Sales for Startups

What Sales for Startups does

Sales for Startups is a London-based B2B SaaS sales consultancy founded in 2017 by James Ker-Reid. The firm delivers embedded sales and marketing implementation services to founder-led B2B SaaS businesses, targeting companies with £1M+ annual revenue or equivalent funding, sales cycles exceeding three months, and 100%+ growth ambitions over a twelve-month horizon. Rather than operating a proprietary software platform, the firm applies a four-stage methodology (Audit, Upgrade, Scale, Transfer), deploying senior operators in-house alongside client teams to build sustainable, team-led revenue functions. The company claims 50+ B2B tech company engagements and six client exits over seven years.

The service portfolio comprises eight modules: a Free Revenue Growth Assessment diagnostic, SaaS Launch Programme, Tech Founder Mentoring, Go-To-Market Strategy, Sales & Marketing Implementation, Sales & Marketing Audit, Founder Deal Coaching, and Rapid Evaluation and Launch, supplemented by free training on the founder-to-team-led transition. The firm implements third-party CRM infrastructure (primarily HubSpot) and revenue operations processes but develops no proprietary technology, APIs, or SDKs. GTM is sales-led, driven by direct consultation booking via the company website, organic social presence across LinkedIn/X/Instagram/YouTube/Facebook, content marketing, and client referrals.

Revenue is generated through custom-quoted professional services engagements with multi-year contracts typical. The company reports average client outcomes of 149% revenue growth, 56% conversion lift, 54% sales cycle compression, and 124% deal value increase over twelve months. Sales for Startups is a privately held UK limited company, founder-owned, with no external capital raised. The firm is headquartered at Old Sessions House, 23 Clerkenwell Green, Farringdon, London, EC1R 0NA, and has expanded operations across Europe, North America, and Asia.

Name

Sales for Startups

Legal name

Sales for Startups

Website

https://salesforstartups.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales for Startups is a London-based B2B SaaS sales consultancy founded in 2017 that embeds senior commercial operators in-house with founder-led SaaS companies (£1M+ revenue) to build scalable sales and marketing operations using a four-stage Audit-to-Transfer methodology.

Ownership category

akta.pro rank

Product category

Sales & Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Sales Onboarding & Ramp Programs (EDABABAA)

Keywords

• B2B SaaS sales consulting
• Go-to-market strategy
• Revenue operations consulting
• Sales implementation services
• Founder-led sales transformation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales and Marketing Consulting Services: Professional services revenue generated through sales and marketing consulting, implementation, and mentoring engagements with B2B SaaS companies. Services include audits, strategy development, go-to-market execution, sales team building, and ongoing implementation support. Revenue is generated through project-based and retainer-style engagements with enterprise and mid-market SaaS clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sales for Startups is a sales and marketing consultancy that helps founder-led B2B SaaS companies transition to scalable, team-led commercial operations. Services span strategy, audit, launch programmes, founder mentoring, and hands-on in-house implementation of sales and marketing processes using tools such as HubSpot, delivered via a four-stage Audit, Upgrade, Scale, Transfer methodology.

Product overview

Sales for Startups is a sales consultancy offering a portfolio of consulting and advisory services rather than a unified software platform. The core offering consists of eight distinct service modules: the Free Revenue Growth Assessment (Sales Scorecard) as an entry-point diagnostic, followed by the SaaS Launch Programme, Tech Founder Mentoring, Go-To-Market Strategy, and Sales & Marketing Implementation. Supporting services include Sales & Marketing Audit, Founder Deal Coaching, and Rapid Evaluation and Launch. The company also provides free training on transitioning from founder-led to team-led sales. These services follow a four-stage methodology (Audit, Upgrade, Scale, Transfer) designed to take B2B SaaS businesses from founder-led sales to a scalable, team-driven commercial operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Revenue Growth Assessment (Sales Scorecard) Free diagnostic scorecard that reveals unique growth challenges for B2B SaaS businesses and provides practical steps to boost leads, sales, and overall growth; positioned as the firm's top-of-funnel diagnostic for prospective clients.
• SaaS Launch Programme
• Tech Founder Mentoring
• Go-To-Market Strategy
• Sales & Marketing Implementation
• Sales & Marketing Audit
• Founder Deal Coaching
• Rapid Evaluation and Launch
• Founder-Led Sales to Team-Led Approach Training

Quantifiable outcome

• 149% average revenue increase in 12 months for clients
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Force Management: Force Management is a sales effectiveness consultancy that develops methodologies (e.g., Command of the Message, Forceful Selling) and helps B2B companies transform revenue operations. Highly comparable to Sales for Startups in terms of methodology-led, embedded implementation for mid-market and enterprise tech firms.
• Winning by Design: Winning by Design is a B2B SaaS sales and customer success consultancy built around the SLICE framework for scaling SaaS businesses. It directly mirrors Sales for Startups' focus on SaaS GTM transformation and founder-led to team-led sales scaling.
• SBI (Sales Benchmark Index): SBI is a sales consulting firm that builds customized sales processes and revenue transformation programs for B2B organizations. Comparable in terms of methodology-driven implementation engagements and serving mid-market to enterprise clients seeking revenue growth.
• Frogslayer (formerly Medium Giant): Frogslayer is a sales consulting and execution firm specializing in B2B SaaS go-to-market strategy, including sales team builds, CRM implementation, and founder-to-team-led transitions. Closely comparable to Sales for Startups in target persona (founder-led SaaS), service mix (embedded GTM implementation), and outcome-focused positioning.

Emerging players

• Pavilion (formerly Sales Hacker): Pavilion is a membership community and learning platform for sales, marketing, and revenue leaders, including training and benchmarking content. Overlaps with Sales for Startups' training and assessment offerings for B2B SaaS sales leaders, though delivered via community rather than embedded consulting.
• Sales Assembly: Sales Assembly provides sales training, resources, and a community specifically for B2B SaaS sales professionals and leaders. Comparable in serving the same B2B SaaS sales enablement and upskilling niche that Sales for Startups targets with its founder mentoring programmes.
• Reforge: Reforge offers growth and product management education and coaching programs for tech leaders, including SaaS GTM and revenue growth tracks. Comparable to Sales for Startups' coaching/mentoring for tech founders on scaling revenue operations, though more product-led than sales-implementation focused.
• Sales Enablement Collective: Sales Enablement Collective (formerly Sales Enablement PRO) is a community and content platform for sales enablement leaders, with training programs and resources. Comparable to Sales for Startups' training assets for B2B sales leaders, particularly on team building and ramp.
• Kluster: Kluster is an AI-powered sales forecasting and pipeline analytics platform targeted at B2B SaaS sales leaders. Adjacent to Sales for Startups' HubSpot and revenue operations work, but a software solution rather than an embedded consultancy.

Broad incumbents

• Salesforce Consulting Partners (e.g., Simplus, Slalom): Large consulting firms like Slalom and Simplus deliver CRM/sales transformation implementations for enterprises, including HubSpot and Salesforce rollouts. Adjacent to Sales for Startups in delivering embedded sales operations implementation, but at much larger scale and with broader transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StartupsSales
• YouTubeyoutube.com/channel/UCRkC67_sJjAeVMuHGY0kT7g
• Facebookfacebook.com/salesforstartupsuk
• LinkedInlinkedin.com/company/sales-for-startups-uk
• Instagraminstagram.com/sales_for_startups

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales for Startups