Pennytel

Name

Pennytel

Legal name

Pennytel Australia Pty Ltd

Website

https://pennytel.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

Keywords

• Mobile telecommunications services
• Mobile virtual network operator
• NBN internet plans
• Business phone systems
• Cloud PBX services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Plans: Monthly recurring subscription fees for SIM-only mobile plans with various data inclusions. Plans range from 10GB to 120GB with prices from $24 to $55 per month. Includes unlimited standard calls and texts in Australia.
2. NBN/Internet Services: Monthly recurring fees for NBN fixed-line services including various speed tiers (25/10, 50/20, 100/20, 100/40 Mbps) with unlimited data.
3. Business Mobile Plans: Business-focused mobile plans with data pooling options starting from $20/month. Includes Telstra Business Mobile Plans with 98.8% coverage.
4. Fibre 400 Business Internet: High-speed dedicated fibre connectivity at 400Mbps symmetrical speed for businesses with demands beyond standard Business NBN.
5. Cloud PBX Services: Cloud-based phone system with full PBX functionality included starting from $33/month per user/line. Includes softphones, desk phones, and mobile integration.
6. Inbound Numbers: 1300, 1800, geographic and mobile tracking numbers for businesses with advanced call routing and reporting features.
7. Pennytel Finance: Financing services for telecommunication hardware including rent-to-own options and managed monthly payments for businesses.
8. Seniors Discount Plans: Specialized mobile and NBN plans for Australian Seniors Card holders with 10% discount for 12 months.
9. Data Top-ups and Add-ons: 1GB data bolt-on available for $10, charged to next invoice. International roaming packs also available.
10. Referral Credits: $10 account credit for each successful residential customer referral when the referred friend pays their first bill.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pennytel is an Australian Mobile Virtual Network Operator (MVNO) that sells SIM-only mobile plans (10GB-120GB), NBN fixed-line internet, and a comprehensive business telecommunications portfolio including Cloud PBX, business mobile, SIP trunking, business WiFi, inbound numbers, and unified communications. All mobile services run on Telstra Wholesale's 4G/5G network delivering 98.8% population coverage. The company serves residential consumers, seniors, small-to-medium businesses, enterprises, and government entities on month-to-month contracts without lock-in.

Product overview

Pennytel is an Australian telecommunications provider offering a comprehensive portfolio of mobile, internet, and business communication solutions. The core offerings include SIM-only mobile plans (10GB to 120GB) and NBN internet plans operating on the Telstra Wholesale network with 98.8% population coverage. For business customers, Pennytel provides an integrated suite comprising Business Mobile Plans, Business Phone Systems (hardware and cloud), Cloud PBX, Microsoft Teams Calling, SIP Trunks, Inbound Numbers (1300/1800), WiFi solutions, Business Grade NBN, and Fibre 400. The UC+ unified communications platform adds click-to-dial and CRM integration capabilities. Additional services include Business Financing, Fixed Wireless, and the Connexus (acquired) business phone brand. The company serves residential, business, enterprise, government, and senior segments with month-to-month, no-contract plans.

Differentiator

Problem solved

Functional benefit

Products and services

• SIM-Only Mobile Plans SIM-only mobile plans on Telstra Wholesale's 4G/5G network with 98.8% Australian population coverage. Plans range from 10GB ($24/mo) to 120GB ($55/mo) with unlimited Australian calls and texts, eSIM or physical SIM, and data banking up to 500GB (or 1000GB on 29GB+ plans). 5G access available on plans 29GB and above. Targeted at residential consumers, seniors, and value-conscious mobile users.
• NBN Internet Plans NBN fixed-line internet plans resold through NBN Co, ranging from 25/10 Mbps to 100/40 Mbps with unlimited data and no lock-in contracts. Available to residential consumers and seniors (with dedicated seniors pricing).
• Business Mobile Plans Telstra Wholesale business mobile plans with 98.8% population coverage, unlimited calls/texts/MMS, no lock-in contracts, and data pooling options (10GB pooling from $28/mo, up to 60GB pooling from $55/mo). Includes international roaming packages and number porting. Targeted at Australian SMB customers.
• Cloud PBX Cloud-based phone system from $33/month per user/line, including all local, national, and mobile calls. Features auto attendant, call queuing, call recording, disaster recovery, softphones, desk phones, and mobile integration. Supports Microsoft Teams Calling integration. Targeted at SMBs and enterprises seeking scalable phone systems.
• Business Phone Systems Hardware or cloud-based phone systems with SIP-enabled solutions supporting systems from Alcatel, Avaya, Commander, LG Aria, NEC, Panasonic, Samsung, Yealink, and more. Targeted at Australian businesses seeking on-premise or hybrid phone deployments.
• Business Grade NBN Business-grade NBN with entry level to ultra-fast speed options, Enterprise Ethernet, Fibre and Fixed Wireless options, $0 FTTP upgrade, 4G backup, and optional static IP. Targeted at SMBs and enterprises requiring reliable business connectivity.
• Fibre 400 Business-grade symmetrical 400Mbps dedicated fibre-optic connectivity for high-use businesses requiring bandwidth beyond Business NBN capabilities. Targeted at enterprises with intensive data requirements.
• Inbound Numbers (1300/1800) 1300, 1800, geographic, and mobile inbound tracking numbers for businesses. Includes market-leading portal with drag-and-drop editor for building complex call routing, answer points, integrated systems, auto attendant IVR, call queuing, real-time call reporting, and call recording. Targeted at SMBs and enterprises managing inbound customer calls.
• Business WiFi Solutions Wireless solutions including WiFi access points, point-to-point bridges, and wireless network design and installation. Equipment includes Ubiquiti UniFi and NanoBeam AC products capable of covering distances up to 15+ km. Targeted at businesses requiring multi-site or campus wireless connectivity.
• SIP Trunks SIP trunking services enabling cost-effective modern call solutions using soft and desk phones to reduce hardware costs. Targeted at businesses modernising their telephony infrastructure.
• Microsoft Teams Calling Integration service bringing all communication channels into Microsoft Teams for unified collaboration. Connects with Cloud PBX and phone systems. Targeted at businesses already using Microsoft Teams for collaboration.
• UC+ Unified Communications Unified communications software suite providing click-to-dial, screen call popping, presence features, and CRM integration with Microsoft Outlook, Google Contacts, and Lotus Notes. Targeted at businesses wanting enhanced call handling integrated with their existing CRM.
• Pennytel Business Financing Telecommunications equipment financing with rent-to-own options, manageable monthly payments, and flexible terms. Available to Pennytel customers only. Operated by Pennytel Finance Pty Ltd as an authorised credit representative of Potentia Capital Advisors Pty Ltd. Targeted at businesses wanting to spread hardware costs.
• Australian Seniors Offer Exclusive mobile and internet plan discounts for Australian Seniors Card members, including 10% off for 12 months on mobile plans (e.g., 10GB at $21.60/month, 15GB at $24.30/month) and discounted NBN plans. Targeted at Seniors Card holders seeking affordable, no-lock-in plans.

Quantifiable outcome

• 98.8% of Australian population covered
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Four Acquired Telcos (2022)coreOthers · 1 January 2021By end of 2022, Pennytel acquired four telcos whose sole focus was providing mobile, data and voice services to small-to-medium sized businesses across Australia. This expanded Pennytel into an all-service telco.
• Telstra WholesalecoreTechnology or IntegrationPennytel operates as an MVNO using parts of Telstra Wholesale's 4G and 5G mobile networks. This partnership provides Pennytel customers with 98.8% Australian population coverage across 1.7+ million square kilometres.
• NBN CocoreTechnology or IntegrationPennytel is an approved reseller of NBN services, offering Business NBN plans running on the Australian National Broadband Network.
• Australian Seniors Card ProgramminorGTM or Marketing PartnerPennytel offers exclusive 10% discount for 12 months on mobile plans for Australian Seniors Card holders.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Boost Mobile Australia: Boost Mobile is a major Australian MVNO operating on the Telstra Wholesale network with prepaid and postpaid mobile plans. It is the most direct competitor to Pennytel given shared network supplier, similar SIM-only product set, and price-led consumer positioning.
• Belong: Belong is Telstra's own MVNO offering mobile and NBN plans with simple month-to-month pricing. It is a direct competitor to Pennytel in MVNO mobile and NBN reselling, with the structural advantage of Telstra's parent backing.
• Kogan Mobile: Kogan Mobile is an Australian MVNO offering discount prepaid and SIM-only plans via a digital-first GTM. It competes directly with Pennytel in the value-conscious SIM-only consumer segment, often on price alone.
• Circles.Life Australia: Circles.Life is a digital-first MVNO in Australia offering mobile plans with customizable data and rewards. It overlaps with Pennytel in the SIM-only mobile space with a similar tech-enabled, no-lock-in approach targeting younger and value-conscious consumers.
• ALDImobile: ALDImobile is an Australian MVNO operating on the Telstra Wholesale network, offering discount SIM-only plans. It directly competes with Pennytel in the budget consumer segment with a similar no-frills value proposition.
• amaysim: amaysim is an Australian MVNO on the Optus network offering mobile and broadband plans, now part of Optus. It is comparable to Pennytel as a digitally-native MVNO with consumer and small business focus and similar no-lock-in positioning.

Broad incumbents

• Aussie Broadband: Aussie Broadband is a larger ASX-listed Australian NBN and mobile provider that started as a regional telco and grew to challenge major telcos. It is comparable to Pennytel in NBN reselling and SMB focus, but at materially larger scale and with mobile as a growing line.
• TPG Telecom: TPG Telecom is one of Australia's largest telcos, owning Vodafone, TPG, iiNet, and other brands. It competes with Pennytel across mobile, NBN, and business telecom at much larger scale and as a network operator, not a reseller.
• iiNet: iiNet is a TPG-owned Australian fixed-line and wireless provider, well-known for NBN and mobile services. It overlaps with Pennytel in NBN reselling and SMB telecom but operates at much larger scale and as part of a major telco group.

Emerging players

• Tangerine Telecom: Tangerine Telecom is a smaller Australian NBN and mobile provider that was acquired by the AGL-owned broadband business. It overlaps with Pennytel in NBN and SIM-only mobile, but at an earlier growth stage and with a similar price-conscious consumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pennytel
• Facebookfacebook.com/pennytel
• LinkedInlinkedin.com/company/pennytel-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennytel