Rozanka

What Rozanka does

Rozanka GmbH is a family-run, full-service advertising agency headquartered in Schwerte with operational offices in Dortmund, Germany. Founded in 2001 by Jan Rozanka as a fashion photography studio and restructured into a broader creative agency from 2006 after co-founder Alicja Schneider joined, the firm operates as a GmbH (HRB 8762, Amtsgericht Hagen) and serves startups, mid-market Mittelstand companies, and selected large corporations (including Henkell Freixenet, GWG Schwerte, Bäckerei geiping, and Blumen Risse). Its delivery is organized around four pillars: Design Services (corporate design, logo, illustration, packaging), Web Design (UX/UI, WordPress, WooCommerce, Shopware 6, Lottie animations, 3D renderings), Werbetechnik (outdoor advertising, illuminated signage, vehicle branding via a Germany-wide installation partner network), and Photography (business portraits, corporate, product). Core production runs on Adobe Creative Suite plus standard CMS and e-commerce platforms, with technical e-commerce builds executed in partnership with Dortmund-based crossconcept GmbH.

The business model is project-based professional services with fully bespoke, non-templated pricing: every engagement is individually scoped after a personal consultation, with no public price list or SaaS/recurring component disclosed. Go-to-market is sales-led and relationship-driven, relying on direct client consultation, portfolio referrals, and PR generated by two Red Dot Design Awards (Best of the Best 2020 for BASECOFFEE, Winner 2024 for BASE.FAMILY BBQ Sauces). Rozanka does not disclose revenue, has no external funding, has no parent company or subsidiaries, and operates with a stated core creative team of 5–6 professionals plus an office mascot. Distribution is exclusively direct — no resellers, marketplaces, or channel partners — while service reach is extended geographically through independent installation partners for physical Werbetechnik work. The firm also maintains a separately branded foundation (rozanka Stiftung), suggesting some non-commercial positioning activity alongside the agency operation.

Name

Rozanka

Legal name

Rozanka GmbH

Website

https://rozanka.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Rozanka GmbH is a family-run, full-service advertising agency in Dortmund/Schwerte, Germany, delivering design, web, Werbetechnik, and photography services to startups, mid-market Mittelstand firms, and selected corporations through bespoke, project-based engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

OOH Production, Printing & Installation Services (BPAFALAL)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Advertising agency services
• Corporate brand design
• Web design development
• Outdoor advertising signage
• Professional photography services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Design Services: Corporate design, logo design, illustration, branding, print materials, packaging design
2. Web Design & Development: Website design, UX/UI, WordPress development, online shops, web programming, landing pages
3. Werbetechnik (Advertising Technology): Outdoor advertising, illuminated signage, facade banners, vehicle branding, office/store branding, nationwide installation services
4. Photography Services: Business portraits, corporate photography, product photography

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rozanka is a full-service advertising agency delivering integrated brand communications through four service pillars: Design (logo, corporate design, illustration, packaging), Web Design (UX/UI, WordPress sites, online shops), Werbetechnik (outdoor advertising, illuminated signage, vehicle and facade branding, nationwide installation), and Photography (business portraits, corporate and product photography). All work is bespoke with no standardized templates, and engagements are sold as custom projects priced after personal consultation.

Product overview

Rozanka is a full-service advertising agency based in Dortmund, Germany, operating since 2001. The company offers an integrated portfolio of creative services organized around four core pillars: Design Services (logo, corporate design, illustration), Web Design (UX/UI, WordPress, online shops), Werbetechnik (outdoor advertising, illuminated signage, vehicle branding, nationwide installation), and Photography (business portraits, product photography). The agency specializes in creating holistic brand experiences across digital and physical touchpoints, from websites and corporate identity to office branding and packaging design. Their service delivery is characterized by bespoke, non-templated solutions tailored to each client's specific needs, supported by a Germany-wide network of production partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Bespoke design services including logo design, corporate design, and custom illustration for companies that want distinctive brand identities in digital and print media. Aimed at startups, mid-market firms, and corporations.
• Web Design & Development Website design and development covering UX/UI design, WordPress sites, and online shops (Shopware 6 and WooCommerce) for businesses seeking responsive, conversion-oriented digital presences.
• Werbetechnik (Advertising Technology) Physical advertising solutions including outdoor advertising, illuminated signage (Leuchtwerbung/Leuchtreklame), facade banners, vehicle branding, and office/retail space branding, installed nationwide in Germany via a partner network.
• Photography Professional photography services covering business portraits, corporate photography, and product photography, providing authentic visual content for websites and marketing materials.
• Recruiting Websites (Karriere-Websites) Dedicated career page design and development showcasing company culture, benefits, and team environments for employer branding and talent acquisition (e.g., Bäckerei Kraus, Bestar Steel Group).
• Packaging Design Product packaging design covering food and beverage packaging (e.g., BASECOFFEE®, BASE.FAMILY BBQ Sauces, WOOQ® wood products, VIOPURA® cleaning line), sustainable packaging concepts, and retail shelf-ready design.

Quantifiable outcome

• BASECOFFEE® selected from 6,992 entries (only 0.8% received Best of the Best)
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• crossconcept GmbH (Dortmund)minorImplementation/ SI/ Consulting PartnerStrategic cooperation for digital project execution. crossconcept GmbH provides technical implementation (Shopware 6 e-commerce platform) while rozanka handles design conception. Jointly created digital presence for Blumen Risse including web design and online shop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency focused on brand strategy, corporate design, and integrated campaigns. Direct peer in the German independent creative agency landscape.
• denkwerk: Cologne-based digital agency offering web, brand, and online marketing services. Comparable in digital/web focus and German Mittelstand client base.
• Scholz & Friends: Major German creative agency network offering brand strategy, corporate design, advertising, and digital services. Direct competitor for the same Mittelstand and corporate client budgets that Rozanka serves.
• thjnk: Independent German creative agency with a strong brand and communication design practice. Direct peer for integrated branding and design work.
• Serviceplan Group: Largest German-owned, partner-managed agency group providing integrated advertising, digital, and design services. Competes for integrated brand-building mandates across the same German market as Rozanka.
• Kolle Rebbe: Hamburg-based independent creative agency specializing in brand design, campaigns, and integrated communication. Comparable boutique-to-mid creative profile and a similar premium client base.
• hmmh: Bremen-based agency offering brand communication, e-commerce, and digital services. Comparable integrated offering (design + e-commerce), serving a similar Mittelstand client base.
• Jung von Matt: One of Germany's largest independent creative agencies, offering brand design, advertising campaigns, digital, and integrated communication services. Comparable to Rozanka in service scope (design, campaigns, digital) but at significantly larger scale and with a national/international footprint.
• Meiré und Meiré: Cologne-based creative agency specializing in brand design, communication, and spatial experiences. Comparable in design-led, award-winning positioning.

Broad incumbents

• LIGANOVA: German brand and retail experience agency with a strong spatial/physical branding capability. Overlaps with Rozanka's Werbetechnik and physical brand experience work but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rozanka.werbeagentur
• LinkedInlinkedin.com/company/rozanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rozanka