Body Dynamics
Body Dynamics is a Dallas, Texas-based direct-to-consumer retailer founded in 1999 that sells DSHEA-compliant dietary supplements (Maxzorbceuticals), skincare (Skin Drink), and hair-care (Haute Locks) products to U.S. individual wellness consumers through its own e-commerce storefront.
- Company typePrivate
- Founded1999
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Body Dynamics does
Body Dynamics, Inc. is a privately held, founder-operated direct-to-consumer retailer incorporated in Texas in 1999 and headquartered in Dallas (972-245-5500 / 1-800-634-2910). It sells dietary supplements, topical skincare, and hair-care products to U.S. individual consumers through its own e-commerce storefront at bodydynamics.com, with supplementary phone-based ordering. The product portfolio is organized under three sub-brands: Maxzorbceuticals (a dietary supplement line including Mega Wellness Cleanse, Mega Cleanse EXTRA, Total Digestion probiotic, Joint Renewal, RAW Mega Nutritional vitamin system, Dynamic Energy, Nuborn Skin, Aloe Guarana, MaxImmunity Plus, Curcumax Plus, Dim Estro Clean Complex, and Thera-Colon Cleanse); Skin Drink (skincare serums and anti-aging topicals including BBWI and Renewal Complex products); and Haute Locks (Fullness Infusion Shampoo and Conditioner formulated with a PEPaminoComplex for fine hair). All products are positioned as natural wellness solutions and are manufactured and labeled under FDA DSHEA compliance; payment processing meets PCI DSS standards.
The company's go-to-market is direct-to-consumer e-commerce with fixed unit pricing (e.g., $32 shampoo, $34 conditioner), flat-rate ground shipping at $6.95 with free shipping on orders over $99, and UPS fulfillment. Customer acquisition relies on the company's website, an email newsletter, a Facebook page (facebook.com/brenda.l.swartz), an Instagram profile, and an extensive catalog of customer testimonials and product reviews that serve as social proof. The company explicitly serves U.S. customers only and does not fulfill international orders. There is no evidence of external investors, subsidiary entities, M&A activity, patents, strategic partnerships, employer brand presence, or AI/ML capabilities; the company is run by owner/CEO Brenda Swartz with a team of 11-50.
Body Dynamics firmographics
Firmographics- Name
- Body Dynamics
- Legal name
- Body Dynamics, Inc.
- Website
- https://bodydynamics.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Body Dynamics is a Dallas, Texas-based direct-to-consumer retailer founded in 1999 that sells DSHEA-compliant dietary supplements (Maxzorbceuticals), skincare (Skin Drink), and hair-care (Haute Locks) products to U.S. individual wellness consumers through its own e-commerce storefront.
- Ownership category
- akta.pro rank
Body Dynamics industry classification
Industry- Product category
- Dietary Supplements and Personal Care
- NAICS
- Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Body Dynamics is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Body Dynamics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Dietary Supplements: Sale of internal wellness products including Mega Cleanse, Total Digestion, Joint Renewal, RAW Mega Nutritional vitamins, and Dynamic Energy supplements. One-time and potentially recurring purchase model.
- Skincare and Hair Care Products: Sale of topical skincare products (Skin Drink line) and hair care products (Haute Locks line). Products range from $32-$34 for hair care items with various skincare products available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haute Locks Fullness Infusion Shampoo - 8 FL OZ |
| Unit Pricing | Pay-as-you-go | Haute Locks Fullness Infusion Conditioner - 8 FL OZ |
| Unit Pricing | Pay-as-you-go | Shipping - Ground Standard |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Body Dynamics product offering
Product offeringCore offering
Body Dynamics sells its own branded line of dietary supplements (Maxzorb Nutrition/Maxzorbceuticals), topical skincare products (Skin Drink), and hair care products (Haute Locks) directly to consumers through its own e-commerce storefront and toll-free phone ordering. The product portfolio spans internal cleansing systems, probiotics, joint support, whole-food vitamins, energy supplements, anti-aging skincare, and volumizing hair care.
Product overview
Body Dynamics is a wellness and natural skincare company that offers a diversified portfolio of dietary supplements and topical skincare products. The company operates under two main sub-brands: Maxzorb Nutrition (internal wellness supplements including cleanses, digestive aids, joint support, and vitamins) and Skin Drink (topical skincare solutions). The product line also includes Haute Locks hair care products. The supplements segment includes Mega Cleanse/Mega Cleanse EXTRA, Total Digestion, Joint Renewal, RAW Mega Nutritional vitamins, Dynamic Energy, Nuborn Skin, and specialty products like MaxImmunity Plus, Curcumax Plus, and Dim Estro Clean Complex. The company sells directly to consumers through its e-commerce platform and complies with FDA regulations under DSHEA.
Differentiator
Problem solved
Functional benefit
Brands
- Maxzorbceuticals: Nutrition and wellness supplement brand featuring products like Mega Wellness Cleanse, Total Digestion, Joint Renewal, RAW Mega Nutritional, Dynamic Energy, and others.
- Skin Drink
- Haute Locks
Products and services
- Maxzorb Nutrition (Maxzorbceuticals) Supplements A line of internal wellness dietary supplements sold under the Maxzorb brand including Mega Wellness Cleanse, Mega Cleanse EXTRA, Total Digestion probiotic, Joint Renewal, RAW Mega Nutritional vitamin system, Dynamic Energy, Nuborn Skin, Aloe Guarana, MaxImmunity Plus, Curcumax Plus, Dim Estro Clean Complex, and Thera-Colon Cleanse. Targeted at health-conscious individual consumers seeking natural digestive, joint, immune, and nutritional support.
- Skin Drink Skin Care A topical skincare line including Skin Drink Intensive Renewal Serum, BBWI skin care, Repair Revolution, Renewal Complex, and other anti-aging and acne treatment products. Targeted at individual consumers seeking anti-aging and skin rejuvenation solutions.
- Haute Locks Fullness Infusion Shampoo A specialized 8 FL OZ shampoo designed for fine, limp hair that provides lift, volume, and shine without weighing hair down. Contains the proprietary PEPaminoComplex with peptides and amino acids. Targeted at individual consumers with thinning or fine hair.
- Haute Locks Fullness Infusion Conditioner A matching 8 FL OZ conditioner formulated for fine, limp hair that delivers body, shine, and thickness with nourishing peptides and amino acids. Targeted at individual consumers with thinning or fine hair.
Companies that use Body Dynamics
Customer profileSegments1 record
Ideal customer profiles1 record
Body Dynamics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Body Dynamics partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Body Dynamics competitors and assessment
Company assessmentBroad incumbents
- Herbalife: Large global nutrition company selling meal replacement, cleanse, digestive, and wellness supplements direct-to-distributor. Broad incumbent covering the same internal-wellness categories as Body Dynamics' Maxzorbceuticals line.
- Garden of Life: Established organic and whole-food supplement brand with broad retail and online distribution. Overlaps with Maxzorbceuticals' RAW Mega Nutritional and digestive product positioning.
- Standard Process: Whole-food nutritional supplement manufacturer with practitioner and direct channels, overlapping Body Dynamics' supplement and wellness positioning with broader product depth.
Direct peers
- Juice Plus+: Whole-food-based nutritional supplements and personal care products sold direct-to-consumer. Comparable formulation philosophy to Maxzorbceuticals' RAW Mega Nutritional line with similar DTC go-to-market.
- Nature's Sunshine Products: Long-standing direct-sales supplement company with internal cleansing, digestive, joint, and women's health formulations directly overlapping Body Dynamics' supplement catalog.
- Shaklee: Long-running direct-sales wellness brand offering supplements, vitamins, and personal care. Similar multi-decade operating profile and multi-category DTC structure to Body Dynamics.
- Isagenix: Direct-to-consumer wellness brand focused on cleanse/detox systems, digestive health, and nutritional supplements — closely mirroring Body Dynamics' Mega Cleanse and Total Digestion positioning.
- Nu Skin: Multi-vertical wellness brand combining dietary supplements with topical skincare and personal care sold direct-to-consumer. Closely comparable multi-category CPG model with overlapping product positioning and an established consumer base.
- USANA Health Sciences: Sells a combined portfolio of vitamins/supplements and Celavive skincare through direct-to-consumer channels, similar vertical integration to Body Dynamics' supplements-plus-Skin Drink model.
- LifeVantage: Smaller DTC supplement and skincare company targeting similar wellness and anti-aging consumer needs. Direct comparable in business model, scale category, and product positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Body Dynamics social profiles
Digital presenceBody Dynamics compliance and trust
Trust signalCompliance2 records
Body Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Dynamics leadership team
Management profileNumber of profiles
Profiles1 record
Body Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Dynamics
What does Body Dynamics do?
Body Dynamics sells its own branded line of dietary supplements (Maxzorb Nutrition/Maxzorbceuticals), topical skincare products (Skin Drink), and hair care products (Haute Locks) directly to consumers through its own e-commerce storefront and toll-free phone ordering. The product portfolio spans internal cleansing systems, probiotics, joint support, whole-food vitamins, energy supplements, anti-aging skincare, and volumizing hair care.
Is Body Dynamics a public or private company?
Body Dynamics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Dynamics founded?
Body Dynamics was founded in 1999. It employs 11 to 50 people.
Where is Body Dynamics based?
Body Dynamics is headquartered in Dallas, United States, in the North America region.
How does Body Dynamics make money?
Two revenue lines are on record. Dietary Supplements are the primary driver. The others are skincare and Hair Care Products.
Who are Body Dynamics's main competitors?
Broad incumbents on record are Herbalife, Garden of Life and Standard Process. Direct peers are Juice Plus+, Nature's Sunshine Products, Shaklee, Isagenix, Nu Skin, USANA Health Sciences and LifeVantage.
Does Body Dynamics have an API?
No public API is recorded for Body Dynamics.
What industry is Body Dynamics in?
Body Dynamics's product category is Dietary Supplements and Personal Care. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456191 and its SIC code is 2844.