FabCom - Integrated Strategic Marketing

What FabCom - Integrated Strategic Marketing does

FabCom — Integrated Strategic Marketing is a privately held, founder-owned full-service marketing agency headquartered in Scottsdale, Arizona, founded in 1994 by Brian and Jennifer Fabiano as Fabiano Communications and rebranded to FabCom in 2009. The firm operates across five service categories: marketing strategy and planning, creative development and storytelling, websites/apps/integrations, campaign execution and management, and advanced technology solutions. It serves clients from startups through enterprise organizations across higher education, financial services, wealth management, and technology verticals, with disclosed logos including the University of Advanced Technology (UAT), A.T. Still University (ATSU), a wealth management firm, an RIA firm, Forthright Funding, and Open Source Integrators. The agency reports 12-year average client relationships, an ROI guarantee offering 100% refund of plan fees if agreed goals are not met, and top-ranked recognition in the Phoenix Business Journal Book of Lists.

The firm's strategic backbone is the proprietary Neuromarketology™ methodology, a research-backed framework combining neuromarketing principles with cross-functional teamwork and four-dimensional audience analysis (behavioral, demographic, psychographic, and sociographic). FabCom has extended this IP into adjacent technology products: HReality™ (an AR/VR marketing platform launched in 2020), BlockSolid™ (a blockchain credentialing solution launched in 2020), and WebElite™ (a 1998-patented printing process). The methodology is codified in a published book now in its sixth edition and supported by blockchain-verified certification. AI capabilities are integrated through partnerships with IBM Watson and Microsoft Azure, with named AI tooling (e.g., Midjourney) used for content and visual production within an otherwise human-led workflow.

FabCom operates a project-based professional services model with retainer arrangements for ongoing maintenance. Billing is time-and-materials with upfront scoping, monthly invoicing tied to approved estimates, and use of retainer banks for predictable incremental work. The agency employs an enterprise field sales motion targeting both enterprise and SMB/startup segments with a 30–90 day strategic onboarding phase, weekly client meetings, and direct engagement through website inquiry and phone. The firm maintains strategic partnerships with Microsoft Azure, HubSpot, IBM Watson, and IBM Cognos, and operates with a headcount in the 11–50 range with approximately 20+ named professionals and 13-year average employee tenure.

Name

FabCom - Integrated Strategic Marketing

Legal name

FabCom

Website

http://fabcomlive.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FabCom is a Scottsdale-based, founder-owned integrated strategic marketing agency serving startups through enterprise clients across education, financial services, and technology via the proprietary Neuromarketology™ methodology, AR/VR and blockchain product lines, and full-service campaign execution.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Integrated marketing services
• Strategic marketing consulting
• Brand strategy development
• Digital advertising agency
• Neuromarketing methodology

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Professional Services: Most of FabCom's work is billed on a project basis. Digital campaigns, website design, photo shoots, brochures, business cards, print/digital ads, video production, environmental signage—each scoped independently and estimated upfront. Monthly invoicing ties directly to approved estimates. Retainers are used intentionally for ongoing maintenance and support where work is predictable and incremental.
2. Retainer-Based Services: Used for situations where ongoing work is predictable, incremental, and tied to maintaining existing assets. Commonly applied for website maintenance where a reasonable bank of labor hours supports updates and small changes over time. Retainers do not cover new initiatives, major builds, or strategic expansions which are scoped separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FabCom is a full-service integrated strategic marketing agency that delivers marketing strategy, branding, creative development, digital campaign execution, websites, and advanced technology solutions (AI, AR/VR, blockchain) to business clients. The agency's work is anchored by its proprietary Neuromarketology™ methodology, which combines neuromarketing science with cross-functional audience analysis (behavioral, demographic, psychographic, sociographic) to drive measurable ROI. Services are delivered primarily through project-based engagements and retainers using a time-and-materials billing model.

Product overview

FabCom is a full-service integrated strategic marketing agency that operates as a services-based business rather than a software product company. The agency offers a comprehensive suite of marketing services organized into five main categories: (1) Marketing Strategy & Planning including strategy development, branding, market research, and audience segmentation; (2) Creative Development & Storytelling including graphic design, copywriting, photography, video production, and motion graphics; (3) Websites, Apps & Integrations including web design, SEO, UX/UI, mobile apps, and CRM integration; (4) Campaign Execution & Management including PPC, social media, media buying, analytics, PR, and event marketing; and (5) Advanced Technology Solutions including AI-powered marketing, augmented reality (HReality™), virtual reality experiences, and blockchain credentials (BlockSolid™). The agency is anchored by its proprietary Neuromarketology™ methodology—a research-backed framework combining neuromarketing principles with cross-functional teamwork to influence customer behavior and drive measurable ROI. Services are delivered through project-based estimates and retainer arrangements using a time-and-materials billing model.

Differentiator

Problem solved

Functional benefit

Brands

• Neuromarketology: Proprietary neuromarketing methodology that blends neuromarketing principles with cross-functional teamwork, analyzing audiences through behavioral, demographic, psychographic, and sociographic targeting
• HReality
• BlockSolid

Products and services

• Neuromarketology™ Methodology & Certification Proprietary research-backed neuromarketing methodology and accompanying certification program that combines behavioral science, data analytics, and cross-functional collaboration to analyze audiences and deliver measurable ROI. Sold to clients as a strategic framework and to professionals as a blockchain-verified certification.
• HReality™ AR/VR Platform Immersive augmented reality and virtual reality platform that enables brands to create AR/VR campaigns for customer engagement. Operated as a standalone branded sub-product with its own domain (hreality.com).
• BlockSolid™ Blockchain Solution Blockchain platform providing verifiable digital credentials and secure credential management for organizations. Operated as a standalone branded sub-product with its own domain (blocksolid.us).
• Marketing Strategy & Planning Services

Quantifiable outcome

• ROI Guarantee: 100% refund if strategic plan goals not met upon full implementation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Microsoft AzurecoreTechnology or IntegrationTechnology partnership for cloud infrastructure. Azure partner providing scalable cloud solutions for client projects and internal operations.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner agency. Provides inbound marketing, CRM integration, and marketing automation capabilities. Team members hold HubSpot certifications.
• IBM WatsonsupportingTechnology or IntegrationAI and analytics technology integration partner for advanced marketing intelligence and automation capabilities.
• IBM CognossupportingTechnology or IntegrationBusiness intelligence and analytics platform for data analytics and reporting services.
• BlockSolidcoreStrategic or Co-development PartnerProprietary blockchain solution developed in-house (2020) focused on secure, transparent digital ecosystems for credential verification and digital credentials.
• HRealitycoreStrategic or Co-development PartnerProprietary immersive AR/VR platform developed in-house (2020) for marketing experiences and engagement. Offers augmented reality and virtual reality experiences for clients.
• Database SegmentationsupportingTechnology or IntegrationData segmentation technology partner supporting audience targeting and customer journey mapping capabilities.
• Scottsdale InteractivesupportingChannel Partner/ Reseller/ DistributorLocal Scottsdale-area digital partner for collaborative client projects and regional market presence.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• R/GA: R/GA is a global digital design and advertising agency that combines strategy, technology, and creative work for brand transformation — directly comparable in offering mix to FabCom's integrated strategic marketing positioning, but at much larger scale.
• Ogilvy: Ogilvy is a global advertising agency network providing brand strategy, creative, media, and digital services across all major markets — comparable in service offering but at significantly larger scale and geographic reach than FabCom.
• Concentrix: Concentrix is a large global CX and marketing services company providing customer experience, digital marketing, and CRM services — comparable in CRM/managed-services components but operating at vastly greater scale than FabCom.

Direct peers

• Huge: Huge is a full-service digital experience agency providing strategy, creative, marketing, and technology services to growth-stage and enterprise clients — overlapping directly with FabCom's brand strategy, digital, and customer experience capabilities.
• Mekanism: Mekanism is an independent, mid-size creative agency that blends brand strategy, advertising, and content production with an integrated approach — closely mirroring FabCom's integrated strategic marketing model at a similar scale.
• GALE: GALE is a data-driven, independent agency combining creative, media, and analytics with proprietary audience targeting — closely analogous to FabCom's Neuromarketology-driven, data-led approach to audience segmentation and campaign execution.
• Scorpion: Scorpion is a technology-enabled marketing services company serving SMB and mid-market clients across multiple industries with websites, CRM, and full-service marketing — comparable in target segment, integrated offering, and use of marketing tech platforms.
• SmartBug Media: SmartBug Media is a HubSpot Elite partner agency providing inbound marketing, branding, web design, and sales enablement — directly comparable to FabCom's CRM-led, HubSpot-integrated, integrated marketing agency model for mid-market clients.
• The Many: The Many is an independent, full-service advertising and marketing agency serving growth-stage and challenger brands across consumer categories — directly comparable in offering breadth, agency structure, and integrated campaign delivery.

Others

• HubSpot: HubSpot is the CRM and marketing automation platform that FabCom partners with as a Certified agency — adjacent ecosystem participant that enables FabCom's delivery model and whose product direction shapes FabCom's service roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fabiano-communications
• Xx.com/fabcomlive
• Facebookfacebook.com/fabianocommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FabCom - Integrated Strategic Marketing