Star 102.1
Star 102.1 (WWST-FM) is a contemporary hit radio station serving the Knoxville, Tennessee metropolitan area. Owned by SummitMedia, the station delivers pop music programming via FM broadcast, mobile apps, and digital streaming, generating revenue through local and regional advertising.
- Company typePrivate
- Founded-
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Star 102.1 does
Star 102.1 (legal name WWST-FM) is a contemporary hit radio (CHR/pop) station broadcasting at 102.1 FM in the Knoxville, Tennessee metropolitan area. The station delivers pop music programming through structured dayparts, with named on-air personalities: the Marc & Kim Show during morning drive (5-10 AM), Christine during midday (10 AM-3 PM), and DJ Eric B in afternoon drive (3-7 PM). It is owned and operated by SummitMedia, a radio and digital advertising company that manages the station's broader advertising operations.
The station's distribution architecture spans over-the-air FM broadcast, native iOS and Android mobile applications, web-based streaming, and active social media channels. Its website operates on InterTech Media's OneCMS content management platform. Program content consists of standard CHR music rotations supplemented by community engagement through local event partnerships such as Fanboy Expo, Festival on the 4th, and AIM for Advocacy.
The business model is advertising-driven, serving local and regional businesses across the Knoxville MSA. Revenue is generated through audio spots, on-air promotions, and bundled multi-platform digital advertising packages — including digital display, mobile, social, video, streaming audio, podcast placements, and SEO services — offered through SummitMedia's network. A VIP Club membership program offers listeners enhanced engagement and provides a secondary, direct listener-touchpoint alongside the traditional ad-sales model.
Star 102.1 firmographics
Firmographics- Name
- Star 102.1
- Legal name
- WWST-FM
- Website
- https://star1021fm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Star 102.1 (WWST-FM) is a contemporary hit radio station serving the Knoxville, Tennessee metropolitan area. Owned by SummitMedia, the station delivers pop music programming via FM broadcast, mobile apps, and digital streaming, generating revenue through local and regional advertising.
- Ownership category
- akta.pro rank
Star 102.1 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Star 102.1 is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Star 102.1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Advertising Revenue: Star 102.1 generates revenue primarily through advertising. Local and regional businesses can purchase audio spots, on-air promotions, and targeted digital advertising packages including social media, display ads, and programmatic targeting.
Distribution channels3 records
Marketing channels5 records
Star 102.1 product offering
Product offeringCore offering
Star 102.1 (WWST-FM) is a contemporary hit radio (CHR/pop) station broadcasting at 102.1 FM to the Knoxville, Tennessee metropolitan area, delivering music programming, entertainment news, local weather, and community event coverage through over-the-air FM, native mobile applications, and online streaming. The station sells advertising across its broadcast, digital, mobile, social, podcast, and streaming video channels through its parent company SummitMedia's multi-platform advertising solutions to local and regional businesses.
Product overview
Star 102.1 (WWST-FM) is a contemporary hit radio (CHR/pop) station operating under SummitMedia, broadcasting at 102.1 FM frequency to the Knoxville, Tennessee metropolitan area. The station's product portfolio centers on its core over-the-air radio broadcast, supplemented by digital extensions including native mobile applications for iOS and Android, online live streaming via the station's web player, and on-site blog content featuring entertainment news, pop culture, and lifestyle coverage authored by on-air personalities. Programming is delivered through structured dayparts anchored by shows including The Marc & Kim Show (morning drive), Christine (midday), and DJ Eric B (afternoon drive), with supplementary VIP Club membership for engaged listeners. The station also promotes local events through an integrated calendar. SummitMedia, the parent company, extends the station's offerings to advertisers through comprehensive multi-platform advertising solutions encompassing targeted digital, mobile, social media, video, streaming audio, podcast, and SEO services.
Differentiator
Problem solved
Functional benefit
Products and services
- WWST-FM Radio Broadcast (Star 102.1) Traditional over-the-air FM radio broadcast at 102.1 FM airing contemporary hit music (CHR/pop format) to the Knoxville, Tennessee metropolitan area and surrounding regions.
- Star 102.1 Mobile Application Native mobile applications for iOS and Android devices enabling on-the-go access to live radio streaming, exclusive content, and station features for Star 102.1 listeners.
- Listen Live Online Streaming Web-based live radio streaming service allowing listeners to tune in to Star 102.1 from any internet-connected device via the station's online player.
- VIP Club Membership Exclusive listener membership program offering subscribers access to special content, contest priority access, newsletters, and other member-only benefits.
- SummitMedia Advertising Solutions Multi-platform advertising services offered through parent company SummitMedia, including targeted digital advertising, mobile, social media, video advertising, radio campaigns, streaming audio, podcast advertising, SEO services, and on-demand/streaming video advertising for local and regional businesses.
Companies that use Star 102.1
Customer profileSegments1 record
Ideal customer profiles2 records
Star 102.1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Star 102.1 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SummitMediacoreSummitMedia is the parent company operating Star 102.1 as part of its portfolio of radio stations and digital platforms. The company specializes in traditional radio and digital advertising solutions, serving local and regional audiences.
Recent moves5 records
Expansion highlights4 records
Star 102.1 competitors and assessment
Company assessmentDirect peers
- Salem Communications: U.S. radio operator with a portfolio including news/talk and Christian formats across mid-sized markets. Comparable in station-level economics and digital infrastructure, though differentiated by format focus.
- iHeartMedia: Largest U.S. radio operator with hundreds of stations across CHR, country, news/talk, and other formats. iHeartMedia competes directly with Star 102.1 in CHR formats and offers a comparable multi-platform advertising and digital audio distribution model including streaming, podcasts, and live events.
- Audacy: Major U.S. radio broadcasting company (formerly Entercom/CBS Radio) operating a large portfolio of FM and AM stations including CHR stations in mid-sized markets. Directly comparable in broadcast operations, digital streaming, and podcast-led advertising sales.
- Cumulus Media: Second-largest U.S. radio operator with stations across CHR, country, news/talk, and sports formats. Operates in mid-sized and smaller markets comparable to Knoxville, with similar advertiser base and digital streaming infrastructure.
- Townsquare Media: Mid-market-focused radio operator with stations in small and medium-sized markets, complemented by digital advertising and live event businesses. Townsquare's small-market CHR stations and integrated local sales approach closely mirror Star 102.1's structure under SummitMedia.
- Beasley Broadcasting Group: Operates radio stations in mid-sized U.S. markets across multiple formats including CHR. Comparable to Star 102.1 in market size focus, format mix, and reliance on local advertising plus digital extensions.
- Alpha Media: U.S. radio operator focused on mid-sized markets with CHR, country, and other formats. Directly comparable to Star 102.1 in station count, market tier, and multi-platform content distribution including streaming and digital advertising.
- Bonneville International: Family-owned radio operator with stations in mid-sized markets. Comparable in operating philosophy, market tier, and reliance on local advertising plus digital audio distribution.
- Lotus Communications: Privately held radio operator with stations in mid-sized Western and Southern markets. Comparable in market size, ownership structure (private), and traditional radio + digital advertising business model.
Broad incumbents
- Cox Media Group: Diversified media company operating radio and television stations along with digital advertising platforms. Overlaps with Star 102.1 in local radio broadcasting and digital ad sales but operates at significantly larger scale across both broadcast and non-broadcast media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Star 102.1 social profiles
Digital presenceStar 102.1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star 102.1 leadership team
Management profileNumber of profiles
Profiles1 record
Star 102.1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star 102.1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star 102.1
What does Star 102.1 do?
Star 102.1 (WWST-FM) is a contemporary hit radio (CHR/pop) station broadcasting at 102.1 FM to the Knoxville, Tennessee metropolitan area, delivering music programming, entertainment news, local weather, and community event coverage through over-the-air FM, native mobile applications, and online streaming. The station sells advertising across its broadcast, digital, mobile, social, podcast, and streaming video channels through its parent company SummitMedia's multi-platform advertising solutions to local and regional businesses.
Is Star 102.1 a public or private company?
Star 102.1 is a private company. It is classified as corporate owned and is currently operating.
When was Star 102.1 founded?
Star 102.1 was founded in -1. It employs 1 to 10 people.
Where is Star 102.1 based?
Star 102.1 is headquartered in Knoxville, United States, in the North America region.
How does Star 102.1 make money?
One revenue line is on record: advertising Revenue.
Who are Star 102.1's main competitors?
Direct peers on record are Salem Communications, iHeartMedia, Audacy, Cumulus Media, Townsquare Media, Beasley Broadcasting Group, Alpha Media, Bonneville International and Lotus Communications. Cox Media Group is listed as a broad incumbent.
Does Star 102.1 have an API?
No public API is recorded for Star 102.1.
What industry is Star 102.1 in?
Star 102.1's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.