Chameleon Web Services
Chameleon Web Services is a Birmingham, UK-based digital agency founded in 2001 that provides in-house web design, SEO, Google Ads, social media management, graphic design, and hosting services to SMB and enterprise clients across multiple industries.
- Company typePrivate
- Founded2001
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Chameleon Web Services does
Chameleon Web Services is a Birmingham, UK-based digital agency founded in 2001 by Ian Bevis that delivers web design, development, and digital marketing services entirely in-house without outsourcing. The integrated service portfolio spans custom web design (brochure, e-commerce, WordPress, corporate, and bespoke builds), SEO, Google Ads management, social media management, graphic design, photography and video, and content/email marketing, with an infrastructure layer of hosting, maintenance packages, keyword rank tracking, domain management, and private servers. The company operates a hybrid revenue model combining project-based one-time fees for design and build engagements with recurring monthly retainers for SEO, paid media, social media, hosting, and maintenance, and is sales-led with direct client engagement via website forms, phone (+44 121 663 0456), and email ([email protected]). The customer base spans local SMBs to enterprise and government clients including NHS, Coca-Cola, Motul, British Racing Motors, Porsche Club GB, brsk, and Thursfields Solicitors, and the company holds Google Partner, Nominet registrar, ISO 27001-9001, and a UK registered trademark (UK00003335937).
Chameleon Web Services firmographics
Firmographics- Name
- Chameleon Web Services
- Legal name
- Chameleon Web Services
- Website
- https://chameleonwebservices.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chameleon Web Services is a Birmingham, UK-based digital agency founded in 2001 that provides in-house web design, SEO, Google Ads, social media management, graphic design, and hosting services to SMB and enterprise clients across multiple industries.
- Ownership category
- akta.pro rank
Chameleon Web Services industry classification
Industry- Product category
- Digital Marketing & Web Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Chameleon Web Services is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chameleon Web Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: One-time project-based fees for website design, development, and e-commerce solutions. Pricing varies based on complexity, with bespoke websites commanding higher fees. Services include brochure websites, corporate sites, portfolio websites, and custom development.
- Digital Marketing Services: Ongoing SEO, Google Ads management, and social media management services typically billed on monthly retainer basis. These create recurring revenue through retainer agreements with clients.
- Website Maintenance and Management: Recurring maintenance packages including hosting, domain management, keyword rank tracking, and website support services. Creates predictable monthly recurring revenue from existing client base.
- Graphic Design Services: One-time project fees for branding, logo design, business cards, corporate identity packages, packaging design, and marketing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Chameleon Web Services product offering
Product offeringCore offering
Chameleon Web Services is a full-service digital agency that designs, builds and markets websites for businesses of all sizes. Core offerings span custom web design (brochure, e-commerce, WordPress, corporate, portfolio, membership, educational and bespoke sites), search engine optimisation, Google Ads (PPC) management, and social media management. All work is delivered in-house without outsourcing, with supporting services in graphic design, content writing, email marketing, photography and video, plus ongoing website maintenance, hosting, domain and private server management.
Product overview
Chameleon Web Services is a digital agency offering an integrated suite of web design, development, and digital marketing services. The core offering centres on Web Design (covering brochure, e-commerce, portfolio, membership, educational, corporate, and custom/bespoke websites) and SEO services, supplemented by Google Ads Management and Social Media Management as the primary digital marketing channels. Additional services include Graphic Design (branding, logo design, UI/UX, packaging), Photography & Video, Content Writing, and Email Marketing. A full operational infrastructure layer is provided through Maintenance Packages, Website Support, Domain Names, Hosting, and Private Servers. WordPress Web Development is offered as a dedicated development platform specialism. All services are delivered in-house with 25 years of experience as stated.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design
- SEO | Search Engine Optimisation
- Google Ads Management
- Social Media Management
- E-commerce Web Development
- Graphic Design
- WordPress Web Development
- Photography & Video
- Content Writing
- Email Marketing
- Website Maintenance Packages
- Hosting
- Private Servers
- Domain Names
- Car Dealer Marketing Agency
Quantifiable outcome
- Clients achieve #1 Google rankings
- +2 more outcomes
Companies that use Chameleon Web Services
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Chameleon Web Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chameleon Web Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreOfficial Google Partner agency with certified Google Ads management expertise. The partnership enables Chameleon to access Google Ads tools, certifications, and partner benefits while providing credibility for their Google Ads management services.
- NominetcoreNominet registrar member for UK domain registration services. As a Nominet member, Chameleon can register and manage .uk domain names for clients as part of their domain name management services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Chameleon Web Services competitors and assessment
Company assessmentBroad incumbents
- Dept: Global digital agency providing end-to-end creative, technology, and marketing services including web design/development and digital marketing; broader portfolio and footprint than Chameleon but competes for the same enterprise digital mandates.
- Croud: Global digital marketing agency offering paid media, SEO, content, and web build capabilities; a larger, broader competitor that competes with Chameleon on digital marketing services but at greater scale across enterprise clients.
- WPP: Global advertising and marketing services holding company whose agencies (e.g., Wunderman Thompson, VML) directly compete with Chameleon for enterprise digital, creative, and media mandates at the top of the market.
Direct peers
- Atomic Smash: Leicester-based digital agency specializing in web design, e-commerce development, and digital marketing; overlaps directly with Chameleon's Web Design + SEO + Google Ads service lines for UK SMB customers.
- Hallam Internet: Nottingham-based full-service digital marketing agency providing web design, SEO, PPC, and content services to UK SMBs and enterprise clients — a direct comparable on service mix, geography, and target customer.
- Reason Digital: Birmingham-area digital agency delivering web design, SEO, paid media, and digital strategy; operates in the same regional market and competes for the same Birmingham-based SMB and mid-market clients.
- Cyber-Duck: UK-based digital agency offering web design, web development, and digital marketing services to mid-market and enterprise clients, structurally similar in scope to Chameleon Web Services' integrated design + marketing offering.
- Manifesto Digital Agency: UK digital agency providing web design, development, and digital marketing services to a comparable mix of SMB and enterprise clients; directly competes for the same UK integrated-services briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Chameleon Web Services social profiles
Digital presenceChameleon Web Services compliance and trust
Trust signalCompliance1 record
Chameleon Web Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chameleon Web Services leadership team
Management profileNumber of profiles
Profiles1 record
Chameleon Web Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chameleon Web Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chameleon Web Services
What does Chameleon Web Services do?
Chameleon Web Services is a full-service digital agency that designs, builds and markets websites for businesses of all sizes. Core offerings span custom web design (brochure, e-commerce, WordPress, corporate, portfolio, membership, educational and bespoke sites), search engine optimisation, Google Ads (PPC) management, and social media management. All work is delivered in-house without outsourcing, with supporting services in graphic design, content writing, email marketing, photography and video, plus ongoing website maintenance, hosting, domain and private server management.
Is Chameleon Web Services a public or private company?
Chameleon Web Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chameleon Web Services founded?
Chameleon Web Services was founded in 2001. It employs 11 to 50 people.
Where is Chameleon Web Services based?
Chameleon Web Services is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Chameleon Web Services make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Marketing Services, website Maintenance and Management and graphic Design Services.
Who are Chameleon Web Services's main competitors?
Broad incumbents on record are Dept, Croud and WPP. Direct peers are Atomic Smash, Hallam Internet, Reason Digital, Cyber-Duck and Manifesto Digital Agency.
Does Chameleon Web Services have an API?
No public API is recorded for Chameleon Web Services.
What industry is Chameleon Web Services in?
Chameleon Web Services's product category is Digital Marketing & Web Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541810 and its SIC code is 7311.