What Buyside Global does

BuySide Global LLC is a privately held software company founded in 2015 that develops and sells NinjaTrader 8 add-on trading indicators and trading signals, primarily to retail futures traders. The company's core offering is a suite of proprietary indicators—including BSG Liquidity Zones, BSG Price Action Magic, BSG Supply Demand Signals, BSG Blue Chip, BSG Order Flow Footprint, BSG VWAP, and BSG Trailing Stop—that read Level-2 market depth data to identify institutional order flow, liquidity zones, and supply/demand imbalances. The BSG AutoTrader product extends the portfolio with an A.I.-branded automated trading system operating on the Blue Chip indicator. The company is based in the United States (LLC domiciled in Illinois, with a Sandy, UT phone presence), serves customers globally, and reports being used by thousands of traders since 2015.

The product is distributed exclusively as annual and monthly software subscriptions through a Shopify-powered direct-to-consumer storefront (buysideglobal.com), with no third-party resellers. Pricing is tiered: single indicators range from $124/month to $695/year, and bundles run from $990/year (Liquidity Trading Bundle) to $3,250/year (All Indicators Bundle). Trading signal products carry down payments plus recurring fees (e.g., $329 down plus $129/month). The customer base is individual retail traders, with approximately 95% focused on futures markets (notably ES, CL, NQ), and a secondary segment of prop firm evaluation candidates (Topstep, Apex, Earn2Trade). GTM is product-led/self-serve with inside sales phone support during US market hours.

The core technology stack consists of proprietary algorithms developed by former investment-bank traders that process Level-2 order book data to detect institutional behavior patterns such as liquidity sweeps, fakeouts, and hidden limit walls. The software is exclusively compatible with NinjaTrader 8 and depends on Level-2 data providers—Rithmic (preferred for full market depth), Kinetick, and NinjaTrader Continuum. BuySide Global is a featured vendor on NinjaTrader's marketplace and bundles its software with masterclass training, live webinars, and dedicated phone support. No external funding, M&A, patents, or certifications are disclosed.

Name

Buyside Global

Legal name

BuySide Global LLC

Website

https://buysideglobal.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BuySide Global LLC sells NinjaTrader 8 add-on trading indicators and trading signals that read Level-2 order flow data to identify institutional activity, targeting retail futures traders globally via annual subscriptions on its Shopify storefront.

Ownership category

akta.pro rank

Product category

Trading Software

NAICS

Commodity Contracts Intermediation (52316)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

akta.pro secondary industry

Listed Derivatives Execution Platforms (Futures/Options) (FSAFANAD)

Keywords

• Order flow indicators
• NinjaTrader add-ons
• Liquidity zone trading
• Futures trading software
• Automated trading systems

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Indicators: Annual and monthly subscription plans for individual NinjaTrader 8 indicators. Subscribers receive software access, masterclass training courses, live webinars, and phone support during US market hours. Auto-renewal with cancellation 24 hours prior to billing date.
2. Subscription - Trading Signals: Monthly subscription with down payment plus recurring fee model for trading signal services. Includes supply demand trading signals with Level 2 liquidity zones, custom price action chart, and training videos. Auto-renewal with no refunds policy.
3. Bundle Subscriptions: Discounted bundle packages combining multiple indicators (All Indicators Bundle, Order Flow Bundle, Liquidity Trading Bundle) at reduced annual subscription rates compared to individual purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Buyside Global develops and sells proprietary NinjaTrader 8 add-on trading indicators and an A.I.-powered automated trading system (BSG AutoTrader) that read Level-2 order book data to deliver real-time buy and sell signals, liquidity zones, supply/demand zones, and trend identification for retail futures traders. Products are distributed as annual and monthly subscriptions purchased directly through the company's Shopify storefront.

Product overview

BuySide Global offers a suite of proprietary trading indicators for NinjaTrader 8, primarily focused on order flow analysis, liquidity detection, and supply/demand trading strategies for futures traders. The core product line includes standalone indicators (BSG Liquidity Zones, BSG Price Action Magic, BSG Supply Demand Indicator, BSG Bear Bulls, BSG Blue Chip, BSG Trailing Stop, BSG Order Flow Footprint, BSG Order Flow Zones, BSG VWAP, BSG Levels, BSG Price Action Patterns) plus the AI-powered BSG AutoTrader automated trading system. Products are sold as annual subscriptions and also available in bundles (All Indicators Bundle, Order Flow Indicators Bundle, Liquidity Trading Bundle). The software reads Level 2 order book data to detect institutional trading activity, fakeouts vs breakouts, liquidity sweeps, and provides trading signals with algorithmic stop loss levels.

Differentiator

Problem solved

Functional benefit

Brands

• BSG AutoTrader: A.I. Powered Automated Trading System based on the BG Blue Chip Indicator, enabling fully automated trade entries, exits, and stops.
• BSG Liquidity Zones
• BSG Price Action Magic
• BSG Supply Demand Indicator
• BSG Pro Bars Chart
• BSG Levels
• BSG Bear Bulls
• BSG Blue Chip
• BSG Trailing Stop
• BSG OrderFlow Footprint
• BSG Order Flow Zones
• BSG VWAP

Products and services

• BSG Liquidity Zones Indicator Level-2 order book analysis tool for NinjaTrader 8 that maps real-time bid/ask liquidity zones, detects liquidity sweeps, fakeouts vs real breakouts, and hidden limit walls, with auto-detection of institutional buy and sell programs. Built for retail futures day traders and prop firm evaluation candidates.
• BSG Price Action Magic Indicator NinjaTrader 8 price action indicator that replaces traditional candlesticks with Orange (active down swing) and Blue (active up swing) bars to eliminate candle confusion and provide clear entry triggers via color flips at key levels.
• BSG Supply Demand Trading Signals Day trading signal service for NinjaTrader 8 that supplies real-time buy and sell signals based on supply and demand zones, with algorithmic stop loss level suggestions, audible alerts, and bundled training content.
• BG Supply Demand Indicator NinjaTrader 8 supply and demand indicator that plots areas of support and resistance by identifying large moves within short periods and visualizing potential price reversal zones, market rotation, trends, swing points, and breakouts.
• BSG Blue Chip Indicator Trend identification indicator for NinjaTrader 8 signaling buy opportunities on blue dots and short opportunities on red dots, with apex triangles for stop placement and printed lines for profit targets; works across all markets and timeframes.
• BSG Trailing Stop Indicator NinjaTrader 8 indicator combining trend detection, sideways/chop detection, and trailing stop loss management, with ALPHA (trend), BETA (line distance from price), and GAMMA (chop) parameter controls for use on all timeframes and markets.
• BSG Order Flow Footprint Indicator NinjaTrader 8 order flow footprint indicator that analyzes buying and selling pressure through volumetric bars in market depth, performing delta analysis and identifying volume clusters, absorption, exhaustion, and unfinished auction patterns, optimal on 4 or 5 Range Bars.
• BSG Order Flow Zones Indicator NinjaTrader 8 order flow indicator providing real-time buy and sell signals via colored triangles, trend identification by color (Blue up, Red down, Yellow sideways), and a configurable VWAP range with up to four standard deviation bands.
• BSG VWAP Indicator NinjaTrader 8 VWAP indicator displaying Volume-Weighted Average Price with up to 4 configurable standard deviation bands, using 1-2 standard deviation levels as mean reversion trading opportunities and colorization to display up versus down trends.
• BSG Bear Bulls Technical Indicator NinjaTrader 8 technical indicator measuring buying and selling pressure via bull power and bear power calculations relative to exponential moving averages, providing clear entry/exit markers, audible alerts, real-time divergence line drawing, and higher timeframe support/resistance levels.
• BSG Levels NinjaTrader 8 key-levels indicator that identifies important price levels to support trading decisions across markets and timeframes.
• BSG Pro Bars Chart NinjaTrader 8 custom chart type that auto-detects strong versus weak supply and demand zones within price bars to support supply and demand trading analysis.
• BSG Price Action Patterns NinjaTrader 8 indicator that identifies and highlights price action patterns to inform trading decisions.
• BSG AutoTrader A.I.-powered automated trading system for NinjaTrader 8, based on the BSG Blue Chip Indicator, that automates trade entries, exits, and stops on a fully programmed rule set, working universally across all markets and any timeframe.
• BSG All Indicators Bundle (Annual) Annual subscription bundle providing access to the full suite of BSG indicators including Liquidity Zones, Price Action Magic, Supply Demand Signals, Bear Bulls, Blue Chip, Trailing Stop, Order Flow Footprint, Order Flow Zones, and VWAP at a 53% discount versus purchasing individually.
• BSG Order Flow Indicators Bundle (Annual) Annual subscription bundle combining BSG Liquidity Zones, BSG Price Action Magic, BSG Order Flow Footprint, and BSG Order Flow Zones for retail traders focused on order-flow based strategies.
• BSG Liquidity Trading Bundle (Annual) Annual subscription bundle pairing the BSG Liquidity Zones and BSG Price Action Magic indicators for retail traders executing Level-2 market depth liquidity strategies on NinjaTrader 8.
• Supply Demand Trading Signals Bundle Trading signals subscription bundle with monthly down payment plus recurring fee, bundling liquidity trading signals with supply and demand signals, a custom price action chart, training videos, and included Liquidity Trading and Supply Demand Trading Courses.

Quantifiable outcome

• Users report consistent profitability after 2 months of indicator usage
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core platform, recommended data provider and endorsed for use.

• NinjaTradercore platformTechnology or IntegrationNinjaTrader is the exclusive platform for BuySide Global's indicators. BSG software installs as a native add-on to NinjaTrader 8, enabling trading analysis and execution within the same platform. BuySide Global is featured on NinjaTrader's vendor marketplace.
• Kinetickrecommended data providerTechnology or IntegrationKinetick provides real-time and historical data feed for NinjaTrader platform. BuySide Global recommends Kinetick as a data provider for their indicators, which require Level 1 or Level 2 market data with historical tick data support.
• Rithmicrecommended data providerTechnology or IntegrationRithmic is the recommended Level 2 data provider because they provide FULL market depth (all levels) while other vendors offer only top 100 levels. Required for BSG Liquidity Zones indicator to function properly.
• Topstependorsed for useTechnology or IntegrationTopstep is a proprietary trading firm evaluation platform. BuySide Global's indicators are specifically recommended for traders seeking to pass Topstep evaluations due to precise entry signals and tight risk management helping avoid drawdown breaches.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MotiveWave: MotiveWave provides advanced charting, order flow, and technical analysis trading software for active retail and professional traders. Directly competes with BSG in the trading-software-for-traders space, offering similar order flow and Elliott Wave tools.
• Bookmap: Bookmap is a market visualization and order flow analytics platform that maps Level 2 DOM data onto charts for futures and equities traders. Directly comparable to BSG Liquidity Zones and Order Flow Footprint, focused on heatmap order book visualization.
• Jigsaw Trading: Jigsaw Trading offers order flow tools, DOM trading, and bid/ask analytics aimed at day traders. Directly comparable to BSG's order flow and supply/demand indicators, with similar subscription pricing and retail futures trader focus.
• TrendSpider: TrendSpider is an AI-powered automated technical analysis platform for traders. Comparable to BSG in retail-trader tooling and AI-augmented chart analysis, with a broader platform approach covering stocks, futures, and FX.
• Sierra Chart: Sierra Chart is a professional trading and charting platform with custom study/indicator support used by active futures traders. Comparable to BSG as a technical analysis platform serving the same futures day-trader customer base.
• ATAS (Order Flow Trading): ATAS is a trading and order flow analysis platform focused on futures and crypto traders. Directly comparable to BSG's footprint and order flow indicators, offering cluster charts, DOM, and volume profile tools.

Broad incumbents

• TradingView: TradingView is the largest retail charting and trading platform with millions of users globally. Comparable as the dominant incumbent in retail technical analysis tooling, with a growing order flow and Pine Script indicator ecosystem that competes with BSG.
• NinjaTrader: NinjaTrader is the parent trading platform on which all BSG products run. As BSG's exclusive distribution and integration partner, NinjaTrader also has its own in-house indicator and analytics tools that compete with third-party vendors.
• TradeStation: TradeStation is a US-based broker and trading platform with advanced charting, automated trading, and analytics tools. Comparable as a broader incumbent offering order flow and analytics tools to retail traders alongside brokerage services.

Emerging players

• GoCharting: GoCharting is an emerging browser-based trading chart and order flow platform. Comparable to BSG as a newer entrant offering Level 2 and footprint-style order flow tools aimed at active retail traders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/buysideglobal
• Facebookfacebook.com/buysideglobal
• LinkedInlinkedin.com/company/buyside-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buyside Global