What FM Mattsson Group does

FM Mattsson Group AB (publ) is a Swedish multi-brand manufacturer of sanitary fittings and water-tap products, headquartered in Mora, Sweden and listed on Nasdaq Stockholm (ticker FMM) since April 2017. The group operates six brand identities — Mora Armatur (premium Nordic), FM Mattsson (professional "prosumer" choice), Damixa (Danish design), Hotbath (Italian design, Benelux), Aqualla and Adamsez (UK/Ireland), plus Aqua Invent (water purification) — sold through exclusive retailers, DIY chains, professional/trade channels, and brand websites across Sweden, Norway, Denmark, Finland, the Netherlands, Belgium, Germany, the UK, and Italy, with sourcing offices in Hong Kong and Guangzhou. FY2025 net sales of 1,969.3 MSEK (+4.7% reported / +7.0% organic YoY) and EBITA of 205.3 MSEK (10.4% margin) were generated via B2B quote-based pricing for the professional and project channels, retail pricing for consumer/DIY channels, and long-tail spare-parts revenue, with 58% of revenue from the Nordic region and 42% from international markets. The portfolio spans entry-to-premium brass faucets, thermostatic mixers, lead-free brass fittings, touchless and connected (Tronic WMS) mixers, soft-closing mechanisms and water-purification systems, supported by ISO 9001/14001, EcoVadis Silver (2020–2024) and a Nasdaq ESG Transparency Partner designation.

Name

FM Mattsson Group

Legal name

FM Mattsson AB (publ)

Website

https://www.fmmattssongroup.com

Company type

Public

Founded year

1865

Operating status

Operating

Headcount range

251–500 employees

Short description

FM Mattsson Group is a Swedish public manufacturer of bathroom and kitchen water-tap products, serving retail, professional/trade and project customers across the Nordics, Benelux, Germany, Italy and the UK through its Mora Armatur, FM Mattsson, Damixa, Hotbath, Aqualla and Aqua Invent brands.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Fittings

akta.pro primary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Bathroom fittings
• Kitchen taps
• Sanitary ware
• Faucets and mixers
• Water purification systems

Headquarters

HQ city

Mora

HQ country

Sweden

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Bathroom/Kitchen Fixtures: Sale of faucets, mixers, bathroom accessories, and kitchen products through multiple brands. Revenue is transaction-based with no recurring component. 2025 Nettoomsättning: 1,969.3 MSEK
2. Spare Parts and Service: Long-term spare parts supply and upgrade services for existing products. Products designed to last with available spare parts for extended periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

FM Mattsson Group manufactures, develops and sells bathroom and kitchen fittings — including faucets, mixers, thermostatic taps, touchless and connected mixers, bathtubs, washbasins, mirrors, kitchen taps, and water purification solutions — under a multi-brand portfolio that spans premium consumer, professional/trade, and project markets across the Nordics and Europe.

Product overview

FM Mattsson Group is a multi-brand company offering bathroom, kitchen and complementary water solutions. The portfolio consists of six main brands: Mora Armatur (Nordic premium consumer/professional products including Mora X Collection of taps, bathtubs, washbasins, mirrors, accessories), FM Mattsson (professional-grade taps, market leader in Sweden), Damixa (Danish-designed kitchen and bathroom fixtures for Nordic/Benelux/German markets), Hotbath (Italian-designed premium bathroom products for Benelux and project markets), Aqualla (UK/Ireland-focused bathroom products), and Aqua Invent by FM Mattsson (water analysis and purification solutions). Core offerings include touchless/connected mixers, thermostatic taps, and water management systems. The company also offers specialty products like boiling water kitchen taps, lead-free brass fittings, and water purification systems.

Differentiator

Problem solved

Functional benefit

Brands

• Mora Armatur: Products combining modern design and high quality for consumers and professionals. Offers sustainable water experiences under the Mora X Collection umbrella with mixers, bathtubs, washbasins, mirrors and bathroom accessories. Founded 1927.
• FM Mattsson
• Damixa
• Hotbath
• Aqualla
• Aqua Invent by FM Mattsson

Products and services

• Mora Armatur brand product line Bathroom and kitchen fittings combining modern Nordic design with high quality, including taps, bathtubs, washbasins, mirrors and bathroom accessories offered under the Mora X Collection; targeted at premium consumer and professional channels in Nordic markets.
• FM Mattsson brand product line Market-leader professional-grade tap range in Sweden, offering innovative and proven water-installation solutions for plumbers, contractors and specifiers with the highest functional and sustainability demands.
• Damixa brand product line Danish-designed kitchen and bathroom faucets and mixers with modern functionality, timeless aesthetics, and a focus on quality, sustainability and water/energy savings; sold across Nordics, Benelux and Germany.
• Hotbath brand product line Italian-designed bathroom brassware with multiple finishes and design languages, sold to bathroom stores, wholesalers and the project market; market leader in Benelux.
• Aqualla brand product line UK/Ireland-focused range of bathroom products including taps, showers, mirrors, towel radiators and accessories, combining distinctive design expression with practical features for both classic and modern living.
• X-Change quick-replacement tap system Quick-replacement cartridge-based system for Damixa kitchen and bathroom taps that allows a worn-out tap to be replaced in approximately 20 seconds without disturbing the underlying installation.
• Connected Mixers (smart mixers with digital monitoring) Smart bathroom mixers with digital connectivity for monitoring and controlling water usage, temperature and flow parameters, integrated with the Tronic WMS system.
• 9000E Tronic Touchless Mixer with WMS connectivity Touchless mixer with Tronic WMS (Water Management System) connectivity for digital monitoring and control of temperature, flow and other parameters, including a smart built-in hygiene flush function. Installed at London Hospital for bacteria control in drinking water.
• FM Mattsson Watersprint water-purification solution Water-purification filter and plant solution that converts river water into drinking water, including complete purification plants delivered for projects such as the Angola Water Project.

Quantifiable outcome

• Cold start technology reduces hot water and energy consumption
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Aqua InventcoreStrategic or Co-development Partner · 1 October 2022Acquisition completed in October 2022 - Aqua Invent provides water analysis and purification solutions, including filter solutions that turn river water into drinking water. Expands group's capabilities beyond fixtures into water quality management.
• RekryteringslotsminorOthersRelocation service partner providing support and guidance for employees relocating to Mora region from outside Dalarna, including job placement assistance for accompanying partners.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dornbracht: German design-led premium faucet and shower brand with strong specification and project market presence. Comparable to FM Mattsson at the premium end of the faucet category, particularly for hospitality and high-end residential projects.
• Grohe (LIXIL Group): LIXIL-owned global leader in kitchen and bathroom fittings with a strong European footprint. Closest direct comparable to FM Mattsson across product portfolio, channel mix (retail + professional/specification), and connected/water-saving technology positioning.
• Hansgrohe: German premium shower and faucet brand with overlapping target segments (professional installers, premium retail, hotel/specification). Directly comparable on design-led premium positioning and water/energy efficiency innovation.
• Kludi: Privately held German premium faucet manufacturer with similar size and European professional-channel focus. Closely comparable on product range, target customer (professional installers, retail), and design-led mid-premium positioning.

Broad incumbents

• Villeroy & Boch: European-listed broad bathroom brand with extensive ceramics and wellness portfolio plus brassware. Comparable channel overlap (retail, specification, project) but significantly larger and more diversified than FM Mattsson.
• Duravit: German premium bathroom ceramics and fixtures manufacturer. Comparable as a European design-led multi-segment bathroom brand with overlapping professional/specification and retail channels.
• Geberit: Swiss-listed sanitary technology leader (installation systems, cisterns, taps). Adjacent competitor in the European professional/specification channel; comparable as a publicly listed European sanitary company but with a different product mix.
• Ideal Standard: European bathroom fixtures and ceramics incumbent with broad portfolio across price tiers. Overlaps with FM Mattsson in professional specification channel and Nordic/Western European markets, but operates at greater scale.
• Roca: Spanish global bathroom brand with strong European and emerging-market presence. Comparable in scale, multi-channel go-to-market, and water-efficiency positioning; broader ceramics portfolio than FM Mattsson.

Others

• American Standard (LIXIL): Sister brand to Grohe under LIXIL, focused on North American and select Asian markets. Relevant as a comparable multi-brand taps/fixtures model owned by a global incumbent; not a direct competitor in FM Mattsson's European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoraArmatur
• LinkedInlinkedin.com/company/fmmattsson-moragroup/mycompany
• Instagraminstagram.com/mora_armatur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FM Mattsson Group