Smeding

What Smeding does

Smeding is a privately held Dutch company that supplies fruits and vegetables, headquartered in Sint Annaparochie, Netherlands. The firm has been in continuous operation since 1934, giving it nine decades of incumbency in the fresh produce supply chain. With 501-1,000 employees, Smeding operates at a mid-market scale for European fresh produce distribution, a category that typically relies on refrigerated logistics, regional sourcing networks, and relationships with retail, foodservice, and wholesale buyers.

No information is available in the source data regarding Smeding's specific product portfolio (e.g., organic vs. conventional, packaged vs. bulk, fresh-cut vs. whole produce), customer segments, pricing structure, distribution channels, geographic reach beyond its Dutch base, technology stack, or ownership structure. The firm's website currently returns a verification/loader page with no substantive content. Management team, funding history, M&A activity, certifications, partnerships, and any product or service launches are likewise undocumented in the supplied data.

The company's revenue model, go-to-market motion, and competitive positioning within the Dutch and broader European fresh produce market cannot be characterized from the available evidence. As a 90-year-old private employer of meaningful size in a stable, commodity-adjacent industry, the most reasonable inference is that Smeding operates a traditional B2B produce distribution business, but any further specificity would require primary research beyond the scope of the supplied data.

Name

Smeding

Legal name

Smeding

Website

https://smeding.nl

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Smeding is a privately held Dutch fruit and vegetable supplier founded in 1934 and headquartered in Sint Annaparochie, Netherlands. It employs 501-1,000 people and serves customers in the fresh produce distribution market.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce supply
• Fruit distribution
• Vegetable wholesale
• Food service supply
• Produce delivery

Headquarters

HQ city

Sint Annaparochie

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

Smeding supplies fruits and vegetables, operating as a Dutch fresh produce supplier based in Sint Annaparochie, Netherlands. The company was founded in 1934 and employs 501–1,000 people, indicating it serves customers with sizable distribution operations. Its offering is centered on the physical supply of fruit and vegetable products to downstream buyers.

Product overview

No product information is available from the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit and Vegetable Supply

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Greenyard: Belgian-headquartered, listed fresh, frozen and prepared fruit and vegetable company. Closest large-scale direct peer to Smeding, supplying European retailers and foodservice with similar categories and a comparable merchant-wholesale model.
• The Greenery: Dutch fresh produce supplier (part of Coöperatie DOOR) selling fruits and vegetables to European retailers. Direct Dutch competitor with a similar focus on sourcing from Dutch and international growers and serving retail channels.
• Bakker Barendrecht: Dutch fresh fruit and vegetable service provider for retail and foodservice. Operates a comparable model of sourcing, ripening, packaging, and distribution, making it a close functional peer to Smeding in the Benelux market.
• Nature's Pride: Netherlands-based importer, ripener and distributor of exotic and mainstream fresh fruits and vegetables. Overlaps directly with Smeding on fruit and vegetable wholesale to European retail and foodservice customers.
• Staay Food Group: Dutch fresh produce company supplying fruits, vegetables and other fresh categories to European retail, foodservice and wholesale customers. Comparable product mix and channel coverage to Smeding.
• Special Fruit: Belgian specialist fresh produce importer and wholesaler of fruit and vegetables. Competes with Smeding in Benelux wholesale distribution of fresh produce, with a similar customer base among European retailers and foodservice operators.
• Hessing: Dutch fresh fruit and vegetable processor and supplier serving retail, foodservice and industrial customers. Comparable to Smeding in its fresh-produce focus and Dutch/European customer base.

Broad incumbents

• Total Produce / Dole plc: One of the world's largest fresh produce companies, operating across production, sourcing, ripening and distribution. A broad incumbent in the same industry as Smeding, though at vastly larger scale and with global reach.
• Bonduelle: Large European vegetable-focused food manufacturer and fresh-produce operator. Operates in adjacent parts of the fresh and processed vegetable value chain, making it a relevant but broader incumbent peer to Smeding.

Others

• Fresh Produce Centre: Dutch industry association representing fruit and vegetable traders and processors. Relevant ecosystem peer that shapes the regulatory and commercial environment in which Smeding operates, rather than a direct competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/smedingagf
• Facebookfacebook.com/smedingagf
• LinkedInlinkedin.com/company/smeding-groenten-en-fruit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smeding