Stylus

What Stylus does

Stylus is a Ukrainian direct-to-consumer e-commerce retailer founded in 2008, operating an online storefront at stls.store and a portfolio of specialized subdomains (energy, baby, health, home, sport, alco, tools) that together cover consumer electronics, household appliances, personal transport, children's goods, sports nutrition, and energy resilience equipment. The platform serves individual Ukrainian consumers across major cities including Kyiv, Odesa, Lviv, Kharkiv, Dnipro, Sumy, Zaporizhzhia, Rivne, and Ivano-Frankivsk, with a Kyiv-based call center and an in-house service center supporting pre-sale consultation and post-purchase repair. The catalog spans smartphones (Apple, Samsung, Xiaomi, Google Pixel, OnePlus, Nothing), laptops and PCs (MacBook, Asus, Lenovo, HP, Acer, MSI), gaming consoles (PlayStation, Xbox, Nintendo), large and small home appliances, drones (DJI, Autel), 3D printers, and an energy independence line including solar panels, inverters, UPS systems, batteries, and portable charging stations from brands such as EcoFlow, Bluetti, Anker, and Jackery. A secondary 'Stylus Approved' line sells certified pre-owned devices, and a suite of attached services — trade-in evaluation, repair, loyalty program, engraving, and installment/credit purchasing — extends the offering beyond pure retail. The business runs on a standard transactional e-commerce revenue model (hardware sales at listed prices with promotional discounting, plus service fees) with no disclosed subscription, marketplace take-rate, or B2B revenue stream. The STYLUS brand is operated under a trademark license agreement, and ownership, headcount, revenue, and funding are not publicly disclosed.

Name

Stylus

Legal name

Интернет-магазин «Stylus»

Website

https://stylus.ua

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Stylus is a Ukrainian online retailer founded in 2008, selling consumer electronics, home appliances, and energy resilience equipment through the stls.store multi-subdomain platform to individual consumers across Ukraine, with attached trade-in, repair, and credit services.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Home Appliances Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Tablets & E-Readers Retail (CRACABAB)

Keywords

• Consumer electronics retail
• Home appliances online
• E-commerce electronics Ukraine
• Gaming consoles retailer
• Energy independence equipment

Headquarters

HQ city

Uman

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail electronics and appliances sales: The primary revenue stream is direct retail sales of electronics and household appliances through the stls.store e-commerce platform. Customers purchase products at listed prices with various payment methods including bank cards, credit, and installment options. Additional services include repair services, trade-in evaluations, and engraving services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stylus is an online retailer selling consumer electronics, household appliances, smartphones, laptops, tablets, gaming consoles, TVs, audio equipment, drones, and energy independence equipment (solar panels, inverters, UPS, generators) to Ukrainian consumers through its stls.store e-commerce platform and specialized subdomains. The company also sells certified pre-owned electronics under the 'Stylus Approved' label, alongside ancillary categories including children's products, sports nutrition, home/office goods, and alcohol/food items. Supplementary services include trade-in evaluation, repair, engraving, a loyalty program, and credit/installment purchasing options.

Product overview

Stylus (STYLUS) is a Ukrainian online electronics and home appliances marketplace operating across multiple specialized subdomains (stls.store, energy.stls.store, baby.stls.store, health.stls.store, home.stls.store, sport.stls.store, alco.stls.store, tools.stls.store). The core offering on stls.store includes smartphones (iPhone, Samsung Galaxy, Xiaomi, POCO, Google Pixel, Nothing, OnePlus), laptops and PCs (MacBook, Dell, HP, Lenovo, Asus, Acer, MSI), tablets (iPad, Samsung, Xiaomi, Lenovo), gaming consoles (PlayStation, Xbox, Nintendo Switch, Steam Deck), smartwatches, headphones, TVs (Samsung, Xiaomi, LG, Philips, Kivi, Sony), large home appliances (washing machines, refrigerators, dishwashers), small home appliances (Dyson, Karcher, Philips, Tefal, Delonghi, Smeg), drones (DJI, Autel), and 3D printers (Bambu Lab, Creality, Prusa). The energy.stls.store subdomain specializes in energy independence solutions including solar panels (JA Solar, Bluetti, Tongwei), inverters (Deye, Victron Energy, Dyness, MUST), UPS systems (APC, Eaton, Powercom), batteries for inverters and UPS, power banks (Baseus, Hoco, Xiaomi, Anker), LED lighting, generators (Konner&Sohnen, Hyundai, Daewoo), and portable charging stations (EcoFlow, Bluetti, Dabbsson, Anker, Jackery). The platform also offers certified pre-owned electronics under the 'Stylus Approved' label, additional services including trade-in evaluation, repair, loyalty program, engraving, and credit purchasing options.

Differentiator

Problem solved

Functional benefit

Brands

• Stylus Approved: Certified pre-owned/refurbished electronics and appliances category
• Trade-in

Products and services

• Smartphones and Mobile Devices Retail category offering smartphones from Samsung Galaxy, Xiaomi, Google Pixel, OnePlus, Nothing, and POCO, plus mobile accessories including cases, protective glass, chargers, cables, power banks, and portable speakers. Targeted at Ukrainian consumers seeking new mobile devices with official warranty.
• Laptops, PCs, and Tablets Retail category offering laptops (MacBook, Asus, Lenovo, HP, Acer, MSI, Samsung including gaming series), tablets (iPad, Samsung, Xiaomi, Lenovo, Blackview, Oukitel), PC components (GPUs, CPUs, SSDs, motherboards, RAM, cases, power supplies), monitors, peripherals, office equipment, and e-readers. Targeted at consumers, gamers, and home office users in Ukraine.
• Apple Products Dedicated Apple category offering iPhones, MacBooks (Air, Pro, Neo, Custom), iPads, Apple Watch (Series 11, SE 3, Ultra 3), AirPods (4, Pro 3, Max 2), Apple TV, HomePod, AirTag, and Apple accessories. Targeted at Ukrainian consumers seeking official Apple products with warranty.
• Xiaomi Ecosystem Products Retail category offering Xiaomi smartphones, POCO phones, tablets, Redmi laptops, smartwatches, fitness bracelets, headphones, TVs (32-100 inches), smart home devices, robot vacuums, network equipment, kitchen appliances, personal care devices, car electronics, electric scooters, and accessories. Targeted at Ukrainian consumers seeking Xiaomi ecosystem products.
• Gaming Consoles and Gaming Products Retail category offering PlayStation (PS5, PS5 Pro, PS5 Slim), Xbox (Series X, Series S), Nintendo (Switch, Switch OLED, Switch 2), Steam Deck OLED, PlayStation Portal, console games, gaming accessories (gamepads, steering wheels, VR, headphones), gaming peripherals (mice, keyboards, chairs, mousepads), and gaming laptops. Targeted at Ukrainian gaming consumers.
• TV, Photo, Video, and Audio Equipment Retail category offering televisions (Xiaomi, Samsung, LG, Philips, Kivi, Sony) in 32-75+ inch sizes, cameras (mirrorless, DSLR, compact, action), lenses, flashes, tripods, headphones (TWS, in-ear, over-ear, gaming) from Apple, Marshall, Samsung, JBL, Sony, home theaters, projectors, media players, and video surveillance systems. Targeted at Ukrainian consumers building home entertainment setups.
• Large Home Appliances Retail category offering washing machines, dryers, refrigerators, side-by-side refrigerators, boilers, range hoods, dishwashers, freezers, wine cabinets, stoves, cooktops, built-in appliances, climate control (heaters, dehumidifiers, air conditioners, fans, boilers), and Stylus Approved certified appliances. Targeted at Ukrainian consumers furnishing homes.
• Small Home Appliances Retail category offering kitchen appliances (multicookers, air fryers, grills, microwaves, toasters, bread makers), beverage preparation (coffee machines, grinders, juicers, kettles), food processing (blenders, food processors, meat grinders), cleaning (steam cleaners, vacuums, robot vacuums), ironing, and personal care devices from brands including Karcher, Dyson, Smeg, Tefal, Philips, Delonghi. Targeted at Ukrainian consumers for everyday household use.
• Energy Independence Solutions Specialized retail category offering solar panels (JA Solar, Bluetti, Tongwei), inverters (Deye, Victron Energy, Dyness, MUST), uninterruptible power supplies (APC, Eaton, Powercom), batteries for inverters and UPS, generators (Konner&Sohnen, Hyundai, Daewoo), voltage stabilizers, LED lighting, car inverters, car batteries, and portable charging stations (EcoFlow, Bluetti, Jackery, Anker). Targeted at Ukrainian consumers seeking energy backup and independence solutions.
• Certified Pre-Owned Electronics (Stylus Approved) Certified pre-owned retail category offering used iPhones, Apple Watch, Google Pixel, Mac/MacBook, iPad, Samsung Galaxy, Xiaomi, smartwatches, tablets, and robot vacuum cleaners under the 'Stylus Approved' quality certification. Targeted at price-conscious Ukrainian consumers seeking branded electronics with quality assurance.
• Drones, Gadgets, and Personal Transport Retail category offering personal electric transport (electric cars, scooters, bicycles, gyroscooters, motorcycles), smart home and security devices (sensors, controllers, smart lighting, sockets), quadcopters from DJI (Mavic 3, Matrice 4T, Air 3) and Autel (EVO MAX 4T), AirTag and Samsung trackers, and 3D printers from Bambu Lab, Creality, Prusa, ELEGOO, Snapmaker. Targeted at Ukrainian tech enthusiasts and hobbyists.
• Children's Products Retail category offering products for children including strollers, car seats, and other child-related items, operated through the baby.stls.store subdomain. Targeted at Ukrainian parents and families.
• Vitamins and Sports Nutrition Retail category offering dietary supplements (vitamins, minerals, omega-3, CBD oil, amino acids, antioxidants), women's/men's health supplements, immunity and digestion products, sports nutrition (proteins, amino acids, fat burners, gainers, creatine), and protein bars from FitWin, MyProtein, Power Pro, BioTechUSA. Targeted at Ukrainian health-conscious consumers and fitness enthusiasts.
• Garden, Repair, Auto, and Generators Retail category offering tools, garden equipment, automotive goods, and generators for dacha/cottage, repair, and automotive needs, operated through the tools.stls.store subdomain. Targeted at Ukrainian homeowners and DIY consumers.
• Home and Office Products Retail category offering various household items and office supplies, operated through the home.stls.store subdomain. Targeted at Ukrainian consumers and small office buyers.
• Sports and Hobby Products Retail category offering sports equipment and hobby-related products for sports, recreation, and tourism, operated through the sport.stls.store subdomain. Targeted at Ukrainian sports and outdoor enthusiasts.
• Alcohol and Food Products Retail category offering alcoholic beverages and food products, operated through the alco.stls.store subdomain. Targeted at adult Ukrainian consumers.
• Trade-In Evaluation Service Service allowing customers to exchange their old devices for credit toward new purchases. Targeted at Ukrainian consumers upgrading their electronics and seeking partial recovery on legacy devices.
• Repair Service Technical repair services for purchased electronics and appliances, operated through the Kyiv service center. Targeted at Stylus customers requiring post-warranty or warranty repairs.
• Engraving Service Custom engraving services for devices and accessories purchased from Stylus. Targeted at Ukrainian consumers seeking personalized electronics or gifts.
• Loyalty Program Customer loyalty program offering rewards and benefits for repeat purchases on stls.store. Targeted at returning Ukrainian customers seeking accumulated purchase incentives.
• Credit and Installment Purchase Installment and credit payment options facilitating the purchase of electronics and appliances through bank card credit facilities. Targeted at Ukrainian consumers seeking financing for higher-value purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Citrus: Citrus is a Ukrainian retail chain and online store focused on smartphones, laptops, consumer electronics, and small appliances. Directly comparable to Stylus on product selection, promotional pricing, and Ukrainian consumer audience.
• Comfy: Comfy is a major Ukrainian multi-channel retailer of consumer electronics, smartphones, laptops, and household appliances, combining online storefront with physical stores. It is highly comparable to Stylus in product mix and target customers, competing directly on assortment and price.
• Foxtrot: Foxtrot is a well-established Ukrainian omnichannel electronics and appliances retailer with stores across multiple cities. It overlaps Stylus on the same core categories (smartphones, laptops, TVs, appliances) and targets a comparable mass-market Ukrainian consumer segment.
• Epicentr: Epicentr is a large Ukrainian retail chain combining a broad home improvement and household goods assortment with growing electronics and appliance categories. It competes with Stylus on consumer electronics and appliances even though its primary identity is broader home and furniture retail.
• Moyo: Moyo is a Ukrainian multi-format electronics retailer selling smartphones, tablets, laptops, audio, and gaming gear. Highly comparable to Stylus on consumer electronics assortment and target demographic, particularly younger and tech-oriented Ukrainian consumers.
• Allo: Allo is a large Ukrainian e-commerce and physical-chain retailer of electronics, smartphones, and home appliances. Comparable to Stylus on assortment (Apple, Samsung, Xiaomi), installment financing, and nationwide delivery footprint.
• Eldorado: Eldorado is a Ukrainian electronics and home appliance retailer with both online and physical retail. It sells a similar product mix (smartphones, laptops, TVs, large appliances) to Stylus and competes for the same household-purchase occasions.
• Rozetka: Rozetka is the largest Ukrainian online marketplace for electronics, household appliances, and general goods, with nationwide logistics and a category breadth nearly identical to Stylus. It is the most directly comparable peer and the dominant competitive reference point for an electronics DTC e-commerce operator in Ukraine.

Broad incumbents

• Prom.ua: Prom.ua is one of the largest Ukrainian online marketplaces covering electronics, appliances, household goods, and many other verticals. While broader and SMB-oriented than Stylus's curated retail catalog, it competes for the same end-consumer electronics spend and advertising attention in Ukraine.

Others

• Hotline.ua: Hotline.ua is a leading Ukrainian price-comparison and product-catalog platform aggregating offers from multiple retailers. It is not a direct competitor but acts as a discovery and pricing transparency layer that affects Stylus's customer acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW4h2zSdqo4Gi3oMnZDWZSg
• Facebookfacebook.com/stylus4u
• Instagraminstagram.com/stls.store
• TikToktiktok.com/@stls.store
• LinkedInlinkedin.com/company/stylus-ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylus