battery (1740Wh), up to 85km range, hydraulic KKE suspension with 150mm travel, and 11-inch tubeless CST tires.
• BLAST MAX High-performance peri-urban scooter with 72V 40Ah battery (2880Wh), dual 1500W motors delivering 8400W max power, and up to 100km range. Adjustable hydraulic KKE suspension, hydraulic braking with 140mm discs, and IP55 water resistance.
• KLIMA Urban agility scooter available in single or dual motor configurations. Features 10-inch tubeless CST tires, hydraulic KKE suspension, IPX5 water resistance, NFC system, LED lighting with turn signals, and configurable dashboard.
• V1 STREET Pre-order entry-level street scooter with 48V 16Ah battery, dual 650W motors, electromagnetic/drum brakes, and new generation screen. Maximum circuit speed 55km/h, 50km range.
• V2 CROSS Pre-order crossover scooter with dual 1000W motors, hydraulic brakes, IPX5 rating, and new generation screen. Maximum circuit speed 55km/h, 50km range.
• Spare Parts Catalog Comprehensive replacement parts catalog for all Nami scooter models (BURN-E, BLAST, KLIMA, STELLAR series) including batteries, motors, controllers, screens, suspension, frames, NFC kits, and brake systems, sold via the B2B portal to resellers and repair shops.
• Nami Accessories (BACHE, CASQUETTE, CACHE COU) Branded accessories including BÂCHE (protective tarp cover, €24.92), CASQUETTE (branded cap, €20.75), and CACHE COU (neck gaiter, €8.25), sold via the B2B portal.

Quantifiable outcome

• Range up to 150 km on a single charge (KLIMA ONE model, urban conditions at 25 km/h)
• +5 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• OVHminorOthers · 1 January 2025OVH provides web hosting services for the Nami Electric website (nami-electric.com), hosting the site at 19 Place Françoise Dorin, 75017 Paris, France. OVH is a leading European cloud infrastructure provider.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vsett: Vsett is a direct competitor in the high-performance dual-motor e-scooter category, offering similar power output and range to Nami's BURN-E/BLAST lines and competing for the same enthusiast commuter buyer.
• Yume Technology: Yume is a direct competitor in the high-power dual-motor enthusiast e-scooter segment, targeting the same high-speed, long-range buyer with comparable motor and battery specifications.
• Apollo Scooters: Apollo competes in the premium urban and performance e-scooter segment with Phantom and Pro series targeting the same high-end commuter and enthusiast customers as Nami's KLIMA and BURN-E lines.
• Kaabo (Dualtron): Kaabo's Dualtron brand is the most established premium high-performance electric scooter maker globally, competing directly with Nami's BURN-E and BLAST flagships in dual-motor power, long range, and enthusiast positioning.
• Zero Electric Scooters: Zero competes directly in the high-performance dual-motor e-scooter category with similar specifications to Nami's BLAST and BURN-E lines, targeting enthusiast and commuter riders.

Broad incumbents

• NIU Technologies: NIU is a listed smart urban mobility company offering e-scooters and e-bikes with strong brand and tech positioning, overlapping with Nami's urban commuter target segment across global markets.
• Segway-Ninebot: Segway-Ninebot is the dominant global player in personal electric mobility, offering a broad e-scooter portfolio from entry-level to high-performance GT series, competing with Nami across urban and premium tiers with vastly larger scale.
• Razor: Razor is a long-established mass-market scooter brand covering kids, youth, and entry-level adult categories, competing at the lower end of Nami's range with broader retail distribution.

Emerging players

• Kukirin (Kugoo): Kukirin (formerly Kugoo) offers value-tier electric scooters with growing premium offerings, competing with Nami's STELLAR and upcoming V1 STREET entry-level SKUs on price-sensitive urban buyers.
• Inmotion: Inmotion offers performance and commuter e-scooters with strong technology positioning (advanced controllers, smart features), partially overlapping with Nami's intelligent dashboard and sine wave controller approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namielectric
• LinkedInlinkedin.com/company/nami-electric
• Instagraminstagram.com/nami.electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nami Electric