Anjunabeats

What Anjunabeats does

Anjunabeats is a privately-held electronic dance music record label founded in 2000 in London by the members of Above & Beyond — Jono Grant, Tony McGuinness, and Paavo Siljamäki — and operated through the parent entity Involved Productions Ltd. The label operates three imprints under the Anjuna brand umbrella: Anjunabeats (trance and progressive), Anjunadeep (deep and progressive house), and Anjunachill (ambient and downtempo). Its core product is music released digitally and on vinyl/CD across all major streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Tidal, SoundCloud, Beatport), augmented by the Anjunabeats Volume compilation series that has run since 2003, Group Therapy Radio (a weekly show reaching millions), and the ABGT live event series anchored at venues like The Gorge Amphitheatre.

The label's technology stack is a conventional record-label platform — built on the Ochre CMS — combining owned e-commerce storefronts (UK Anjuna Music Store and US Anjunastore) with third-party DSP distribution, Bandsintown for ticketing, StreamPush for 24/7 radio, and curated playlists across platforms. Its differentiating asset is not technology but the Anjunafamily community ecosystem: a multi-channel engagement network spanning YouTube (2M+ subscribers on Above & Beyond), TikTok, Instagram, Discord, Twitch, Snapchat, and email, coordinated around live events and a Rising Residency program for emerging artists.

Anjunabeats monetizes across four revenue streams: music sales and streaming royalties (digital downloads at $2.99-$11.99, vinyl at $25.99-$33.99, CD at $12.99+), direct-to-consumer merchandise ($15-$140+ for apparel, accessories, homeware), sync and licensing for film/TV/advertising, and live events and touring through Above & Beyond and label artists. GTM is event-driven and community-led: major festival bookings at EDC Las Vegas, Tomorrowland, Creamfields, and ÎléSoniq drive merchandise, streaming, and ticket revenue, while newsletter-driven DTC sales and 10% new-subscriber discounts fuel the consumer funnel. Primary customers are global electronic dance music enthusiasts and festival promoters; media/advertising sync is a secondary B2B segment.

Name

Anjunabeats

Legal name

Involved Productions Ltd.

Website

https://anjunabeats.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Anjunabeats is a privately-held London-based electronic dance music record label founded in 2000 by Above & Beyond, releasing trance, progressive, and deep house music globally through streaming, vinyl, merchandise, and the ABGT live event series for the Anjunafamily fan community.

Ownership category

akta.pro rank

Product category

Electronic Dance Music Record Label

NAICS

Music Publishers (512230)

akta.pro primary industry

Lyrics & Text Rights Licensing (Lyric Display, Print/Digital Reproduction) (MPAIABAI)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Music Legal Services (Artist/Label/Publishing) (MPAIAGAE)

Keywords

• Electronic dance music
• Trance music label
• Music merchandise
• Live music events
• Artist compilation releases

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Sales and Streaming: Revenue from digital music downloads (FLAC, WAV, MP3 formats) and streaming through DSPs. Physical music sales including vinyl records, CD releases, and limited edition pressings. Compilation albums like Anjunabeats Volume 17 available in multiple formats including digital bundles and physical vinyl/CD bundles.
2. Merchandise Sales: Direct-to-consumer merchandise sales including apparel (t-shirts, hoodies, sweatshirts), accessories (hats, bags, patches, enamel pins), homeware (slipmats, notebooks, posters), and artist-specific merchandise. Operates two separate stores: UK-based Anjuna Music Store and US-based Anjunastore.
3. Sync and Licensing: Licensing of music for film, television, advertising, and other media. The label's contact form includes a specific Sync & Licensing option, indicating active pursuit of licensing opportunities for its catalog.
4. Events and Touring: Revenue from ticketed live events including ABGT700 at The Gorge, Anjunabeats Zandvoort, and Anjunabeach events. Artist touring featuring label acts at festivals worldwide including EDC Las Vegas, Tomorrowland, Creamfields, and ÎleSoniq.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Anjunabeats is a London-based electronic dance music record label founded in 2000 and owned by Above & Beyond (Jono Grant, Tony McGuinness, and Paavo Siljamäki). The label releases trance, progressive, and melodic club music across digital, vinyl, and CD formats, sells branded merchandise, and produces live touring events and a weekly radio show (Group Therapy Radio) under the Anjunabeats, Anjunadeep, and Anjunachill imprints.

Product overview

Anjunabeats is an electronic dance music record label owned and operated by Above & Beyond (Jono Grant, Tony McGuinness, and Paavo Siljamäki). Founded in 2000, the label operates as a unified platform offering multiple interconnected products and services: the core label releases music through digital and physical formats (vinyl, CD); the flagship Anjunabeats Volume compilation series provides curated mixes showcasing the label's sound; the Group Therapy Radio show reaches millions of listeners weekly; ABGT events deliver live touring experiences at iconic venues; and merchandise extends the brand through apparel and accessories. The label also encompasses sister imprints Anjunadeep and Anjunachill, collectively known as the Anjuna family, representing trance, progressive, and melodic electronic music globally.

Differentiator

Problem solved

Functional benefit

Brands

• Anjunadeep: Deep house and progressive house sister label under the Anjuna umbrella.
• Anjunachill

Products and services

• Anjunabeats Record Label Core trance, progressive, and melodic electronic dance music record label releasing singles, EPs, and albums by Above & Beyond and a roster of signed artists including Mat Zo, Audien, Arty, Andrew Bayer, Tinlicker, ilan Bluestone, and Seven Lions.
• Anjunabeats Volume Compilation Series Flagship annual compilation series mixed by Above & Beyond, spanning 35 tracks across two mixes per edition and released in digital (MP3, FLAC, WAV) and physical (vinyl, CD) formats.
• Kasablanca 'Higher Resolution' Album Toronto duo Kasablanca's debut full-length album released on Anjunabeats, available in digital and physical formats.
• Above & Beyond 'Bigger Than All Of Us' Album Above & Beyond's fifth studio album, a 16-track electronic release featuring vocal collaborations with longtime artist partners.
• Ferry Corsten & Marsh 'Attraction' Release Collaboration release between Ferry Corsten and Marsh, packaged as a 12" vinyl single with both artists' interpretations.
• J Ribbon 'Redemption / Lights On' Single Double A-side single release from rising Anjunabeats progressive house artist J Ribbon.
• ABGT (Above & Beyond Group Therapy) Live Events
• Anjunabeats Merchandise Branded merchandise line including apparel (T-shirts, hoodies, sweatshirts), accessories (hats, bags, patches, enamel pins), homeware (slipmats, notebooks, posters), and artist-specific items, sold through the UK-based Anjuna Music Store and US-based Anjunastore.
• Physical Music Releases (CD & Vinyl) Physical music catalog including limited edition colored vinyl pressings, CD albums, and collector's editions of Anjunabeats releases.
• Anjunadeep Label Sister imprint under the Anjuna umbrella, focused on deep house and progressive house releases from a roster of established and emerging artists.
• Anjunachill Label Sister imprint under the Anjuna umbrella, focused on chillout and ambient electronic music releases.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• EDC Las VegascoreStrategic or Co-development PartnerAnjunabeats is an established touring brand presenting cutting edge trance and progressive lineups at EDC Las Vegas and Tomorrowland. The label's artists regularly headline these major festival events, which are key platforms for reaching the electronic music audience.
• TomorrowlandcoreStrategic or Co-development PartnerAnjunabeats maintains a presence at Tomorrowland festival alongside EDC Las Vegas. Above & Beyond and Anjunabeats artists perform at the world's premier electronic dance music festival.
• IMPALA (Independent Music Companies Association)majorStrategic or Co-development PartnerAnjunabeats is a member of the award-winning IMPALA Sustainability Taskforce, which convenes independent labels, sustainability experts, and suppliers to explore sustainability challenges. Anjunabeats became a co-funder of the first bespoke carbon calculator for the independent label sector (IMPALA Carbon Calculator).
• Music Climate PactmajorStrategic or Co-development PartnerAs a signatory of the Music Climate Pact, Anjunabeats has committed to actions including measuring and reducing greenhouse gas emissions, joining the Race To Zero programme, and communicating to fans about the impact of the music industry.
• MIT's Environmental Solutions Initiative (ESI)minorStrategic or Co-development PartnerAnjunabeats gifted funds to support climate research at MIT's ESI, focusing on how to empower music audiences to take climate action. Collaboration included the MIT Climate Machine featured at Group Therapy Weekender events.
• LIVE GreenminorStrategic or Co-development PartnerAnjunabeats joined LIVE Green, which brings together professionals from the live music industry, venues and entertainment, to work towards delivering LIVE's net-zero pledge through information sharing around operational changes.
• Vision2025minorStrategic or Co-development PartnerAnjunabeats signed up Anjunadeep Open Air Finsbury Park to the Vision2025 Pledge for Outdoor Live Events in the UK, committing to developing a sustainability strategy, measuring emissions, and reducing fossil fuel consumption and waste.
• Tacoma Tree FoundationminorStrategic or Co-development PartnerAnjunabeats made a donation to support a community-based approach to growing the urban forest local to the Gorge Amphitheatre, creating shade, lowering local air temperatures, and providing neighborhood-based planting projects and tree giveaways.
• EarthPercentminorStrategic or Co-development PartnerDuring Group Therapy Weekender at the Gorge, the Anjunafamily were offered voluntary donation opportunities to EarthPercent, founded by Brian Eno, which supports projects helping reduce music industry environmental impact and helping artists speak out on climate issues.
• Surfrider FoundationminorStrategic or Co-development PartnerAs part of ABGT500 celebrations, the Anjunafamily joined with Surfrider Foundation to collect trash from the Santa Monica coastline as an environmental action initiative.
• EcolibriumminorStrategic or Co-development PartnerDuring ABGT at Dockyards London on-sale, the Anjunafamily could make voluntary donations to Ecolibrium, which works with the music industry to fund environmental restoration and low-carbon travel initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black Hole Recordings: Dutch trance label founded in 1997 by Tiësto and Arny Bink; comparable two-decade heritage, global artist roster, and emphasis on trance catalog licensing and live events.
• Armada Music: Amsterdam-based independent trance and progressive label founded in 2003 with a global roster, multiple sub-imprints, and comparable touring/events model — the closest scale and vintage peer to Anjunabeats.
• Garuda Music: Gareth Emery's trance label with a similar artist-owned structure, comparable roster scale, and focused position in the global trance/progressive community.
• Revealed Recordings: Hardwell's independent dance label with comparable scale, similar focus on emerging electronic talent, and parallel independent touring/event business.
• Enhanced Music: UK-based trance and progressive label with a similar artist development model, global streaming distribution, and active A&R pipeline serving the same EDM fan base.
• Monstercat: Canadian independent EDM label with a similar artist development model, multiple genre sub-imprints, direct-to-fan community engagement, and global streaming distribution.
• mau5trap: deadmau5's independent EDM label with a comparable artist-founder-owned structure, focused roster model, and similar emphasis on catalog and live touring.
• A State of Trance (ASOT): Armin van Buuren's trance label and weekly radio show — directly comparable community-driven model with global broadcast reach and festival/event business paralleling Group Therapy Radio and ABGT events.

Broad incumbents

• Ultra Records: Broader EDM label affiliated with the Ultra Music Festival brand, operating at a larger scale across multiple genres with deeper festival infrastructure than Anjunabeats.
• Spinnin' Records: Larger EDM label now owned by Warner Music Group, with broader genre coverage (house, big room, future house) and significantly bigger roster and marketing scale than Anjunabeats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/anjunabeats
• YouTubeyoutube.com/anjunabeats
• Facebookfacebook.com/anjunabeats
• Instagraminstagram.com/anjunabeats
• TikToktiktok.com/@anjunabeats

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjunabeats