i.e. Insurance
i.e. Insurance is a privately held, independent insurance agency in Valencia, Pennsylvania, licensed in PA and OH, that represents 30+ carriers to provide personal and commercial insurance (auto, home, business, flood, specialty lines) to individuals and small businesses across the Pittsburgh region.
- Company typePrivate
- Founded2015
- HeadquartersHarmony, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What i.e. Insurance does
i.e. Insurance, LLC is an independent insurance agency founded on April 10, 2015 by Tiffany Nolan and headquartered at 1126 Pittsburgh Road, Valencia, Pennsylvania. The agency serves the Zelienople, Harmony, Cranberry Township, and broader Pittsburgh region, and is licensed to provide personal and commercial insurance in Pennsylvania and Ohio. As an independent agency, i.e. Insurance represents more than 30 insurance carriers — including national carriers such as Nationwide, Liberty Mutual, Progressive, Travelers, and Berkshire Hathaway, as well as regional mutuals and specialty providers — and shops policies across carriers on behalf of clients. The agency is a small, founder-led operation with a current team of roughly five licensed female agents and support staff, providing consultative sales across personal lines (auto, home, renters, landlord, flood, RV) and commercial lines (workers' compensation, general liability, cyber liability, commercial auto, errors & omissions, commercial property, special event).
The agency runs on standard insurance industry tooling — primarily the EzLynx customer service portal for policy management, servicing, and document delivery — with no proprietary technology platform, mobile application, public API, or AI/ML systems disclosed. Its public web presence is built on a content marketing engine: a regularly updated educational blog covering auto, home, and business insurance topics, plus local SEO targeting Pennsylvania insurance queries. Distribution is sales-led and relationship-driven, combining free online quote capture, inbound phone and email triage, in-person consultation at the Valencia office, and a self-service portal for existing clients. Community engagement through local chambers (Butler County, Saxonburg Area Business Association, Pittsburgh North Regional Chamber) and participation in regional events such as the Pittsburgh Vintage Grand Prix supply a steady referral pipeline.
i.e. Insurance earns revenue through standard insurance agency commissions: the agency receives carrier-paid commissions on policies placed and renewed, with the annual policy renewal cycle producing a recurring, commission-based revenue stream. Pricing is quote-based and varies by individual risk factors (driving history, location, coverage limits, deductibles); the agency does not publicly disclose rates or aggregate financial metrics. Customer segments are horizontal — individual consumers seeking personal lines, plus small and mid-sized businesses across verticals such as wedding/event planning, beauty salons, technology firms, retail, skilled trades, and fitness — with no single anchor customer. The agency has no disclosed institutional investment, parent company, or subsidiaries, and operates as a privately held, founder-owned LLC.
i.e. Insurance firmographics
Firmographics- Name
- i.e. Insurance
- Legal name
- i.e. Insurance LLC
- Website
- https://ieinsurancepa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- i.e. Insurance is a privately held, independent insurance agency in Valencia, Pennsylvania, licensed in PA and OH, that represents 30+ carriers to provide personal and commercial insurance (auto, home, business, flood, specialty lines) to individuals and small businesses across the Pittsburgh region.
- Ownership category
- akta.pro rank
i.e. Insurance industry classification
Industry- Product category
- Independent Insurance Agency (Personal and Commercial Lines)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where i.e. Insurance is headquartered
LocationHeadquarters
- HQ city
- Harmony
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
i.e. Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, i.e. Insurance earns commissions from insurance carriers for policies placed. They represent multiple insurance companies and earn referral/spread compensation when clients purchase policies through their brokerage services. Revenue is recurring in nature as insurance policies require annual renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Insurance (Auto, Home, Renters) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
i.e. Insurance product offering
Product offeringCore offering
i.e. Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple represented insurance carriers. Core products include auto insurance, home and property insurance (homeowners, landlords, renters, condos, seasonal, flood, RV), and small-business insurance (workers' compensation, general liability, commercial auto, commercial property, errors & omissions, cyber liability, special event). The agency earns commissions from carriers and provides free quoting, policy servicing, and claims assistance.
Product overview
i.e. Insurance is an independent insurance agency offering a portfolio of personal and commercial insurance products through multiple carrier partnerships. The core offerings include Auto Insurance, Home & Property Insurance, and Business Insurance, each comprising various sub-products and add-on coverages. Auto Insurance provides liability, collision, comprehensive, medical payments, and optional coverages like roadside assistance and rental reimbursement. Home & Property Insurance covers homeowners, landlords, renters, condo owners, and mobile home owners with dwelling, personal property, liability, and optional coverages including flood insurance. Business Insurance encompasses workers' compensation, cyber liability, commercial auto, errors & omissions, commercial property, and general liability, along with specialty event coverage. The agency represents over 30 insurance carriers including Nationwide, Liberty Mutual, Progressive, Travelers, and others, enabling them to shop multiple options for clients. Services include free quote generation, policy management through a customer portal, and claims filing assistance across carrier platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance coverage including liability, property damage, collision, comprehensive, medical payments, and optional add-ons (roadside assistance, rental reimbursement, uninsured/underinsured motorist). Placed through multiple carriers via licensed agents for individuals and households.
- Home & Property Insurance Property coverage for homeowners, landlords, renters, condo owners, mobile/modular home owners, and seasonal/second home residences, including dwelling, personal property, liability, loss of use, and other structures protection, placed across multiple carriers.
- Business Insurance Commercial insurance package for small and startup businesses including workers' compensation, general liability, commercial auto, commercial property, errors & omissions, cyber liability, and special event coverage, assembled across multiple carriers.
- Flood Insurance Standalone flood coverage for property owners, sourced through NFIP and private flood carriers including Neptune Flood and Aon Edge; available due to the founder's National Flood Insurance Program ANFI designation.
- RV Insurance Specialized recreational vehicle insurance for motorhomes, travel trailers, and camper units, covering personal property, attached accessories, and total loss replacement.
- Free Insurance Quoting & Policy Servicing Free, no-obligation insurance quote service that shops multiple carriers on behalf of the prospect, plus ongoing policy management, renewal reviews, and claims-filing assistance delivered by licensed agents and through the self-service portal.
Companies that use i.e. Insurance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
i.e. Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
i.e. Insurance partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core.
- American ModerncoreInsurance carrier represented by i.e. Insurance for various property and casualty insurance products.
- AIC (Agency Insurance Company)coreInsurance carrier represented by i.e. Insurance for auto and property coverage.
- Berkshire Hathaway Homestate Companies (BHHS)coreMajor insurance carrier represented for various commercial and personal lines coverage.
- Berkshire Hathaway Guard InsurancecoreInsurance carrier represented for property and casualty coverage.
- Aon EdgecoreInsurance carrier represented for private flood insurance coverage.
- Cat CoveragecoreInsurance carrier for specialty coverage products.
- Bristol WestcoreInsurance carrier represented for auto insurance coverage.
- Grange InsurancecoreRegional insurance carrier represented for auto and property coverage in Pennsylvania.
- Foremost Insurance GroupcoreInsurance carrier represented for specialty insurance products.
- Hagerty InsurancecoreInsurance carrier represented for classic and collector vehicle coverage.
- Guard InsurancecoreInsurance carrier for commercial and personal lines coverage.
- Grinnell MutualcoreInsurance carrier represented for property and casualty coverage.
- Liberty MutualcoreNational insurance carrier represented for auto and home coverage.
- Hanover Fire & CasualtycoreInsurance carrier represented for fire and casualty coverage.
- Markel InsurancecoreInsurance carrier represented for specialty coverage including workers compensation through First Comp.
- Nationwide InsurancecoreMajor national insurance carrier represented for auto, home, and business coverage.
- National GeneralcoreInsurance carrier represented for auto and property coverage.
- Neptune Flood InsurancecoreInsurance carrier represented for flood insurance coverage.
- Openly InccoreInsurance carrier represented for home insurance coverage.
- Philadelphia ContributionshipcoreInsurance carrier represented for property coverage.
- Plymouth Rock AssurancecoreInsurance carrier represented for auto and home coverage in Pennsylvania.
- ProgressivecoreMajor national insurance carrier represented for auto and home coverage.
- SafecocoreInsurance carrier represented for auto and home coverage.
- StillwatercoreInsurance carrier represented for various coverage products.
- TravelerscoreMajor national insurance carrier represented for comprehensive coverage.
- Universal Property & CasualtycoreInsurance carrier represented for property and casualty coverage.
- Millville MutualcoreRegional insurance carrier represented for mutual insurance coverage.
- Lititz MutualcoreRegional mutual insurance carrier represented for property coverage.
- K&K Insurance GroupcoreInsurance carrier represented for specialty coverage products.
- Equestrian GroupcoreInsurance carrier represented for equestrian insurance coverage.
- Vacant ExpresscoreInsurance carrier represented for vacant property coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
i.e. Insurance competitors and assessment
Company assessmentDirect peers
- Brightway Insurance: Independent insurance agency franchise distributing personal and commercial lines across multiple carriers. Directly comparable business model — multi-carrier independent agency earning carrier commissions — though distributed via franchisees rather than owner-operators.
- Goosehead Insurance: Public independent insurance agency franchise model selling personal and commercial lines through multiple carriers. Comparable in offering multi-carrier personal/commercial brokerage with commission-based revenue, though Goosehead operates at vastly greater scale via franchising.
Broad incumbents
- Acrisure: Large private insurance brokerage aggregating independent agencies, offering personal and commercial lines across many carriers. Comparable as a multi-carrier distribution platform; many small independent agencies like i.e. Insurance are potential acquisition targets for Acrisure-style consolidators.
- GEICO: Direct-to-consumer auto and home insurance carrier owned by Berkshire Hathaway. Competes directly with i.e. Insurance's personal auto and home lines through captive direct channels, illustrating the structural pressure on independent-agent commissions.
- Brown & Brown Insurance: Public national insurance brokerage distributing personal and commercial lines through agency acquisitions. Closely comparable business model (commission-based multi-carrier distribution) but at national scale.
- Higginbotham: Large independent insurance brokerage offering personal, commercial, and employee benefits across many carrier partners. Comparable as a multi-carrier independent agency, but operates at much greater scale and geographic breadth than i.e. Insurance.
- Marsh McLennan Agency: National insurance brokerage serving middle-market commercial clients with multi-carrier placement. Comparable multi-carrier brokerage model; much larger, more commercially focused, but operates in the same intermediary category.
Emerging players
- Insurify: Online insurance comparison and quoting platform aggregating multiple carriers. Adjacent competitive threat: tech-enabled comparison reduces the friction that historically drove consumers to use an agent like i.e. Insurance.
- Lemonade: Insurtech selling personal lines (renters, home, auto, pet) directly to consumers via a mobile-first AI-driven platform. Represents the direct-to-consumer competitive threat to independent agencies like i.e. Insurance that rely on intermediation.
Regional players
- Erie Insurance: Regional insurance carrier headquartered in Pennsylvania distributing personal and commercial lines largely through exclusive and independent agents in the Mid-Atlantic and Midwest. Comparable as a Pennsylvania-anchored insurance distributor serving overlapping customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
i.e. Insurance social profiles
Digital presencei.e. Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
i.e. Insurance leadership team
Management profileNumber of profiles
Profiles6 records
i.e. Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i.e. Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i.e. Insurance
What does i.e. Insurance do?
i.e. Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple represented insurance carriers. Core products include auto insurance, home and property insurance (homeowners, landlords, renters, condos, seasonal, flood, RV), and small-business insurance (workers' compensation, general liability, commercial auto, commercial property, errors & omissions, cyber liability, special event). The agency earns commissions from carriers and provides free quoting, policy servicing, and claims assistance.
Is i.e. Insurance a public or private company?
i.e. Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was i.e. Insurance founded?
i.e. Insurance was founded in 2015. It employs 1 to 10 people.
Where is i.e. Insurance based?
i.e. Insurance is headquartered in Harmony, United States, in the North America region.
How does i.e. Insurance make money?
One revenue line is on record: insurance Agency Commissions.
Who are i.e. Insurance's main competitors?
Direct peers on record are Brightway Insurance and Goosehead Insurance. Broad incumbents are Acrisure, GEICO, Brown & Brown Insurance, Higginbotham and Marsh McLennan Agency. Emerging players are Insurify and Lemonade. Erie Insurance is listed as a regional player.
Does i.e. Insurance have an API?
No public API is recorded for i.e. Insurance.
What industry is i.e. Insurance in?
i.e. Insurance's product category is Independent Insurance Agency (Personal and Commercial Lines). Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 5242 and its SIC code is 6411.