Care of Southeastern Michigan

Name

Care of Southeastern Michigan

Legal name

Care of Southeastern Michigan

Website

https://careofsem.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), State/Provincial Corrections, Probation & Parole Administration (BPAIABAF)

Keywords

• Behavioral health services
• Substance use prevention
• Recovery support services
• Employee assistance programs
• Peer recovery coaching

Headquarters

HQ city

Fraser

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: The organization accepts individual donations, corporate partnerships, and hosts events to benefit CARE programs.
2. Government Grants and Contracts: CARE receives funding from government sources including Macomb County Department of Human Services, United Way, and other public funding for substance abuse and mental health services.
3. Employee Assistance Program (EAP) Services: Fee-for-service EAP contracts with employers including municipalities, schools, and corporate entities for counseling, training, and consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CARE of Southeastern Michigan is a community-based behavioral health nonprofit that provides substance use prevention, outpatient counseling, addiction treatment, peer recovery coaching, parenting education, youth services, and Employee Assistance Programs (EAP) to individuals, families, schools, and employers across Southeast Michigan. Services are delivered directly by trained clinicians and certified peer recovery coaches, with most offerings provided free of charge or on a sliding-scale basis, while EAP contracts are sold to municipalities, schools, and corporate employers.

Product overview

CARE of Southeastern Michigan is a behavioral health nonprofit organization offering a comprehensive suite of prevention, treatment, and recovery services. The organization operates through multiple interconnected programs: WorkLife Solutions (EAP) provides employer-based counseling and HR support; Parenting Services offers parent education across all age groups; Student & Youth Services delivers school-based mental health and prevention programming; Prevention Services addresses substance use, suicide, and depression; Clinical & Treatment Services provides outpatient counseling and addiction treatment; and Peer Recovery Services, anchored by the Recovery United Community Center (RUCC), offers peer coaching and community support. The portfolio also includes specialized services like Critical Incident Stress Management, DOT Training, Summer Camps, and advocacy initiatives like Project Vox. The organization primarily serves Macomb and Wayne counties in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• WorkLife Solutions (Employee Assistance Programs)

Quantifiable outcome

• 11,412 Adults Trained Through Behavioral Health Assessments & Counseling
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Ascension St. John Macomb HospitalcoreStrategic or Co-development PartnerRecovery United partners with Ascension St. John Macomb Hospital to embed peer recovery coaches within their emergency department to provide assessments to people presenting because of substance use.
• Ascension St. John Moross HospitalcoreStrategic or Co-development PartnerRecovery United partners with Ascension St. John Moross Hospital to embed peer recovery coaches within their emergency department.
• Henry Ford Macomb HospitalcoreStrategic or Co-development PartnerRecovery United partners with Henry Ford Macomb Hospital to embed peer recovery coaches within their emergency department.
• McLaren Macomb HospitalcoreStrategic or Co-development PartnerRecovery United partners with McLaren Macomb Hospital to embed peer recovery coaches within their emergency department.
• 11 Local Substance Use Prevention CoalitionscoreStrategic or Co-development PartnerCARE supports 11 local substance use prevention coalitions in Macomb and Wayne counties. These coalitions are comprised of people from all backgrounds, including those impacted by or recovering from addiction.
• Schools and School DistrictscoreStrategic or Co-development PartnerCARE partners with schools at all grade levels to provide Critical Incident Stress Management services, student assistance programs, substance use prevention education, and summer camps.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pyramid Healthcare: Pyramid Healthcare operates a regional network of behavioral health and substance use treatment facilities across Pennsylvania, offering outpatient, inpatient, and recovery services comparable to CARE's full continuum model. Both organizations combine clinical treatment with peer-driven recovery support in a community-based delivery model.
• Coleman Professional Services: Coleman is a community behavioral health nonprofit in Ohio delivering mental health, substance use, and EAP-style services with a similar full-lifecycle portfolio to CARE. Comparable in scale, geographic scope (regional Midwestern), and mix of clinical plus peer recovery programs.
• New Oakland Family Centers: New Oakland is a Michigan-based behavioral health provider offering outpatient mental health, substance use treatment, and family-centered services. Directly comparable as a Michigan-headquartered community provider with overlapping clinical and youth/family programming.
• CommQuest Services: CommQuest is an Ohio-based community mental health and addiction services nonprofit offering outpatient treatment, prevention, and recovery support. Comparable as a regional community behavioral health nonprofit with a similar prevention-to-recovery service continuum.
• EasterSeals Michigan: EasterSeals Michigan is a nonprofit providing behavioral health, substance use, and disability services across the state, including school-based programs and recovery support. Comparable as a Michigan-based nonprofit with overlapping youth, family, and community behavioral health programs.
• Bradford Health Services: Bradford Health Services is a regional addiction treatment provider across the Southeast U.S. offering outpatient, residential, and recovery support. Comparable for its substance use treatment focus and recovery-oriented programming, though it operates at a broader geographic and acuity scale.

Regional players

• Macomb County Community Mental Health: Macomb County Community Mental Health is the publicly funded Community Mental Health Services Program for Macomb County, where CARE also operates. Comparable as a regional behavioral health provider serving overlapping populations, but operates as a government entity rather than a nonprofit.
• Detroit Wayne Integrated Health Network: Detroit Wayne Integrated Health Network is the Prepaid Inpatient Health Plan for Wayne County, overseeing publicly funded behavioral health services. Comparable as a regional behavioral health authority in CARE's service territory, though it operates at a much larger scale as a managed care entity.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit addiction treatment provider in the United States, offering residential, outpatient, and education services nationally. Comparable as a behavioral health nonprofit with recovery programming, but operates at a much larger national scale and offers inpatient/residential levels of care CARE does not.

Others

• Community Anti-Drug Coalitions of America (CADCA): CADCA is the national membership organization supporting community substance use prevention coalitions, paralleling CARE's coalition infrastructure across Macomb and Wayne counties. Comparable as an ecosystem peer rather than a direct service competitor, relevant for understanding prevention coalition operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/careofsem
• Xx.com/CAREofSeM
• LinkedInlinkedin.com/company/care-of-southeastern-michigan

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care of Southeastern Michigan