GoCharting
GoCharting is a web-native multi-asset orderflow charting and trading platform serving 3M+ active retail traders across 60+ countries. It delivers institutional-grade analytics (Footprint, Market Profile, CVD) plus an AI-driven embeddable SDK and white-label licensing for brokers, prop firms, and fintechs.
- Company typePrivate
- Founded2024
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What GoCharting does
GoCharting is a web-native multi-asset orderflow charting and trading platform founded in 2017 and operated through GoCharting Inc. (Delaware, USA) and ProCharting Pvt Ltd (Chennai, India). The platform serves active and professional retail traders globally with institutional-grade analytics tools — Footprint charts, Market Profile, Cumulative Volume Delta (CVD), Depth of Market (DOM), and one-click trading execution — that were previously available only through expensive desktop terminals. Coverage spans 100K+ symbols across seven asset classes (futures, stocks, forex, crypto, options, indices, commodities, and prediction markets), with real-time market data from exchanges including CME Group, NSE, MCX, NYSE, NASDAQ, Binance, Bybit, Coinbase, and Polymarket. The company reports 3M+ traders across 60+ countries, 1M+ mobile app downloads (iOS and Android), and 50,000+ newsletter subscribers.
The core technology stack centers on a web-based terminal with native mobile apps, a proprietary Lipi scripting language for custom indicators (Pine Script-style syntax), and an AI-driven Integration Module that auto-generates broker/exchange data pipelines including symbol resolution, OHLCV history, live tick streaming, and order routing without custom adapter code. A TypeScript/React SDK (@gocharting/chart-sdk) is published via npm, with a free attribution tier and a paid White Label tier for brokers, prop firms, and fintech startups. The platform integrates with 20+ brokers (Rithmic, CQG, Tradovate, NinjaTrader, Zerodha, Binance, OANDA, MetaTrader, and others), and active SDK development is evidenced by ~66 incremental releases between December 2024 and April 2026. Community features include shared Analyses, Scripts, Watchlists, and Workspaces, and a weekly GoChamp trading competition sponsored by CME Group, NinjaTrader, and Plus500 with $5,000 in weekly cash prizes.
GoCharting operates a freemium product-led growth model. The free forever plan provides basic charting without credit-card sign-up, while premium tiers, market data subscriptions, broker referral commissions (NinjaTrader, Plus500), white-label SDK licensing, and a recurring affiliate program form the revenue mix. Go-to-market spans self-serve PLG, community-led acquisition (Discord, YouTube, Telegram, Twitter/X, daily webinars), event-driven acquisition (GoChamp), channel partners (trading educator/influencer affiliates with 90-day cookie and lifetime payouts), and an OEM/embedded motion offering free broker and prop firm integration with zero listing fee.
GoCharting firmographics
Firmographics- Name
- GoCharting
- Legal name
- GoCharting Inc.
- Website
- https://gocharting.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoCharting is a web-native multi-asset orderflow charting and trading platform serving 3M+ active retail traders across 60+ countries. It delivers institutional-grade analytics (Footprint, Market Profile, CVD) plus an AI-driven embeddable SDK and white-label licensing for brokers, prop firms, and fintechs.
- Ownership category
- akta.pro rank
Where GoCharting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GoCharting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with free forever plan and premium paid tiers. Professional tools at fraction of Bloomberg cost. Cancel anytime with no lock-in contracts. Web + iOS + Android included.
- Market Data Subscriptions: Real-time and historical market data subscriptions for CME futures, NSE, MCX, forex, and crypto. Data updated every 15 seconds.
- Broker Referrals: Commission credits from broker partners (NinjaTrader, Plus500) for referring traders. Revenue share on trading activity.
- White Label Licensing: Custom white-label pricing for brokers, prop firms, and fintech companies wanting custom domain, zero GoCharting footprint, with dedicated support and SLA.
- Affiliate Commissions: Recurring monthly commissions for affiliate partners referring active subscribers. Lifetime payouts for full life of each subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic access |
| Freemium | Monthly | Free SDK Attribution - Embeddable charts |
| Subscription | Multi-year contract | White Label SDK - Custom branding |
| Other | Monthly | Affiliate Program |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
GoCharting product offering
Product offeringCore offering
GoCharting is a web-native, multi-asset orderflow charting and trading platform providing footprint charts, DOM, and market profile analytics for active traders across futures, forex, stocks, and crypto. The platform offers one-click broker connectivity, custom scripting via the Lipi language, and an embeddable SDK for broker and fintech integration. It is distributed as a freemium subscription SaaS, mobile apps, and a white-label SDK for enterprise.
Product overview
GoCharting is a multi-asset orderflow charting and trading platform organized as a unified core platform with integrated modules and add-on products. The core GoCharting Platform provides orderflow charts, Market Profile, one-click trading, and real-time data across futures, forex, stocks, crypto, and indices. Key integrated modules include Charts (advanced technical analysis), Order Flow (Footprint, CVD, DOM), Options Desk (options chain, Greeks, IV), Options Scalper (risk-managed execution), Economic Calendar (macro events from TradingCentral), and Predictions Calendar/Market (Polymarket-powered). The Lipi Scripting Language enables custom indicator development. Community features include Analyses, Scripts, Watchlists, and Workspaces for sharing setups. GoChamp Challenges provides free weekly trading competitions. The product suite includes mobile apps (iOS/Android with 1M+ downloads), market-specific pages (Indices, Stocks, Futures & Options, Crypto, Forex), and market data subscriptions. For developers, GoCharting offers the GoCharting SDK (AI-driven charting library with TypeScript/React support), White Label solution, and Open Source projects on GitHub. The platform integrates with 20+ brokers (Rithmic, CQG, Zerodha, NinjaTrader, etc.) and data exchanges (CME Group, Binance, Bybit, NSE, Nasdaq, NYSE, Polymarket).
Differentiator
Problem solved
Functional benefit
Products and services
- GoCharting Platform Multi-asset orderflow charting and trading platform enabling traders to trade futures, forex, stocks, and crypto with advanced analytics tools, including orderflow charts, Market Profile, one-click trading, and real-time data across global exchanges.
- GoCharting SDK
Quantifiable outcome
- Professional orderflow tools at fraction of Bloomberg cost
- +2 more outcomes
Companies that use GoCharting
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
GoCharting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability4 records
Feature8 records
GoCharting partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- CME GroupcoreOfficial sponsor of GoChamp trading competition with $5,000 weekly prizes. CME Group is the world's leading derivatives marketplace for E-mini S&P 500, Nasdaq-100, crude oil, and gold futures.
- NinjaTradercoreBroker partner providing commission credits up to $200 for GoChamp competition participants. NinjaTrader is a futures trading platform with integrated brokerage services.
- Plus500coreBroker partner providing commission credits up to $200 for GoChamp competition participants. Plus500 is a global fintech company operating retail CFD platforms.
- RithmiccoreBroker connectivity for real-time futures trading. Rithmic provides direct market access connectivity for futures traders.
- CQGcoreBroker connectivity for integrated trading and market data. CQG provides futures and forex trading solutions.
- ZerodhacoreIndia's largest retail brokerage with integration for NSE/BSE trading. Zerodha offers zero brokerage for equity delivery.
- TradovatecoreFutures broker connectivity with one-click trading integration. Tradovate is a futures trading platform with integrated broker services.
- AMP FuturescoreUS futures broker with direct market access. AMP provides low-cost futures trading with GoCharting integration.
- Tasty TradecoreOptions and futures broker connectivity. Tasty Trade is a thinkorswim companion platform for active traders.
- BinancecoreCryptocurrency exchange providing real-time data and trading connectivity for BTC, ETH, SOL and top altcoins.
- BybitcoreCryptocurrency exchange integration for spot and perpetual futures charts with real-time data.
- CoinbasecoreUS-based cryptocurrency exchange providing live currency chart data for GoCharting platform.
- NASDAQcoreStock market data integration for tech stocks and indices tracking on GoCharting platform.
- NYSEcoreStock market data integration for equities charting and analysis on GoCharting.
- NSE (National Stock Exchange of India)coreIndia's primary stock exchange providing NIFTY, BankNIFTY, and F&O data for GoCharting's Indian market coverage.
- MCX (Multi Commodity Exchange)coreIndia's commodity exchange providing Gold, Silver, Crude Oil futures data for GoCharting.
- DeribitcoreCryptocurrency derivatives exchange providing data for BTC and ETH options and futures charts.
- MetaTradercoreForex trading platform connectivity for global forex and CFD trading through MetaTrader 4/5 integration.
- OANDAcoreForex and CFD broker connectivity for live forex charts and trading on GoCharting.
- IC MarketscoreGlobal CFD and forex broker providing data for currency pair charting on GoCharting.
- PepperstonecoreAustralian forex and CFD broker connectivity for live forex charts and trading.
- FyerscoreIndian brokerage providing NSE/BSE trading connectivity for Indian market traders.
- TradestationcoreUS futures and equities broker connectivity for GoCharting trading integration.
- IronbeamcoreUS futures broker with direct market access for NinjTrader ecosystem connectivity.
- MoneycontrolminorMedia partner - India's leading financial platform with 50M+ monthly users for market news, data, and investment insights. GoCharting featured across Moneycontrol platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
GoCharting competitors and assessment
Company assessmentBroad incumbents
- NinjaTrader: Established futures trading platform with integrated brokerage and advanced charting/DOM. Both a GoCharting broker-partner (commission credits for GoChamp) and a broad incumbent offering an integrated charting-plus-brokerage solution to the same active futures audience.
- Thinkorswim (Charles Schwab): Brokerage-owned desktop and web charting platform from Charles Schwab offering professional-grade analysis tools free to account holders. A broad-incumbent competitor combining brokerage + charting for active retail traders in the same asset classes.
Direct peers
- TradingLite: Web-based orderflow and footprint chart platform with similar target user (active retail/pro futures traders). Closest web-native orderflow-only peer to GoCharting.
- ATAS: Orderflow and footprint-charting platform focused on futures and crypto traders. Closest direct competitor to GoCharting's Orderflow product (Footprint, Market Profile, CVD, DOM) with overlapping retail/professional trader audience and similar premium subscription model.
- Finviz: Equity charting, screening, and market-data platform widely used by retail and active stock traders. Comparable SaaS charting-and-data offering with freemium-style tiers and similar active-trader audience.
- TrendSpider: AI-powered technical analysis and charting platform for active traders and investors. Comparable multi-asset charting SaaS with automation and AI differentiation, targeting a similar active-trader persona.
- TradingView: The dominant web-native multi-asset charting and trading platform serving hundreds of millions of traders globally. Direct competitor to GoCharting's core retail charting offering with broader community, social, and broker-integration coverage; GoCharting differentiates on orderflow tooling and AI-driven integration.
- Sierra Chart: Professional desktop charting and orderflow platform popular with futures traders for depth-of-market, footprint, and DOM analysis. Comparable to GoCharting on orderflow tooling but differs in delivery model (desktop-heavy vs. web-native).
- Bookmap: Orderflow visualization and heatmap platform for futures and equities traders with global market-depth and DOM visualization. Direct competitor in the orderflow category, targeting professional and active retail traders with similar broker connectivity.
- Jigsaw Trading: Orderflow and tape-reading education and software platform focused on futures traders. Comparable on the orderflow dimension (DOM, footprint, depth) and education-led GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GoCharting social profiles
Digital presenceGoCharting financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCharting leadership team
Management profileNumber of profiles
Profiles2 records
GoCharting funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCharting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCharting
What does GoCharting do?
GoCharting is a web-native, multi-asset orderflow charting and trading platform providing footprint charts, DOM, and market profile analytics for active traders across futures, forex, stocks, and crypto. The platform offers one-click broker connectivity, custom scripting via the Lipi language, and an embeddable SDK for broker and fintech integration. It is distributed as a freemium subscription SaaS, mobile apps, and a white-label SDK for enterprise.
Is GoCharting a public or private company?
GoCharting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCharting founded?
GoCharting was founded in 2024. It employs 11 to 50 people.
Where is GoCharting based?
GoCharting is headquartered in Chicago, United States, in the North America region.
How does GoCharting make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are market Data Subscriptions, broker Referrals, white Label Licensing and affiliate Commissions.
Who are GoCharting's main competitors?
Broad incumbents on record are NinjaTrader and Thinkorswim (Charles Schwab). Direct peers are TradingLite, ATAS, Finviz, TrendSpider, TradingView, Sierra Chart, Bookmap and Jigsaw Trading.
Does GoCharting have an API?
Yes. GoCharting provides a charting SDK and API for embedding professional trading charts into web applications. The SDK supports TypeScript, React, and vanilla JavaScript. It offers AI-driven data integration that auto-generates complete data pipelines including symbol resolution, OHLCV history, live tick streaming, and order routing. Available via npm (@gocharting/chart-sdk). API access is only permitted through official documented methods, with right to limit, suspend, or revoke access at any time. Developer documentation is at gocharting.com/sdk/docs.